• Journal of Digital Convergence
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• v.13 no.2
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• pp.141-151
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• 2015

As smartphone penetration increases are mobile payments service are expanding. Mobile Commerce software market is trend that is soaring. Accordingly, high reliability Mobile Commerce request of high quality are enlarged. And The greater amount of data is going to be more mobile commerce market situation is also gradually increased. In this paper, I surveyed and analysed the general trend and test/certification trend of mobile commerce software, and developed the mobile commerce software quality evaluation metrics base on ISO/IEC 9126 and ISO/IEC 12119, the standard about the quality evaluation.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2004.06a
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• pp.29-34
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• 2004

본 연구에서는 Mobile Commerce(M-커머스) 사이트의 신뢰도에 영향을 미치는 요인들을 거래안전성, 기업이미지, 검색기능성 그리고 결제편의성으로 분류하여 관련 연구들을 통해 검증된 요인들을 추출하였다. 그리고 M-커머스 사이트의 현재 또는 잠재 고객들을 대상으로 직접 설문조사를 통해 M-커머스 사이트의 신뢰도에 영향을 미치는 요인을 식별해냄으로써 고객과의 신뢰형성을 위해 최우선적으로 고려해야 할 방향을 제시하고 M-커머스의 활성화에 기여하고자 한다.

• The Journal of Society for e-Business Studies
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• v.8 no.4
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• pp.129-149
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• 2003

Explosive growth of mobile devices over the past years has greatly increased commercial interests in mobile commerce, but mobile commerce has not yet seen enough increase on demand side as anticipated. Despite the slow start, mobile commerce has a lot of potential from users' perspective. In order to make this potential a reality, businesses must focus on the values from their customers' perspective, not technical competencies. This research employed Keeney's(1992) value focused thinking approach and explore values of mobile commerce from actual users' viewpoint. In depth interviews were conducted with seventy Practical users of mobile commerce. Through an extensive focus group sessions, 748 statements obtained from actual users were classified into 18 categories of means objectives and 12 categories of fundamental objectives of mobile commerce. The means-ends network diagram of values seen in mobile commerce by actual users were presented and compared to typical electronic commerce diagram. Results suggest the mobile commerce needs to be handled differently from the traditional electronic commerce.

• Journal of Digital Convergence
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• v.8 no.3
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• pp.95-113
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• 2010

The mobile commerce (m-commerce) has very high market value unlike other technology innovation areas in IT industries and also changing rapidly. Therefore, it is fact that the development of the effective business strategy is challenging in a digital convergence era of m-commerce context. In most of the researches, m-commerce has dealt with conceptual study such as establishment of definition. There are not many studies of influence of information valuation evaluation on users' satisfaction have done so far. In this paper, we have reported a theoretical study as well as empirical analysis and examined an influence of information valuation evaluation have on users' satisfaction. A questionnaire was constructed and data were collected from 192 users of m-commerce system. The results indicated that users' satisfaction was affected by information valuation evaluation and difference between cost satisfaction and service quality satisfaction according to users' specialty.

• Journal of Digital Contents Society
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• v.18 no.7
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• pp.1281-1291
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• 2017

This study examines the evolution of e-commerce industry over the past 20 years until the emergence of a new type of commerce, smart commerce, focused on Facebook. The researcher explained the evolutionary process step by step, focusing on the evolution of business model, evolution of platform, evolution of customer service value, analysis and evaluation, applying spiral evolution theory, Based on the axes, we applied the exploration and exploitation theory from the viewpoint of the operator and the user, analysis of innovative technology and customer feedback, and proposed an innovative business model. And researchers expect that theoretical and practical contribution of e-commerce industries and policies, through study of industry evolution.

