• International Commerce and Information Review
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• v.15 no.2
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• pp.49-69
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• 2013

It is important for Korean corporations enter the market of Africa, a repository of varied mineral resources including petroleum gas, in terms of resource securement, preoccupancy of emerging market, and expansion of diplomatic influence. Taking account of strategic value of Africa, the African market has an infinite potential for Korea who has insufficient resources, so it is very important to set proper market penetration strategies and to accurately evaluate their performances. This study is to analyze the performance of Korean corporations' market entry to Africa through casual relationship analysis between characteristics of Korean corporations' export environments, market entry strategies to Africa, and their performances. According to the result of analysis, market entry period, corporate management, and marketing strategy among strategic factors for foreign market entry positively influence on corporations' performances. Therefore, Korean corporations need strategies of centralization, segmentation, and marketing to improve their business performances.

• International Commerce and Information Review
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• v.16 no.3
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• pp.381-412
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• 2014

Un globalization unfolds, concerns and research toward the differnces international cultures has increased. However, there is a dearth of research regarding how to nature culture align orgainzational performance with leadership style. Accordingly, this study aims to identify the relationship between leadership style and the orgainzational performance with mediating effect of national culture. Understanding the cultures of other countries is not as fast as the speed of internationalization. As globalization advances, interest and research on the characteristics of national culture differences have been increasing. One of the important challenges for business leaders is the ability to understand and deal with cross-cultural management. But there is a lack of research on cross-cultural management. In order to achieve this objective, this study, adopts Hofstede cultural dimensions, and finds the mediating effect on these transformational and transactional leadership on organizational performance.Feminism, collectivism, power distance, and uncertainty avoidance were classified into four factors of national culture has differnct mediating effect on leadership style and performance. This research has concentrated on leadership-styles and organizational performance with mediating effect of national culture.

• Journal of the Korean Home Economics Association
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• v.27 no.3
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• pp.173-182
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• 1989

이 연구의 목적은 전통적으로 남성 주도적인 전문직 진출을 희망하는 여대생(이 연구에서는 법률가 및 의사직, 이하 비 전통적인 여성이라 부름)과 전통적으로 여성 주도적인 전문직 진출을 준비중인 여대생 (이 연구에서는 교사 및 간호사직, 이하 전통적으로 여성 이라 부름)을 구분 할수 있는 개인의 성격 및 가족환경의 특성을 검토하는 것이었다. 남성 주도적인 전문직에 진출을 준비하거나 그 분야에 종사하는 여성들의 특성에 대한 연구가 많이 발표되었으나 그 특징들의 중요성이 상대적으로 얼마나 비중이 있는지는 연구되어 있지 않다. 발단론적 환경이론(Developmental-Contextualism)과 직업 발달에 대한 역동적 상호관계 모델(Dynamic Interaction Model)이 본 연구의 이론적 체계를 이루고 있다. 이 연구에 포함성의 위치, 심리적 남성특성, 출신가정의 사회경제수준, 그리고 부모의 뒷받침과 이해였다. ANOVA 결과에 의하면 비전통적인 여성들이 자아존중감, 학교성적 성취도, 내적 통제성, 심리적 남성특성, 그리고 출신가정의 사회경제수준 면에서 전통적인 여성에 비해 훨씬 높은 수준을 나타내었다. 단계적 분별 분석 (Stepwise Discriminant Analysis) 결과에 따르면, 심리적 남성 특성, 내적 통제성, 학교성적 성취도, 그리고 출신가정의 사회경제수준이 위 두집단의 여성들을 분별하는 가장 뛰어난 특성들이었으며 전체 표본의 76.99%가 이 요인들에 의해 정확하게 분류되었다. 이 연구의 결과를 토대로 볼 때, 역동적 상호관계모델은 여성의 직업발달을 연구하는데 있어서 이론정립과 검사에 유효한 도구로 보이며, 이 연구에 포함한 변수들은 비 전통적인 여성들의 특성을 정확하게 묘사하는데 상당한 공헌을 하고 있었다. 마지막으로, 비전통적인 여성들의 직업발달을 연구하는데 있어서 "능력특성군(Competency-related traits)"의 변수들을 좀 더 정확하게 분류할 필요가 있으며, 이 변수들과 여성의 직업발달의 관계를 자세히 연구할 필요가 있다고 본다.요가 있다고 본다.

• International Area Studies Review
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• v.16 no.1
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• pp.197-220
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• 2012

This study is to understand those determinants of performance differences of Korean small and medium firm's subsidiaries in Vietnam based on the resource based view. We have visited 21 Korean SME's subsidiaries in Hochiminh city area in Vietnam and interviewed CEO of those subsidiaries for 1-2 hours to make each case. Based on case content analysis, we can get those results that eight management capabilities such as securing competent local managers, clear and smooth communication with local employees, establishing good labor-management relations, raising the rate of factory operation and subcontracting, firm specific quality control system, timely financing, establishing good relationships with local communities, and fostering friendly relations with local public officers are major determinants of performance differences. Also we can know that various factors including local experiences in Vietnam have influenced those management capabilities. To be a high performer in Vietnam, foreign subsidiaries of Korean SMEs have to build and develop major management capabilities continuously.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.345-351
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• 2008

방송통신융합의 핵심으로 자리잡은 IPTV는 통신서비스와 방송산업의 경계를 허무는 동시에 새로운 시장을 형성하고 있다. 세계최고의 초고속 인터넷 망을 보유하고 있는 우리나라는 방송통신 융합규제에 묶여 IPTV분야가 상당기간 답보상태에 있었다. 반면 해외시장은 2008년에 2,500만 가입자를 넘어설 정도로 커지고 있는데 국내 IPTV공급업자들의 해외시장 진출 전략에 대한 국내 연구가 부족한 것이 문제이다. 이에 본 연구에서는 국내의 IPTV시장 답보상태에서도 IPTV의 필수 구성요소인 셋톱박스, CA/DRM, 미들웨어, 네트워크장비, 요금청구 플랫폼 등을 개발한 국내 IPTV공급업체들이 성공적으로 해외에 진출하기 위한 전략을 세우고 최적의 비즈니스를 펼칠 수 있도록 하는 요인을 발굴하여 글로벌전략 모델을 제시하고자 한다.

