• Journal of Environmental Policy
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• v.14 no.2
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• pp.49-72
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• 2015

Forests in the upstream contributed to improve the quality of water resources for the residents downstream. However, upon structural examination of how the Han River Watershed Management Fund was spent, it became apparent that the fund was not spent toward forest management in the upstream. An additional budget must be allocated if the Watershed Management Committee is to contribute to the management of the upstream forests with such awareness. Therefore, the aim of the study was to assess the willingness to pay and to calculate of budget for forest management in the upstream for water quality improvement. Three hundred surveys on watershed beneficiaries were conducted using biased sampling method. The result was analyzed with conditional logit model and mixed logit model. Forest management, a target variable, was found to have statistical significance. Based on this result, the size of the expected budget was estimated to be minimum 20,526 million won to maximum 20,928 million won.

• Journal of the Korean Society of Marine Environment & Safety
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• v.23 no.2
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• pp.177-186
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• 2017

This paper attempts to quantitatively assess the public value that has been assigned to this government plan by employing a contingent valuation technique. Data gathering performed that professional research firm administrated a face-to-face national survey of 1,000 randomly-selected households. A one-and-one-half-bound model was adopted to elicit willingness to pay (WTP) responses, and the payment vehicle used was income tax. The WTP model used in this study is based on a utility difference approach and the spike model. The results showed that the public value of conserving green turtles was estimated to be 2,570 Korean Won per household over the next 10 years as of 2016, statistically significant at the 1% level. Expanding the values considered to include the national population gives a public value of 48.7 billion Korean Won. Thus, the public value of rescuing, rehabilitating, and releasing green turtles that have been caught by fishermen, collided with fishing boats, and died in nets through the government program is not small.

• KDI Journal of Economic Policy
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• v.33 no.1
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• pp.125-148
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• 2011

Although the patient's problem with access to health information has been improved due to rapidly developing information technologies, such as the internet, some patients still do not have enough ability to understand, interpret, and analyze the health information. Given this view on the patient's asymmetric information problem, if a doctor provides sufficient effort to help patients understand and interpret medical information, the efficiency of patient's medical care use could be improved. This paper shows firstly that the patient's inefficient use of medical care originates from his information problems, such as the misperception of the effectiveness of medical care and secondly suggests that if the doctor makes sufficient effort to correct patient's information problems, the inefficiency can be ameliorated. This paper also suggests the manipulation of a doctor's payment method can lead a doctor to provide optimal level of efforts which can in turn lead patients to use the optimal level of medical care. With an optimal level of effort, a doctor can more easily achieve a patient's compliance with the newly recommended amount of medical care.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.253-259
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• 2024

From the consumer's perspective, eco-friendly consumption is still a topic that can cause various psychological discomforts, and psychological discomfort can lower the intention to consume eco-friendly products through negative consumer psychological mechanisms. This study analyzed the influence of psychological discomfort regarding eco-friendly consumption on people's willingness to pay additional prices for eco-friendly products. In addition, we examined the moderating effect of consumers' involvement in the product family in this relationship. As a result of a statistical analysis based on consumer response data obtained from an online survey conducted with 407 American consumers, the level of people's psychological discomfort with eco-friendly consumption is directly related to their willingness to pay additional prices for eco-friendly products. Although it did not have a significant effect, it was confirmed that the influence of psychological discomfort on willingness to pay premium price was significantly different depending on the consumer's level of involvement.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.11
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• pp.5052-5059
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• 2012

This study was carried out to find consumers' attributes and willingness to pay(WTP) of agricultural products cultivated from plants factory system. The agricultural products were sorted into lettuce, strawberry, Ligularia fischeri(wild edible greens), and ginseng. We made the questionaires to survey consumers' purchasing attributes and preference of agricultural products. Finally, 200 valid replies were selected to analyze consumers' attributes and to estimate marginal willingness to pay. We used conjoint analysis and multinomial logit model for empirical analysis. MWTPs of commodities are estimated as follows; Lettuce is 1,016KW(100g), Strawberry is 6,014KW(2kg), Ligularia fischeri is 3,652KW(100g), and Ginseng is 5,905KW(100g). Several attributes of consumers' purchasing behavior were identified from this study. We suggested several implications to formulate more appropriate policy of plants factory system.

