• Proceedings of the Korea Contents Association Conference
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• 2004.11a
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• pp.101-109
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• 2004

Internet got into popularization by development of digitech today, and according as Internet user increases, advertisement that use internet is increasing. Specially, advertisement that use internet regardless of time customer and company both direction(interactive) communication possible because, image about special quality of product or company feature that can be active to customer and offer effectively have. There is charm that both direction communication that internet advertisement can attract to unspecified multitude internet connecter regardless of time this are available, internet user can do participation more easily. Interaction of Banner advert or different advertisement that form commentary of current internet advertisement is inert with internet posthumous work. It can become more efficient advertisement if take advantage of prognostication that most important element of game is interaction in internet advertisement. Investigator who aim in this point wishes to do on the basis of special quality of internet advertisement and interaction attribute of game and present actuality design process case of internet ad of game inclination.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.733-743
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• 2006

블로그는 현재 광범위하게 대중성을 얻고 있는 온라인 커뮤니케이션의 최근 형태이며, 블로그 사용이 빠른 속도로 주류를 형성해 나가고 있다. 초기 HCI 분야에서의 온라인 커뮤니케이션(CMC)에 대한 연구는 사용자가 시스템의 소프트웨어나 하드웨어의 인터페이스를 어떻게 대하는가 하는 점에 초점이 맞춰졌었지만, 최근에는 온라인 커뮤니티, 블로그처럼 사용자들이 인터넷을 통한 사회화가 어느 때보다 활발하게 이루어지고 있기 때문에, 시스템의 사용성에 대한 고려만으로는 충분하지가 않다. 즉, 시스템이 어떻게 사용자들 간에 사회적 상호 교류를 지원할 수 있고, 이러한 사회적 교류가 원활하게 이루어지기 위해서 시스템이 어떻게 설계되어야 하는 지에 대한 이해가 필요하다. 따라서 본 연구에서는 실제 블로그 이용자들을 대상으로 이들과 상호 연결된 블로거들과의 온라인에서의 관계적 행위를 살펴보고, 또한 이러한 행위가 네트워크 구조적 특성과는 어떠한 상관 관계를 가지는지를 심층 인터뷰와 사회 네트워크 분석법을 이용하여 탐색적으로 알아보고자 한다. 본 연구 결과를 통해서 얻은 사용자들의 온라인 교류 시 보이는 행위적 특성을 바탕으로 온라인 개인 미디어 서비스 설계에 대한 가이드라인을 제안해 보고자 한다.

• Korean journal of communication and information
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• v.48
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• pp.257-279
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• 2009

The purpose of the current study is to examine the structural relationship between communication competence and self-presentation through motivational perspectives. The present study hypothesized structural model to examine the effects of autonomy, relatedness, and life satisfaction along with communication competence on the self-presentation. We investigated how these effects were influenced by differences in the structural relationships of males and females. The data with the sample of 361 college students adequately fit to the hypothesized model. Through latent mean analysis, gender differences of the constructs were examined. The female students appeared to have higher levels of relatedness than the male students. The results showed that autonomy and relatedness are important factors to self-presentation mediating communication competence.

• Proceedings of the Korea Information Processing Society Conference
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• 2001.10b
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• pp.1201-1204
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• 2001

웹 기반 교육은 전통적인 수업방식과 달리 시간 및 공간적 제약으로부터 많은 자유를 허용함으로써 교사와 학습자간의 교류를 증가시키고 학습자료를 폭 쉽게 공유할 수 있는 등 많은 이점을 제공하고 있다. 그러나 컴퓨터가 설치된 한정된 장소에서만 사용 가능하기 때문에 시간과 공간의 제약으로부터 완전한 해방이 어려우며 이로 인하여 교육 구성원간의 상호 작용을 위한 시간적 지연과 불필요한 통신 접속 횟수의 증가 등이 초래되므로 새로운 개선책이 요구되고 있다. 따라서 본 논문에서는 교육 구성원간의 능동적인 커뮤니케이션을 증대 시킬 뿐 아니라 사용상의 편의성 측면 등을 고려하여 기존의 유선 교육 사이트를 무선과 연동 시킴으로써 기존 시스템의 단점을 보완한 학습 시스템을 구현하고자 한다.

• Knowledge Management Research
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• v.23 no.2
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• pp.83-98
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• 2022

The current study investigated the effect of user interface design on metaverse user's objective task performance, perceived usefulness, presence, and enjoyment. Using a 2 × 2 within-subject repeated measure experimental design, we found that users perceived the interface to be significantly more useful when additional visual cues existed and performed better for the given task. Additionally, a repeated-measure mediation analysis revealed that the effect of richer information in the interface on users' enjoyment as a function of need satisfaction was mediated by perceived usefulness. Theoretical and practical implication are derived from the result of the current study.

