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The Role of Intellectual Property Belief between Brand Concept and Brand Extension: Focusing on Mediated Moderation of Thinking Style (브랜드 컨셉과 브랜드확장의 관계에서 지식재산신념의 역할: 사고방식의 매개된 조절효과를 중심으로)

  • Lee, Suntaek;Kim, Gwi-Gon
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.163-173
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    • 2018
  • The purpose of this study is to find the role of intellectual property belief between brand concepts (Symbolic vs. Functional) and brand extension. For this purpose, three parent brands (Rolex vs. Casio, Prada vs. Coach, Benz vs. Toyota) and three extension products (bracelets, shoes, vehicles) were selected as stimulants through focus group interviews and pre-tests. 296 sample data across the country were collected and the final analysis was conducted with 290 respondents except for the inappropriate respondents by SPSS 21.0. The results of this study confirm that the trademark meditates the relationship between belief brand concepts and brand extension and thinking style of consumers meditated-moderates between belief brand concepts and brand extension. The results of this study are based on implication that intellectual property belief induce consumers positive reactions on brand extension and that the acquisition and utilization of IPRs bring corporate's continuous growth and enhance the corporate brand value.

Analysis of Trends of Character-Related Research in Science Education (과학교육에서 인성 관련 연구의 동향 분석)

  • Nam, Ilkyun;Im, Sungmin
    • Journal of The Korean Association For Science Education
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    • v.37 no.3
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    • pp.493-505
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    • 2017
  • The purpose of this study is to investigate the trends of character-related research in science education by analyzing science education research literatures in South Korea. To this end, literatures on character were extracted from the KCI-listed journals and theses from 1990 to December 2016, and analyzed according to the criteria such as terms relating to character, year of publication, research design and method, and research content. A total of 54 KCI-listed papers and 67 theses were extracted. As a result, 46%, 49%, and 5% of the researches include the terms like character, ethic, and moral in their titles. According to the year of publication, it was found that the number of research papers related to character increased rapidly by more than two times in 2012 as compared to the past years. According to research objects, researches about gifted students were the most common, and when considering the ratio of gifted students to general students, many studies related to character concentrated on gifted students. Starting 2009, research papers on qualitative and hybrid research design begin to advance as compared the number of papers in quantitative research design. With regards to research methods used, seven methods were classified; five of them ranged from 16% to 19% while interpretive research method was 12% and test tool validity study was the lowest at 2%. By extracting 30 representative keywords so as to analyze the contents of character-related researches, we found various implications to character in relation to nature and researches about SSI, etc. As time passed by, the contents of character-related research in science education became more diversified and the number of researches increased. New research contents appeared due to the needs of the times.

A Case Study on the Features of Classroom Norms Formed in Inquiry Activities of Elementary Science Classes (초등학교 과학 수업의 탐구활동에서 형성되는 교실 규범의 특징에 대한 사례 연구)

  • Chang, Jina;Song, Jinwoong
    • Journal of The Korean Association For Science Education
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    • v.35 no.2
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    • pp.303-312
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    • 2015
  • The purpose of this study is to analyze classroom norms formed in inquiry activities of elementary science classes and to consider about the actual problems in enacting school science inquiry. Focusing on the inquiry activity cases of two classes, the data were collected through classroom observation, student interview, teacher interview and questionnaires. Firstly, classroom norms were categorized into three categories theoretically: norms for behavior guidance; general academic norms; and scientific inquiry academic norms. The subcategory norms of each category were extracted inductively and the features, the causes of formation, and the influences on inquiry of each norm were also analyzed. Based on the analyses on classroom norms, the researchers identified three actual problems in enacting school science inquiry. First, the collective traits of school science inquiry caused structural problems in science classrooms. Second, teachers used their authorities in different ways according to phases of instructions. Third, the conflict cases were reported between general values for education and specific values for science inquiry. Educational implications are discussed in terms of the practices of school science inquiry and of the understanding classroom phenomena.

Analysing the Differences in the Patterns of their Decision-Making and Personalities of Discourses for Socio-Scientific Issues as Argumented by Pre-Service Biology Teachers (의사결정 유형 및 성격특성에 따른 예비생물교사들의 SSI(Socio-Scientific Issues) 토론 담화 차이 분석)

