• Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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• 2009.04a
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• pp.259-261
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• 2009

최근에 기업들이 지역별 특성을 고려한 마케팅전략을 수립하기 위해 GIS를 활용하려는 시도가 이어지고 있다. 그러나 GIS 데이터의 특성상 일반 고객들이 손쉽게 접근하기 어려운 상황이다. 따라서 GIS 데이터의 한계를 극복하고 기업의 효율적인 타겟마케팅 업무지원을 위해 본 연구에서는 공간단위를 블록으로 구성하고 그 활용방안을 모색해보는 것을 목적으로 하였다. 블록의 영역을 구분한 후, 특성을 표현하기에 유의미한 인문사회적 요인으로 분류하였다. 이렇게 구성된 블록은 판매 상승 혹은 판매 하락 지역의 특성을 파악할 수 있음을 물론, 이와 유사한 블록을 추출함으로써 잠재적인 상승판매 지역을 설정하여 유형별 특성에 따른 차별화된 마케팅 전략을 수립하는데 활용 될 수 있을 것으로 판단된다.

• Asia Marketing Journal
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• v.2 no.3
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• pp.44-63
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• 2000

경영관리의 초점이 생산중심에서 마케팅중심 그리고 서비스중심으로 급격히 변화하면서 서비스 경쟁이 중요한 생존무기가 되고 있다. 차별화의 수단으로 서비스의 중요성이 강조되면서 여러 가지 서비스 속성 중에서 서비스 품질에 관한 연구가 활발히 진행되어 왔다. 그러나 서비스 품질을 구성하는 차원을 밝히려는 연구는 많았던데 비해 서비스 품질이 소비자의 태도와 재이용 의도에 어떠한 영향을 미치는가에 관한 연구는 거의 이루어지지 않았다. 본 연구에서는 지각된 서비스 품질을 구성하는 여러 차원들이 소비자의 태도에 어떠한 영향을 주며, 태도는 소비자의 재이용 의도에 어떠한 영향을 주는가를 알아보았다. 자료는 소매점 이용자를 대상으로 수집되었으며 소매점 서비스에 관한 인과관계 모형을 통하여 분석되었다. 연구 결과 기능적 품질에 속하는 신뢰성 차원과 기술적 품질에 속하는 유형설비 차원이 소비자의 태도에 긍정적인 영향을 미치는 것으로 나타났다. 기술적 품질로 볼 수 있는 가격(비용) 차원은 예상대로 부정적인 영향을 주는 것으로 나타났다. 반면에 기능적 품질에 속하는 감정배려는 통계적으로 유의적인 영향을 미치지 못하는 것으로 나타났다. 한편 서비스 품질을 통해 형성된 소비자 태도는 소매점 재이용 의도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 추가적으로 소매점을 특성에 따라 몇 개의 범주로 분류하고 인과관계 모형의 영향 관계가 어떻게 달라지는가를 분석하였다. 분석결과 대형 할인소매점, 백화점, 주거지역 인근의 소매점들에서 상당한 차이를 발견하였다. 즉, 태도와 재이용 의도 사이의 긍정적인 영향관계는 소매점 유형에 관계없이 나타났으나 태도에 영향을 주는 서비스 품질 차원은 매우 다르게 나타났다. 이는 차별화 지표로 서비스 품질을 사용할 경우에 서비스 관리자들이 어떠한 전략을 선택해야 하는가에 관하여 시사하는 바가 크다. 아울러 동일범주의 서비스 산업이더라도, 서비스의 특성에 따라 서비스 품질을 구성하는 중요한 차원을 규명하기 위한 추가 연구의 필요성을 제기한다.

• Journal of Technology Innovation
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• v.30 no.4
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• pp.29-56
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• 2022

This study is a review paper on the contents and policy direction of the 'Transformative regional innovation policy'. The transformative regional innovation policy is a policy that develops countermeasures against climate crisis, aging, and polarization with a vision of system transformation from the perspective of local residents. The structure of the study is as follows. First, it deals with the characteristics of transformative regional innovation policy theory, which is distinguished from existing regional innovation policies. Next, studies related to major elements of transformative regional innovation policies, types of system transformation, and industrial formation are reviewed. The elements that differentiate the transformative regional innovation policy from existing policies are summarized and issues to be addressed in order to develop future discussions are drawn.

• Archives of design research
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• v.16 no.4
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• pp.323-334
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• 2003

This study examines the multi-functionality of the cultural facilities and explores the architectural characteristics of cultural facilities in city environment. For this purpose, 1 examine the major cultural facilities in USA and Singapore. Recently, the inter-cultural communication methods have been diversified and the cultural facilities need to be designed to effectively accommodate the public's interests in these activities. It is also necessary to reexamine cultural facilities' functions in terms of how the multi-functionality facilities reflect the surrounding environment. This study also sheds a new light on the meaning of the relationships between cultural activity, and the cultural facility design. For this, I primarily look at the various design categories of cultural buildings and their main functions. Finally, I demonstrate how both cultural activity and cultural facility design elements are embodied in the city environment.

