• The Korean Journal of Applied Statistics
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• v.33 no.6
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• pp.833-842
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• 2020

Global platforms such as Netflix, Amazon, and YouTube have developed a precise recommendation system based on various information from large set of customers and many of the items recommended here are leading to actual purchases. In this paper, a cluster analysis was conducted according to the attribute of the content, expecting that there would be a difference in user preferences according to the attribute of the recommended content. Gower distance was used for use regardless of the type of variables. In this paper, using the data of movie rating site 'The Movie Dataset', the users were grouped hierarchically and recommended movies based on genre, director and actor variables. To evaluate the recommended systems proposed, user group was divided into train set and test set to examine the precision. The results showed that proposed algorithms have far higher precision than UBCF.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.3
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• pp.223-228
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• 2023

According to the Korea Information Society Development Institute, OTT services grew at a rate of 33.4% in four yearsfrom 2017, when they were first launched.TheKorea Export-Import Bank announced in 2020 that the domestic OTT market was worth 780.1 billionKRW. This growth of the OTT market is expected to stimulate competition among OTT service platforms, and user satisfactionwithconvenience features, such as video recommendations, seems to be acting as an important factor in the competition.Currently, the OTT market uses a variety ofdata for customized recommendations, but the limitationis that it only uses datacollected within the app. Thereby we have proposed the use ofpersonal data collected outside the app for personalized recommendations, and the survey results showed that user satisfaction was 23.72% higher for recommended content based on the proposedmethod thanNetflix recommended content.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.11a
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• pp.655-658
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• 2020

최근 IT 기술의 발달로 태블릿, 스마트폰과 같은 다양한 디바이스로 손쉽게 음악을 감상할 수 있다. 하지만 최근 이런 기술 발달과는 다르게 사용자가 원하는 음악을 검색하는 방법은 고전적인 형태에서 벗어나지 않고 있다. 기존 음악 검색 방법은 텍스트 기반, 내용 기반, 소비자 감성 기반의 음악 추천 검색 방법이 있으며 저장된 메타 데이터를 이용하여 사용자의 질의에 대한 결과만 제공할 뿐 사용자의 경험 정보를 고려하지 않는다. 그리고 기존 플랫폼들은 사용자가 최근 많이 들은 가수, 장르, 분위기를 종합하여 사용자에게 어울리는 음악을 추천을 할 뿐 사용자의 경험정보를 고려하여 음악을 추천하지는 않는다. 본 논문에서는 사용자의 경험 정보를 활용하여 사용자 맞춤형 음악 추천 시스템을 제안한다. 본 시스템은 사용자의 현재 기분 정보, 주변 날씨 정보 등을 입력 받는다. 이후, 경험 정보를 기반으로 결정 트리를 통해 사용자 요구 기반의 음악 추천 시스템을 구축하였다.

• Information Systems Review
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• v.23 no.3
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• pp.51-75
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• 2021

Global e-commerce websites offer personalized recommendation services to gain sustainable competitiveness. Existing studies have offered personalized recommendation services using quantitative preferences such as ratings. However, offering personalized recommendation services using only quantitative data has raised the problem of decreasing recommendation performance. For example, a user gave a five-star rating but wrote a review that the user was unsatisfied with hotel service and cleanliness. In such cases, has problems where quantitative and qualitative preferences are inconsistent. Recently, a growing number of studies have considered review data simultaneously to improve the limitations of existing personalized recommendation service studies. Therefore, in this study, we identify review and rating mismatches and build a new user profile to offer personalized recommendation services. To this end, we use deep learning algorithms such as CNN, LSTM, CNN + LSTM, which have been widely used in sentiment analysis studies. And extract sentiment features from reviews and compare with quantitative preferences. To evaluate the performance of the proposed methodology in this study, we collect user preference information using real-world hotel data from the world's largest travel platform TripAdvisor. Experiments show that the proposed methodology in this study outperforms the existing other methodologies, using only existing quantitative preferences.

