• Title/Summary/Keyword: 척도이미지

Search Result 174, Processing Time 0.025 seconds

Research on Types of Visual Rhythmic Sense in Typography (타이포그래피의 시각적 리듬감 유형 연구)

  • Jung, Yu-Kyung
    • Archives of design research
    • /
    • v.18 no.2 s.60
    • /
    • pp.143-154
    • /
    • 2005
  • Typography in visual communication design is 'potential form' hidden within a space. Showing rhythm in typography is making 'aesthetic sense' in a graphic which has formative characteristics, the way of expression is very important. When the rhythm is recognized through visual stream, Rhythmic Sense is formed. The research will present a new form of the Visual Rhythmic Sense by analyzing typography works out positively. First of all, I researched works done by Fillippo Marinetti, Robert Massin, Wolfgang Weingart, and David Carson for their vigorous experimentalism in typography in forming visual rhythm. I used S.D. Scale method to analyze characteristics of visual image and VARIMAX for factor analysis reaching types of visual rhythm, which could be classified as following. (1) Synesthesia Rhythmic Sense (R-synesthesia) means that the senses are conveyed through 'visualization of auditory sense' and 'visualization of touch' (2) Simultaneous Rhythmic Sense (R-simultaneity) means that the time and space co-exist in one plane. (3) Connective Rhythmic Sense(R-connection) means that different factors (Within one plane) co-exist interacting with one another and creating a unified impression through such a process. (4) Artist Oriented Rhythmic Sense ($-artist) means that the artist interprets the content subjectively and expresses his/her impression, thereby, attracting a gaze of audience systematically and arbitrarily. (5) Reader Oriented Rhythmic Sense(R-reader) avoids the existing legibility formed through aggressive engagement of the reader.

  • PDF

Research on the Production and Acceptance of How Fandom Culture ; Focusing on Fan Fiction and Fan Illustration (팬덤 문화의 생산과 수용방식에 대한 연구 - 팬 픽션과 팬 일러스트레이션 중심으로)

  • LIm, Jae-Min;Kim, Dai-Hyun
    • Cartoon and Animation Studies
    • /
    • s.42
    • /
    • pp.315-335
    • /
    • 2016
  • Culture is being created and consumed as several form by human development. Populace is forming through movement of mass of people to specific place which influenced by urbanization and industrialization. Since cultural products are created on base of economic principles cultural content makers are make culture products after lot of study and analyze. In early days popular culture was accepted only by the meaning of the text which has settled already via country or company which was holding the capital. But today we can apply culture products freely by the power of public opinion and media art's growth. Especially fandom is giving the opportunity to consume the image of cultural products actively and offering the good influence to make it by several ways of activities to the culture producers. In this study, consumption as a cultural group formed by the fandom in public will be transformed into participatory groups by the influence of cultural activities with fan art reproduction. These changes in the consumption of culture products will make it in positive way. Thereby culture creator who thinks fandom as a group of culture capital maker only use it now for the indicator for predicting success of culture products. Will find out in this study how culture consumption is accomplishing by fan fiction and fan illustration in the fandom culture and how reproduced fan art is affects to culture creators.

Effects of Cognitive Reappraisal and Expressive Suppression on Negative Emotion in Female College Students (성인 여성에게서 나타나는 부정적 정서 자극에 대한 인지 재평가와 억제 기제의 사용 및 효과)

  • Lee, Mi-Jee;Kim, So-Yeon
    • Science of Emotion and Sensibility
    • /
    • v.23 no.1
    • /
    • pp.89-102
    • /
    • 2020
  • This study aimed to compare the effects of two emotion regulation strategies, namely, cognitive reappraisal and expressive suppression in female college students. Specifically, the effects of these two emotion regulation strategies were tested and the intrapersonal factors related to the effects of these strategies were explored. The participants included 60 female college students. In Study 1, 40 participants were randomly assigned to each of the two different strategy groups, i.e., a between-subject design was employed. In Study 2, 20 participants were asked to use both strategies to regulate their emotion, i.e., a within-subject design was employed. The results revealed that both emotion regulation strategies effectively reduced negative emotion of emotional stimuli. However, the use of emotion regulation assessed with a questionnaire was not matched to the actual usage of regulation strategies examined with a task. Finally, the use of a suppression strategy was related to the extroversion psychological adaptive variable. Our findings suggest that the subjective assessment of the use of an emotion regulation strategy may not be the same as the actual use of an emotion regulation strategy. Furthermore, we demonstrated that when participants have an option to use both strategies, the cognitive reappraisal is more functional than expression suppression. This concurs with the previous findings on the effects of emotion regulation strategies.

