• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.103-107
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• 2018

최근 SNS사용범위 및 활용 목적이 다양해지고 있으며 급격하게 발전하는 환경에서 마케팅은 개인 또는 소상공인, 기업에서 중요한 경영전략이 되고 있다. 그중 모바일 온리시대에 들어와 소상공인의 홍보 및 마케팅에서 온라인마케팅의 모바일이 차지하는 비중은 계속 증가하고 있다. 정부에서는 소상공인의 마케팅을 돕기 위한 방안으로 다양한 방법으로 마케팅교육을 준비하고 교육을 진행하고 있다. 하지만 소상공인을 대상으로 모바일에 집중된 다양한 SNS온라인 마케팅 교육이 계속적으로 진행되고 있음에도, 실제 SNS온라인마케팅을 교육을 통해 모두가 성공적인 경영성과를 올리고 있지는 않다. 이에 소상공인의 경영성과에 미치는 다양한 요인이 있지만, 본 연구는 SNS를 활용하고 있는 소상공인들을 대상으로, 소상공인의 긍정심리자본이 SNS활용에 유의한 영향을 미치는지와 이러한 SNS활용이 경영성과인 재무적 성과와 비재무적성과에 유의한 영향을 미치는지에 대해 알아보고 그에 따라 시사점을 도출하고자 한다.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.141-157
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• 2014

This study explored the entrepreneurial intention of university students by empirical study on them and studied the various variables, which have impact on their entrepreneurial intention. The result of examination on the impact factors of each independent variable on entrepreneurial intention was as following. There were significant relation with individual ability in individual characteristics and with safety orientation, autonomy orientation, technology orientation and business orientation in career orientation. The examination result on the impact of entrepreneurial environment on entrepreneurial intention was as following. There was significant relation between individual network and entrepreneurial policy. It was also possible to find that a student, who received entrepreneurial education as one of control variables, has higher entrepreneurial intention than a student who did not receive entrepreneurial education. Especially, business orientation was the most significant factor on entrepreneurial intention among multiple significant variables. Therefore, diverse entrepreneurial education programs should be developed and supplied so that university students can create business idea of own and reinforce the design ability related to the business.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.5
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• pp.67-75
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• 2016

The financial difficulties which North Korean refugees encounter during the process of transition into South Korean society is due to their low income and insufficient expertise. Hence this research was conducted for the purpose of improving the policy and system to support North Korean refugees' starting of businesses. As a result, the self-efficacy, which is one of the individual characteristics, influences the motivation for starting business. In addition, it has been revealed that the motives and education on starting business also influence the motivation for starting business. By observing regulation effect of social adaptation, it has been found out that the interaction between the personal characteristics such as risk-taking attribute and the previous experience of starting business, along with interaction effect on social adaptation and motives and social adaptation, is statically influencing as well. On the basis of results, to efficiently support North Korean refugees' starting business, it is necessary to conduct education on starting business to boost their self-efficacy and the support must be executed based on their levels of motives, risk-taking attribute and social adaptation.

• 한국벤처창업학회:학술대회논문집
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• 2019.04a
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• pp.97-102
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• 2019

예비 청년 창업농을 대상으로 개인적 특성을 파악하고 개인적특성, 사회적인식, 네트워크, 창농정책, 자기효능감, 주관적규범을 조사하여 창업의도에 영향을 주는 요인들을 파악하고자 하였다. 개인적 특성의 하위 변수로 성취욕구, 위험감수성, 혁신성을 설정하여 자기효능감, 주관적규범, 창업의도와의 관련성을 연구 하였다. 본 연구의 자료 수집을 위한 설문조사는 2018년 10월 2일부터 2018년 10월 27일까지 농업관련 창업교육 프로그램을 수강하였거나 농업분야에 관심이 있는 청년 농업 예비 창업자들에게 본 연구의 목적과 취지를 설명하고 연구의 동의를 얻어 설문지 300부를 배부하였다. 배부된 설문지 중 263부가 회수되었으며, 설문지 중 미응답이 한 문항이라도 있거나 불성실하게 응답한 설문지 15부를 제외한 248부를 최종분석 자료로 활용하였다. 본 연구의 결과는 다음과 같다. 청년 농업 예비창업자의 창업의도에 영향을 주는 요인으로 개인적 특성 중 위험감수성과 혁신성이 파악되었다. 또한 상관관계에서도 혁신성과 위험감수성은 상관관계가 높은 것으로 분석되었다. 그리고 환경적 요인인 사회적 인식, 네트워크와 창농정책은 모두 창업 의지에 영향을 주는 것으로 검증되었다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.189-197
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• 2023