• Journal of Intelligence and Information Systems
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• v.29 no.1
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• pp.27-40
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• 2023

With the increase in the spread of smart devices and the impact of COVID-19, the consumption of media contents through smart devices has significantly increased. Along with this trend, the amount of media contents viewed through OTT platforms is increasing, that makes contents recommendations on these platforms more important. Previous contents-based recommendation researches have mostly utilized metadata that describes the characteristics of the contents, with a shortage of researches that utilize the contents' own descriptive metadata. In this paper, various text data including titles and synopses that describe the contents were used to recommend similar contents. KLUE-RoBERTa-large, a Korean language model with excellent performance, was used to train the model on the text data. A dataset of over 20,000 contents metadata including titles, synopses, composite genres, directors, actors, and hash tags information was used as training data. To enter the various text features into the language model, the features were concatenated using special tokens that indicate each feature. The test set was designed to promote the relative and objective nature of the model's similarity classification ability by using the three contents comparison method and applying multiple inspections to label the test set. Genres classification and hash tag classification prediction tasks were used to fine-tune the embeddings for the contents meta text data. As a result, the hash tag classification model showed an accuracy of over 90% based on the similarity test set, which was more than 9% better than the baseline language model. Through hash tag classification training, it was found that the language model's ability to classify similar contents was improved, which demonstrated the value of using a language model for the contents-based filtering.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.303-317
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• 2021

The purpose of this study is to analyze the competitiveness of OTT operators by developing an analysis framework specialized for the OTT industry. Based on existing research on business model, platform business model, and OTT characteristics, the OTT platform business model framework was developed, and case analysis was conducted based on data from related materials, literature, and internal data to suggest the direction for domestic OTT operators. As a result of the study, domestic OTT operators should use advanced AI and big data technologies to produce original content and improve the infrastructure and service quality of the platform. This study is meaningful in that it provides an analysis framework for OTT operators to establish their own competitive strategies and suggests the direction for domestic OTT operators through case application.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.6
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• pp.663-669
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• 2016

This study explores the effect of tagging in Social Network Services, especially Facebook, which has become popular as a marketing platform. In Facebook, users generally make recommendations using 'Like', 'Share', or 'Tag'. 'Tag' is different from 'Like' or 'Share' in that it can be used to deliver certain messages directly to specific people based on their interests or characteristics. Tagging can be categorized into rewarded tagging and non-rewarded tagging. As a result of our exploratory research, we found that non-rewarded tagging by certain users can indicate that the people, who are tagged, are interested in the contents of the users and share the same interest as them. Also, tagging indicates that these users want to share these services, such as restaurants and tours, with their friends who are tagged in the contents. Therefore, this study sheds light on the importance of the tagging function, as well as 'Like' and 'Share'.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.138-147
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• 2022

Recently, chatbots have been applied in various fields and have shown good results, and many attempts to use chatbots in shopping mall product recommendation services are being conducted on e-commerce platforms. In this paper, for a conversation system that recommends a fashion that a user wants based on conversation between the user and the system and fashion image information, a transformer model that is currently performing well in various AI fields such as natural language processing, voice recognition, and image recognition. We propose a multimodal-based improved transformer model that is improved to increase the accuracy of recommendation by using dialogue (text) and fashion (image) information together for data preprocessing and data representation. We also propose a method to improve accuracy through data improvement by analyzing the data. The proposed system has a recommendation accuracy score of 0.6563 WKT (Weighted Kendall's tau), which significantly improved the existing system's 0.3372 WKT by 0.3191 WKT or more.

• Journal of Korea Society of Industrial Information Systems
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• v.13 no.5
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• pp.133-141
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• 2008

Social Web is turning current Web into social platform for knowing people and sharing information. This paper takes major social tagging systems as examples, namely delicious, flickr and youtube, to analyze the social phenomena in the Social Web in order to identify the way of mediating and linking social data. A simple Tag Ontology (TO) is proposed to integrate different social tagging data and mediate and link with other related social metadata. Through several machine learning for tagging data, tag groups and similar user groups are extracted, and then used to learn the tagging ontology. A recommender system adopting the tag ontology is also suggested as an applying field.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.435-439
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• 2022

Many of the industry was changed because of the pandemic of covid 19. It combined with the tendency of modern people to pursue convenience. The industry of Cosmetics also changed business channel from offline to online. Before, people can not get suggestions after they complete the survey. This paper research how to suggest some cosmetics products with their skin type and skin data. We will develop Beauty Concierge system that can get suggestion after the survey. It's will make people attend activity and can make more benefit to the people.