• Industry Promotion Research
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• v.2 no.1
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• pp.15-29
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• 2017

The purpose of this study was to examine how the interaction between organizational culture and organizational communication factors on the effectiveness of a set of organizations has an effect on organizational effectiveness. For the empirical analysis of this study, we conducted a questionnaire survey on the subjects who participated in the core job training course of SMEs. To test the hypothesis of this study, we analyzed the moderating effects of organizational communication on the relationship between organizational culture type and organizational effectiveness by statistical analysis, correlation analysis, regression analysis, multiple regression analysis, and control effect analysis through statistical program SPSS 20.0. The results of the empirical analysis show that organizational culture type positively influences organizational commitment and job satisfaction, but organizational culture has a positive effect on organizational culture. It exhibited a positive moderating effect. Therefore, this study reviewed the theoretical validity of existing studies by analyzing the moderating effects of organizational communication in the relationship between organizational culture type and organizational effectiveness. On the other hand, the empirical analysis of the interaction effects of variables can be interpreted as the pursuit of integration between prior researches that were performed individually.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.660-675
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• 2018

This study is designed to investigate how the perceived characteristics of the online video services affect the 'flow' as positive experience and satisfaction of users. For the study, we conducted a questionnaire survey on 289 people using YouTube, and then analyzed the relationships among variables using hierarchical regression analysis. As a result, it was confirmed that interactivity, newness of recommendation service, diversity of content, and entertainingness of contents all affect the lower level of flow experience. On the other hand, the accuracy of the recommendation service did not affect the flow experience, but positively affects the level of satisfaction. Finally, it is also confirmed that flow has a direct effect on user satisfaction, and mediates relationship between the characteristics of YouTube and satisfaction. The results of this study are helpful to understand user's perception and experience of online video platform service and suggest the discussion points to be considered by the industry to satisfy users.

• Management & Information Systems Review
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• v.31 no.3
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• pp.75-95
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• 2012

The purpose of this study is to examine the effect of electronic trade's web site usability on the user satisfaction and customer royalty. In order to accomplish the purpose of this study, a research model was established and obtained the results as follows, First, navigation, information structure characteristic, communication has statistically significant effect on user satisfaction. It means users think more important the convenience, approachableness than web site design, visually menu to the information. Also, it represent communication with user is important factor to use web site. Second, user satisfaction has significant influence on customer royalty. This result signifies the user satisfaction of e-trade site is enhanced by support for convenience, reliability, smoothly communication and eventually affect thr revisiting intention of web site

• Information Systems Review
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• v.10 no.2
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• pp.71-96
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• 2008

Interactive Video Service(IVS) is a new type of media service that enables users to interact with others in the process of casting and watching videos in a system. 'Timing flexibility', which divides IVS into real-time IVS and non-real-time IVS, is one of the significant factors of interactivity. The objective of this study is to identify critical factors of interactivity in IVS and to compare their effects in terms of timing flexibility. To achieve the objective, prior literature has been reviewed to establish a theoretical framework, and twelve active users of IVS have been interviewed to develop research model of IVS. Finally, an online survey has been conducted to verify the research model. The results indicate that Technical Factor, Communication Factor, and Contents Factor of IVS are found to be the important interaction factors in IVS; and their impacts on the intention to use IVS were found to be affected by timing flexibility. This paper ends with theoretical and practical implications of study results.

• Archives of design research
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• v.18 no.3 s.61
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• pp.149-160
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• 2005

The Purpose of this study is to embody self-directed learning management system and contents which are considered of learner's interactivity and usability in e-learning environment; It is based on self directed teaching and learning strategies. It divides type of interaction centering on the learners into four categories: (1) learner and instructor (2) learner and learner (3) learner and contents (4) learner and learning management system. The specific elements of learning management system is set up and embodied to present the interaction strategies according to the above-mentioned patterns, to improve the self-directed learning ability and to facilitate an online communication. The learning contents based on the self directed learning strategies, design the interface in due consideration of the learners' usability based on six strategies such as simple navigation, consistency, intuitive interface, linkage, user supports and immediate feedback. This research makes up for the weak points in the self-directed functions of learning management system and links up with learning contents, therefore it has a value to improve learner's interactivity and usability. It is expected that the research results can be helpful in quality improvement of e-learning environment.