• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2006.05a
• /
• pp.335-342
• /
• 2006

국내 병원들은 의료서비스 시장 개방을 눈앞에 두고 있다. 의료서비스의 시장 개방은 의료 공공성을 유지하면서 의료서비스의 질 향상을 기대할 수 있는 반면, 의료비의 상승과 의료의 양극화 우려를 동시에 내포하고 있다. 의료산업에서 가장 중요한 것은 물론 의료서비스의 품질이다. 그러나 이제 글로벌 경쟁에 대비해야 하는 국내 상황에서 다양한 경영전략이 필요한 때이다. 여기서는 급변하는 병원산업에서 향후 허용될 것으로 예상되는 의료기관의 다양한 광고전략 중에서 정보기술을 기반으로 하는 브랜드 커뮤니티에 관련하여 병원이 대비해야 할 활용전략을 제시한다. 여타 산업에서의 브랜드 커뮤니티 성공요인과 사례를 바탕으로 병원종사자 뿐만 아니라 의료서비스 이용자들을 위한 의료산업에서의 온라인 커뮤니티 구축에 초점을 두었으며, 본 연구에서 제시하는 병원의 브랜드 커뮤니티를 활성화하는 6가지 요소는 운영자의 역량, 프리미엄 가치의 제공, 독특한 컨셉, 보안과 확장성이 보장된 장, 오프라인 모임, 그리고 다양한 홍보루트이다.

• The Journal of Society for e-Business Studies
• /
• v.16 no.4
• /
• pp.257-281
• /
• 2011

The purpose of this study is to examine the effect of social anonymity on community quality and find out mediating factors that affect the relationship between social anonymity and community quality in online community sites. This study focuses on the factors such as self expression, self control, and community ties to investigate their mediating roles on the relationship between social anonymity and community quality. Also, discussion quality and information quality are used to measure online community quality. The results of this study show that social anonymity is directly related to discussion quality but not related to information quality. As for the mediating effects, self expression, self control and community ties are all shown to have strong mediating effects on the social anonymity and community quality relationship.

• Management & Information Systems Review
• /
• v.29 no.4
• /
• pp.123-142
• /
• 2010

This study suggest that firms can use online brand communities as an IMC tool to achieve high brand loyalty through marketer-controlled or loyal customer-controlled brand contacts. In this perspective, the online brand community as a marketing communication tool can help the firm in eliciting favorable responses from customers. This study finds that an online brand community, as a critical marketing promotion tool, helps a firm elicit favorable relationship with customers and build strong brand loyalty. In particular, this study suggests several important theoretical and managerial implications. First, this study confirm that "advertising usefulness" is the most powerful and important factor that affects cgerial 's positive emotionomehile "sales promotion usefulness" impacmehin "interactivity" but dies not impacmhin "cgerial iexperience"ltyevent usefulness" impacmehin "cgerial iexperience"but dies not impacmhin "interactivity." In addition, "cgerial iexperience" signifn "itly impacmehin "cgerial -to-cgerial iinteractivity." This indicates that online environment provides participapacmwith a fun and exciting environment. In that sense, enhancing the online brand community experiencemwould be a critical factor for building strong brand. Thi", mword of mouth can play a riclly important role in making many cgerial s to trust brand and to enhance online brand community loyalty. Web users are becoming web authoore owning and creating content limited only by their imaginations.

• Journal of the Korea Society of Computer and Information
• /
• v.19 no.12
• /
• pp.239-246
• /
• 2014

In this paper, we propose a method to decide the additional edges in order to integrate two communitites A,B($${\mid}A{\mid}{\geq_-}{\mid}B{\mid}$$, ${\mid}{\cdot}{\mid}$ is the size of the set). The proposed algorithm uses a fitness function that shows the property of a community and the fitness function is defined by the number of edges which exist in the community and connect two nodes, one is in the community and the other is out of the community. The community has a strong property when the function has a large value. The proposed algorithm is a kind of greedy method and when a node of B is merged to A, the minimum number of additional edges is decided to increase the fitness function value of A. After determining the number of additional edges, we define the community connectivity measures using the node centrality to determine the edges locations. The connections of the new edges are fixed to maximize the connectivity measure of the combined community. The procedure is applied for all nodes in B to integrate A and B. The effectiveness of the proposed algorithm is shown by solving the Zachary Karate Club network.

