• Title/Summary/Keyword: 집단주의

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A Study on Difference of Clothing Behavior and Desired Image by Individualism-Collectivism (개인주의-집단주의 성향에 따른 의복 행동, 의복 추구 이미지의 차이에 관한 연구)

  • Shim, Jung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.11
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    • pp.1574-1585
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    • 2007
  • This paper aimed to investigate the difference of clothing behavior and desired image according to individualism-collectivism cultural tendency for women. A survey of 217 adult women was conducted from November to December 2006, mainly in Daegu. Reliability, frequency, percentage, factor analysis, ANOVA, t-test, Tukey test and an -analysis were used for data analysis by using SPSS WIN 11.0 package. The results were as follows: First, while the group with a higher tendency toward individualism valued personality and convenience above everything else, the group which has a higher tendency to collectivism disposition has a much greater interested in conformity and brand-orientation. Second, while the group with a higher tendency toward individualism pursued an bold image for their clothing, the group with a higher tendency toward collectivism preferred a feminine and plain image. Third, regarding the individualism-collectivism and demographic peculiarity, there were no significant differences between the two groups according to marital status and average monthly income. However, there were significant differences in individualism-collectivism among the groups determined by age, occupation, educational background and rural or urban background.

Korean vs. American Corporate Websites: Interactivity, Comparative Appeals and Use of Technology

  • Cho, Chang-Hoan;Cheon, Hong-Sik
    • Journal of Global Scholars of Marketing Science
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    • v.11
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    • pp.79-101
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    • 2003
  • This study is a cross cultural examination of interactivity, comparative advertising, and technology use in Korean and U.S. corporate websites. Utilizing cultural analysis criteria of high vs. low context, power distance and individualism-collectivism, we compared interactivity in U.S. and Korean websites. Our findings indicate that U.S. corporate websites tend to emphasize customer-message and customer-advertiser interactivity, while Korean websites highlight customer-customer interactivity. Findings on comparative advertising strategy indicate that cultural bias represented in U.S. individualism and Korean collectivism leads U.S. web advertisers to utilize direct and indirect comparative advertising more frequently than their Korean counterparts. The results of our technology analysis unexpectedly show that there is no significant difference between the two countries.

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Influence of Korean Instagram Users' Individualism/Collectivism Propensity, Social Capital and Instagram Usage Propensity on their Fashion Influencer's Attributes Evaluation (인스타그램 이용자의 개인주의/집단주의 성향, 사회적 자본 및 인스타그램 이용 성향에 따른 패션 인플루언서 속성 평가에 관한 연구)

  • Shin, Eun Jung;Lee, Ji Yoon;Lee, So Yeong;Kim, Su Yeon;Koh, Ae-Ran
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.5
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    • pp.605-619
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    • 2019
  • This study investigates the effects of fashion consumers' individualism collectivism propensity, social capital and Instagram usage propensity on evaluations for fashion influencer's attributes on Instagram. This study conducted a questionnaire survey of 20 to 30 year old male and female Instagram users. A total of 483 replies were submitted and 467 of the replies were used in the final analysis. The quantitative data collected through questionnaires were analyzed using reliability analysis using SPSS 18.0 while AMOS 18.0 was used to test the model fit and a structural equation modeling between the variables. The results indicated that vertical collectivism and vertical individualism were found to be related to relationship seeking propensity; only vertical individualism was found to be related to information seeking propensity. Furthermore, relationship seeking propensity and information seeking propensity were both related to the fashion influencer's attributes of professionalism, intimacy and attractiveness.

