• Journal of Convergence for Information Technology
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• v.7 no.2
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• pp.17-24
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• 2017

As the fourth industrial revolution era, lots of new convergence products are being launched but most of them are disappearing due to intense competition. In particular, small and medium-sized businesses(SMBs) don't have a lot of management capabilities, so they focus on performance and quality rather than considering specific marketing strategies when planning a product. However, if the strategy isn't included when new convergence products are planned, it can be difficult to enter the initial market and mainstream market. In this paper, we examined the risk factors that may occur in the process of transition from the initial market to the mainstream market, from chasm marketing perspective. Through this analysis, to launch new convergence product and go beyond chasm at the same time, we have analyzed the chasm marketing and social network perspective, and then suggested four marketing strategies. When SMBs make new convergence product enter into mainstream market, these marketing strategies will be favorable to them which want to position at the dominant advantage of the market in the fierce competition.

• Journal of Korea Society of Industrial Information Systems
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• v.26 no.5
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• pp.79-94
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• 2021

Despite the importance of the supply chain risk due to the negative word-of-mouth (NWOM) in social media, related research is insufficient. Thus, this study analyzes how the NWOM of the product is distributed through social media and the characteristics of the distributor based on social exchange theory. For this purpose, we collected information on car recalls from four companies using Twitter from the National Highway Traffic Safety Administration (NHTSA). Based on the Seed Tweet, a Re-Tweet (RT) network was constructed to examine the distribution and spread of NWOM, and regression analysis was performed to test the hypothesis. As a result, it was confirmed that NWOM is a small world network structure that spreads around hub users connected to many users. Moreover, it was found that the more interactive and reciprocal relations the first distributor has, the greater the speed and scale of distribution of NWOM.

• The Korean Journal of Archival Studies
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• no.69
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• pp.35-62
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• 2021

Since the establishment of the Gyeongnam provincial archives in 2018, the researches for establishing local archives has been steadily conducted by many other provincial or municipals. This paper focus on the cultural functions of local government archival institutions and critically examine the current status the establishment stages of local archival institutions from the perspective of the whole national records management system. To do this, From 2017 to 2021, we collects the research reports which was written by the government institution conducting researches on the establishment of local archival repositories and analyzes the pros and cons of current establishment of local archives management.

• The Korean Journal of Archival Studies
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• no.14
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• pp.289-323
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• 2006

The first organization of the 'national Archives of France' was defined by a law voted during the Revolution, the law of June 25, 1794 which is remained into force during nearly two century-until with the law of January 3, 1979. This law is regarded as the text founder of the national Archives of France, mainly thanks to its article 48 which posed the principle of the free communicability of the whole of the documents of national Archives of France. But it had initially as an aim to organize and frame sortings of the documents gathered in great number since the beginning of the French revolution. Its principal provision does not leave astonish us: it envisaged a separation between the documents to be eliminated, the useful documents has the administration, only intended to be preserved in national Archives of France?, and the documents interesting for the history, which were intended for the national Library.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.12
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• pp.507-514
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• 2018

This study utilized latent growth curve modeling to investigate the trajectories of adolescent life satisfaction changes in middle and high school students. The effects of self-esteem, career identity, school learning activity, gender, and household earnings on life satisfaction changes were examined. Data was obtained from the Korea Child Youth Panel Survey (KYCPS), a longitudinal study following students for 7 years. Year 3-6 data was utilized. Results found that the life satisfaction trajectory resulted as a quadratic model in which individual differences were significant. Second, school learning activity used as a time variant variable had a positive significant effect on life satisfaction each year. Third, gender and self-esteem as time invariant variables had significant effects on initial levels while self-esteem had effects on the slope and quadratic change. Further implications and research issues are discussed.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.105-115
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• 2019

This study was intended to analyze the effect of emotional marketing on brand awareness and purchase intention in the coffee shop and investigates how SNS usage play moderating effect roles between motional marketing and purchase intention. The results of analysis are summarized as follows. First, emotional marketing has a positive effect on purchase intention(especially, taste factor and visual facto). Second, in the analysis of the effect of emotional marketing on brand awareness, the significant influence factors were the taste factor, tactile factor, visual factor and auditory factor. Third, as a result of analyzing the effect of brand awareness on purchase intention, it was found that brand awareness had a significant positive(+) effect on purchase intention. Fourth, it was analyzed that the moderating effect of SNS usage between emotional marketing and purchasing intention is to be positive(+) influence in the all detail factors. Therefore, In the start-up stages, it may be helpful to actively use emotional marketing and SNS usage for business activation.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.30-44
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• 2021

The study analyzed Sofia Coppola's early films and to study her views about social frames on women. Moreover, the study shows the connection to Coppola's worldview on women in her other films; and . The study also analyzed the cinematography in her films as Coppola did not convey the messages directly. In addition, the study pursues a re-evaluation on , which was a controversial film among critics, and unravels the uncertain open-ending in . Throughout the comparative analysis, the study reveals that the two films have consistent views that do not differ from each other and that it was the progress to the growth of Coppola's worldview. The conclusion of these two films connects to another controversial content in Coppola's next film. Hence, one expects the analysis of these films to provide a better understanding of Sofia Coppola's other films.

