• Title/Summary/Keyword: 축제주제

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The Effect of Culture Tourism Interpreter's Role on Visitors' Festival Theme Awareness and Satisfaction (문화해설사의 역할이 방문객의 축제주제인식과 만족에 미치는 영향)

  • Yang, Soung-Hoon
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.437-446
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    • 2017
  • This research were aimed to verify possible transferring regional development's value into festival contents. It was widely known that Korean festival's theme has been relatively pale in comparing its abundancy, which were required variety of festival contents. Luckily, local residents in Cittaslow frequently host slow-themed festivals, not only to revitalize their communities but also to serve the visitors. Those phenomenon shed the light to study the culture tourism interpreters' role as the presenter of regional development value to visitors at festival setting. Total 180 of questionnaires were administered to Gimsatgat festival visitors, verifying the relationship of variables, interpreters' role, perception of festival theme, revisit intention and practice intention. Regression analysis revealed that significantly influential relations between variables. Successful interpreters will support visitors' understanding of Cittaslow value, satisfaction and practice in daily life. Theoretical /practical significances and research limitation were included.

Study on the Revitalization Plan of Local Festival (지역축제 활성화 요인에 관한 실증연구)

  • Ahn, Hye-Won;Lee, Min-Kyu
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.378-385
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    • 2010
  • The purpose of this study is finding the way of vitalizing local festival of Chung-buk through successful local festivals and local festivals of Chung-buk. Therefore this study analyzed case of local festivals Young dong with reference definitude, participation, foundation, organizing, capability of calling the people. And It is pointing out the problems of the local festivals and suggesting the ways of vitalizing local festival in Chung-buk.

Study on the Revitalization Plan of Local Festival (지역축제 활성화 요인에 관한 실증연구)

  • Ahn, Hye-Won;Ryu, Sang-Il
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.587-592
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    • 2009
  • The purpose of this study is finding the way of vitalizing local festival of Chung-buk through successful local festivals and local festivals of Chung-buk. Therefore this study analyzed case of local festivals Young dong with reference definitude, participation, foundation, organizing, capability of calling the people. And It is pointing out the problems of the local festivals and suggesting the ways of vitalizing local festival in Chung-buk.

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행사 - '위대한 탄생' 주제로 진행된 2014 청주직지축제

  • Im, Nam-Suk
    • 프린팅코리아
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    • v.13 no.11
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    • pp.46-47
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    • 2014
  • 2014 청주직지축제가 지난 10월 15일부터 19일까지 청주고인쇄박물관과 예술의전당 일원에서 열렸다. 올해 8회를 맞은 직지축제는 현대의 인쇄술과 미래의 미디어 문명 발전에 중요한 영향을 끼친 점에 착안 '위대한 탄생'이라는 주제로 진행됐다.

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A Study on Regional Festivals Information Platform based on the Europana Model (유로피아나 모델 기반 지역 축제 정보 플랫폼에 대한 연구)

  • Park, Sung-hwan;Choi, Hee-soo
    • Proceedings of the Korea Contents Association Conference
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    • 2017.05a
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    • pp.161-162
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    • 2017
  • 지방자치제 실시 후 지역 축제는 꾸준히 증가하였다. 2014년을 기준으로 봤을 때 1,214개의 축제가 개최되었고, 1억 3,125만 명이 지역 축제를 방문하였다. 이처럼 축제에 대한 접근성은 높아졌으며, 주변에서 흔히 관람하고 직접 체험할 수 있게 되었다. 반면 지역 축제 정보에 대한 접근성은 높지 않았다. 축제에 대한 정보를 확인하려면 지역의 오프라인 홍보, 지역 축제 포스터 또는 각 지자체 홈페이지 등을 통해 정보를 검색해야 했다. 축제에 대한 정보를 효과적으로 전달하기 위해서는 축제형 아카이브(플랫폼)를 개발해야 한다. 축제형 아카이브는 지역 축제를 지역별, 분야별, 주제별 기준을 설정하여 축제에 대한 정보뿐만 아니라 실제 진행되었던 축제의 동영상을 보여줄 수 있는 플랫폼의 역할을 수행할 것이다. 이를 통해 지역 축제에 대한 실질적인 정보를 제공하여 기존의 방문객보다 더 많은 방문객의 방문을 유도할 수 있을 것이다.

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Daegaya History Experience Festival of 2005-2006: Marketing Perspective (역사문화축제의 마케팅적 접근: 대가야체험축제의 2005-2006년 비교)

  • Jeong, Goang-Hoan;Roh, Yong-Ho;Kim, Sang-Ho
    • The Journal of the Korea Contents Association
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    • v.7 no.3
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    • pp.129-139
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    • 2007
  • The purpose of this study was to investigate the visitors' satisfaction with the Daegaya History Experience Festival and to provide practical implications to festival planners. Some important results of this study were as following. First, educational effectiveness had the highest satisfaction among visitors. Second, picking strawberries was founded as the most favored family oriented experience and experiencing the Daegaya vessel was perceived as the next layered program. Third, This festival provided pay experiences to the visitors including drawing bronze age rocks on the visitors' faces and Daegaya vessel making. Fourth, this festival achieved specializing of volunteers and increased satisfaction of guides. For future study, it is necessary to do empirical studies including investigating the determinant factors of festival visitors' satisfaction and behavioral intentions.