A Study on the Structural Relationships among Brand Personality, Customer-Brand Relationship Quality, and Repurchase Intention: Focusing on Domestic Pizza Market (브랜드 개성, 소비자-브랜드 관계의 질, 재구매 의도의 구조적 관계 연구 : 국내 피자 시장을 중심으로)

  • Kim, Min-Jung;Seo, Kyung-Hwa;Lee, Soo-Bum
    • Culinary science and hospitality research
    • /
    • v.19 no.2
    • /
    • pp.130-148
    • /
    • 2013
  • Domestic pizza market in Korea is in the age of maturity, and competition in the market is getting intense. Brand personality that can prompt consumer sensibility is evaluated as a proper method to differentiate the image of a corporate rather than products or technology that can be copied easily by competitors. In this study, we examined the structural relationships among brand personality of pizza brands in Korea, customer-brand relationship quality, and repurchase intention with selected measurement based on Aaker's Big 5. Based on questionnaires answered by 291 customers, this study examined validity and reliability by using SPSS 16.0 and AMOS 5.0 for its hypotheses. The result of the study modelling were GFI=0.900, NFI=0.922, CFI=0.965, RMSEA=0.050 at the level of ${\chi}^2$=384.130(df=1.715, p<0.001). First, sincerity, competence, and sophistication of the pizza brand personality had a positive effect on intimacy. Second, sincerity, competence, sophistication, and strength of the pizza brand personality had a positive effect on brand partner quality. Also, intimacy and brand partner quality had a positive effect on repurchase intention. Therefore, in the practical perspective, pizza brand management can utilize the findings of specific pizza brand personality in creating a competitive edge for marketing.

  • PDF

A Study on the Image Evaluation for the Improvement of the Landscape of Horticultural Complex in Rural Area (농촌지역 시설원예단지의 경관 개선을 위한 이미지평가)

  • Kong, Minjae;Lee, Siyoung;Kang, Donghyeon;Park, Minjung;Yun, Sungwook;Shin, Jihoon;Son, Jinkwan
    • Journal of Bio-Environment Control
    • /
    • v.26 no.2
    • /
    • pp.78-86
    • /
    • 2017
  • Humans are provided with a wide range of public benefits from ecosystems and agricultural ecosystems, but the establishment of the horticulture complex could be a space that hampers the public function of the agricultural ecosystem. In this study, we sought to focus the function of landscape creation of agricultural landscape and tried to analyze the landscape of the horticulture complex. Therefore, This study aims to suggest ways to build a greenhouse complex which is being indiscreetly introduced in the agriculture landscape through environmentally-friendly manner and minimize the function of the ecosystem service. We divided the greenhouse complex into two categories of Plastic Greenhouse(v) and Glass Greenhouse(g), and compared them to the Netherland and Japan counterparts. Each image of research areas was selected by 3 pics and polled by a total of 101 people. The results of the Evaluation of Landscape Image are as shown in the figure. Netherland Glass Greenhouse scored 1.80 in terms of 'Neat' which is one of the given 15 adjectives. Study results shows that Korean Plastic Greenhouse landscapes need to endeavor Japanese vinly greenhouses and Dutch glasshouses. Consequently, an analysis on the elements of landscapes including green area, variant elements, separation distance is essential in order to improve our country's greenhouse complex landscapes. In this regard, continuous research is required to improve rural landscapes and harmonize large-scale horticultural facilities into the existing agricultural ecosystem.

Concept Mapping Analysis on the Meaning of Coffee-Drinking Behavior (커피음용행동의 의미와 목적에 대한 개념도 분석)

  • Oh, Bo-Young;Lee, Sang-Hee
    • Science of Emotion and Sensibility
    • /
    • v.19 no.4
    • /
    • pp.55-70
    • /
    • 2016
  • It has been suggested that few studies were completed on psychological aspect of coffee drinking behavior though coffee researches have been mainly focused on marketing or business purposes. In this study, fifteen university students were participated to a group interview for concept mapping analysis asking about their meaning and purpose of coffee drinking behavior. Sixty nine statements were extracted from the interview, and categorized into seven clusters using multi dimensional scaling analysis and hierarchical cluster analysis. Seven clusters were Personal method of getting the desired physical effect, As a method of social activities, Method to get psychological consolation, Drink for spending time and using space, Habitual drink and use of caffeine's effect, Enjoying coffee's various characteristic and attraction, and Enjoying coffee's various characteristic and attraction. Two factors were identified based on these clusters such as internal-external motivation to drink coffee and emotional-physical effect of coffee. Participants ranked their priority of those clusters; the cluster of "Drink for spending time and using space" was first ranked. Limitations and suggestions for future research were also discussed.

