• Journal of Korea Entertainment Industry Association
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• v.15 no.7
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• pp.235-247
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• 2021

The purpose of this study was to examine whether the motivation for visiting experiential tourism can be maximized by revitalization of domestic tourism according to tourist image and visit satisfaction. In order to achieve this purpose, the four factors of educational motive, experiential motive, cultural motive, and communion motive of experiential tourists who visited domestic experiential tourist destinations, as well as the image of tourist destination, and suggestions for revitalizing domestic tourism through visit satisfaction were proposed. Therefore, the implications of this study are as follows. First, theoretical significance can be found by establishing the concept of domestic experience tourists' visit motives, image of tourist destinations and results related to visit satisfaction in the COVID-19 according to this study. It suggests that it is an essential condition for promoting a new change in which tourists participate in experiential tourism motives in the era of the pandemic by providing experiential tourism programs that are tailored to the level of tourists through research on the image of tourist destinations and their satisfaction with their visit motives. are giving Second, in terms of experiential tourism programs operated by domestic experiential tourism companies, it should be possible to promote the image of a safe tourist destination utilizing the characteristics of untact services that can provide non-face-to-face services. In addition, in an environment where visits to experiential tourism activities are somewhat limited in the era of the pandemic corona, it will help to revitalize domestic tourism and the local economy by expanding the non-face-to-face service to discover and develop direct experience programs in the region.

• Journal of Korea Entertainment Industry Association
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• v.15 no.4
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• pp.1-13
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• 2021

In this study, we tried to present suggestions to the Gyeongsangbuk-do tourism officials to satisfy them with experiential tourism resources and to revitalize their participation in the program. Therefore, the implications of this study are as follows. First, research on the satisfaction of experiential tourism programs and the willingness to participate in them is carried out, suggesting that it is a prerequisite for the transformation of the perception of tourists' participation in the Corona era. Second, it is necessary to make it a small experience tourist space that can provide non-face-to-face service utilizing the characteristics of contact technology, and to provide tourists with unique attractions against product discrimination and customer service. Third, through the introduction of non-face-to-face experience programs and expansion of services, the limited and macroscopic environment and social phenomenon of tourism activities in the Corona era, a new perception can be instilled. Fourth, visitors can expect to revitalize the tourism industry through the development and discovery of various programs. Thirdly, it will be possible to revitalize the local economy by giving meaning to the satisfaction of experiential tourism programs to tourists from all over the region's tourism business.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.23-23
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• 2017

본 연구에서는 지역사회의 생활문화공동체 만들기 사업의 한 사례로 경상남도 화동군 화개면 대성리 의신마을의 노인주민들을 중심으로 이루어지는 문화유산 개발과 자발적(생산적) 문화주체발굴 및 양성을 하고자 한 사례연구이다. 2017년부터 2019년의 3년차 사업으로 지역의 마을회(영농회, 부녀회, 청년회, 노인회)와 체험시설 관리운영, 체험행사 관리, 가공시설장 활용, 체험 프로그램 기획/운영, 마을기반조성사업 및 관광체험을 주요활동으로 하는 영농조합법인의 유기적 협력을 통하여 주변의 특산물, 자연환경, 산업환경 및 지리산을 중심으로 구성된 지역역사 문화환경이 연계되어 진행되는 생활문화공동체 만들기 사업이다. 특히 농악/낙차 동아리, 사진동아리, 그림동아리, 압화동와리와 같은 동아리 활동을 통하여 산골의 지역적인 약점을 보완할 수 있으며, 문화예술을 향유하려는 시대적인 욕구를 충족할 수 있는 실질적인 문화예술프로그램을 통한 공동체 발전을 지속하고자 함이 취지이다. 지역 노인들을 대상으로 노인들의 감성지능의 변화에 의한 지역공동체의식과 6차산업 기업가 정신 및 노인들의 사회참여에 대한 인식을 알아보고자 한다.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2011.10a
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• pp.79-79
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• 2011

• 지역과문화
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• v.4 no.2
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• pp.1-23
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• 2017

