• The Journal of the Korea Contents Association
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• v.6 no.4
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• pp.117-124
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• 2006

This study was to analyze web contents of major cultural tourism festival. And suggest to contents development. Study method is contents analysis and comparative study by suggest data. According to the results, need for independent domain, provide to foreign language information, maintenance membership administration through membership e-mail service, provide to segmentation board, provide to dynamic information should be consideration to visitror's movement line.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.413-429
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• 2022

"Tourist Gaze" discussion in the 21st century introduces that tourist is the post-modern and post-fordism figure. Festival visitors can be said as one of the post-modern tourists, so this figure has "performance turn" feature as well. It will be discussed here why festival visitors of the Edinburgh Fringe Festival want to visit the festival. As post-modern and post-fordism figure, festival visitors want to experience autonomy, competence and relationshjp based on the performance turn.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.399-400
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• 2011

본 연구는 최근 활발하게 연구되어지고 있는 체험마케팅을 중심으로 이론적 내용을 살펴봄과 동시에 지역축제 적용을 위해 요인분석을 통한 축제적용 가능성을 살펴보았다. 연구결과 체험마케팅을 구성하고 있는 요소중 감각마케팅, 감성마케팅, 인지마케팅으로 구분되는 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.449-459
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• 2011

This study was to explore the effect of local community on participation of local festival. In order to carry out the empirical study, 320 survey questionnaires were collected in Cheonan. AMOS 4.0 and SPSS Win 12.0 statistics packages were utilized for analysis of SEM. The study results were as follows: first, analysis on the relationship between identity and participation of local festival(interest of festival participation, extent of local festival, intention of local festival) Showed that identity effected every factor of participation of local festival, second, dependence effected interest of festival participation and intention of local festival, third, social friendship can't effected every factor of participation of local festival.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.425-433
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• 2010

The area of tourism events is constantly growing. The competition in the tourism market is also getting so fierce that improving competitiveness through specialized brand personality is necessary to survive. So, this study derives the components of tourism events and clarifies their influences. The research shows that the brand personality of tourism events consists of three factors such as competence/sophistication, excitement and sincerity. As a result of the analysis, excitement and sincerity have impact on the event attitude while competence/sophistication and excitement on royalty.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.297-304
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• 2017

In this study, we have investigated the relationship between festivals evaluation and the theme of festivals programs by using 'AHP survey of experts' on two festivals in each highest and lowest evaluated festivals. As a result, the musical performance of the opening ceremony of Hwajun Festival, the experimental village program of hansung bakjae festival, the street parade of Itaewon and the prehistoric street parade of Gandong cultural festival were found to have the highest relations with the themes. The result reveals the fact that the representative program of festival has been selected, program name was closely related to festival theme, matrix type program and experiential type program where leads the direct participation of visitors were prerequisite, and the festivals with highly related to the theme were also highly evaluated. Therefore, in order for the festival to receive a good evaluation, the high theme-related programs should be focused as main programs of festivals, and the low theme-related programs should pay more attention on their themes for promoting and branding diverse, thematic festivals.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.108-126
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• 2013

The purpose of this study is to develop the basic scales of festival quality. We conducted a content analysis in the discourse of KINDS(Korea Integrated News Database System) and derived five constituent factors, basic quality measures of local festivals through the extensive literature review. We named these qualities "Festival BASICQUAL" that is consist of Infrastructure, Connectedness, Passion, Theme, Culture. We conducted the empirical analysis for the participants in "Geumsan Insam Festival" to verify the "Festival BASICQUAL" As the result, Infrastructure, Connectedness, Culture affected positively on Festival Attachment among all BASICQUALs. However, Passion and Theme did not positively affected on the dependent variable. And then, Festival Attachment positively affected on Festival Satisfaction, while Festival Satisfaction also affected positively on Behavior Intention. This study developed the basic quality concerned with local festivals which is crucial fundamentals to quantify Festival BASICQUAL through empirical study. The proper applications and usage of these newly introduced local festival qualities enable to acquire the sustainable competitive advantage in local festival.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.773-776
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• 2007

지방자치단체는 지방자치제 실시이후로 많은 지역축제가 개최되어 왔으나, 대부분의 소재가 특산물와 자연환경을 소재로하여 개최되었다. 다른 요소들보다 지역축제의 소재를 찾기 쉬운 점에서 눈에 보이는 소재를 이용했다고 볼 수 있지만, 지역축제를 개최하는 데 있어 소재에 대한 중요성이나 파급효과에 대한 심도있는 자기 지역만의 특색있는 소재를 찾는 노력에서는 문제점을 지적하지 않을 수 없다. 자기 지역을 대표할 수 있고, 다른 지역에서 흉내낼 수 없는 자기 고장만의 소재만이 관광객을 지속적으로 유치할 수 있는 유인요소가 될 것이기 때문이다. 따라서, 본 연구에서는 문학작품과 관련된 소재를 개발하고, 관광객을 유치할 수 있는 방안을 제시하는 데 목적이 있다.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.328-341
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• 2008

This study is to analyze impacts of a newly developed festival based on place attachment and involvement theories using SEM. The results are that there are positive relationships between festival involvement and festival impacts, but there are negative relationships between place attachment and the impacts. The results mean that residents may have not enough interaction with the newly developed festival. Therefore, the findings suggest that organizers and managers are need to make efforts to communicate with citizens and to enlarge place attachments with the festival.

• The Journal of the Korea Contents Association
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• v.10 no.6
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• pp.378-385
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• 2010

The purpose of this study is finding the way of vitalizing local festival of Chung-buk through successful local festivals and local festivals of Chung-buk. Therefore this study analyzed case of local festivals Young dong with reference definitude, participation, foundation, organizing, capability of calling the people. And It is pointing out the problems of the local festivals and suggesting the ways of vitalizing local festival in Chung-buk.