The purpose of this study was to examine the effects of university students' entrepreneurial environment and entrepreneurial spirit on their entrepreneurial intentions. The results of the study are as follows. As for the correlation among entrepreneurial environmental factors affecting entrepreneurial intentions of college students, it was confirmed that educational environment, legal system and government support, and social values had static correlation coefficient values. It was predicted that the six detailed hypotheses would be valid and would have an impact, but unexpected results were also derived. First, the hypothesis that the entrepreneurial environment of college students will affect entrepreneurial intention was partially accepted. Employment environment and education environment were dismissed, legal system and government support. It was confirmed that social values had a positive (+) effect on entrepreneurial intention. Second, the hypothesis that entrepreneurship of college students will affect entrepreneurship intention was also partially accepted. Risk sensitivity was rejected, and innovation and initiative were confirmed to have a positive (+) effect.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.4
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• pp.67-80
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• 2015

Although recent policies and regulations in Korea strongly advocate and encourage cultivation of venture foundations, studies on venture foundation and success are very limited and often primarily focus on entrepreneurship or individual quality as a venture founder in addition to such studies' validity in question. Therefore, this study primarily focuses on venture preparation process which is subject to venture founder's effort to verify the policy effectiveness in the relationship between venture preparation and business performance. Major goal of this study is to reduce social cost of venture failure by suggesting systematic policy support for venture foundations and analyzing the relationship between following variables: first, venture preparation and financial performance, second, venture preparation and non-financial performance, and third, venture preparation and business performance. 400 initial venture foundations less than 5 years are selected from KISED(Korea Institute Startup & Entrepreneurship Development) trend analysis to carry out statistical analysis using SPSS 18.0. To organize the data features, frequency analysis as well as descriptive statistics are performed to verify the hypothesis. As a result, sub-factors in measurement of venture preparation which are venture education period, venture benefit, and experience of incubating organization are selected as independent variables. Likewise, sub-factors in measurement of business performance which are financial performance and non-financial performance are used as dependent variables. To validate interactive effect, venture preparation period is selected as control variable to perform hierarchical regression analysis. The analysis result verifies that venture benefit has positive influence on financial and non-financial performance while venture education period has positive influence on non-financial influence and experience of incubating organization has negative influence on non-financial performance without influence on financial performance. In addition, interaction of venture preparation period has positive influence solely between venture benefit and non-financial performance. Through this study, appropriate supporting plans depending on the level of venture preparation can be derived to improve business performance of initial venture foundations for policy designer of venture support, and quality rather than quality improvement of venture businesses is possible through investigation of structural issues of individual venture businesses. Ultimately, this study suggests venture founders to determine whether to focus on venture preparation process or to start a venture business.

• Journal of the Korea Convergence Society
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• v.9 no.4
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• pp.223-232
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• 2018

Recently universities provide the students with the convergence education as a means of start-up support for addressing the youth unemployment crisis. This study aims to empirically analyze moderating effects of nationality in terms of the effects of employment capability on entrepreneurship and entrepreneurial intentions. For evaluating the effect, a structural equation model was used. The results are as follows. First, employment capability significantly affects entrepreneurship. Second, employment capability does not have a direct impact on entrepreneurial intentions but it has an indirect effect, through entrepreneurship. Finally the moderating effect of nationality was revealed. We hope that the results are applied as the basic data for developing educational programs of convergence technology to promote employment and entrepreneurship.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.239-251
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• 2018