Approach on the Emotional Relationship between Consumers and Brands based on Triangular Theory of Love -With focus on Mobile Phone Service and Product Brands- (소비자-브랜드 감성적 관계에 대한 사랑의 삼각이론적 접근 -이동통신 서비스와 단말기 브랜드를 중심으로-)

  • Choi, Won-Joo
    • Korean journal of communication and information
    • /
    • v.44
    • /
    • pp.7-43
    • /
    • 2008
  • This study aims to identify a new direction in the consumer-brand relationship by quantitatively approaching from the psychological aspect consumers' brand love, which is the most powerful strategic element in forming an emotional consumer-brand relationship. What significance does brand love have in a consumer-brand relationship? Brand love is the most fundamental in the emotional consumer-brand relationship. Through brand ownership, consumers add meaning to their lives, and love brands by expressing themselves. Love is a scale that understands consumer-brand relationship from the most interpersonal aspect and can be considered as the most essential element in an empathetic relationship. Consumers' brand love not only determines brand image and reliability but through brand loyalty, it also influences market competitiveness. In addition, as a medium that can overcome brand crisis, it serves as a turning point of the relationship and can enhance the strength of consumers' brand love. Under such generational and theoretical background, this study took a psychological approach on love in emotional consumer-brand relationship. Focusing on the most representative theory and classification of love, Sternberg's Triangular Theory of Love, types of brand love were examined. 552 questionnaires were distributed through a survey with mobile phone service and product brands, and a factor analysis was conducted. Types of brand love revealed through the results of this study were very similar to Sternberg's types of love, and it was found that the types of brand love varied based on product category. It can be suggested that the concept of brand love is an important strategic idea in brand communication.

  • PDF

An Empirical Study on the Influence of Shipping companies' Service Quality on Customer Satisfaction and Loyalty (해운서비스 품질이 고객만족과 충성도에 미치는 영향에 관한 실증연구)

  • Kim, Kwang-Ik;Shin, Han-Won;Lee, Soon-Hwan
    • Journal of Korea Port Economic Association
    • /
    • v.25 no.1
    • /
    • pp.223-248
    • /
    • 2009
  • The purpose of this empirical study is to examine and explore the relationships between three variables; shipping companies' service quality, customer satisfaction and customer loyalty. Special features of this study could be summarized as following. First, this is empirical study based on market research according to the definition of 'customer' as freight forwarders and actual exporter/importer together contrary to previous studies. Second, to evaluate shipping companies' service quality, 5 components of SERVPERF model was used. Third, to test correlations between 3 variables; service quality, customer satisfactions and customer loyalty, statistical analysis was used with tools of SPSSWIN ver 15.0 and AMOS ver 7.0. For effective study, many thesis have been obtained through literature survey. However, major results were compiled from directly structured questionnaire, which were collected from Korean import/ export companies and freight forwarders.

  • PDF

Activation Plan with the Traditional Houses for the Local Tourism and Culture Welfare System -Focused on the traditional houses in Youngwol-gun- (전통고택을 이용한 관광문화복지의 지역 활성화 방안 -영월군의 고택을 중심으로-)

  • Jo, Won-seob;Oh, Seung-ha
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
    • /
    • v.7 no.4
    • /
    • pp.168-177
    • /
    • 2014
  • The purpose of this study is to analyze the activation plan with the traditional houses for the local tourism and culture welfare system. For the study, an investigation on the actual conditions of Youngwol-gun and a set of interviews were conducted from 13th June to 7thNovember in 2014. The analysis was conducted through the field observations and the interviews with building owners based on the criteria and SPSSWIN 18.0 program was used for statistical processes. The results of analysis are as follows. First, in order to understand the strengths and weaknesses of the local tourism and culture welfare system and to find its regional identity, the traditional houses need to be taken as a means of representing the local traditions and cultures. Second, a unique experiencecenter of traditional lifestyle and culture is necessary. Third, various local events on the tourism resources and traditional housings, development of various programs and promotion of local images are required for reinterpreting and reviewing the values of traditional houses. The implication of this study is that it provides the valuable information for enhancing the development and income of the local region and attracting tourists much more than now, since the succession and reinterpretation of the traditional housing cultures can harmonize the past, current and the future.

