• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.3
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• pp.119-133
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• 2022

The COVID-19 pandemic is rapidly changing the behavior of members of society. Typically, the strong contagious power of the virus minimizes interaction between people in the real world, and they keep interaction activities to a minimum through online activities. Recently, as people demand online activities that enhance a sense of reality, the metaverse, which strengthens the 3D technology-centered sense of presence capability, is being chosen by people. The purpose of this study is to suggest a strategic direction for the establishment of the metaverse business model of startups by presenting factors for users' use and gratification of the metaverse. In detail, this study proposes the motivation for using the metaverse by reflecting the uses and gratification theory, and suggests a method to strengthen the motivation for the metaverse by reflecting the presences provided by the metaverse plotform and individual characteristics (normtive interpersonal influence). We surveyed people over 20 years of age who experienced metaverse and obtained 314 samples. In addition, we conducted the main effect analysis using the structural equation model and the moderating effect analysis using Process 3.1. As a result of hypothesis testing, we confirmed that metaverse presence (telepresence, social presence) has a positive effect on intention to continuous use by increasing metaverse's use and satisfaction factors (information, enjoyment, social interactivity). In addition, we found that individuals' normative interpersonal influence moderated the positive relationship between uses and gratification factors(enjoyment and social interactivity) intention to continuous use. Our study suggests strategies for establishing a user-centered business model for companies related to the metaverse.

• Journal of Distribution Science
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• v.14 no.5
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• pp.81-89
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• 2016

Purpose - Prior researches have empirically focused on the effect of management consulting quality and consultant capability on entrepreneurial firms' performance. This study, however, focused on investigating the moderating role of absorptive capacity and resource capability between management consulting and entrepreneurial firms' performance. So, this study investigated the relationship among consulting quality, consultant capability, absorptive capacity, resource capability, and entrepreneurial firms' performance from the resource based view (RBV). Especially, this study focused on the mediating role of absorptive and resource capability in relational structure of entrepreneurial firms' dimensions. Research design, data, and methodology - In this study, research hypotheses and model are established by the prior researches from the fields of strategic management and entrepreneurial behavior. Concretely, H1~H4 are the relationship between consulting (consulting quality, consultant capability) and innovation (absorptive capacity, resource capability); H5 is the relationship between absorptive capacity and resource capability; and H6~H7 are the relationship between innovation (absorptive capacity, resource capability) and management performance. The data was collected 207 copies from entrepreneurial firms in South Korea. These firms were established in January 2014 and maintained by November 2015 in high-tech industry. The questionnaire was consisted of five dimensions; consulting quality, consultant capability, absorptive capacity, resource capability, and management performance. Each dimension measured multi items on a 5-point Likert scale. The hypotheses and research model are analyzed using structural equation modeling (SEM) with AMOS 22. Results - The results of this study are as follows. 1) Consulting quality significantly influenced on the absorptive capacity of entrepreneurial firms. 2) But, consultant capability did not influence on the absorptive capacity of entrepreneurial firms. 3) Consulting quality and consultant capability significantly influenced on the resource capability of entrepreneurial firms. 4) Absorptive capacity significantly influenced on the resource capability of entrepreneurial firms; 5) Absorptive capacity did not significantly influence on the management performance of entrepreneurial firms. 6) Resource capability, however, significantly influenced on the management performance of entrepreneurial firms. By these results, absorptive capacity of entrepreneurial firms had a mediating role partly among consulting quality, consultant capability, and management capability. The resource capability of entrepreneurial firms had a mediating role among consulting quality, consultant capability, and management capability, perfectly. Conclusions - According to this study, the high level of consulting quality and consultant capability may enforce the resource capability of entrepreneurial firms. It means, practically, that external knowledge is a driver for innovation, and then the innovation effects on the management performance of entrepreneurial firms. So, at the initial stage, the management consulting programs are very important to entrepreneurial firms and should be conceived as an essential element. This study may contribute to the advancement of academic in field of new start business, small business, or venture business based on resources, especially the role of absorptive capacity and resource capability between consulting programs and management performance. However, this study has some limitations. They are the measurement of consulting quality's items, cross-sectional research, and the limitation of concept and industry.