Effects of Generation on Professional Pride and Organizational Commitment among Hospital Nurses: The Mediating Effects of Individualism-Collectivism Tendency (병원간호사의 세대 간 전문직 자부심과 조직몰입: 개인주의-집단주의 성향의 매개효과를 중심으로)

  • Jo, Gyeong Won; Kim, Eun Joo
    • Journal of muscle and joint health
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    • v.30 no.1
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    • pp.15-24
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    • 2023
  • Purpose: This study examined the mediating effect of the individualism-collectivism tendency of hospital nurses on the impact of their generation on professional pride and organizational commitment. Methods: 163 nurses participated in the study. One-way analysis of variance (ANOVA) and SPSS' Process Macro Model 4 was used to examine the relationships. Results: No intergenerational differences in individualistic propensity were observed, while collectivist propensity was higher in X-generation than Z-generation. Further, X-generation showed higher professional pride and organizational commitment than Y- and Z-generation. Notably, collectivistic (individualistic) tendency had (did not have) a mediating effect on the influence of generation on professional pride and organizational commitment. Conclusion: This study provided empirical evidence on the antecedent factors for forming collectivistic organizational culture in nursing organizations by demonstrating the mediating effect of collectivism propensity on professional pride and organizational commitment according to hospital nurses' generations nurses.

Multiculturalism and Socio-Spatial Segregation of Honolulu in the 1920s (1920년대 호놀룰루의 다문화주의와 집단간 사회-공간적 분리)

  • Lee, Young-Min
    • Journal of the Korean Geographical Society
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    • v.42 no.5
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    • pp.675-690
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    • 2007
  • It has been widely believed that the ethnic relations in Honolulu and Hawai'i in the early twentieth century were little associated with racist ideology because the white race was minority in terms of the racial composition. In reality, however, the racial and ethnic issues have played a major role in forming the past and present relations among ethnic groups. This study shows that the white-supremacy ideology exerted a strong influence on minority groups in Honolulu throughout the immigration and settling-down process, as much as in the mainland U.S. Clear occupational stratification and residential segregation among the ethnic groups in Honolulu represented almost the same situation as in mainland cities. The social segregation and spatial propinquity of their residential neighborhoods facilitated the construction of dichotomized identity: "Local" versus "Haole". Such transformed identities were a product of on-going inter-ethnic negotiation process embedded in the non-white multi-ethnic neighborhoods.

The Effects of the Feuerstein's Cognitive Mediated Learning for Gifted Children on Attention Control and Attention Shift (Feuerstein의 인지적 중재학습이 영재아의 주의통제와 주의전환에 미치는 효과)

  • Yang, Yeon-Suk;Kil, Kyung-Suk
    • Journal of Gifted/Talented Education
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    • v.20 no.3
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    • pp.967-984
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    • 2010
  • This study purposed to examine the effects of the Feuerstein's cognitive mediated learning for gifted children on attention control and attention shift. For the study, 40 gifted students were chosen from the 3rd graders in elementary schools and divided into test and control groups using K-WISC-III and Torrance Tests of Creative Thinking. The mediated learning program that is targeted to improve the executive functions of gifted children has used the tools of Organization of Dots, Analytic Perception and Comparisons among Feuerstein's Instrumental Enrichment(FIE). According to the results of this study, a significant improvement has been observed in selective attention, self-control, sustained attention, and attention shift through cognitive mediated learning. Therefore, it has been proven that the cognitive mediated learning is effective in reducing gifted children's problematic behaviors that are caused by a lack of attention control and attention shift and improving their cognitive functions and potentials.

Three Models of Decision-Making (의사결정의 세 가지 모델)

  • Lee, Sang-hyung
    • Journal of Korean Philosophical Society
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    • v.144
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    • pp.257-283
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    • 2017
  • The purpose of this paper is primarily to examine models of collective decision-formation and decision-making. The goal is to propose a model of decision-formation and decision-making that is appropriate for a democratic society. Habermas distinguishes these models of decision-formation and decision-making by liberal, republican, and deliberative political models according to their justification types. Axel Honneth, on the other hand, is divided into three models of liberalism, proceduralism, and republicanism. I want to divide the model of possible decision-making in democratic society into three, that is, the model based on force, the model based on procedure, and the republican model. This distinction will identify the characteristics of each decision-making model and this confirmation will help us find the best decision-making model for a democratic society. In the end, I will combine the republican model with the procedural model. For this synthesis, I will also propose three conditions in modern society. I will argue that the three conditions of collective intelligence, active freedom, and horizontal networks are necessary.