EVENT in Story - 곡예, 노래, 춤에 능통한 최초의 대중연예집단! - 2010 안성남사당 바우덕이축제

  • 한국오리협회
    • Monthly Duck's Village
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    • s.88
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    • pp.100-101
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    • 2010
  • 경기도 안성시내 강변공원에서는 '남사당 짱! 바우덕이 짱!'이라는 주제로 '2010안성남사당 바우덕이축제'가 열렸다. 올해 바우덕이 축제는 9월 6일, 전야제인 곰뱅이트기 의식을 시작으로 12일까지 6일간에 거쳐 개최됐다. 축제의 꽃이라 할 수 있는 남사당 6마당놀이와 아이를 동반한 가족이 함께 배울 수 있도록 몸으로 배우는 풍물놀이, 줄타기 체험 및 악기 강습, 살판, 탈놀음 등으로 구성된 멋진 공연은 관객들에게 뜨거운 환호를 받았다. 또한 조선시대 옛날장터를 재현하여 체험, 교육장소로 제공했으며 1,500명 이상의 풍물인이 참여하는 '바우덕이 전국 풍물 경연대회'등 축제기간 내내 200개가 넘는 이벤트가 펼쳐졌다.

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전시회 - 2012 서울사진축제(Seoul Photo Festival)

  • Im, Nam-Suk
    • 프린팅코리아
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    • v.11 no.12
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    • pp.112-115
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    • 2012
  • 2012 서울사진축제(Seoul Photo Festival)가 11월 21일부터 12월 30일까지 40일간 서울시립미술관 서소문 본관, 서울시청사, 서울역사박물관 등 서울 곳곳에서 펼쳐진다. '천 개의 마을 천 개의 기억' 이라는 주제로 열리는 제3회 서울사진축제는 본전시, 특별전, 시민워크숍, 시민강좌, 사진의 달, 사진 공모 등 다양한 프로그램으로 진행된다.

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Spatial Evolution and Characteristics of Cultural Tourism Festivals in Chonnam Province of Korea (전남지역 문화관광축제의 공간적 전개과정과 특징)

  • Lee, Jeong-Rock;Woo, Youn-Sub
    • Journal of the Korean association of regional geographers
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    • v.9 no.3
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    • pp.233-247
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    • 2003
  • The purpose of this study focuses on the spatial evolution and characteristics of cultural tourism festivals in Chonnam province of Korea. More than 58 community festivals functioned with hallmark events are held annually in the Chonnam province. Most of community festivals were mainly established since 1995, and more than 48 percents of festivals are held in October and May. Spatial diffusion process of festival are divided into three phases: a primary stage before 1995, a diffusion stage from 1995 to 1999, and a condensing stage since 2000 Cultural tourism festivals began at some areas such as Mokpo, Yesu, and Gurye in 1960's, and spread all over the counties of Chonnam province. During diffusion stage, 51.7 percent of all festivals were newly held. The themes and purposes of festival, and the typology of community festivals were transformed with diffusion stage. In festival purpose, community reconciliation and unity festivals were held in primary stage, tourism oriented festivals were held in diffusion and condensing stage. In the festival themes, community culture and folk arts festival were held in primary stage, however, community history and environment & ecological festivals are held in condensing stage. In addition, the typology of community festivals was transformed according to diffusion stage. Thus it was transformed from indigenous festivals of primary stage to commercialized indigenous festivals of condensing stage.

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A Study of Assessment and Awareness by Local Festival Participants' to the Significance of Local Festival : Case Study of Andong International Mask Dance Festival (축제참가자의 지역축제 의의에 대한 인식과 평가에 관한 연구 - 안동국제탈춤페스티벌을 대상으로 -)

  • Hwang, Hwa-Seok
    • Journal of the Korean association of regional geographers
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    • v.21 no.2
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    • pp.259-272
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    • 2015
  • This paper is investigated to awareness and assessment by festival participants' to significance of lacal festival in "Andong International Mask Dance 2011". As results, first, demographic characteristics of festival participants' in case study are that dominated participants' were tewnties to fourties consisting consanguine and graduates. There is almost same rate in demographic characteristics. Second, the results of questionnaire for characteristics of local festival are that positive responds was dominated at degree of using and respect of local culture resources and main theme reflected to festival. Third, questionnaire items of the significants of local festival are participation desire and real participation rates of citizen to local festival, contribution rate of citizenry reconciliation, effects of regional marketing and increasing regional image, local economy development and rate of improving people's quality of cultural life. In these item, effects of reginal marketing is most positive response by Andong citizen and outsiders. And positive response of economical effects is higher outsiders then citizen. However, the contribution rate of citizenry reconciliation is lower then other items to positive response. Therefore, methods of regoinal embeddedness of case festival are evaluating life quality of local citizen by local festival and leading active participation of local people to local festival.

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