최근 들어 기업가적 활동을 촉진하는 데 있어 무엇보다도 여성의 경제활동 참여와 사회안전망 구축의 필요성이 제기되고 있는바, 본 연구에서는 사회화경험과 기업가 활동의도의 관계에 대한 맥락적 차이 규명에 초점을 두고, 이들 관계에 대한 성별의 조절 효과와 사회안전망의 삼원조절효과에 대해 규명하고자 한다. 본 연구 목적은 다음과 같다. 첫째, 사회화경험(창업경험, 기업가정신 교육경험)이 기업가 활동의도에 미치는 효과를 규명하고, 이들 관계에 대한 성별의 조절효과를 검증한다. 둘째, 사회화경험 및 기업가정신 교육과 기업가 활동의도의 관계에 대한 성별 조절효과가 사회안전망과 같은 국가 맥락적 차이가 존재하는지에 대해 삼원상호작용 분석을 통해 검증한다. 상기 연구목적을 달성하기 위해 본 연구는 (재)한국청년기업가정신재단에서 제공한 글로벌 기업가정신 추세 리포트(GETR) 자료를 활용하였다. GETR자료는 한국을 포함한 총 20개국(한국, 일본, 중국, 인도네시아, 인도, 싱가포르, 런던, 독일, 러시아, 덴마크, 핀란드, 영국, UAE, 이스라엘, 남아공, 터키, 이집트, 미국, 브라질, 칠레, 호주)을 대상으로 국가별 최소 2,000명을 표본으로 선정해 설문조사가 이루어진 자료이며, 유효 응답자 기준 총 40,388명이 설문에 응답하였다. 그러나 자료 검증과정에서 전체 응답자 중 2,506명이 불성실 응답자 및 이상치로 확인되어 최종 분석과정에서 삭제되었다. 따라서 37,882개의 표본이 최종 분석에 활용되었으며, 여성 17,997명 (47.5%), 남성 19,885명(52.5%)으로 확인되었다. 분석 도구는 Hayes의 Process를 활용하여 사회화 및 교육, 성별, 성별 격차의 삼원상호작용 효과에 대한 분석이 이루어졌다. 분석 결과, 첫째, 창업경험 및 기업가정신 교육경험은 기업가 활동의도에 유의한 영향을 미치는 것으로 나타났다. 둘째, 이들 관계에 대한 성별 조절효과를 살펴본 결과, 성별 조절효과는 기업가정신 교육경험과 기업가 활동의도의 관계에 대해서만 유의한 영향을 미치는 것으로 확인되었다. 구체적으로, 기업가정신 교육경험이 기업가 활동의도에 미치는 긍정적 효과는 여성이 남성보다 더 강한 것으로 나타났다. 마지막으로, 사회안전망의 삼원조절효과를 분석한 결과, 창업경험과 기업가 활동의도의 긍정적 관계는 여성이 남성보다 더 강한 것으로 나타났는데, 이러한 효과는 사회안전망이 높은 집단에서 더 높게 나타나는 것으로 확인되었다. 즉, 과거 창업경험이 있는 여성은 사회안전망이 높다고 인식할 경우 과거 창업경험이 있는 남성보다 기업가 활동의도가 더 많이 증가하는 것이다. 이와 관련된 논의는 본문에 제시하였다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.3
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• pp.211-226
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• 2023