The Impact of Perceived Brand Globalness on Brand Attributes Evaluation: focusing on the Moderating Role of Thinking Style about Causality (소비자의 브랜드 글로벌성 인식이 브랜드 속성 평가에 미치는 영향: 인과관계에 대한 사고방식의 조절역할을 중심으로)

  • Han, Soo-Yeon;Lee, Chol
    • Korea Trade Review
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    • v.42 no.5
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    • pp.43-69
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    • 2017
  • The study examined moderating role of thinking style about causality in the relationship between the perceived brand globalness(PBG) and the brand evaluation. Thinking style about causality is divided into interactionism and dispositionism. Individualism culture shows a tendency of thinking style about causality to dispositionism, and collectivist cultures shows a tendency for interactionism. We conducted a survey on Korean college students who represent collectivist cultures and foreign students from countries of individualistic culture and analyzed data through structural equation modeling. Analysis result showed that the higher the respondents perceived PBG, the higher they perceived brand quality, brand quality, and brand price. However, it showed that PBG has greater positive effects on perceived brand quality and perceived brand reputation among Korean students than students from individualistic cultures. On the other hand, the effects of PBG on perceived brand price did not show any significant difference between Korean students and students from individualist cultures. Thus, we can conclude that thinking style about causality plays a moderating role in the relationship between PBG and perceived brand quality and brand reputation, while it does not do so between PBG and perceived brand price.

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The Role of Attitude Importance in Cultural Variations of Cognitive Dissonance (인지부조화의 발생에서 문화 차이의 의미: 태도 중요도의 역할)

  • Sangyeon Yoon;Shinhwa Suh;Hyunjeong Kim;Taekyun Hur
    • Korean Journal of Culture and Social Issue
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    • v.19 no.1
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    • pp.69-86
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    • 2013
  • The recent findings proposed and found that people from Eastern cultures could experience strong cognitive dissonance only when certain conditions, such as other-related choices, normative attitudes, were fulfilled. Even though such interesting findings are intuitively convincing on the basis of common understanding of individualist and collectivist cultures, the psychological mechanisms underlying the cultural variations of cognitive dissonance remain untested. The present study examined the role of attitude importance in cognitive dissonance by using the free-choice paradigm. After completing a pretest of individualism-collectivism scales, 60 college students ranked their preference to 10 items of either beverage or traffic regulations twice. Between the two ranking tasks, they were asked to engage in behavioral selection among their 5th and 6th preferred items. They also rated the personal importance of the preference. The results showed that attitude importance was positively correlated with attitude change and it could play a major role in experiencing cognitive dissonance beyond cultural orientation and situational factors. The current findings were discussed in universality of cognitive dissonance across cultures.

Differential Effects of Subjective Evaluation for Attention and Situation Adaptability on Driving Mobility as a Function of Driver's Age: Moderating Effect of Motivation (연령대에 따른 주관적 주의능력과 외부환경 적응능력이 운전이동성에 미치는 영향에서의 차이: 동기특성의 조절효과)

  • Jaesik Lee;Mijung Joo;Jung Ho Kim;Won Young Lee;Jun Beom Ryu;Ju Seok Oh
    • Korean Journal of Culture and Social Issue
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    • v.21 no.3
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    • pp.457-479
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    • 2015
  • This study investigated the differential effects of subjective evaluation for attention and situation adaptability, and motivation on driving mobility as a function of driver's age. The results can be summarized as followings. First, subjective capability evaluation tended to decrease as the drivers' age increased, and lower evaluation for situation adaptability seemed to be recognized earlier than attentional ability in middle-aged drivers. Second, although subjective evaluation for attentional ability predicted positively driving mobility of all age groups, but only subjective evaluation for situation adaptability predicted positively driving mobility of older drivers. Third, among motivational elements, BAS predicted positively driving mobility of young and middle-aged driviers, whereas BIS predicted positively driving mobility of older drivers. Finally, middle-aged drivers tended show increased driving mobility when their attentional ability score and BAS were high, whereas older drivers showed lowest level of driving mobility when their situation adaptability score and BIS were low. These results suggest importance of integrated consideration for drivers' subjective evaluation for attention and situation adaptability, and motivation to understand characteristics of driving mobility in different age groups.

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