Passports Recognition using ART2 Algorithm and Face Verification (ART2 알고리즘과 얼굴 인증을 이용한 여권 인식)

  • Jang, Do-Won;Kim, Kwang-Baek
    • Proceedings of the Korea Inteligent Information System Society Conference
    • /
    • 2005.05a
    • /
    • pp.190-197
    • /
    • 2005
  • 본 논문에서는 출입국자 관리의 효율성과 체계적인 출입국 관리를 위하여 여권 코드를 자동으로 인식하고 위조 여권을 판별할 수 있는 여권 인식 및 얼굴 인증 방법을 제안한다. 여권 이미지는 기울어진 상태로 스캔되어 획득되어질 수도 있으므로 기울기 보정은 문자 분할 및 인식, 얼굴 인증에 있어 매우 중요하다. 따라서 본 논문에서는 여권 영상을 스미어링한 후, 추출된 문자열 중에서 가장 긴 문자열을 선택하고 이 문자열의 좌측과 우측 부분의 두께 중심을 연결하는 직선과 수평선과의 기울기를 이용하여 여권 여상에 대한 각도 보정을 수행한다. 여권 코드 추출은 소벨 연산자와 수평 스미어링, 8방향 윤곽선 추적 알고리즘을 적용하여 여권 코드의 문자열 영역을 추출하고, 추출된 여권 코드 문자열 영역에 대해 반복 이지화 방법을 적용하여 코드의 문자열 영역을 이진화한다. 이진화된 문자열 영역에 대해 CDM 마스크를 적용하여 문자열의 코드들을 복원하고 8방향 윤곽선 추적 알고리즘을 적용하여 개별 코드를 추출한다. 추출된 개별 코드는 ART2 알고리즘을 적용하여 인식한다. 얼굴 인증을 위해 템플릿 매칭 알고리즘을 이용하여 얼굴 템플릿 데이터베이스를 구축하고 여권에서 추출된 얼굴 영역과의 유사도 측정을 통하여 여권 얼굴 영역의 위조 여부를 판별한다. 얼굴 인증을 위해서 Hue, YIQ-I, YCbCr-Cb 특징들의 유사도를 종합적으로 분석하여 얼굴 인증에 적용한다. 제안된 여권 인식 및 얼굴 인증 방법의 성능을 평가를 위하여 원본 여권에 얼굴 부분을 위조한 여권과 노이즈, 대비 증가 및 감소, 밝기 증가 및 감소 및 여권 영상을 흐리게 하여 실험한 결과, 제안된 방법이 여권 코드 인식 및 얼굴 인증에 있어서 우수한 성능이 있음을 확인하였다.권 영상에서 획득되어진 얼굴 영상의 특징벡터와 데이터베이스에 있는 얼굴 영상의 특징벡터와의 거리 값을 계산하여 사진 위조 여부를 판별한다. 제안된 여권 인식 및 얼굴 인증 방법의 성능을 평가를 위하여 원본 여권에서 얼굴 부분을 위조한 여권과 기울어진 여권 영상을 대상으로 실험한 결과, 제안된 방법이 여권의 코드 인식 및 얼굴 인증에 있어서 우수한 성능이 있음을 확인하였다.진행하고 있다.태도와 유아의 창의성간에는 상관이 없는 것으로 나타났고, 일반 유아의 아버지 양육태도와 유아의 창의성간의 상관에서는 아버지 양육태도의 성취-비성취 요인에서와 창의성제목의 추상성요인에서 상관이 있는 것으로 나타났다. 따라서 창의성이 높은 아동의 아버지의 양육태도는 일반 유아의 아버지와 보다 더 애정적이며 자율성이 높지만 창의성이 높은 아동의 집단내에서 창의성에 특별한 영향을 더 미치는 아버지의 양육방식은 발견되지 않았다. 반면 일반 유아의 경우 아버지의 성취지향성이 낮을 때 자녀의 창의성을 향상시킬 수 있는 것으로 나타났다. 이상에서 자녀의 창의성을 향상시키는 중요한 양육차원은 애정성이나 비성취지향성으로 나타나고 있어 정서적인 측면의 지원인 것으로 밝혀졌다.징에서 나타나는 AD-SR맥락의 반성적 탐구가 자주 나타났다. 반성적 탐구 척도 두 그룹을 비교 했을 때 CON 상호작용의 특징이 낮게 나타나는 N그룹이 양적으로 그리고 내용적으로 더 의미 있는 반성적 탐구를 했다용을 지원하는 홈페이지를 만들어 자료 제공 사이트에 대한 메타 자료를 데이터베이스화했으며 이를 통해 학생들이 원하는 실시간 자료를 검색하여 찾을 수 있고 홈페이지를 방분했을 때 이해하기 어려운 그래프나 각 홈페이지가 제공하는 자료들에 대한 처리 방법을 도움말로 제공받을 수 있게 했다. 실

  • PDF