The regional development plan by the city of Andong in establishing the foundation for cultural eco-tourism in the cultural area of confucianism(2010-2020) consists of 2 leading projects (the World Confucian Scholar Culture Park, the Korean Culture Theme Park) and 2 strategic projects (the Confucian Scholars' Literature Park, the Sunsunghyun Culture Complex, the Traditional Bittarae Weaving Village). By inter-regional input-output analysis, their multiplier effects of output, value-added, income and employment are estimated respectively 990.2 billion won(multiplier 2.23), 318.2 billion won(multiplier 0.72), 187.7 billion won(multiplier 0.42), and 4,791 workers(multiplier 10.6 workers/billion won). The ongoing project has been, however, delayed due to various issues and has hit a ceiling towards achieving the original objectives of the familiarization, industrialization and globalization of Confucian culture. To overcome these problems, the associated plans of constructing the Korean SMART LINK LINE, of developing contents blending traditional culture and ICT, of establishing tourist complexes and infrastructure around Lake Andong, and of constructing interactive attractions of traditional culture were proposed as new growth-leading plans.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2003.11a
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• pp.154-154
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• 2003

WTO 농업협상 이후 농촌지역의 새로운 소득원발굴을 위해 농촌관광에 대한 수요가 증대하고 있다. 이를 위해 '02년부터 정부의 정책적 지원하에 농촌관광사업이 전국적으로 추진되고 있으며, 공급주체인 참여 농업인 및 지역주민에게는 민박운영, 체험프로그램 운영 등의 새로운 시장환경에 적응하기 위한 다각적인 경영활동이 요구되고 있다. 본 연구에서는 정부 정책사업 또는 자생적으로 농촌민박 경영에 참여하는 농가들을 대상으로 민박 경영활동이 적절한 수익모델을 갖추고 지속가능한 구조로 정착될 수 있도록 농촌민박의 실태를 분석하여 정책적 지원과 관리운영에 대한 개선방안을 제시하고자 한다. 실태조사는 “02년도의 정책사업 시범마을 10개 마을과 일반 민박마을 12개 마을 계 22개 마을을 선정하여, 해당마을의 민박농가, 내방객, 지역주민을 각각 4∼5명 계 312명 대상으로 설문 조사하였다.

• Journal of Agricultural Extension & Community Development
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• v.18 no.4
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• pp.825-860
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• 2011

For the first time basic settlement area development plan was established in 2010, in order to promote cooperative coexisting development among regions, as time that regional competitiveness determines national competitiveness started. Basic settlement area development plan is composed of 7 sectors and 24 general subsidy projects. It was judged that experience and tourism business as the center is required to be analyzed, which may have effect on activation of farm village, fishing village and mountain village, and inflow of city people, in agriculture, forestry and fishery sector in order that added value of agriculture and fishery is increased, and tangible and intangible resources are applied, and pure agriculture, forestry and fishery is developed. And currently farm village, mountain village and fishing village of our country faces desperate crisis situation that they cannot help groping for substitutive to create new revenue model, and agriculture and fishery of primary industry has limit of increasing income of farmer and fisherman. Agriculture, forestry and fishery experience and tourism business was classified by types, and then standard of 12 categories and 48 sections was prepared, for searching method to supplement and develop it. Trend of experience and tourism business was understood, and problem was found, and then it may be used as indicator material to carry out creative and differentiated business plan establishment and business operation, and may be opportunity to reject overlapped business among regions, and to promote balanced regional development.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2009.09a
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• pp.98-98
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• 2009