• Journal of the Korean Geographical Society
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• v.37 no.3
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• pp.203-221
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• 2002

This study attempts to analyze the spatial characteristics of cyberspace and to map spatial variations of cyberspace. In order to analyze the spatial distribution of cyberspace, three measurement indices are selected such as commercial domain number, Internet backbone network, and Internet users, which are highly correlated to each other. The three sets of measurement showed that cyberspace in Korea is spreading in a highly uneven fashion, strongly favoring a few cities and unfavoring economically distressed cities. Seoul acts on overwhelmingly dominant role in cyberspace, by being concentrated a number of domains and having high-capacity bandwidth on Internet backbone network. Internet is selectively connecting several cities into highly interactive networks, while at the same time largely bypassing other cities. The development of Internet network through infrastructure investments at selected cities has resulted in an uneven accessibility and digital divide among cities. The regional disparity would be further reinforced by ICT development as the primary vehicle for unequal accessibility. The result of this study revealed that geography continues to matter, despite the recent rhetoric claiming of 'the death of distance'or 'the end of geography'.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.444-451
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• 2010

The purpose of this study is about becomes the foundation which establishes the area image integrated strategy the area image and the major factor of the Cho-jeong. For a study result area image integration the considered seriously was self-combustion and creativity, according to demographics quality the possibility of knowing the fact that partially is difference of recognition. This will lead and for an area image integration from and will be natural to use the delegation of a district resources, the image integrated strategy which is discriminated must be established and the possibility.

• Archives of design research
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• v.18 no.4 s.62
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• pp.5-14
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• 2005

Local self-governing bodies have created community identity to activate local communities. community identity is one of the very effective ways to establish a different image from other self-governing bodies and to raise locals' love of hometown and sense of belonging. In addition to community identity., there are several things to form identity such as symbols (like flowers, birds, and animals) of local self-governing bodies or characters visualizing figures, tradition, and specialties of the region. Recently local governments have introduced various programs such as brand planning like city brand, and local events. This study analyses the basic elements, like symbol mark, logotype, and color, among visual elements of the current local self-governing bodies community identity. and conducts a comparative analysis of the visual elements of symbols and characters. The results show that those community identities and other design elements lack differentiation and consistency among visual elements. To create differentiated image of local self-governing bodies, it needs to develop unique and various themes of the region and to generate synergy effect through consistency and interactions among various visual effects based on community identity.

• Korean Association of Arts Management
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• no.56
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• pp.275-304
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• 2020

This paper discusses a way to differentiate contents and enhance the competitiveness of art spaces in rural regions through place assets, noting the growing number of rural art spaces and their great potential as cultural spaces in recent years. First, we surveyed existing research and resources to understand the current status and roles of rural art spaces in the context of theoretical discussions on place assets. Based on this, we classified place assets into physical, human, and symbolic elements. After that, we conducted two case studies that apply this classification. For the case studies on the Ami Art Museum and the Potato Flower Studio, we investigated the sites and conducted in-depth interviews with the directors following a qualitative research method. Our findings through the case studies show that Ami Art Museum and Potato Flower Studio remodeled closed school buildings, which are known as physical place assets in rural areas. However, there was a difference in utilizing other place asset elements, and this resulted in different types of differentiated contents. We found three types of rural art spaces from two case studies: inhabitant-friendly, artist-friendly, and tourist-friendly. Finally, in our research, we presented a method of utilizing place assets that differentiate rural art places along with a method for developing differentiated contents. To conclude, the significance of our study is that it attempted to find out a way to make rural art spaces sustainable, and sought cultural regeneration in rural areas through revitalization of rural art spaces.

• Journal of the Speleological Society of Korea
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• no.75
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• pp.73-77
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• 2006

운영중인 철도패키지 관광상품중 관광동굴이 포함된 철도관광상품의 특성을 살펴보았다. 모든 상품이 당일 또는 1박정도의 철도노선 주변에 위치한 자연관광자원과 주로 연계된 상품 특성을 보였다. 철도관광상품의 이용활성화를 위한 방안으로 보다 다양한 시장세분화가 요구되며 적극적인 홍보전략이 필요한 것으로 나타났으며 패키지 상품의 차별화도 고려해야 할 것이다. 또한 철도관광상품에 포함된 지자체의 경우 수요관광객에 대한 질적인 서비스 향상과 지역간 관광협력 네트워크구축이 이루어져야 할 것이다. 철도관광상품을 이용한 경험이 있는 관광객에 대한 만족도와 경험하고자 하는 예비관광객에 대한 수요조사도 아울러 필요하다.

• Journal of the Korean Geographical Society
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• v.47 no.2
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• pp.245-267
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• 2012

This paper analyzes the discrimination of private property right protection in urban regeneration projects that is implemented by eminent domain based on public use in the United States. In spite of urban regeneration projects which depends on property condemnation for public use as a coercive power, it is executed on the discrimination of property right and sacrifice of the social disadvantages that transfer property from these private party to another big capitals and private developers. At first this paper investigates research trends in urban regeneration within the framework of multidisciplinary approach and suggests legal geographical perspective as a new research field. Next I figure out current state, types and numbers of brownfields site with the EPA and GAO data, and define these sites as results of deindustrialization and suburbanization process. Finally this paper uncover that the discrimination process of private property right is due to complex actions of expansion of public use concept in the U.S. Supreme Court from public ownership to economic public use, privatization of eminent domain, growth coalition regime and business friendly policy focused on economic development, class and racial bias, neoliberal movements of property right reform.