• Journal of Global Scholars of Marketing Science
• /
• v.7
• /
• pp.353-374
• /
• 2001

Price and brand are two major attributes of products that consumer purchases. Price is important because it is often a measure of worth and quality. Some consumers purchase only well-known national brands. However, By reason of the price competition on account of new business condition and depressions, and consumers practical and rational purchasing tendency, consumers tend to purchase private brands(PB hereafter) because as consumers they expect that producers have reasonable and acceptable quality. Accordingly, The study, with intrinsic cue, extrinsic cue, familiarity anything like these cues from the study of Richardson et aI(1994, 1996), intends to present current topics we guide in retailer's promotion strategy for PB. As for investigating how quality evaluation has on effect on the private brands purchasing behavior of discount store grocery items. This study establishes a hypotheses on the basis of the quality evaluation cues of PB and literature review for purchasing behavior and collects materials for consumers about 196, and also analyzes them using a variety of SPSS/PC+package program. Therefore, the findings of this study provide the following managerial implications. 1) Retailer will successful in increasing private brand market share through dramatic improvement in package design, labeling, advertising, and branding strategies. 2) Planned Purchasers have high intention to repurchase PB because they buy them reasonably in accordance with the estimate therefore, they might have word-of-mouth effect for the evaluation of quality and recognition. They need to acknowledge benefits for PB purchases to maintain purchase like that. 3) The main consumers are housewives in their thirties and forties and they something reasonably because they have a lot of family and retailer will work out.

• Journal of Distribution Research
• /
• v.13 no.3
• /
• pp.55-77
• /
• 2008

The purpose of this research is to understand the effects of environmental uncertainty on transaction characteristics, industry factors, and performance in Korean franchising markets. This research tried to investigate both the characteristics of B-to-C service factors and B-to-B industry factors of franchising industry from the perspectives of CLalt, trust, communication, and other important variables. Hypothetical research model was proposed and, by using SPSS and AMOS, research hypotheses and structural equation models were empirically tested and supported. The results showed that environmental uncertainty has negative effects on relationship characteristics and industry characteristics of franchise. Trust showed positive impact on the performance. Managerial implications and limitations of the study results were also discussed. Future research direction was suggested.

• Journal of Internet Computing and Services
• /
• v.21 no.3
• /
• pp.29-39
• /
• 2020

Online communities, such as Internet portal sites and social media, have become popular since they allow users to share opinions and to obtain information anytime, anywhere. Accordingly, an increasing number of opinions are manipulated to the advantage of particular groups or individuals, and these opinions include falsified product reviews and political propaganda. Existing detection systems are built upon the characteristics of manipulated opinions for one particular time period. However, manipulation tactics change over time to evade detection systems and to more efficiently spread information, so detection systems should also evolve according to the changes. We therefore propose a system that helps observe and trace changes in manipulation tactics. This system classifies opinions into clusters that represent different tactics, and changes in these clusters reveal evolving tactics. We evaluated the system with over a million opinions collected during three election campaigns and found various changes in (i) the times when manipulations frequently occur, (ii) the methods to manipulate recommendation counts, and (iii) the use of multiple user IDs. We suggest that the operators of online communities perform regular audits with the proposed system to identify evolutions and to adjust detection systems.

• Journal of Korea Water Resources Association
• /
• v.52 no.9
• /
• pp.637-645
• /
• 2019

