• The Journal of Society for e-Business Studies
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• v.19 no.4
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• pp.205-229
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• 2014

Examination of the various impact factors on adoption sustainable IT can influence on the potential for creating sustainable businesses in today's society. However, the societal factor out of environmental factors, which stimulates customer intention to use sustainable IT, has seldom been investigated. In this paper, we examine the adoption of sustainable web technology from the pro-social behavior perspective. The concept of sustainable IT is theoretically examined based on social exchange theory. An empirical investigation is conducted into customer intention to use new sustainable IT. The results indicate that customers care about the social responsibility and usefulness of the sustainable IT-based services they choose. In this study, the social features of web technology and their influences on adoption are verified empirically for the first time. In addition, pro-sociality is identified as necessary to a perception of the socially responsible features of information technology. Furthermore, pro-social adoption behavior in the beginning stages of sustainable IT use is elucidated.

• Journal of Families and Better Life
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• v.26 no.2
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• pp.1-12
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• 2008

The variables studied in relation to adolescents' prosocial behaviors were grade, prosocial moral reasoning, empathy, self-esteem, parental prosocial behaviors, support and marital conflict, social economic status, peer prosocial behaviors and support, teacher support, school life satisfaction and achievement. The sample consisted of 837 seventh and tenth grade adolescents. Statistics and methods used for the data analysis were Cronbach's alpha, frequency, percentage, t-test, Pearson's correlation and multiple regression. Several major results were found from the analysis. First, female students had more prosocial behaviors than male students. Second, male and female students' prosocial behaviors showed positive correlations with grade, prosocial moral reasoning, empathy, self-esteem, parental and peer prosocial behaviors and support, teacher support and school life satisfaction. However, female students' prosocial behaviors had a negative correlation with parental marital conflict. Third, important variables predicting male and female students' prosocial behaviors were empathy, peer prosocial behaviors and parental prosocial behaviors. Important variables predicting male students' prosocial behaviors were teacher support and prosocial moral reasoning. On the other hand, the important variable predicting female students' prosocial behaviors was self-esteem.

• Korean Journal of Child Studies
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• v.24 no.5
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• pp.105-118
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• 2003

Construction of the Prosocial Behavior Scale for young children(PBSYC) was based on document research and interviews with kindergarten teachers and child development specialists. After 200 kindergarten teachers evaluated the 42 items of the PBSYC, factor analysis was conducted; items were categorized into seven factors: leadership, helping, communication, concern, proximity, sharing and empathy. As factors showed high correlation. The prosocial behavior of 306 4 to 5 year old children was measured with the PBSYC and compared with the Babock, Hartle & Lamme(l995) scale. The resulting correlation between the 2 scales was .764. Further tests indicate that the PBSYC is a valid and reliable scale for the measurement of prosocial behavior in young children.

• Korean Journal of Childcare and Education
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• v.11 no.1
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• pp.231-247
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• 2015

The purpose of this study was to identify how character education activities utilizing picture books affect pro-social behaviors of young children. The subjects were 46 children aged 5 who attended private child care centers in G city. The children were allocated to either the experiment group or the control group. The data were collected for 12 weeks and the activity sessions were provided to the experiment group 3 times a week (36 times in total). The sessions consisted of an integrated approach toward character education. Therefore, various activities were included such as listening to the stories of picture books, discussion, drama, language activities, music, mathematics, science and games. The findings of this study were as follows: The experiment group which experienced character education utilizing picture books has significantly improved their pro-social behaviors compared to the control group. The approach positively influenced the overall sub-variables such as leadership, helping, communication, initiative consideration, approach trial, sharing, empathy, and emotional control. The character education activities should be applied to character education utilizing picture books for young children because they let young children experience building up trust and learn social attitude, and influenced increase of pro-social behaviors on young children.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.1-20
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• 2023

The purpose of this study is to identify the unique entrepreneurial behavioral attributes of social enterprises that are distinct from for-profit enterprises at the organizational level, derive a social entrepreneurship model that reflects the unique characteristics of social enterprises as strategic decision-making and organizational behavioral tendencies. In order to effectively achieve the purpose of this study, previous studies were reviewed, and qualitative studies were conducted using the grounded theory method based on this. In this study, social entrepreneurship was identified as five sub-factors through a series of analysis processes, and 'Social value orientation; Innovativeness; Pro-activeness; Risk taking; Cooperation orientation' was newly proposed. It also proposed a new social entrepreneurship framework that integrates and explains the multidimensional model of social entrepreneurship by reviewing and connecting the relationships between each sub-factor of the research model. The 'social entrepreneurship framework' classified the social entrepreneurship model into 'pro-social motivation', 'pro-social behavior', and 'entrepreneurial behavior' attributes and explained them by linking them with each sub-factor that constitutes social entrepreneurship. The most remarkable difference between this study and previous studies is that it identified and added 'Cooperation orientation' as a sub-factor constituting social entrepreneurship from the organizational-level behavioral point of view. Through this study, 'Cooperation orientation' was identified as a major behavioral tendency for social enterprises to materialize pro-social motivation, strengthen the economic foundation of business activities, and improve the efficiency of business operations. 'Cooperation orientation' is a major behavioral tendency that strengthens the legitimacy of business activities between pro-social motivation and profit-seeking of social enterprises, improves the performance of social value creation activities, and overcomes the difficulties of resource constraints through cooperation with the outside and improves operational efficiency. In addition, it was confirmed that 'Cooperation orientation' is a major behavioral tendency of social enterprises that is manifested simultaneously in social value-oriented activities and entrepreneurial activities pursuing profit. The 'Cooperation orientation' newly identified in the study supplements the previous research, increases the explanatory power of the theory of social entrepreneurship, and provides the basis for theoretical expansion to subsequent researchers.

