• 보일러설비
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• s.6
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• pp.34-48
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• 1988

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.292-300
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• 2010

In this research, the object is to analyze the impacts of the four dimensions of Marketing Mix in terms of product, price, place and promotion on store attitude and purchase intention. At the same time the mediating variables such as sense experience, feel experience and think experience in relationship among Marketing Mix and store attitude, customer experiences are also analyzed. The results show that the product, place, and promotion have significant effects on sense experience, feel experience and think experience. Another important finding is customer experiences such as sense experience, feel experience and think experience have significant effects on store attitude and purchase intention.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.518-524
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• 2008

경영환경이 개별기업간의 경쟁에서 기업집단 군의 경쟁으로 변화하여 감으로써 기업간 협력의 중요성이 점차 커지고 있다. 많은 선행 연구들이 기업간 협력의 중요성을 강조하고 있으나, 기업의 오랜 역사적 경험 속에서 생겨나는 정보기술 활용 능력과 사회자본이 기업간 협력에 미치는 영향에 대해서는 명확하게 설명하지 못하고 있다. 본 연구에서는 기업간 협력의 촉진요인과 성과와의 관계를 알아보고자 하였다. 기업간 협력의 촉진 요인으로 제시된 정보기술의 활용능력과 함께 사회 자본을 추가로 제안하고, 이들이 기업간 협력을 강화해서 기업의 성과에 공헌한다는 것을 실증하여 보고자 하였다. 실증분석결과 기업의 정보기술 활용능력은 정보공유활동과 사회자본에 긍정적인 영향을 미치고 있으며, 사회자본이 기업간 협업활동에 영향을 미쳐 기업성과를 향상시키는 것으로 나타났다. 이는 자원기반관점에서 기업간 협력을 촉진하는 정보기술 활용능력과 사회자본이 기업간 관계 유지와 기업의 성과에 크게 공헌하고 있으며, 기업의 중요한 무형의 자산으로써 경쟁력의 원천이 되고 있음을 의미 한다고 할 수 있다.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.243-246
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• 2010

In this research, the object is to analysis the impact of the four dimensions of Marketing Mix, product, price, place and promotion on store attitude. At the same time as mediating factors of relationship between Marketing Mix and customer attitude, experience factors, such as sense experience, feel experience and think experience are also analyzed. The results show that the promotion has a significant effect on sense experience, and place also has a significant effect on sense experience, feel experience and think experience. Another important result is, experience factors, such as sense experience, feel experience and think experience have significant effect on store attitude.

• Journal of Distribution Research
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• v.7 no.1
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• pp.21-40
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• 2002

The purposes of this study were to examine the conceptual structure of consumer characteristics and marketing elements affecting impulsive buying behavior of the CATV home-shopper on fashion products, and to compare the differences of consumer characteristics and marketing elements between impulsive buying shoppers and non-impulsive buying shoppers in CATV home-shopping. We collected data from 263 females of CATV home-shoppers in Busan. Data were analyzed by factor analysis, t- test, $\chi$2-test, and discriminant analysis. The results showed that the exploratory tendency of CATV home-shoppers was consisted of Patronage-orientation, and Product- orientation. The marketing elements perceived by CATV home-shoppers were composed of Promotion, Product and Payment method. There were differences of consumer characteristics and marketing elements between impulsive buying shoppers and non impulsive buying shoppers. Especially, impulsive tendency of shoppers and promotion factor of marketing were significant variables in the impulsive buying behavior of CATV home-shopping. The results provide information about impulsive buying behavior in CATV home-shopping, useful to consumer behavior researchers and retailers.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.4
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• pp.103-113
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• 2024