• Journal of Korean Society of Environmental Engineers
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• v.38 no.10
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• pp.580-587
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• 2016

This study aims to estimate the values of freshwater ecosystem services from demand and supply perspectives. From demand side, unit-values of ecosystem services are derived from Environmental Valuation Information System (EVIS) and aggregated to 5 main watersheds in Korea. The derived unit-values are based on the willingness to pay estimates per household from stated preference methods. The nation-wide average total values of water quantity supply, water purification, and natural disaster control are estimated as 501.2, 410.4, and 242.4 billion won/year, respectively. From supply side, we examine the direct and indirect public expenditures (or investment) in 2013 to improve freshwater ecosystem services by the government. The total sum of government expenditures corresponds to 8,882 billion won in 2013, where 12.9, 81.3, 0.3 and 5.3% are spent to improve provisioning, regulating, supporting and cultural services, respectively, indicating that most efforts are concentrated in enhancing regulating services.

• Journal of Korean Society of Forest Science
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• v.88 no.3
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• pp.400-407
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• 1999

The purpose of thin paper is to test difference of the two question formats, open-ended and dichotomous choice formats, in the contingent valuation method using the estimated recreational benefits. The data were collected from the visitors at the Songnisan National Park. The recreational benefit based on the equivalent variation. The two question formats, but the same content, were asked of the same individuals. In this analysis, it was used travel cost and monthly income as the exogenous variables, which assumed a linear functional form for the WTP equation. The model assumed a bivariate normal distribution on the basis of the probit and tobit model concerning the censored zero WTP. The result showed no differences in the recreational benefits from the different question formats under a same respondent. The mean benefit was estimated 25.556 Won per 5 years per visitors.

• The Research Journal of the Costume Culture
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• v.28 no.2
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• pp.181-198
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• 2020

Using the developed wedding planner selection criteria scale, this study examined whether wedding planner selection criteria differ according to consumer characteristics such as demographic characteristics and wedding preparation behaviors. The main survey for this study was conducted via the Internet with 295 consumers aged 20-30 living in the Seoul metropolitan area. The data collected from the survey processed and analyzed using the statistical programs SPSS 21.0 t-test. Analyzing how wedding planner selection criteria differ according to consumers' demographic characteristics and wedding preparation behaviors, results shown for the wedding planner selection criteria were all four points on average except for individual characteristics and important sub-factors regardless of the consumers' characteristics, and various results were derived depending on the consumers' characteristics. This study has various practical implications in that it verified the difference in wedding planner selection criteria according to consumer characteristics and determined how much money consumers were willing to play for wedding planners. It is recommended that future studies take various approaches to investigate how wedding planner users are satisfied with or place importance on wedding planner services and conduct empirical using the selection criteria developed in this study to compare influential variables that affect behavior intention and willingness to pay according to consumer type.

• Environmental and Resource Economics Review
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• v.15 no.5
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• pp.885-919
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• 2006

This paper revisits two conventional beliefs of environmental nonmarket valuation and examines their weaknesses and a new opportunity. The two beliefs are that willingness to pay (WTP) is an appropriate measure of nonmarket behaviour and that exogenous variables are relevant predictors of WTP whilst endogenous variables are not. The contemporary literature in psychology and economics is reviewed to demonstrate departures from these two beliefs. Tackling heterogeneity in stated preferences, both socio-demographic and psychological variables should be measured simultaneously to explain and predict choice behaviours more accurately.

• Proceedings of the Korea Water Resources Association Conference
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• 2022.05a
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• pp.75-75
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• 2022

우리나라는 깨끗한 상수원수를 확보하고 각종 오염과 유해물질의 유입을 원천적으로 차단하여 상수원의 수질보전을 위해 필요하다고 인정되는 지역을 상수원보호구역으로 관리하고 있다. 상수원 수질관리를 위해 상수원보호구역 내에서는 명백한 오염유발행위 일체를 금지하고 있으며 건축물 신축 등 개발행위에 대해서는 공익시설 및 보호구역에 거주하는 주민의 소득기반 및 생활환경 개선을 위한 최소한의 행위만을 허가하는 등 강한 규제를 시행하고 있다. 상수원보호구역제도의 상수원 관리효과와 비례하여 상하류 지역의 사회적 갈등에 대한 개선요구도 증가하고 있다. 상수원보호구역 내 강한 규제로 인해 상류주민들은 재산권의 제약으로 사유재산에 대한 형평성문제 및 수처리 기술개발이 향상되어 과거와 같은 강한 입지규제에 대한 합리적 규제기준 조정을 요구하고 있으며 하류 지역에서는 상수원보호구역의 완화로 인해 발생할 수 있는 수질악화를 고려하여 강한 규제의 유지를 요구하고 있다. 이와같이 상수원보호구역제도로 인한 상류와 하류의 이해관계가 달라 이에 대한 합의가 이루어지지 않고 있다. 본 연구는 상류주민들의 재산권제약에 대한 피해정도와 하류주민들의 수질보호로 인한 편익을 정량적으로 비교해 봄으로써 상수원보호구역으로 인한 사회적 갈등 조정에 대한 정책적 시사점을 도출하고자 한다.