• Korean Journal of Childcare and Education
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• v.10 no.2
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• pp.213-236
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• 2014

This study is aimed at enhancing the prosocial behaviors and the positive peer play interaction of young children with developmental delays. Three children with developmental delays and three students without developmental delays who were 4-year-old students in an inclusive classroom were selected. Their homeroom teacher carried out the program with a small group of 6 children totaling 21 sessions over 3 months. The major results of this study were as follows: First, the result of both the observer and the parents' test after the program showed that the small group made positive changes on prosocial behaviors. In addition the frequency of target behaviors increased during the intervention. Second, the result of both the observer and the parents' test after the program showed that positive peer play interaction increased in the small group. Moreover the negative peer play interaction such as play disturbance and play isolation decreased. In conclusion, the thematic fantasy play program is useful for an inclusive classroom, and can be a concrete method to support inclusive education and childcare.

• Korean Journal of Child Studies
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• v.29 no.6
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• pp.15-33
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• 2008

The purpose of this study was to investigate which variables predicted preschoolers' pro-social behavior. Subjects consisted of 250 preschooler-mother pairs; children were 3 to 6 years of age Children's emotional intelligence and pro-social behavior were assessed by classroom teachers. Data on the mothers' socialization beliefs and strategies as well as children's temperament were gathered through maternal self-reported questionnaires. Data were analyzed by descriptive statistics, t-tests, correlation and regression analyses. Results showed that children's temperament (withdrawal predisposition) and emotional intelligence (self emotional expression) predicted children's pro-social behavior. Mothers' perceptions of the importance of pro-social behavior correlated negatively with children's pro-social behavior.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.598-617
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• 2020

In many enterprises, the extent and the frequency of damages incurred due to the unethical behavior of the members of the organization have not reduced, but rather the magnitude and frequency of damages have been increasing. Research at an organizational level is necessary at this point in time, to investigate the contributing variables that cause this unethical behavior, the measures to manage them, and the control variables that can reduce unethical pro-organizational behavior. Therefore, this study seeks to explore perceived organizational support and psychological entitlement as leading factors of unethical pro-organizational behavior, based on the theory of social exchange, and to examine the reaction mechanism between these variables. This is particularly because a large number of the current labor force belongs to the millennial generation (born after 1978) or Generation Y, and their sense of psychological entitlement has been problematic in their organization. The effect of perceived organizational support on unethical pro-organizational behavior and the effect of psychological entitlement on unethical pro-organizational behavior were examined through a review of existing literature, and an empirical analysis was conducted to investigate the moderating effects of psychological entitlement on perceived organizational support and unethical pro-organizational behavior. A regression analysis was conducted based on the valid data of 185 members of an organization who belong to the millennial generation, and the analysis results showed that a sense of psychological entitlement had a moderating effect between perceived organizational support and unethical pro-organizational behavior. Based on these findings, this paper proposes theoretical and practical implications for unethical pro-organizational behavior and psychological entitlement, and hopes to contribute to expanding research in this area.

• International Commerce and Information Review
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• v.19 no.1
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• pp.279-304
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• 2017

The objective of this study has two filds. The first is to examine the effect of native employee's psychological capital on their pro-social organizational behavior in the context of a local subsidiary in abroad. The second is to investigate the moderation effect of non-native managers' leadership type in the relationships between psychological capital and pro-social organizational behavior. The researcher provides the theoretical research model based on the pro-social capital theory and then empirically tests the model by using a valid 334-case collected from three overseas-affiliated-companies in Philippines. The results show that native employees' psychological capital positively and significantly influences to pro-social organizational behavior. Moreover, non-native managers' type of leaderships has the significant moderation effects in relationships between native workers' psychological capital and pro-social organizational behavior. Specifically, stronger relationships are identified in all of relationships when the managers show transactional, transformational and authentic leaderships. Theoretical contributions and practical recommendations are also discussed based on the results of the study.

• Management & Information Systems Review
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• v.38 no.3
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• pp.21-34
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• 2019

It is a very important task for managers to motivate employees who work at service encounters where interaction with customers is important. The purpose of this study is to propose the trust of supervisor and supervisor's expressions as factors that can enhance or strengthen employees' prosocial behavior. Hierarchical regression analysis was used for this purpose. The results and implications are as follows. First, trust toward supervisors appeared to be a factor to improve employees'engagement. Second, job engagement has a positive effect on prosocial behavior of employees, that is, customer oriented behavior and organizational citizenship behavior. Finally, this work confirmed the moderating effect of the supervisor's gratitude expressions in the relationship between trust toward supervisor and job engagement. Research on gratitude in the marketing field is still in its infancy, and previous researches are focused on business and consumer relations. Expressing gratitude can be a natural tendency. This study suggests that gratitude expression should be introduced as part of organizational culture.