농촌 지역의 인구 감소 및 그에 따른 지자체의 위기의식이 심화됨에 따라 국내에서도 지역마다 각종 인구 늘리기 시책을 실행하고, 중앙에서 도시민 농촌유치 프로그램 지원 시범사업을 기획하는 등 지역 발전의 기본 요건이 되는 인구 감소의 해결을 위한 노력이 가시화되고 있다. 이에 따라 본 연구는 일본의 정주촉진 정책 사례에 대한 고찰을 통해 국내 정책에의 시사점을 도출하고자 한다. 시마네현은 일본 혼슈의 동해 연안에 위치하고 있으며, $6707.26km^2$의 면적에 약 74만 2천 명의 인구(2005)가 살고 있는 지역이다. 시마네현의 총 토지면적 중 약 80%가 산림면적이며, 경지면적은 41,000ha로 약 6%를 차지하고 있다. 이 중 논이 80%를 차지하여 논농사 중심의 농업이 이루어지고 있으며, 풍요로운 수산자원을 보유하고 있어 어업활동도 활발하다. 이러한 시마네현에서는 UI턴의 촉진을 위해 '산업체험사업'을 1996년부터 시행하고 있는데, 농림어업에 관한 산업체험을 실시하고, 체험 후의 거주지로 빈집을 활용하는 사업이다. 현 외 거주자가 시마네현 내에서 일정시기 산업체험을 하고자 할 경우, 월 50,000엔이 지급되며, 거주지 확보가 어려울 경우 트레일러하우스나 빈집활용주택, 공영주택 등을 임대해주고 있다. 또 시마네 현 내에서 30세 미만의 청년 미취업자가 일정기간 산업체험을 실시할 경우, 체험에 필요한 경비의 일부를 제공해주고 있다. 그간의 실적을 보면 연간 평균 105명이 체험에 참가하고 있으며, 2000년 이후 정착률은 50%를 넘고 있다. 총 259개의 체험 장소에서 월 평균 4명이 참가하고 있으며, 업종별 참가자수는 농업 및 기타(관광, 전통공예), 어업, 임업, 축산업의 순서로 많은 것으로 나타나고 있다. 또한 시마네현의 고츠시에서는 '도시와의 공생 교류' 실현을 위한 9가지 중점시책을 설정하고 그에 따른 사업을 실행하고 있다. 농산어촌의 취락을 유지하는 것이 첫 번째 중점시책으로서 이를 위해 빈집을 활용한 정주와 교류가 활발히 이루어질 수 있도록 주거 정보를 수집, 관리, 웹을 통해 제공하고 있으며, 농지 유동화 및 농림수산물의 직거래 시스템 확립에 주력하고 있다. 이 밖에도 UI턴자 확보를 위해 지역에서 살고, 일하고, 즐기는데 대한 일체적인 정보 제공 시스템을 마련하고 있으며, '고향교육'을 통해 지역에 대한 애착심을 기르는 동시에 지역에서의 취업 지향을 높이는데 힘쓰고 있다. 농촌 정주촉진을 위한 사업 내용면에서는 일본과 우리나라 간 큰 차이가 없다. 그러나 사업에의 의지와 방향 설정, 사업 추진체계 및 운영방식 등에서 발견되는 차이를 주시함으로써 농촌 지역 인구 증가에 보다 실질적으로 기여할 수 있는 정책으로 만들어가야 할 것이다.

• Journal of Navigation and Port Research
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• v.33 no.10
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• pp.771-776
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• 2009

The Ministry for Food, Agriculture, Forestry and Fisheries has been designating as Fishery village from 2001 to revitalize economy of fishery villages. But a few of the Fishery villages have been operated as general visiting tourist places or decreased the number of the tourists. In this study, a survey about some status of usage and satisfaction level with Fishery village, the preference for fishery village stay programs was conducted at 21 villages designated in Young-nam area. As a result, three revitalization plans were suggested to improve the fishery village stay program and to promote economic growth of the fishery villages.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.14 no.3
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• pp.193-200
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• 2021

Recently, posts and opinions on tourist attractions are actively shared on social media. These social big data provide meaningful information to identify objective images of tourist destinations recognized by consumers. Therefore, an in-depth understanding of the tourist image is possible by analyzing these big data on tourism. The study is to analyze destination images in Gangwon-do using big data from social media. It is wanted to understand destination images in Gangwon-do using semantic network analysis and then provided suggestions on how to enhance image to secure differentiated competitiveness as a destination for tourists. According to the frequency analysis results, as tourism in Gangwon-do, Sokcho, Gangneung, and Yangyang were mentioned at a high level in that order, and the purpose of travel was restaurant tour, gourmet food, family trip, vacation, and experience. In particular, it was found that they preferred day trips, weekends, and experiences. Four suggestions were made based on the results. First, it is necessary to develop various types of hotels, accommodation facilities and experience-oriented tour packages. Second, it is necessary to develop a day-to-day travel package that utilizes proximity to the Seoul metropolitan area. Third, it is necessary to promote traditional restaurants and local food. Finally, it is necessary to develop tourist package suitable for healing and family travel. Through this research, the destination image of Gangwon-do was identified and a tourism marketing strategy was presented to improve competitiveness. It also provided a theoretical basis for the use of the big data of tourism consumers in the field of tourism business.