• Journal of Digital Convergence
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• v.19 no.8
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• pp.21-32
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• 2021

The government is focusing its attention and support on start-ups. Nevertheless, there is anxiety and fear about starting a business at the base of public awareness. Experienced as a way to overcome fear and difficulty. Few prior studies have been done on experience factors as ones influencing entrepreneurial intention. In this study, I studied whether the experience of successful entrepreneurship through cultural indirect experience affect the resolution of fear about establishing a business. Among the influencing factors on the entrepreneurial intention, business motivation, social support and awareness of entrepreneur were selected as independent variables. In addition, by applying the cultivation theory, the drama role models were set as a controlling variable. For empirical analysis, a survey was conducted targeting 399 ordinary persons. The hypothesis was tested through regression analysis using the SPSS 23 statistical package. The moderating effect was analyzed using Process Macro 3.5. Self-fulfillment, livelihood, economic motivation, social support, and awareness of entrepreneur are sub-factors of business motivation, And all of these had a positive significant effect on entrepreneurial intention. Among the significant variables, self-fulfillment was found to have the greatest effect. On the other hand, as a result of analyzing the moderating effect of the drama role model, it was found play a role in controlling between self-fulfillment and entrepreneurial intention, between livelihood and entrepreneurial intention, and between awareness of entrepreneur and entrepreneurial intention. Based on these research results, academic and practical implications were presented.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.5
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• pp.141-157
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• 2023

Start-ups are the driving force of economic development and play an important role in improving national competitiveness. The country's start-up support policies are increasing every year, but indicators that do not challenge them and do not consider future start-ups can predict employment reduction and unemployment can increase further. You can. The increase in the number of young people doing nothing is causing economic hardship and neglect of future precious human resources, which calls for a more realistic national entrepreneurship policy. Accordingly, this study sought to identify bias and environmental factors in order to reveal factors that influence the will to start a business among potential entrepreneurs in Korea. For this purpose, descriptive statistical analysis was performed using SPSS on a sample of 227 responses from the general public who are potential entrepreneurs interested in starting a business. As a result, prejudice decreased the will to start a business and increased fear of failure. On the other hand, the entrepreneur's environmental factors reduced the fear of failure and increased the will to start a business. Lastly, fear of failure was found to play a mediating role between the two independent variables and the will to start a business. The results of this study showed that prejudice was a negative factor in the will to start a business, and the environment was a positive factor. These research results suggest that in order to revitalize entrepreneurship, positive environmental factors that can provide entrepreneurs' correct recognition and support for entrepreneurship are necessary.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.1
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• pp.101-109
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• 2017

Needs for economic growth and employment creation has led to develop many policies for entrepreneurship in Korea, Which focused on entrepreneurial education. This study focuses on the relationship between entrepreneurial competencies and entrepreneurial intention. So we investigated the degree of competence and entrepreneurial intention in university students with a survey. The results are as follows: First, IT Planning Competencies (ITPC) influence self-efficacy & entrepreneurial intention. but IT Development Competencies (ITDC) do not influence directly on entrepreneurial intention. Second, Creativity Competencies (CC) and Market Perception Competencies (MPC) influence self-efficacy & entrepreneurial intention. but Social Competencies(SC) do not influence directly on entrepreneurial intention. Finally ITPC, CC, MPC affected entrepreneurial intention by mediating self-efficacy. As a result, It is important not to have IT Development Competencies but to hold IT Planning Competencies for the establishment of entrepreneurial intentions. IT Planning Competencies (ITPC) influence entrepreneurial attitude and intention. but IT Development Competencies (ITDC) do not influence directly on entrepreneurial intention. So, we need to develop good contents related to the IT Planning Capabilities, Creativity and Market Perception when organizing training programs in start-up course.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.5
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• pp.45-56
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• 2016