Among various ecosystem services provided by the basin, this study deals with water yield (WY) estimation in the Bagmati basin of Nepal. Maps of where water used for different facilities like water supply, irrigation, hydropower etc. are generated helps planning and management of facilities. These maps also help to avoid unintended impacts on provision and production of services. Several studies have focused on the provision of ecosystem services (ES) on the basin. Most of the studies have are primarily focused on carbon storage and drinking water supply. Meanwhile, none of the studies has specifically highlighted water yield distribution on sub-basin scale and as per land use types in the Bagmati basin of Nepal. Thus, this study was originated with an aim to compute the total WY of the basin along with computation on a sub-basin scale and to study the WY capacity of different landuse types of the basin. For the study, InVEST water yield model, a popular model for ecosystem service assessment based on Budyko hydrological method is used along with ArcGIS. The result shows water yield per hectare is highest on sub-basin 5 ($15216.32m^3/ha$) and lowest on sub-basin 6 ($10847.15m^3/ha$). Likewise, built-up landuse has highest WY capacity followed by grassland and agricultural area. The sub-basin wise and LULC specific WY estimations are expected to provide scenarios for development of interrelated services on local scales. Also, these estimations are expected to promote sustainable land use policies and interrelated water management services.

• Journal of the Korea Convergence Society
• /
• v.12 no.5
• /
• pp.139-145
• /
• 2021

Through this study, we intend to study user satisfaction in order to verify whether there is a need for full-scale research, development and commercialization of document viewers in a VR environment. VR content consists of realistic 3D graphics and 360-degree video, and provides a synesthesia experience and immersion. We developed and tested a VR document viewer prototype that can utilize this concept as a document viewing system. It can act as a viewer that provides an interactive viewing environment according to the user's body interaction and the direction of the field of view, and it can be said that the feature of VR document viewer is that it can draw the user's high level of immersion and concentration when using the viewer. The developed prototype was tested in a test group consisting of 100 VR experiences and device owners for about 1 hour and 3 days a day, and then a questionnaire survey in the form of a fixed selection question was conducted. This study is a prototype study of a document viewer suitable for a virtual reality environment, and can lead to a sense of immersion when reading a document, and suggest a new document viewer direction that is effective for visual fatigue and visual perception of the document.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.2
• /
• pp.343-348
• /
• 2022

This study aims to analyze the user experience of unmanned checkout counters perceived by consumers using SNS big data. For this study, blogs, news, intellectuals, cafes, intellectuals (tips), and web documents were analyzed on Naver and Daum, and 'unmanned checkpoints' were used as keywords for data search. The data analysis period was selected as two years from January 1, 2020 to December 31, 2021. For data collection and analysis, frequency and matrix data were extracted through Textom, and network analysis and visualization analysis were conducted using the NetDraw function of the UCINET 6 program. As a result, the perception of the checkout counter was clustered into accessibility, usability, continuous use intention, and others according to the definition of consumers' experience factors. From a supplier's point of view, if unmanned checkpoints spread indiscriminately to solve the problem of raising the minimum wage and shortening working hours, a bigger employment problem will arise from a social point of view. In addition, institutionalization is needed to supply easy and convenient unmanned checkout counters for the elderly and younger generations, children, and foreigners who are not familiar with unmanned calculation.

• Journal of Distribution Research
• /
• v.16 no.2
• /
• pp.1-24
• /
• 2011

1. Introduction: Contrast to the offline purchasing environment, online store cannot offer the sense of touch or direct visual information of its product to the consumers. So the builder of the online shopping mall should provide more concrete and detailed product information(Kim 2008), and Alba (1997) also predicted that the quality of the offered information is determined by the post-purchase consumer satisfaction. In practice, many fashion and apparel online shopping malls offer the picture information with the product on the real person model to enhance the usefulness of product information. On the other virtual product experience has been suggested to the ways of overcoming the online consumers' limited perceptual capability (Jiang & Benbasat 2005). However, the adoption and the facilitation of the virtual reality tools requires high investment and technical specialty compared to the text/picture product information offerings (Shaffer 2006). This could make the entry barrier to the online shopping to the small retailers and sometimes it could be demanding high level of consumers' perceptual efforts. So the expensive technological solution could affects negatively to the consumer decision making processes. Nevertheless, most of the previous research on the online product information provision suggests the VR be the more effective tools. 2. Research Model and Hypothesis: Presented in