• Journal of the Korean association of regional geographers
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• v.13 no.1
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• pp.104-117
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• 2007

According to the evolution of knowledge based economy, the expansion of significance of high-tech and technical innovation, in recent, many of local government of Korea have concern on the establishment and promotion of new growth power such as technopolis, science park, and innovative clusters for regional development. This study focuses on the establishment strategy for R&D special district in Gwangju area. Gwangju area have many potentials in several dimensions; comfortable physical environment, new agglomeration of photonics and household electric industry, the existence of excellent research related manpower, the strong networking with universities, laboratories, and firms. In addition, the establishment of R&D special district in Gwangju area will be provide positive effects in the increase of competitiveness of state, balanced development between regions, revitalization and development of southwestern area, and establishment of innovative clusters for regional development. However, in order to promote and establish the R&D special district of Gwangju area, central and local governments have to concern with some improvements such as the construction of R&D related infrastructure, the strengthening of research activities of research institutes, the building of cluster of strategic industries of Gwangju area, the supporting system for the revitalization of R&D special district.

• International Commerce and Information Review
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• v.13 no.4
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• pp.435-462
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• 2011

Increased attention has worldwide been given to exporting SMEs pursuing the rapid internationalization from their inception. In spite of the limited resources, exporting SMEs have entered in global markets successfully and then improve their internationalization performance. Nevertheless, there is little empirical research regarding internationalization in exporting SMEs, Using a survey of 317 exporting SMEs, this study designated organizational, entrepreneurial, environmental, and technological characteristics as determinants of internationalization performance as well as investigates empirically the relationships among the determinants of internationalization performance, export Support programs of the government, and internationalization performance. According to the results of the study, firstly, R&D capacity, globalization-orientation, international market environment, and technological characteristics (e.g. technological capacity and imitation) have significant effects on international performances. Finally, it is found that export support programs moderated the relationships between market information management, R&D capacity, management capacity, international market information, and technological capacity, and internationalization performance. Above results indicate that if exporting SMEs would not use export support programs effectively, they could not improve internationalization performance. As well, several implications for researchers and practitioners, limitation of this study and future direction were suggested.

• Journal of the Korean association of regional geographers
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• v.15 no.5
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• pp.554-571
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• 2009

This paper explores the triple helix innovation system in Food Valley in the Netherlands which is considered one of the most innovative food clusters in the world. The triple helix approach has been so far little tackled in the literature on innovation system and cluster. However, tills approach can be a useful tool for understanding the dynamic characters and knowledge transfer mechanism of industrial cluster. On the basis of an in-depth case study, we argue that Food Valley has evolved through four circles of growth in the triple helix innovation system. From the mid-2000s onward, it is seen that Food Valley has been on the stabilized circle in the triple helix system of innovation. Centered upon Wageningen UR, local universities and research centers play a pivotal role in building the triple helix innovation system. To cope with radical changes in markets and technology since the late 1980s, local firms have made a great deal of effort to reinforce the university-industry partnership. On the other hand, government agencies have played a critical role for establishing institutional milieu that facilitate university-industry partnerships and local knowledge transfer and spillover.