According to attended about startup, there are many policy and program for activating of startup. Government's policy and program was scale up and arrangements for high quality. Nevertheless, policies and programs are concentrated on ante-startup stage. And experts have questioned that effect. So, there are needed a program focusing pre-startup and incubation stage. Accordingly, this study propose a kind of educative program named Pre-Startup Support Program. Through the program, pre-startup teams or entrepreneurs will inspect items, business skills and surroundings of market and competitors. And they have a time for complementation of deficiency. This study selects ETRI spin-off(research based spin-off born ETRI) by means of an object of study. ETRI's programs are started in 2011 with intent to incubate the entrepreneur through market research, mentoring, space of incubation and funds. This study analyze using the ISA(Important-Satisfaction Analyze) and the regression. We classify the pre-startup support program using the ISA. And then, we analyze the influence of satisfaction using the regression. On the basis of results, we identify the effectiveness of pre-startup support program and propose plans for reinforcement. In conclusion, adopting a pre-startup support program is expected to success of startup.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.5
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• pp.131-154
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• 2018

While strong investments on startup and venture ecosystem prosper worldwide, growing interest on nurturing startup ecosystem in Korea is also on its way. However, korean entrepreneurial ecosystem currently results few successful business models with those continuous development of itself compared to the one in China, which is breeding more than 50% of unicorns internationally. Accordingly, this study examined how people in the venture ecosystem, especially in IT industry feel about themselves and startup itself and compared startup ecosystem in Seoul, Korea to the one in Chengdu, China considering each of economic, social and administrational environment. The study tried to provide an implication about the future orientation of Korea's starup and venture ecosystem to policy makers and the ones inside the environment to make a better one. Therefore, the study choose Seoul, Korea and Chengdu, China as geological specimens of startup ecosystem and conduct qualitative study by interviewing selected ones who work in startup incubator, accelerator specified to IT industry and started their own business in IT industry funded by startup reward program. The study categorize the result in social, economic, and administrative parts and screens whether the interviewees from both Korea and China have similar opinions toward each of questions and can be translated to have tendency or not in each part of study. According to the study, the national recognition of startup should be moved from means of maintenance such as restaurants, franchise business to IT startup especially based on software business for the sustainable flourish in Korean venture ecosystem. Investors including accelerator, Angel investors and VCs should be less risk-aversion and therefore prefer stake purchase to solely giving subsidies. The role of governors should be limited to be a middleman of the network, connecting each people in need inside the ecosystem and their reward program should focus on nurturing the growing ones, not just multiplying the numbers of startups to expand the size of entrepreneurial ecosystem. Since this study indicated that entire revision of startup ecosystem should be applied to make a better one, it could be used to design future entrepreneurial infrastructure and the ways of activating startup ecosystem elsewhere in Korea.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.6
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• pp.2677-2687
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• 2013

Entrepreneurship of a founder and psychological characteristics are very important factors for the start-up success. To understand the importance like this, this study investigated effect relationships of the entrepreneurship and psychological characteristics on the start-up success. For this, 122 copies of the questionnaire were empirically analyzed for the youth entrepreneurs who entered the youth founder academy which is founded and managed by the Small and Medium Business Corporation. According to results of analysis, both the entrepreneurship consisting of proactivenss, risk taking and autonomy, and the internal locus of control, the psychological characteristics were found to have positive effects on the start-up success. Therefore, this study suggested theoretical and practical implications, as below, according to the results. Firstly, we must be aware of the importance of the entrepreneurship from the perspective of a successful establishment, and, prospective entrepreneurs, who are planning to the start-up, have to judge their entrepreneurship and, only then, make a decision. Secondly, we have to put our best efforts into developing more effective education on start-up, which deals with improving youth founder's entrepreneurship. Therefore, education institutions for start-up are needed in order to develop educational programs such as "Entrepreneurship Training Programs". Thirdly, we must recognize that the role of family is important because most entrepreneurship and psychological characteristics are formed in a person's childhood. Forth, the entrepreneur, themselves, must realize that they has to make an effort to improve their entrepreneurship. Lastly, youth founder's internal locus of control has to be enhanced. Thus, greater attention is required from both the entrepreneur themselves, and educational institutions for start-up.