• Journal of the Korea Society of Computer and Information
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• v.18 no.3
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• pp.127-139
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• 2013

Social commerce has not been studied in depth as it is a more common recent phenomenon. Especially, social commerce has not been examined academically in terms of information quality despite its importance. The purpose of this paper is to investigate the effects of information quality on customer satisfaction and continuous intention to buy in social commerce market. This study addresses two research questions as following. First, this study aims to examine the effects of information quality on customer satisfaction and then investigate the relationship between customer satisfaction and continuous intention to use in social commerce market. According to the result of analysis, all aspects of information quality except price information quality were found to be significantly related to the customer satisfaction. Finally, customer satisfaction was shown to be significantly related to the continuous intention to use. This study has academic and practical significance in that it analyses the customer satisfaction in terns of information quality and then provides strategic guide for enhancing customer satisfaction in rapidly developing social commerce market.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.217-232
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• 2020

The purpose of this study is to organize prior research related to e-commerce activation factors available to stakeholders in the online distribution industry, and to conduct FGI with e-commerce experts to calculate the importance of each factor in order based on the 3 Level Service Model of Kwon Hyeog-in (2010), the key factors derived through the preceding study and the FGI were structured and the weighting of each factor was derived using AHP methodology. In the higher factors, the private sector (0.542) > communes (0.237) > public (0.2222) appeared to be important. Sub-factories included 'search service development' (0.0970)', 'recommendation service development (0.0805)', 'consumer needs analysis (0.0534)', 'consumer consumption pattern analysis (0.0505)' and 'other platform-linked service development (0.0450)', in the order of weighting down, indicating each of the factors within the top 15 priority. The results of this study will be utilized throughout the e-commerce industry as well as e-commerce enterprises, providing an academic foundation for the rapidly growing e-commerce ecosystem.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.576-589
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• 2021

Live commerce as a new form of service that combines live streaming service with e-commerce is gaining a growing attention from many people with diffusion of a new trend of untact economy. In this context, this research examines what leads to user satisfaction of live commerce. In especial, this research conceptualized several determinants that might affect user satisfaction of live commerce from three dimensions of users, information sources and platforms. It also tested whether those factors had influences on user satisfaction of live commerce empirically. The sample in this study was responses of 218 people in their 20s and 30s who had experienced using live commerce. They were analyzed using a hierarchical regression analysis. The findings revealed that depression and innovativeness from the dimension of users, attractiveness of show host from that of information sources, and physical affordance and perceived interaction among users from that of platforms had significant influences on user satisfaction of live commerce.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.239-251
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• 2022

This study investigated the purchase intention of TikTok Live Commerce users by applying the Decomposed Theory of Planned Behavior(DTPB). This study conducted a survey of 512 users with experience in purchasing TikTok Live Commerce in China. Result of the analysis, first, it was found that attitudes, subjective norms, and perceived behavioral control all had effect on the purchase intention of TikTok live commerce. Second, it was found that perceived usefulness, interactivity, and perceived enjoyment had a positive effect on attitudes, but perceived ease did not have a statistically significant effect. The third,friend was found to have an effect on subjective norms. It was found that self-efficacy had a significant effect on perceived behavior control, but the facilitating condition did not significantly affect perceived behavior control.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.221-226
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• 2022

The purpose of this study is to explore the differentiated motivations of users of live commerce by focusing on the entry into untact consumption culture. In addition, we intend to verify the mediating effect of engagement in the relationship between the motivation and attitude of live commerce use. As for the research method, an online survey was conducted targeting live commerce users, and 245 valid samples were used for analysis. For data analysis, frequency analysis, exploratory factor analysis, reliability analysis, multiple regression analysis, and mediation regression analysis were performed. As a result of the analysis, the motivation for using live commerce was derived from four factors: Enjoyment of interaction, Substitutability of personal examination, Need for community, Trend setting. And Engagement was found to have a significant effect on attitude. Finally, engagement was found to have a partial mediating effect in the relationship between the motivation and attitude of live commerce use. The research results will provide implications for understanding non-face-to-face consumption culture and establishing effective strategies for the live commerce industry in the future.