• Journal of the Korean Home Economics Association
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• v.37 no.1
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• pp.79-89
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• 1999

Children's sex, temperament, and empathy were studied as antecedents of preschoolers' prosocial development. Eighty eight 5-, and 6-year-old children, 41 boys and 47 girls, were sampled in two kindergartens. Children's naturally occurring prosocial behaviors were videotaped in their classrooms for 21 minutes in 3 days. Teachers rated the children's prosocial tendency using a questionnaire. Empathy was measured individually with a picture/story measure, and mothers provided information on children's temperament using a questionnaire. The two measures of preschoolers' prosocial behaviors, teacher ratings and free play observations, were moderately related. Girls were more prosocial in terms of helping/sharing/cooperation in both teacher-ratings and free-play observations. Preschoolers' adjustability was moderately related to the prosocial behaviors of children in both teacher-ratings and observations. Boys' verbal empathy was related to the observed prosocial behaviors.

• Korean Journal of Child Studies
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• v.13 no.1
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• pp.38-51
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• 1992

The purposes of this study are to investigate (1) the father's child-rearing behavior perceived by children in relation to children's sex, family type and mother's job, (2) children's prosocial moral judgement as related to children's sex, family type, and mother's job, and (3) the effect of father's child-rearing behavior on children's prosocial moral judgement. The subjects were 432 5th-6th grade elementary school children in Pusan, For the measurement of father's child-rearing behavior, this researcher developed a father's child-rearing behavior questionnaire based on Choi's (1991) questionnaire, For the children's prosocial moral judgement. the 4 prosocial moral dilemma by Eisenberg-Berg was used, The major findings were as follows, No significant results were found in relation to father's child-rearing behavior and child's sex, family type, and mother's work status, Children's prosocial behavior was not related to any of the above variables, Significant relationships were found between father's child-rearing behavior and children's prosocial moral judgement.

• Korean Journal of Child Studies
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• v.17 no.2
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• pp.121-139
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• 1996

The purpose of the present study was to explore a model program to improve preschool children's self-concept, perspective-taking and prosocial behavior through "Understanding Activities of Self and Others." Sixty 5- to 6-year-old children were selected by random sampling from a Kindergarten located in Seoul. Thirty children were in the experimental group and 30 were in the control group. The 8-week intervention program used the instrument, "Understanding Activities of Self and Others," constructed by the present researchers. One-way ANOVA and MANOVA were used for data analysis. At the end of the 8-week period, significant differences were found between the experimental and control groups in self-concept, perspective-taking ability, and prosocial behavior. This indicates the effectiveness of the present study in improving children's affective, cognitive, and behavioral traits.

• Journal of the Korean Home Economics Association
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• v.35 no.3
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• pp.231-243
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• 1997

The purpose of this study was to investigate answer the following research questions. (1) What is the trend of Children's locus of control, children's social competency, and children's prosocial behaviors? (2) Is there any relationship between children's locus of control and children's social competency, between children's locus of control and children's prosocial behavior, between children's social competency and children's prosocial behavior? (3) Is children's prosocial behavior influenced by the locus of control and by the social competency? The subjects of this study were 99 children atending the nursery school in Pusan. For the measurement of children's locus of control, the Stanford Preschool Internal-External Scale was used. As a measure of social competency. Iowa Social Competency was used. Children's prosocial behavior was measured by the amount of candies to share with playmates. The findings of this study were as follows: (1) The mean scores of children's locus of control, children's social competency, and children's prosocial behavior were low. (2) There significant correlation between children's locus of control and social competency, between children's locus of control and prosocial behavior. (3) Children's locus of control was an important predictor variable influencing children's prosocial behavior.

• Korean Journal of Child Studies
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• v.16 no.2
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• pp.97-112
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• 1995

The purpose of this study was to investigate the effect of selected internal and situational factors on children's prosocial behaviors. While child's sex and trait empathy were chosen as internal factors, state empathy and social evaluation were regarded as situational factors. The subjects were 72 bays and 72 girls chosen from 288 eleven-year-olds. This selection was based on their emplathic scores measured by the Bryant Empathy Scale (1982). Half of the 144 children belonged to the high-trait empathic group and the other half to the low-trait empathic group. Within each of the high-and the low-trait empathic groups, equal numbers of boys and girls were randomly assigned to one of the two state empathy conditions and two social evaluation conditions. The state empathy conditions were divided into the arousal condition and the disregarding condition. To control social evaluation, subjects were led to believe that the experimenter either would or would not evaluate their donation of colorful ball-point pens to handicapped children. The data was analyzed by 4-way ANOVA [sex(2)${\times}$trait empathy(2)${\times}$state empathy(2)${\times}$social evaluation(2)]. The results were that (1) children's prosocial behaviors were significantly different by sex, state empathy, and social evaluation, and (2) children's prosocial behaviors were not significantly different by their trait empathy level.

