• Journal of Korea Entertainment Industry Association
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• v.13 no.4
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• pp.207-216
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• 2019

The purpose of this study was to analyze the relationships among soccer media involvement experience(SMIE), purchase intent(PI) and continued participation intent(CPI) in soccer clubs and provide basic data necessary for the sustainable growth of soccer clubs and related goods companies. In order to accomplish such study purposes, the study employed a survey method with a total of 327 amateur soccer players residing in G metropolitan city. The data from the survey questionnaires were validated through exploratory factor analysis and reliability test. The data were analyzed through descriptive statistics, correlation analysis and multiple regression analysis at the significance level of .05. Accordingly, following findings were derived from the current study. First, the level of interest was the highest among SMIE factors, followed by challenge and technology. Second, the level of alternative evaluation was the highest among PI factors, followed by purchase recognition, problem recognition, and information search. Third, technology factor in SMIE had a negative effect on PI. Fourth, technology factor in SMIE had a positive effect on CPI. Lastly, among PI factors, problem recognition had a negative effect and alternative evaluation had a positive effect on CPI.

• Journal of the Korean Society of Marine Environment & Safety
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• v.29 no.7
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• pp.750-759
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• 2023

The Korean government and industry practitioners have rapidly increased their interest in marine healing programs after the COVID-19 pandemic. However, research related to understanding the perceived usefulness, participant satisfaction, and benefits of marine healing experience from a consumer-oriented perspective is still lacking. This study used the post acceptance model to continuously examine the relationship between the perceived usefulness, expectancy confirmation, participant satisfaction, and intention to participate in a marine healing program. A survey was conducted by trained interviewers every weekend from September to October 2022 on the participants of marine healing programs in Busan city, and 203 samples were used for the analysis. The results showed that expectancy confirmation for the marine healing program positively affected satisfaction with the program and the perceived usefulness of the program. Moreover, satisfaction of the participants with the marine healing program positively affected their intention to continue participating. Additionally, the perceived usefulness of the healing program positively affected program satisfaction and continuous participation intention.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.319-328
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• 2016

The purpose of this study was to analyze the effects of dance sport coach's attractiveness on basic psychological needs and exercise adherences behavioral intention of dance sports participants. By analysing a total of 306 dance sport participants from 6 sports centers in Daejeon with statistical analysis such as factor analysis, reliability analysis, and multiple regression analysis, this study found the followings. First, the level of dance sport coach's attractiveness has an influence on dance sports participants' basic psychological needs. Second, the level of dance sport coach's attractiveness has an influence on dance sports participants' exercise adherences behavioral intention. Third, dance sports participants' basic psychological needs has an influence on exercise adherences behavioral intention.

• Journal of Korean Library and Information Science Society
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• v.53 no.3
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• pp.1-24
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• 2022

By developing and implementing a book curation education program that reflects the experiential economy theory, this study aims to verify the effect that experience perception of the program has on continuous participation intention and perceived value of the program. Teaching and learning activities of book curation education programs were organized so that practitioners can experience activities for 4 experience element, entertainment experience, educational experience, escapist experience, esthetic experience according to experience economic theory. This study surveyed 195 peoples who participated in the program to measure the effectiveness of the program. As a result of analysis, research hypothesis 1 (the perception of experiences in the book curation education program affects the perceived value of the program) revealed that aesthetic and entertainment experiences were significant, and research hypothesis 2 (the perception of experience in the book curation education program affects the intention to continue participating in the program) showed that all other factors except educational experiences were significant.

• Journal of the Korea Society of Computer and Information
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• v.27 no.1
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• pp.107-113
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• 2022

In this paper, we propose the relationship between the expectation of home training, exercise commitment, and exercise continuation intention. The subject of this study is the police officers belonging to the Busan and Gyeongnam Provincial Police Agency as of March 2021. Among them, a survey was conducted targeting 337 people who had experience participating in home training. As a result of the study, first, it was found that the expectations of home training were significantly correlated with exercise immersion and exercise continuation intention factors. Second, it was found that the expectation of home training participants had a significant effect on exercise immersion and exercise continuation intention. Third, exercise immersion of home training participants was found to have a significant effect on exercise continuation intention. Home training will be usefully used to prepare physical conditions for various public safety situations. If you training with a long-term plan rather than short-term training, you will be able to achieve the effect that home training seeks.