As we transition into the post-COVID era, economic activities that were stagnant are regaining momentum. In particular, there is a growing trend of technology entrepreneurship driven by the opportunities of digital transformation in the Fourth Industrial Revolution. However, entrepreneurship education content is struggling to keep up with the rapid pace of technological change. This study aims to emphasize the importance of entrepreneurship mentoring as a crucial component of entrepreneurship education content that requires adaptation and advancement due to the increasing demand for technology entrepreneurship. This study redefines startup mentoring, which is differentiated from general mentoring, at the present time when the demand for startups, which increases with the declining employment rate, increases, and the development of quality startup education contents and securing professional startup mentors are required. According to the start-up stage, it is divided into preliminary entrepreneurs and early entrepreneurs, and the effect of entrepreneurship knowledge and self-efficacy among start-up mentoring functions on entrepreneurial will and mentoring satisfaction is improved by empirically researching the effects of start-up mentoring functions in the case of initial entrepreneurs as a moderating effect. To confirm the importance of entrepreneurship mentoring effect for. To this end, among the mentoring functions, entrepreneurship knowledge and self-efficacy were set as independent variables, and entrepreneurial will and mentoring satisfaction were set as dependent variables. The research model was designed and hypotheses were established. In addition, empirical analysis was conducted by conducting a questionnaire survey on trainees who received entrepreneurship mentoring education at ICCE Startup School and Opus Startup School. To summarize the results of the empirical analysis, first, among the entrepreneurship mentoring functions, entrepreneurship knowledge and self-efficacy were analyzed to have a significant positive (+) effect on entrepreneurial will. Second, among the entrepreneurship mentoring functions, entrepreneurship knowledge and self-efficacy were analyzed to have a significant positive (+) effect on mentoring satisfaction. Third, it was analyzed that entrepreneurship had no significant moderating effect on entrepreneurial knowledge and entrepreneurial will. Fourth, it was analyzed that entrepreneurship had no significant moderating effect on mentoring satisfaction. Fifth, it was found that entrepreneurship had a significant moderating effect between self-efficacy and will to start a business. As a result of the research analysis, the first implication is that the mentoring function in start-up education is analyzed to produce meaningful results for both the initial entrepreneurs and the prospective entrepreneurs in the will to start a business and satisfaction. . Second, it was analyzed that there was no significant relationship between whether a business was started and the mentoring function and effect. However, it was analyzed that the will to start a business through improvement of self-efficacy through mentoring was significantly related to whether or not to start a business. turned out to be helpful. Many start-up education programs currently conducted in Korea educate both early-stage entrepreneurs and prospective entrepreneurs at the same time for reasons such as convenience. However, through the results of this study, even in small-scale entrepreneurship mentoring, it is suggested that customized mentoring through detailed classification such as whether the mentee has started a business can be a method for successful entrepreneurship and high satisfaction of the mentee.

• 한국벤처창업학회:학술대회논문집
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• 2019.04a
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• pp.143-148
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• 2019

시대적 변화에 따른 경력성공의 관점이 변화하고 있지만 다수의 연구들은 창업과 취업을 분리하여 연구되어 왔다. 또한 환경의 변화뿐만 아니라 개인 가치관의 변화에 따라 평생 직장의 개념이 사라졌으며 전 생애에 걸친 학습의 필요성이 대두 되고 있다. 학습의 형태는 기존의 지식을 전달하는 형태에서 다양하게 변화해왔다. 교실 수업의 형태는 팀활동과 미디어 활용을 중심으로 변화하고 있으며 교실 밖 수업에서는 자율적인 동아리 활동이나 커뮤니티의 참여 등을 통해 역량을 향상시키는 기회를 제공하고 있다. 개인의 경력은 인생에 걸친 학습과 일에 관련된 경험 및 행동과 연관된 태도로부터 발생한다. 이러한 경력을 이끌어가는 태도는 새로운 환경속에서 즉각적인 요구를 받아들이는 적응학습과 새로운 행동 및 지식을 유발하는 생성학습, 그리고 상호작용 패턴 인식을 통해 새로운 시도를 하는 전환학습을 지속적으로 일으킨다. 또한 이러한 무형식 학습들은 취업과 연계 될 뿐만 아니라 창업의도에도 긍정적인 영향을 줄 수 있다. 본 연구는 자기주도성과 가치지향성을 척도로 하는 프론티언 경력태도가 창업의도에 영향을 미치지 확인함으로서 기존의 취업역량과 연결시켜왔던 연구에 새로운 시사점을 제시하고자 한다. 또한 무형식학습 활동을 매개변인으로 투입하여 학습 과정에서 자연스럽게 발생하는 학습의 효과를 확인하여 변화된 교육형태의 중요성을 확인하는데 의의가 있다. 이에 더해 스마트미디어를 활용하는 능력인 스마트미디어 리터러시와 팀 학습을 지향하는 팀학습 선호도를 조절효과로 보아 분석함으로서 스마트미디어활용 학습과 팀학습의 형태로 변화하고 있는 교육 현장의 특성을 함께 확인하고자 한다. 이를 위해 2019년 3월부터 6월까지 교육과 경력 환경의 변화의 중심에 서있는 대학생들을 대상으로 설문조사를 실시하여 이를 분석하고자 한다.