• Vending industry
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• v.7 no.1 s.19
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• pp.22-26
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• 2007

지난 3월 23일(금)부터 25일(일)까지 코엑스 대서양관에서는 제23회 프랜차이즈 서울 스프링 전시회가 성황리에 개최되었다. 131개사 288여 부스의 전시가 이루어져 다양한 프랜차이즈 사업모델을 제시했던 이번 전시회가 더욱 뜻 깊은 것은 자판기 창업 특별관이 성공적으로 구성되어 많은 참관객들의 뜨거운 호응을 이끌어 냈다는 점이다. 비록 단독 전시회는 아니지만 자판기 전시 마케팅의 새로운 전기를 마련했다는 점에서 높게 평가할 만 하다. 자판기 유관업체 9개사가 참가하여 뜨거운 경연을 펼쳤던 제23회 프랜차이즈 서울 스프링의 현장을 되돌아 봤다.

• 한국벤처창업학회:학술대회논문집
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• 2018.04a
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• pp.31-34
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• 2018

비트코인과 같은 암호화폐에 대한 높은 관심을 시작으로 블록체인 기술이 대중에 널리 알려지기 시작했다. 블록체인 기술이 가진 장점을 살려 블록체인 기술에 기반한 다양한 서비스들이 출시되고 있다. 2017년 11월, 이더리움에 기반한 크립토키티(cryptokitties)라는 디지털 수집품이 출시되었다. 사용자는 크립토키티를 통해 교배가 가능한 디지털 고양이를 이더리움을 사용해 구매할 수 있다. 본 연구에서는 블록체인 기술에 기반한 이 독특한 디지털 수집품 서비스를 사용하는 사용자들의 행동패턴에 대해 알아본다.

• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.187-191
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• 2022

최근 기초화장품 트렌드로 클린 화장품, 비건 화장품 등이 브랜드별로 새롭게 출시되고 시장내 성장하고 있다. 한동안 화장품의 성분에 대한 관심과 영향이 커지면서 기능성화장품, 코스메슈티컬화장품, 더마화장품들이 신뢰를 얻고 인기가 있던 가운데, 효능 외의 요소를 소구하는 브랜드와 제품에 대한 관심이 커지고 있는 중이다. 본 연구는 이러한 변화에 있어 소비자의 라이프스타일과 소비가치의 상관관계가 영향이 있을 것으로 보고 이를 분석하고자 한다. 또한 ESG가 강조되는 사회 분위기 속에 클린 화장품 또는 비건 화장품의 소비가 일종의 자기표현의 욕구를 충족시켜주는 역할로써의 관계가 있는지도 알아보고자 한다. 따라서 기초 화장품을 사용하는 소비자들을 대상으로 라이프스타일과 자기표현욕구가 비건화장품 구매의도에 미치는 영향 및 소비가치를 매개변수로 하여 라이프스타일과 자기표현욕구와 구매의도 간의 영향을 살펴하고자 한다. 독립변수는 라이프스타일의 하위변수인 외모관리 지향형, 질적건강추구형으로 구분하였고, 자기표현욕구를 사용하였다. 설문조사는 대학생, 직장인, 주부등 20대부터 40대까지 연령층을 대상으로 진행하여 실증분석에 사용할 예정이다. SPSS v22.0을 사용하여 3단계 매개모형을 기반으로 회기분석할 예정이다.

• Journal of Digital Convergence
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• v.8 no.2
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• pp.55-68
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• 2010

This study identifies perceived importance and relative education necessity of entrepreneurship education program of university students. This research examine the major 5 factors of invention education program and identified the improvement of relative invention education program relation to entrepreneurship process. The sample survey of this research are 125 university student respondents and 5 invention entrepreneurs are participated. Research methods used means, percentile, frequency and factor analysis. Major findings are as follows; the selected course category of factor analysis categorized the understanding of invention concept, invention and management, invention and creativity, invention and patent and invention exercise. The mean value of perceived importance that invention and management, invention exercise, invention and creativity, invention concept and invention and patent are in order. But the perception of invention entrepreneurs to patent, management, creativity, invention exercise and invention concepts are in order. And the sub invention program's necessity degree relation to 'management and exercise' are higher than others. This study suggested that invention education program reinforcing the invention management and student takes interesting patent contents which accepted exercise program with easy.