• The Korean Journal of Community Living Science
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• v.21 no.4
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• pp.605-618
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• 2010

This study was to investigate the effects of children's temperament, parenting behavior, and parenting stress on preschool children's prosocial behavior. The subjects were 190 children consisting of five and six years old and their mothers and fathers. They were selected from 6 kindergartens. Data was collected using the children's prosocial behavior index, the children's temperament index, the parenting behavior questionnaire, and the parenting stress questionnaire. The results were statistically analyzed using t-test, correlation analysis and multiple regression analysis. The study showed that there were some significant differences in children's prosocial behavior according to the children's gender, but there were no significant differences according to the children's age. Correlation analysis indicated that the children's prosocial behavior and children's temperament had significant correlation, especially the children's adaptability and activity indicated high positive correlations. In addition, the children's prosocial behavior and mother's warmth acceptance behavior had significant high positive correlation, and father's rejection restriction behavior had significant high negative correlation. Also, correlation analysis indicated that the children's prosocial behavior and the mother's and father's stress of parent-child dysfunctional interaction and educational distress had significant negative correlations. It was also found that children's gender, mother's permissiveness non- intervention behavior, mother's educational distress, mother's stress of parent-child dysfunctional interaction, and father's stress of parent-child dysfunctional interaction were all significant predictors of the preschool children's prosocial behavior.

• Korean Journal of Social Welfare
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• v.56 no.4
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• pp.269-290
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• 2004

The purpose of this study was to examine the impact of psychosocial protective and risk factors on problem drinking among American adolescents. In addition, this study investigated the compensatory and buffering effects of psychosocial protective factors. The sample consisted 4,362 10th graders taken from the Monitoring the Future Study 2002. This study performed the hierarchical regression analysis for data analyses. The main findings provided that friend influence, sensation-seeking, and tolerance of deviance had significant positive relationships with problem drinking as risk factors. This study also revealed that negative perception on drinking, parental bonding, school bonding, and prosocial activity had significant direct impacts in decreasing problem drinking, which explains the compensatory effect of protective factors. Additionally, this study showed that negative perception on drinking had a significant buffering effect moderating friend influence on adolescents' opportunities exposed to problem drinking. The results of this study suggest some practical implications for preventive intervention programs that target adolescent problem drinking.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.794-808
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• 2014

This research aimed to examine the effect of emotional dissonance and emotional intelligence on the prosocial behavior of fashion salespeople in department stores, and whether emotional intelligence mediates the relationship between emotional dissonance and prosocial behavior. Moreover, we aimed to suggest a method to improve the prosocial behavior of salespeople as a strategy to obtain a continuous competitive advantage in an increasingly competitive fashion distribution environment. This research was conducted through a questionnaire survey, and 345 responses were collected from department store salespeople for the final analysis. First, the analysis results showed that the emotional dissonance of salespeople arose from their dealings with their organization and with customers. Prosocial behavior was deduced to be a factor of the cooperation with coworker and extra-role customer service. The emotional intelligence was deduced to be a factor of the use of emotion, regulation of emotion, self-emotion appraisal, and others'emotion appraisal. Second, with a higher level of emotional dissonance against the organization, there was less cooperation with coworker, while a higher emotional dissonance against customers resulted in increased cooperation with coworker. Third, it appeared that with a higher level of emotional dissonance against the organization, there was a higher utilization of use of emotion, self-emotion appraisal, and others'emotion appraisal of emotional intelligence. Fourth, as the regulation of emotion, self-emotion appraisal, and use of emotion were higher, there was more cooperation with coworker, whereas an increase in the utilization of one's own emotion and emotional control resulted in a higher level of extra-role customer service. Finally, emotional intelligence has a significant mediating effect between emotional dissonance and prosocial behavior. The above results suggest that for department stores to improve the prosocial behavior of their sales staff requires the establishment of a method to enhance the emotional intelligence of the staff. The results also indicate that there is a need for department stores to prepare a systemic tool to enable them to select people with a high degree of emotional intelligence when recruiting salespeople.

• Journal of the Korean Home Economics Association
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• v.36 no.11
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• pp.103-117
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• 1998

The purpose of this study was to investigate the relationships of home environments, personal factors on prosocial behaviors through analysis on children's sex and age. The data were collected by questionnaire method from 190 elementary school and 102 middle school children in Pusan. The instruments used are the child's prosocial behavior test on the basis of the self report scale by Yang, Jean Sook(1991). Frequency and regression analysis were applied for data analyses. The main results of the study were as follows; (1) Prosocial behaviors were directly influenced by home environments and personal factors on children's prosocial behaviors. Personal factors were stronger than home environments in influencing on children's prosocial behaviors. (2) Girl's prosocial behaviors were influenced by home economic level, parent's educational level, leaderships, the sphere of peer relations, popularity, prosocial behavior experience and maturity of prosocial motive. Boy's prosocial behaviors were influenced by leaderships, the sphere of peer relations, popularity, prosocial behavior experience and maturity of prosocial motive. (3) The effects of home environments and personal factors for prosocial behavior differed accoring to children's age. The more children aged, the less home environment & effective factors influenced.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.313-323
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• 2016

Companies are investing in CSR activities as a way to fulfill their societal obligations. It is expected that companies' CSR activities would be an effective investment to enhance corporate image, leading to consumers' purchase behavior. However, sometimes, CSR activities have a null or negative effect on the evaluation of company. The purpose of this research is to find ways to solve these problems and it reviews some research concerning donation and introduce these research into CSR. Specifically, this study examines the effect of CSR beneficiary appeals on the attractiveness of corporate identity and the mediating role of the inferred motives of CSR. The results show that consumers evaluate the corporate identity less attractive which employ the self-benefit CSR appeal. In addition, the findings also suggest that the effect of the CSR beneficiary appeal on the attractiveness of corporate identity is mediated by the inferred motives. These results suggest some managerial implications concerning communication guidelines of CSR. Specifically, companies need to communicate sincere motives of CSR rather than business.