• Journal of Korea Port Economic Association
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• v.36 no.1
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• pp.165-182
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• 2020

According to recent government forecasts, universities face a critical situation, due to a reduction in the number of students and a decrease in tuition income. To respond to the changed population structure and the 4th Industrial Revolution, the government is supporting universities in reorganizing the structure of academics and curricula focused on lifelong education. Considering this, this study analyzed the correlation between intention to participate in lifelong education and learning outcomes oriented to workers involved in shipping and port logistics in the Port of Gwangyang and Yeosu, who are participating or have participated in lifelong education. To expand the opportunities for participation in the lifelong education of adult learners and form a learning culture, it is necessary to analyze the intention to participate in lifelong education and how participants identify their learning outcomes. According to the analysis results, the goal orientation of intention to participate in learning has a significant influence on individual features of learning outcomes, and learning orientation has a significant influence on the social characteristics of learning outcomes. Moreover, learning outcomes and the learning orientation of the intention to participate in learning have a significant influence on the intention to continue learning. In particular, the results showing that learning outcomes reflect individual changes and that interests obtained as a product of learning influence the intention to continue learning are highly suggestive.

• Journal of the Korean Society for information Management
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• v.38 no.1
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• pp.87-112
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• 2021

Volunteers in public libraries are recognized only as internal manpower, so their sustainability and effectiveness are limited because the motivation for volunteering is hardly considered. This study aims to explore the motivation for volunteering in public libraries and the factors to continuation of the volunteering, and to analyze how these factors affect volunteer satisfaction and marketing intentions. To this end, the variables in this studies including satisfaction and motivation was defined operationally based on the related research and a pilot study with several in-depth interviews. A questionnaire survey was executed with the defined variables and the survey data were analyzed statistically. The results showed that the factors of emotional and psychological motivation influenced the satisfaction and marketing intention rather than the managerial factors such as remuneration. The results indicate the need for a change in volunteer management to a relationship-oriented management method. This study is meaningful in that it expands the value of volunteers in public libraries from as managerial to as marketing resources for public libraries.

• Journal of the Korean Applied Science and Technology
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• v.35 no.3
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• pp.719-730
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• 2018

The purpose of this study was to verify the effects of motive for Rowing Academy participation on satisfaction and continuance intention. The participants were from general population who had experience of using Rowing Academy. A total of 230 questionnaires were distributed from Aug. 1 to Sep. 30, 2017 and, after excluding 29 questionnaires that had missed or inappropriate answers thus low reliability, 201 questionnaires were included in effective sample. The collected data were analyzed using IBM SPSS Statistics 21 and IBM AMOS 21, and frequency analysis, exploratory factor analysis, reliability analysis, confirmative factor analysis, association analysis, path analysis through structural equation modelling analysis were performed. The results, based on them, are as follows: First, the health orientation factor, the family orientation factor, the social relationship orientation factor, the leisure orientation factor from motive for Rowing Academy participation had significant effect on satisfaction. Second,, the satisfaction with Rowing Academy participation had effect on continuation intention.

• Journal of the Korean Association of Geographic Information Studies
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• v.25 no.1
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• pp.44-55
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• 2022

The purpose of this study is to determine how the factors that form the spatiality of an idle space affect the behavioral intention of tourists, and to confirm the role of local participation between the spatiality-forming factors and behavioral intentions. For this purpose, data from travelers was gathered and the study model was put to the test. As a result of the study, it was confirmed that physical factors, behavioral factors, and psychological factors had a significant effect on the intention of tourists. In addition, it was confirmed that local participation partially plays a mediating role between the spatiality-forming factors and behavioral intentions. According to the results of the study, the necessity of local participation and the measures were discussed when using the idle space, and it was suggested that additional research needs to be carried out targeting various idle spaces.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.515-520
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• 2007

본 연구의 목적은 농산물 이력추적 시스템을 사용하는 생산자들의 시스템에 대한 만족과 지속적인 사용의도에 영향을 주는 요인을 파악하여 농산물 이력추적 시스템의 활성화를 위한 기초자료를 제공하는 것이다. 실증적인 검증을 위하여 재사용의도와 관련한 선행연구들을 검토하여 TAM과 ECT를 결합시킨 Extended ECT 모델을 제안하고 실제 농산물 이력추적 사업에 시범참여하고 있는 생산자 100명을 상대로 설문조사를 실시하였다. 분석 결과, 지각된 유용성 및 용이성, 수익성은 시스템 만족에 긍정적인 영향을 미치며 이는 지속적인 사용의도로 연결되었으나 지각된 용이성과 유용성이 직접적으로 지속적인 사용의도에 영향을 미치는 것은 아닌 것으로 나타났다. 이 결과는 농산물 외의 식품 이력추적 시스템에도 포괄적으로 적용이 가능하다.