• The Journal of the Korea Contents Association
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• v.5 no.6
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• pp.238-247
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• 2005

This study was to analyse participant's satisfaction according to the visiting purpose and experiences on the exhibition service, and also to suggest guideline for new standard evaluation in the operating exhibition service. The implications are as follows; firstly, surrounding environment showed significantly for merchandising & information participant's, and also stay cost & tourism service showed up general visiting purpose participant's. Secondly, it was showed significantly a place for refreshment, fire equipments, and ventilation & heating/air conditioning on the exhibition service. Third, government & exhibition authorized person should provide best environment through satisfaction factors in the exhibition service.

• Korean Security Journal
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• no.45
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• pp.65-86
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• 2015

The purpose of this study was aimed to identify the relationship between service quality and behavior by spectators participating security exhibition. The subject for this study was spectators who participating World Security Expo 2014 held three days from March 12 to 14 in 2014. 350 samples were selected by convenience sampling for subject of this study. 320 out of 350 surveys, excluded 30 unfaithful and defected surveys, were used for data analysis. Research tool was questionnaire which was based on and recomposed by previous researches home and abroad. The collected data were treated for analysis of frequency, reliability, factor analysis, correlation, and multitiple regression analysis by using SPSS statistic package version of 18.0 Through the above research method and procedure, the results were as followings. First, the relationship between service quality and behavior after participating exhibition appeared positively. It was found that there was high relationship between service quality and behavior. Second, analyzing relationship of factors between service quality and behaviors resulted to effect perceived environment, human services, and product on word of mouth. Third, analyzing relationship of factors between service quality and behaviors resulted to effect perceived environment, product, and price on re-participation.

• JOURNAL OF ELECTRICAL WORLD
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• s.457
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• pp.45-49
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• 2015

'Power-Gen International(이하 'PGI)'은 세계 최대의 전력산업 전시회 중 하나로 매년 말 미국에서 개최된다. 올해에는 플로리다주 올랜도 오렌지카운티 컨벤션센터에서 원자력과 신재생에너지 분야까지 포함해 '2014 Power-Gen International/Nuclear Power International/Renewable Energy World'라는 이름으로 행사가 성대히 개최됐다. 이번 전시회에는 전 세계 90개국에서 2만2,000여 명이 참관하고, 다양한 분야에서 200편 이상의 기술발표와 분야별 세미나가 진행되는 등 세계 최대의 전시회라는 명성을 어김없이 보여줬다. 대한전기협회에서는 전력산업 관련 최신 기술동향을 파악하고, 세계 유명기업과 중소 제조사와의 교류확대, 신제품 파악 등을 위해 매년 전력산업계 관계자들을 참관단으로 모집해 PGI에 매년 참가하고 있다. 올해도 전기협회는 한전, 한수원 등 전력그룹사 및 SK E&S, 현대그린파워 등 산업계 관계자 약 30여명의 참관단을 이끌고 PGI에 참가했다. PGI를 직접 다녀온 관계자들의 참관기를 소개한다.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.313-337
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• 2012

Recently, according to the being activated exhibition, it has been focused on the participants in order to enhance its interest and satisfaction. Consequently it is set up the model of research and the hypotheses based on the leading study of the physical environment of the exhibition and experience This study would like to analyze how the physical environments of the exhibition are effected on the factor of the experience and the participants' satisfaction. It also would like to check the factor of the experience to promote the participants' call and provide the useful information for the exhibitors to raise the participants' satisfaction. Being set the physical environment of the exhibition(layout accessibility, Facility aesthetics, facility cleanliness, convenience, comfort, human services) as a independent variable and fix the factor of experience (sense, feel, think, act and relate) as a parameter, the participants' satisfaction is identified. As a result of the research, the factor of experience is affected by the physical environment of the exhibition and the participants' satisfaction is affected by the factor of the experience. Therefore, the exhibitors have to consider the physical environments of the exhibition and the factor of experience for making the participants' satisfaction high when they hold the exhibitions.

• Digital Contents
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• no.6 s.85
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• pp.40-42
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• 2000

이번에 한국데이터베이스진흥센터가 SK텔레콤을 비롯한 12개 기관 19명으로 구성된 참관단을 구성하여 National Online Meeting과 newMedia 2000 을 참관하게 되었다. 이번 참관의 목적은 정보서비스의 발전 현황을 파악하여 선진기술을 습득하고 업체간 협력관계 충전을 도모하는 것이었다. 5월 16일부터 5월 18일가지 미국 뉴욕 힐튼호텔에서 열렸던 National Online Meeting은 올해로 21번째를 맞이하는 북미 최대의전자정보 전시회이고 newMedia 2000은 5월 16일부터 18일까지 카나다 토론토 컨벤션 센터에서 개최된 전시회로 올해로 9회째를 맞는 뉴미디어와 멀티미디어 제품을 전시하는 북미 최대의 전시회이다.

• Korean Security Journal
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• no.40
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• pp.35-56
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• 2014

The purpose of this study was aimed to identify the relationship between pursuit benefit and behavior by spectators participating security exhibition. The result of study is significant because it may provide more effective and aggressive marketing strategies to the future companies participating security exhibition, and suggest developmental direction by actively responding spectators' needs. The subject for this study was spectators who participating World Security Expo 2014 held three days from March 12 to 14 in 2014. 300 samples were selected by convenience sampling for subject of this study. 283 out of 300 surveys, excluded 17 unfaithful and defected surveys, were used for data analysis. Research tool was questionnaire which was based on and recomposed by previous researches home and abroad. The collected data were treated for analysis of frequency, reliability, factor analysis, correlation, and regression by using SPSS statistic package version of 18.0. Through the above research method and procedure, the results were as followings. First, the relationship between pursuit benefit and behavior after participating exhibition appeared positively. It was found that there was high relationship between pursuit benefit and behavior. Second, analyzing relationship of factors between pursuit benefit and behaviors resulted to effect information exploration, good use of spare time, and product purchase on word of mouth. Third, analyzing relationship of factors between pursuit benefit and behaviors resulted to effect good use of spare time, information exploration, and product purchase on re-participation.

• The monthly packaging world
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• s.295
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• pp.96-97
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• 2017

• The monthly packaging world
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• s.103
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• pp.180-182
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• 2001

• 도로교통
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• s.104
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• pp.90-99
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• 2006

• Hospice
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• s.9
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• pp.11-11
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• 1997