• Journal of Venture Innovation
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• v.6 no.2
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• pp.123-144
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• 2023

In the age of 100 years, it had become very important to prepare for unexpected dangers. This study was conducted to analyze the factors affecting the sales performance of financial planners. We analyzed the influence relationship of sales training, sales management, and customer orientation on sales performance, and furthermore, analyzed the impact of these influence relationships. To this end, sales training was subdivided into customer development, sales competency, and learning agility. Customer orientation was subdivided into the use of customer management system, SNS use, and customer service provision. Sales management was subdivided into goal orientation, manager leadership, and compensation system. The effect of these detailed variables on sales performance was empirically analyzed. To this end, a survey was conducted targeting currently active financial planners. The survey was conducted for a month in January 2023, and 250 valid samples were analyzed. The results of the empirical analysis were as follows. Customer development and learning agility had a significant positive (+) effect on sales performance. Sales competency were not tested for significance. Among customer orientations, SNS use and customer service provision had a significant positive (+) effect on sales performance. The use of the customer management system was not tested for significance. Among sales management, goal orientation and compensation system had a significant positive (+) effect on sales performance. Manager leadership was not tested for significance. The influence of variables that significantly affect sales performance was in the order of goal orientation, customer service provision, compensation system, slearning agility, customer development, and SNS use. Based on these research results, academic and practical implications were presented.

• Journal of Korean Home Economics Education Association
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• v.35 no.4
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• pp.117-133
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• 2023

The purpose of this study is to develop and evaluate a MAKEathon programme designed to address climate change and dietary concerns, and to enhance competencies related to entrepreneurship and sustainable development. The programme was developed as a voluntary-based extracurriculum for the middle and high school students in South Korea. In order to verify the effectiveness, surveys were conducted before and after the program, focusing on the measures of the three competencies i.e. sustainable development competencies, creativity, and entrepreneurship, as well as the programme satisfaction and demographic background. Paired t-tests of pre-/post-tests were conducted on the responses of 29 participants and the results indicate significant improvement in the three competencies and high programme satisfaction. These findings underscore the value of incorporating extracurricular programmes related to sustainability in home economics education, suggesting potential for broader application in topics like clothing, food, and housing. Such programmes are poised to enhance educational effectiveness in teaching problem-solving for sustainable development.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.515-535
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• 2001

This paper begins with investigation of the race to unlock human DNA, and investigates the emergent areas of bio-technological innovations. This paper draws upon basic ideas from the research traditions of the diffusion of innovations in the competitive situations. To achieve the succesful diffusion of bio-technological innovations, following issues are suggested; clusters, alliances competence, core competence, consumer resistance, chasm phenomena, qualitative research, social network, and cross-culture. The better understanding of the diffusion of bio-tech innovations with empirical studies can complement research on the diffusion of bio-technological innovations and help in the development of a universal model for diffusion of high technological innovations.

• Journal of the Korean association of regional geographers
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• v.12 no.1
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• pp.108-123
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• 2006

This study attempts to analysis the roles of national laboratories in the context of regional innovation systems and the contribution to local economic development in the case of Taedok Science Park in Korea. It also tries comparative studies between Taedok Science Park and some European experiences. Recently the role of national laboratories as key innovation agents for regional development strategies is emphasized in European countries. In the similar context, national laboratories have explicit missions to assist in the formations of new firms and to support existing small and medium-sized enterprises in their localities. It is found that these functions are largely present and become more important in Taedok, but that the linkages between national laboratories and local firms are still weaker than some European countries. This study concludes that national laboratories in Korea should reinforce the industry-research linkages with local economic activities in the region to stimulate cooperation activities.

• Journal of Convergence for Information Technology
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• v.8 no.5
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• pp.229-236
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• 2018

In the past, technology commercialization was implemented in a narrow sense, such as technology transfer or start-up support. It has been pointed out that lack of entrepreneurial experience, failure in technology development, and insecure markets lead to failure of technology commercialization. The project supporting direct commercialization of technologies owned by academic and research institutes conjoins public funds and operating power of large enterprises to introduce a new technology commercialization model that combines commercialization technology with capital, market, and government policies. And pain points for direct commercializing technology was derived. Through research and analysis, a gap was found between the demand factors and the capability of the actors performing the technology commercialization, and it showed a significant correlation with the paint points. In consequence, measures were drawn to improve support policies to enhance the efficiency of commercialization of technologies held by universities and research institutes.