  • Choi, Go-Eun;Cha, Heeyoung
    • Journal of The Korean Association For Science Education
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    • v.38 no.5
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    • pp.739-751
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    • 2018
  • The purpose of this study is to identify the differences of argumentation discourses for Socio-Scientific Issues in the types of decision-making and personality traits of pre-service biology teachers. For this study, SSI discussion topics were selected according to four types of decision making: logical reasoning, suggestion of complement, emotional base, and internal conflict. Three groups were constructed based on personality traits such as extroversion, acceptability, and integrity. Each three group used the workbook specially developed and freely used the smart device for discussion. A recorder and a camcorder were used to record each group, their behavior was recorded and the written materials during the discussion were collected for the results. Using Walton's analysis framework, the collected data analyzed in terms of the source of utterance, the process of dialogue shift, and the critical movements that can judge the reasoning of utterance. As a result of the study, it was confirmed that the decision-making type of SSI topics and learners' personalities were influential in the decision-making process of SSI small group discussions. This research shows that there is a need to develop instructional materials considering decision-making types and learners' personality types of students as well as pre-service teachers for SSI discussion.

Scalable Fingerprinting Scheme based on Angular Decoding for LCCA Resilience (선형결합 공모공격에 강인한 각도해석 기반의 대용량 핑거프린팅)

  • Seol, Jae-Min;Kim, Seong-Whan
    • The KIPS Transactions:PartD
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    • v.15D no.5
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    • pp.713-720
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    • 2008
  • Fingerprinting scheme uses digital watermarks to trace originator of unauthorized or pirated copies, however, multiple users may collude and escape identification by creating an average or median of their individually watermarked copies. Previous research works are based on ACC (anti-collusion code) for identifying each user, however, ACC are shown to be resilient to average and median attacks, but not to LCCA and cannot support large number of users. In this paper, we propose a practical SACC (scalable anti-collusion code) scheme and its angular decoding strategy to support a large number of users from basic ACC (anti-collusion code) with LCCA (linear combination collusion attack) robustness. To make a scalable ACC, we designed a scalable extension of ACC codebook using a Gaussian distributed random variable, and embedded the resulting fingerprint using human visual system based watermarking scheme. We experimented with standard test images for colluder identification performance, and our scheme shows good performance over average and median attacks. Our angular decoding strategy shows performance gain over previous decoding scheme on LCCA colluder set identification among large population.

Differences in fecal and cecal microbiota in C57BL/6J mice fed normal and high fat diet (고지방 식이 조절에 따른 C57BL/6J 마우스의 분변과 맹장에서 나타나는 미생물생태 차이)

  • Lee, Sunwoo;Vineet, Singh;Unno, Tatsuya
    • Journal of Applied Biological Chemistry
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    • v.64 no.4
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    • pp.399-405
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    • 2021
  • A number of studies have been conducted to prevent obesity due to the worldwide increasing rate of obesity and its adverse effects on our health. Recently, a relationship between obesity and gut microbiome has been reported. Fecal and cecal microbiota are generally targeted for examining the gut microbiome during dietary interventions. There is, however, no common understanding on which microbiota and how results elucidated from the data would differ. In this study, we conducted dietary induced obesity study and compared fecal and cecal microbiota affected by dietary interventions. Normal Diet and high fat diet were fed to 6 weeks old mice for 12 weeks, and 16 S rRNA genes amplified from fecal and cecal DNA were sequenced using MiSeq. Our results show that the 𝛼-diversity showed significant differences between the dietary interventions as well as cecal and fecal microbiota. The difference in the taxonomic compositions between cecal and fecal microbiota had become clearer at the family and genus level. At the genus level, Faecalibaculum and Lactobacillus were more abundant in the cecal and fecal microbiota, respectively. In general dietary intervention studies, dietary effects are more significant than type difference. However, the microbiota analysis results should be interpreted carefully, considering both diet and samples (feces/caecum).

Biological Properties of Propolis Isolated from Honeybees (프로폴리스의 생물학적 특성)

  • Kim, Sung-Kuk;Woo, Soon-Ok;Chang, Jong-Soo
    • Journal of Life Science
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    • v.31 no.7
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    • pp.686-697
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    • 2021
  • Propolis is a resinous substance produced by honeybees, which they use to protect their hives. Honeybees produce propolis by mixing exudates from the various trees and plants with saliva and beeswax. It has been used since around 300 B.C. as a folk medicine to cure wounds. Propolis contains many physiologically active components, such as flavonoids, phenolic compounds, and beeswax. Because of its functional components, propolis has a wide spectrum of biological applications. The compounds in propolis and its biological activity can vary according to the location of nectar source and extraction method. Propolis is most commonly known for its anti-microorganism activity against bacteria, viruses, and fungi. Artepillin C and caffeic acid phenethyl ester (CAPE) have been identified as regulatory compounds that reduce inflammation and exert immunosuppressive reactions on T lymphocytes. Through its anti-inflammatory activity, propolis exhibits anti-tumor activity, including the inhibition of cancer cell proliferation, the blocking of tumor signaling cascades, and antiangiogenesis. However, for the more apply of propolis its analysis of nectar source, identifying of propolis compound, the molecular mechanism of propolis and the investigation of compounds synergistic effects are essential. In this study, we described the physiological activity of propolis isolated from honeybees.