• 한국IT서비스학회:학술대회논문집
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• 2005.11a
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• pp.167-175
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• 2005

디지털콘텐츠의 시장이 확대됨에 따라 디지털콘텐츠사업의 중요성이 점점 대두되고 있다. 국내의 디지털콘텐츠시장은 2002년부터 매년 1조 이상의 성장을 기록하며 2004년 약 6조 5000억 원의 시장을 기록하고 있다. 디지털콘텐츠시장의 성장은 비단 국내뿐만 아니라 일본에서도 폭발적으로 증가하고 있는데 일본의 2004년 디지털콘텐츠시장 규모는 169억 8200달러로 추정되고 앞으로 그 규모는 더욱 커질 것 이라 예상되고 있다. 본 논문은 국내에서 질적, 양적으로 성장하고 있는 디지털콘텐츠를 일본시장에 진출할 때 고려되어야 할 전략적인 요소들과 이들의 중요도를 제안하는 것이다. 연구 방법으로는 SWOT/AHP방식을 이용하였다. 연구 순서는 일본 디지털콘텐츠시장에 국내 기업이 진출할 때 국내 기업에 대한 SWOT분석을 실시하고, 이를 다시 AHP를 통하여 SWOT의 4가지 그를 강점, 약점, 기회, 위협의 가중치와 각 그룹 내의 요인들에 대한 개별적인 가중치를 산출한다. 연구의 결과로 도출된 가중치들은 일본 디지털콘텐츠시장에 진입할 때 무엇을 더 고려해줘야 하는지를 나타내고 있어 전략 수립의 기초로 삼을 수 있을 것으로 생각된다.

• The Korean Journal of Franchise Management
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• v.3 no.2
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• pp.39-54
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• 2012

Franchise system in Korea has been developed in different way compared with American way of franchising based on mutual contract and intellectual property context. Korean franchising is mostly based on product distribution franchise concept rather than business format franchise in which franchisor makes revenue sources from providing their products as much as possible thru group purchasing and logistics rather than receiving royalty. Many franchise enterprises from Korea drive to enter into global franchise market based on the successful performance of Korean way of franchising. Korean enterprises are required to prepare completely for research and survey regarding local culture, custom, way of life and legal matters etc. when entering into global franchise market to gain a substantial performance. CaffeBene recently entered into American franchise business with success, and many other Korean franchise enterprises have a deep interest in proceeding with global franchise business modeling CaffeBene case. There is no Korean franchise enterprise in United Kingdom in which service franchise area in particular with personal service is considered to become a promising and potential franchise business and many people show a great interest in Oriental foods and beverages with well-being trend. Korean franchise enterprises have now access to United Kingdom easier because IT industry including internet of the country have been developed by leaps and bounds since London Olympic in 2012. The purpose of this study is to suggest key success factors and basic strategy such as situation analysis, selecting business format, and marketing strategy for successful launching of franchise business in United Kingdom.

• Journal of Labour Economics
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• v.32 no.1
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• pp.31-56
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• 2009

This paper analyzes the determinants of the employment status of the NURI-project-teams' college and university graduates in Busan area. The major results are as follows: First, education level, household income, grade point average and certificate turn out to be significant variables to decide employment or spell of unemployment. Second, parents' education level, household income, the size of project team, the firm size are shown to affect employment in Busan. In particular, the bigger the firm is, the probability of getting job in Busan is getting smaller. And there are two sides of provincial university graduates' moving into the Metropolitan area; the voluntary move and the involuntary move. Third, sex., education level, major, grade point average, the size of project team etc, are found to be significant determinants of wage level.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.6 no.1
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• pp.83-107
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• 2011

Recently Korea products or companies are conducting to advance to China by rapid economic development of China. In these circumstances, a study on important factors which have effects on acceptance of high-tech product by Chinese consumer will provide important strategic implications to Korea companies that plan to advance to China. But a study on the acceptance factors of high-tech product of existing Chinese consumer is insufficient. In addition, the basic research about acceptance and diffusion of advanced technology and services in China market is still insufficient. Therefore, this study suggested acceptance model of high-tech product by Chinese consumer so the empirical study was conducted. As a result, it shows that system quality has positive effect on usefulness and ease of use. Playfulness has positive effect on usefulness and acceptance intention. In addition, ease of use has positive effect on usefulness and acceptance intention. Usefulness had positive effect on acceptance intention. At the end of this study, the marketing implications for advancing to China market based on the results of empirical analysis were presented.

• International Commerce and Information Review
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• v.14 no.2
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• pp.3-27
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• 2012

As Chinese political and economical status gets higher, a lot of multinational firms have tried to find some chances from the Chinese market successfully. Though geographically Korea is located closely to China, a lot of firms entering into Chinese market have turned out failed. Thus, this study researched Korean manufacturing firms in China, surveyed their localization degree of distribution, and tried to find out factors which influence these localization from a far-reaching literature. As a result of analyzing 146 questionnaires, the length of channel, among Chinese environmental factors, has a positive influence on the distribution localization degree. In addition, the factor of distribution relation assets has a positive effect on the distribution localization degree. Considering this study, the Chinese market, especially distribution field, has recently grown up to the world-class level. Therefore a firm intending to enter into China needs to be careful not to underestimate China.