• Journal of Digital Contents Society
• /
• v.19 no.8
• /
• pp.1471-1480
• /
• 2018

This study explored what the phenomenon of 'Chinmokjil(Socializing Behavior)', which online community is seriously wary of, implies and actually affects the online community. Interviews were conducted for 13 people who had experienced Chinmokjil in online communities, and the results were analyzed by qualitative analysis. First, Chinmokjil is conceptualized as 'privatization or privately organizing of online community' Second, the actual phenomenons of Chinmokjil are sub-categorized as 8 categories Third, the ultimate negative impacts of Chinmokjil are sub-categorized as 3 categories. Based on the results, it can be explained that the unique norms of communities in online are different from those in offline.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.40 no.3
• /
• pp.22-31
• /
• 2012

This study was prompted by the recognition that the tenn "Community design" has recently been used in diverse practical fields without prior discussion about its underpinnings, a potentially problematic state of affairs. Based on these problems, this study studied the special quality about the concept of community design. Community design can be discussed from two perspectives. The first views community design as a design that concerns the community, an inhabited area populated with people who have common interests, at least in part because of geographic proximity to each other. The second sees community design as a movement that started in the 1960s and places a great importance on democratic decision making, communication, and collaboration. This study will focus on the latter. This branch of community design encompasses an advocacy planning approach, in which design professionals represent deprived communities in their resistance against comprehensive redevelopment. This was associated to the wider social protest movements of the mid and late 1960s. In the 1970s, this branch of community design was developed alongside community design centers, which provided local-level technical assistance to the communities on a number of issues, such as design and planning. The discussion about community design started in earnest from the early 1980s. A review of the literature m community design reveals several characteristics. First, community design deals with the relationship between the physical environment and several aspects of a region, including the social and cultural. Second, it involves community participation, which many scholars believe is the core of community design. Specifically, community design has been characterized by increased participation and democratic debate and decision making. The Third is about communication methods. Since the 1960s, diverse methods had been developed to promote communication effectively. Finally, community design must consider the relationship between designers, who typically value aesthetics and efficiency of form, and the needs of the community with which they are working. Indeed, some scholars believe that this relationship is generally contentious, although the designer can also be thought of as the facilitator of the community's needs. As community design practice becomes more prevalent, a review of the foundation of institution and policy and the role of experts is also needed. The community design movement bas been theorized ex post facto through diverse discussion that has sought to ascribe meaning and direction to its practice. In other words, the relationship between this theory and practice is cyclical. Therefore, this study can contribute to the virtuous circle.

• Proceedings of the Korea Contents Association Conference
• /
• 2019.05a
• /
• pp.391-392
• /
• 2019

본 연구는 베이징 마이크로 위안어를 대상으로 하여 커뮤니티 디자인의 개념, 구성요소 등에 대해 파악 하였다. 그리고, 이론적 고찰을 통해 도출된 주민참여, 자치, 자원활용, 네트워크, 지속성 다섯 가지 요소를 통해 마이크로 위안어의 커뮤니티 디자인을 구체적으로 분석하였다. 이에 따라 마이크로 위안어의 건축재생과 커뮤니티 디자인에 대한 분석을 토대로 베이징 구시가지의 지역활성화 발전을 위한 방향을 제시하고자 한다.

• Journal of Korea Society of Industrial Information Systems
• /
• v.10 no.4
• /
• pp.1-15
• /
• 2005

This study investigates the relationships between extrinsic motivation (perceived usefulness), intrinsic motivation (perceived ease of use and perceived enjoyment), and attitude toward online community. With 252 valid responses, the research hypotheses are tested using by structured equation model. The results show that perceived ease of use affects perceived usefulness and perceived enjoyment, that perceived enjoyment has a positive impact on perceived usefulness and attitude toward online community, and that perceived usefulness positively influences attitude toward online community. The study can help IS managers and professionals plan their courses of action more effectively for users' continuous visits on online community.

• Journal of the Korea Society of Computer and Information
• /
• v.14 no.4
• /
• pp.153-160
• /
• 2009

This study investigated what factors influence the knowledge contribution in online communities. Based on the theoretical framework like self-presentation theory and organizational citizenship behavior theory, we developed the research model and proposed four hypotheses. In order to test our hypotheses with an empirical study, we have conducted a survey which resulted in 192 valid responses in the final sample. The PLS analysis results indicate that knowledge contribution is influenced by self-presentation, innovation, organizational citizenship behavior, and affection similarity of online community users. Practical implications of these findings and future research implications are also discussed.

• 한국정보교육학회:학술대회논문집
• /
• 2009.08a
• /
• pp.107-112
• /
• 2009

본 논문의 목적은 초등학생들의 커뮤니티 프로그램 사용 빈도가 인터넷 중독에 미치는 영향을 파악하는 것이다. 본 논문은 초등학교 5, 6학년 학생들을 대상으로 각종 커뮤니티 프로그램의 사용 빈도를 조사하고 그 결과에 따라 커뮤니티 프로그램 사용 빈도가 비교적 적은 집단과 사용 빈도가 많은 집단을 나누어 정보통신윤리 의식 및 인터넷 중독 진단에 많이 사용되는 K-척도를 활용하여 진단을 시행한 후 결과를 분석하였다. 연구 결과, 커뮤니티 프로그램 사용 빈도가 많을 수 록 인터넷 중독 위험성이 큰 것으로 나타났다. 또래집단과의 원활한 커뮤니케이션과 정보 공유 등에 좋은 영향을 미치는 커뮤니티 프로그램이지만 적지 않은 시간을 할애하고 집중함으로써 인터넷 중독의 위험에 빠질 수 있음을 알고 이에 대한 대책을 마련해야 할 것으로 판단된다.