A Study on Preservice Science Teachers' Information-Seeking Behavior in SSI Debate Class (과학기술관련 사회쟁점(SSI) 토론 수업에서 예비과학교사들의 정보 탐색에 대한 연구)

  • Nayoon Song;Sunyoung Park;Dahae Park;Taehee Noh;Sukjin Kang
    • Journal of the Korean Chemical Society
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    • v.67 no.4
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    • pp.296-305
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    • 2023
  • This study analyzed the information-seeking behavior of preservice science teachers by observing the process of seeking information needed in a Socioscientific issues (SSI) debate class. Twenty-four fourth-year preservice science teachers participated in the study, and the SSI debate was conducted on the topic of biofuels. The results of the study revealed that preservice teachers go through the process of 'Searching', 'Reviewing', 'Interpreting', and 'Evaluating and Reorganizing' stages when seeking information. The searching stage is divided into identifying topics, role division, and standard setting for a search. The reviewing stage is divided into reviewing sources and reviewing contents. The interpreting stage is divided into interpreting an information and interpreting information from an integrating aspect. In addition, the evaluating and reorganizing stage is divided into evaluating information and reorganizing information. It was found that preservice teachers have difficulty reviewing information and interpreting multiple sources of information in an integrated aspect. Also, it was found that evaluating information activity among preservice teachers' information-seeking behavior affects the level of argumentation in discussions.

A Study on Narrative Archival Description (보존기록의 서사적 기술에 관한 연구)

  • Ahn, Jung-Hee;Rieh, Hae-young
    • The Korean Journal of Archival Studies
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    • no.81
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    • pp.89-131
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    • 2024
  • The aim of this study is to propose the introduction of narrative description as an improvement to describing archives, thereby enhancing the user experience of archives. To achieve this, the study identifies the specific forms and positions of narrative elements in archives and analyzes the interaction between archival description and narrative elements. It also examines cases where narrative description has been applied in digital archives to analyze their purposes and identify the various types and characteristics of narrative description for the improvement of description and considering factors that should be taken into account when implementing narrative descriptions. Theoretical research explores the concept and role of narrative and analyzes how it is manifested in describing archives. Case studies investigate the types of narrative description in digital archives and explore their roles. Narrative description emphasizes that it can facilitate implementation by establishing the narrative identity of archivists as context constructors, conducting extensive and deep research on records, and planning collaborations with experts. However, due to the lack of concrete implementation plans for narrative description in the practical archives, further research is needed to develop models of narrative description and prepare various examples of narrative applications.

A Cases of Crane Breeding(養鶴) at Private Homes(私家) in the Joseon Dynasty Period (조선시대 사가(私家) 정원에서의 양학(養鶴) 사례)

  • Hong, Hyoung-Soon
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.38 no.2
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    • pp.42-59
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    • 2020
  • The purpose of this study is to examine the actual cases of crane breeding at private homes in the Joseon Dynasty period, thereby identifying the universal meaning and characteristics of this act reflected in these cases. This study is likely to help understand the true nature of garden culture during the period. The study' temporal and spatial scope was limited to the Joseon Dynasty and private homes. As references for the study, translated versions of classical literature were selected from the Database of Korean Classics(http://db.itkc.or.kr). To complement for the data, related researchers' translated materials were also used in part. The study's results are summed up as follows: First, Individuals from various social classes including royal families, noblemen, noble families in countryside, and commoners kept cranes at their homes. These crane breeders included those who left a significant mark in the Joseon Dynasty politically and academically as well as 'cheosa(處士)' that refers to scholars living in seclusion without entering the government throughout their lifetime. Second, Crane breeders were spread all over the country. Notably, various cases of crane breeding were found within the Hanyang Wall and its vicinity. Third, The act of crane breeding was highly associated with blood ties and academic lineages such as friendships and teacher-student relations. In this regard, crane breeding was not just a simple taste or appreciation for the arts, but rather reflective of a person's life attitude and orientation. Forth, The consciousness of Confucian origins based on an ancient story of Limpo (林逋) appears to have a large impact on the act of crane breeding. In addition, some cases exhibited the reflection of Taoistic tastes. Fifth, Some individuals tamed cranes for a living. This proves the presence of steady demand for cranes in this period. The present study's limitation is its reliance on translated materials, which hindered research into various cases. Therefore, the future discovery of additional data and the accumulation of their translations will enable the investigation of a wealth of cases.