• Asia Marketing Journal
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• v.7 no.2
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• pp.1-22
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• 2005

This paper reports on a study testing a model of relationship quality in the context of new versus mature export-import relationships. The model posits that perceived similarity, relationship performance, and opportunism predict relationship quality, moderated by relationship duration. The model also posits relationship quality affects commitment. A survey of importers with regard to their relationships with foreign exporters was conducted to test the model. It has been found that perceived similarity has a significant effect on relationship quality at the early stage of the relationship, but not at the later stage of the relationship. It also has been found that relationship performance and opportunism have significant influence on relationship quality. Regardless of relationship duration, the study results provided good support for our model. Theoretical and managerial implications of the study results are discussed.

• Lettere Italiane
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• no.57
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• pp.1-38
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• 2019

이탈리아의 전진이탈리아, 북부동맹, 오성운동당의 유럽회의주의는 이탈리아의 국내정치의 내부적 대립과 경쟁의 결과로 이해할 수 있다. 이들 세 정당들이 취한 유럽회의주의적 입장은 이탈리아 정치지형변화의 특수성에 기인하여 제한적으로 표출되었다. 이탈리아의 정부형성은 대단히 포괄적인 거대 연맹(coalision)의 형태로 이루어져 왔고, 각기 다른시대에 정부의 책임을 공유하였다. 이는 정당들의 유럽회의적인 실질적인 표현에 제한성으로 작용하였음은 분명해 보인다. 또한 전후 이탈리아의 정치 체계속에서 등장한 정당들은 극심한 분열과 대립의 구도속에서 반대정치세력에 대한 견제에 집중한 정치전략을 필요로 했다. 이들 정당은 당의 창설 초기부터 유럽회의적 사안을 주요한 정치적 이슈로 부각하지 않았다. 오히려, 초기집권동안 전진이탈리아의 정치기조는 친유럽적인 성향을 띤 것이었다. 정당은 긴축재정과 이민급증의 경제, 사회문제에 직면하여 유럽회의적으로 전환한 공공담론을 인식하면서, 선거지지를 확보하기 위한 포괄적 정치전략으로 반유럽통합 담론을 부각시켰다. 같은 맥락으로 북부동맹의 초반 정치기조는 연방주의 형성을 위한 유럽통합에 동조하는 입장이었지만, 정당의 주변화와 정치지지 하락에 직면하여 정당 회생을 위한 대안으로 유럽회의적 정치 입장으로의 전향을 시도하였다. 오성운동당 역시, 반유럽적 사안은 국내의 정치적 대립속에서 정당의 합리성을 강화하기 위한 전략으로 채택된 것이었다. 한편, 자국의 경제이익과 정체성 보존 및 사회질서를 위해 타인종을 배격하고 반유럽을 주장하는 우파 포퓰리즘 정당과 극우정당이 대중의 공감을 획득하고 이탈리아 의회내의 입지가 강화되는 현상은 이탈리아의 정당체계에서 유럽회의주의의 점증 변수로 작용될 여지로 이해된다. 이에 따라 이탈리아 유럽회의주의 전당의 정치전략적 변화는 향후 유럽통합의 방향성에 따라 매우 유동적으로 전개될 가능성이 엿보이며, 이에 대한 다양한 연구적 질문과 분석이 이루어져야 할 것으로 사료된다.

• Journal of Digital Convergence
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• v.16 no.2
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• pp.385-402
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• 2018

This study was to examine how Art Therapy affected improving Self-Esteem and Ego-Resiliency, Emotional Stability of Sexual Victimized Adolescent. The subject was the middle school student girl, 3th grades(15year old). She was suffered from sexual assault she was lack of self-confidence and suffered difficulty in daily life. Individual Art Therapy was performed once a week for 60 minutes and for 20 periods. Emotional Stability, Self-Resilience, Self-Esteem were performed pre-post test to verify the effectiveness of the program. The results obtained after Art Therapy were as follows. Firstly, The Self-Esteem score improved to post- 35 points from pre-16points. The Ego-Resiliency score improved to post-133points from pre- 63 points. The Emotional Stability score changed to a post-ex-post 96 score with a score of 110 as a positive effect. Secondly, the subject in the whole process of Art Therapy were formed intimacy with the researchers, able to heal painful scars while expressing inner feelings in a stable psychological state. Through the creative activities, she became confident and had positive thoughts about his future. Even though, this program focused to prevent PTSD. So the subjects needs to participate follow up program to treat depression, anxiety, nerveless be caused by sexual assault.