This study applies the UTAUT theory to examine the intention to use online shopping mall chatbot services and to elucidate the mediating effect of anthropomorphism in their relationship. For this purpose, a sample of students from A University in Gyeongnam was surveyed online using Google Docs from the first to the second week of May 2024, and after excluding 5 insincere respondents, 245 were used for the final analysis. The key findings are as follows. First, among the UTAUT factors for online shopping mall chatbot services, performance expectancy, effort expectancy, facilitating conditions, and social influence were found to have a significant positive impact on anthropomorphism. The relative impact appeared in the order of performance expectancy, social influence, facilitating conditions, and effort expectancy. Second, anthropomorphism in online shopping mall chatbot services had a significant positive impact on usage intention. Third, the UTAUT factors of performance expectancy, effort expectancy, facilitating conditions, and social influence had a significant positive impact on usage intention, with the relative impact appearing in the order of facilitating conditions, social influence, performance expectancy, and effort expectancy. Fourth, the mediating effect of anthropomorphism was confirmed in the relationship between UTAUT factors and usage intention for online shopping mall chatbot services. This study is limited to students from A University in Gyeongnam, which may restrict the generalizability of the results. Future research should select a broader sample considering regional and demographic diversity and use diverse data collection methods to enhance the reliability and validity of the data.

• Proceedings of the Korean Society for Information Management Conference
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• 2018.08a
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• pp.21-24
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• 2018

본 연구는 대학도서관 사서가 지각하는 근거기반실무 지식의 정도와 영향요인을 식별하고자 하는 연구이다. 근거기반실무 지식에 유의한 차이가 나타난 변인은 연령, 교육 정도, 고용 유형, 직위, 학술지 읽기, 학술대회 참여이었다. 근거기반실무 지식에 영향을 미치는 요인은 교육 정도, 학술지 읽기로 나타났다. 본 연구는 대학도서관 사서의 근거기반실무 지식은 대학도서관과 사서직의 지속적 발전과 혁신의 촉진 요인이기 때문에 근거기반실무 역량을 향상시킬 수 있도록 연구 관련 활동을 지원하는 조직단위, 도서관계, 학계 차원의 지원과 정책이 필요하다.

• Management & Information Systems Review
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• v.35 no.3
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• pp.95-113
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• 2016

The study examines the question of what discriminant factors may affect differences between two groups classified by researchers' satisfaction with and continuous use intention of genetic resources(microorganisms). Survey data from researchers who are using microorganisms from a gene bank was used to empirically test. The survey, covering 150 researchers, was conducted from March 26 through April 17 2015. Linear discriminant analysis was used to test the research questions described in the study. Results from the tests show that utilization value and suitability of genetic resources for researchers' R&D activities play key roles in discriminating between the two groups classified by researchers' satisfaction with and continuous use intention of genetic resources, relatively lower and higher groups. The results indicate that useful trait information of and degree in promotion of researches by genetic resources appear to be weak in discriminating between the two groups, and that novelty of genetic resources does not play a crucial role in making a distinction between the two groups. We propose some policy implications based on the results of the study.

• Journal of The Korean Association of Information Education
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• v.26 no.3
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• pp.175-186
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• 2022

This study has explored the facilitating factors affecting the learning persistence of university students and divided Emergency Remote Teaching(ERT) into two types based on its policies. The conclusions are as follows: First, perceived usefulness was the facilitating factor affecting learning persistence in Synchronous ERT. Therefore, learning persistence would improve by establishing various strategies such as exploring appropriate teaching strategies and building a stable infrastructure. Second, it was perceived usefulness, social presence, and system quality that were the facilitating factors affecting learning persistence in Asynchronous ERT. Thus, learning persistence would increase accompanied by immediate feedback, more active interaction, and so on.

• Korean Journal of Child Education & Care
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• v.17 no.2
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• pp.75-98
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• 2017

The purpose of this study was to examine practice of strategies childcare teachers use in order to promote peer interaction among young children and difficulties in implementing strategies by using mixed methodology. The participants of current study were 155 inservice childcare teachers and they completed SIPPY questionnaire. To investigate strategy practice with difficulties, 44 teachers participated in theme writing and 3 teachers were interviewed. SIPPY data were analyzed by SPSS 20.0 and theme writing and interview transcripts were coded by qualitative analysis procedure. Results are as follows; First, teachers in this study use more environmental and naturalistic activity strategies than intensive strategies. Depending on educational experience and education level, there was a statistically significant difference. Second, participants reported various natural activity strategies that they use in the classroom such as compliments, modeling, suggestion, cooperative activity plan. Based on the analysis of qualitative data, four categories of difficulties were presented such as environmental component, disconnection with families, child individual characteristics, and teacher component. Implications were discussed in terms of teacher education and teacher driven professional development program.