• Title/Summary/Keyword: 지각정도

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The Roles of Information Load and Information Quality in Online Apparel Shopping (온라인 의류쇼핑에서 정보부하와 정보품질의 역할)

  • Park, Min-Jung
    • Journal of the Korean Home Economics Association
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    • v.47 no.9
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    • pp.101-110
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    • 2009
  • The purpose of this study was to examine the effect for information load on perceived information quality and website quality, and the relationships among perceived information quality, website quality and behavioral intentions in online apparel shopping contexts. The information load theory provided the theoretical framework for this study. The research strategy employed an online experimentation using an apparel mock website. The total of 647 responses were used for data analyses. The model of the study was tested by MANOVA and SEM. The results of MANOVA revealed the effect of information load on perceived information quality and website quality. The medium level of information load was perceived as having more positive information quality and website quality as compared to the low or high level of information load. The findings of SEM revealed the positive effect of information quality on website quailty, the positive effect of website quality on WOM and willingness to pay more, and the negative effect of website quailty on willingness to switch. Online apparel retailers and website designers need to manage information quantity and quality by understanding the importance of information load.

Korean Students' Attributions on Academic Achievement (학업성취도 향상 요인에 대한 청소년의 지각)

  • Hwang, Mea-Hyang
    • The Korean Journal of Elementary Counseling
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    • v.7 no.2
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    • pp.117-129
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    • 2008
  • The purpose of this study was to examine the Korean adolescents' perceptions of academic achievement process. The data from Korea Youth Panel Survey(KYPS) in 2003 and 2005 were analysed for this study. The sample consisted of 3,449 jounior-high school students and 3,125 high school students. Students reported the effects of class participation, private tutoring, and studying by oneself were almost same level. But the correlations of students' efforts and the academic achievement were different across the activities. Studying by oneself was regarded more effective by the students who took more efforts to participate at the class. And the correlation coefficient between the class participation and the academic achievement was highest.

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A Study on Types of Family Systems, Marital Conflicts and Coping Strategies (가족체계 유형과 부부간 갈등 및 대처방안에 관한 연구)

  • 최규련
    • Journal of Families and Better Life
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    • v.12 no.2
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    • pp.140-152
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    • 1994
  • 본 연구는 청소년 자녀를 둔 가정에서 부부가 지각하는 가족체계 유형에 따라 부부간 갈등과 대천방안이 어떠한가를 알아보는 데 그 목적이 있다. 서울시와 근교에 거주하는 532쌍에 부부를 대상으로 조사한결과 부부 양반이 지각한 가족응집성과 가족적응성은 높은 편이고 부인이 남편보다 가족응집성을 더 높게 지각한다. 가족체계 유형은 HH가족이 47.9%, LL가족이 35.1% 이며, 교육수준, 직업, 결혼기간, 종교일치여부 등에 따라 차이를 보인다. 부인이 남편에 비해 갈등정도가 더 높고 신앙에 의지, 외부도움 요청, 감정표출, 회피 등 의 대처방안을 더 많이 사용한다. 가족의 응집성 및 적응성이 높을수록 부부 양방에서 부부간 갈등정도가 낮고 이성적 대처방안을 많이 사용하며 행동표출, 회피 등의 대처방안은 적게 사용한다. 따라서 가족의 응집성과 적응성이 부부 공통적으로 부부간 갈등정도 및 이성적 대처, 행동표출, 회피등의 대처방안과 선형적 관계를 보인다. 또한 가족의 응집성은 부부 공통적으로 감정표출의 대처방안과도 선형적 관계를 보인다. 가족체계 유형중 HH가족과 LL가족에서 역시 부부간 갈등정도와 대처방안 사용이 각각 차이를 보인다.

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쇼핑객 밀집도 수준과 지각된 혼잡이 쇼핑시간에 미치는 영향

  • 서성무;정석진
    • Journal of Distribution Research
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    • v.4 no.3
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    • pp.23-32
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    • 2000
  • 본 연구는 점포내에 쇼핑객이 밀집해 있는 정도와 쇼핑객이 지각하는 혼잡함이 쇼핑시간에 미치는 영향을 분석한다. 연구의 구체적인 목적으로 첫째, 밀집 상태와 혼잡함의 개념을 구분하여 각 점포유형에 따라서 혼잡함이 다르게 지각됨을 규명한다. 둘째, 밀집상태와 혼잡함에 대한 지각이 쇼핑 시간에 미치는 영향이 점포유형과 쇼핑객들의 쇼핑 가치관에 따라서 달라지게 됨을 밝힌다. 연구 결과 점포 유형에 따라 동일한 수준의 밀집 상태에서 쇼핑객이 지각하는 혼잡함의 수준이 달라짐을 알 수 있었다. 또 지각된 혼잡과 쇼핑시간과의 직접적인 상관관계는 입증하지 못하였지만, 점포유형과 쇼핑가치관에 따라 밀집도가 쇼핑시간에 미치는 영향이 다름을 밝힐 수 있었다.

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Effects of Ethnocentrism, Perceived Localization, and Perceived Contribution on Consumer Evaluation of Retail Stores (소비자들의 소매점 평가에 자민족중심주의, 지각된 토착화 및 지각된 기여도가 미치는 영향)

  • 신창훈;이동대
    • Asia Marketing Journal
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    • v.2 no.1
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    • pp.42-64
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    • 2000
  • 유통시장 개방과 더불어 점포의 국적과 관련된 변수가 소비자들의 점포 태도 형성에 영향을 미칠 것으로 예견되고 있다. 본 연구는 소비자들의 자민족중심주의, 지각된 토착화, 지각된 기여도 등이 국내 및 외국 점포에 대한 태도 형성에 어떻게 영향을 미치며 이들의 상호 관계는 어떠한지를 알아보고자 하는 것이다. 연구 결과에 의하면 자민족중심주의와 지각된 기여도는 높을수록 외국 점포에 대한 태도에는 부정적인(-) 영향을 미치고 국내 점포에 대한 태도에는 긍정적인(+) 영향을 미치는 것으로 나타났다. 지각된 토착화의 정도는 커질수록 외국 점포에 대한 태도에 긍정적인(+) 효과를 나타내는 것으로 나타났다.

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Relationship among Level of Performance of Residents to Tourism, Perception of Tourism Effects, and Intension of Citizen Participation (관광산업 관련정도와 관광개발 인식수준, 관광영향 지각, 그리고, 관광정책참여도의도의 영향관계)

  • Lee, Gye-Hee;Jee, Bong-Gu
    • The Journal of the Korea Contents Association
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    • v.11 no.2
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    • pp.416-424
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    • 2011
  • This paper closely examines the relation between ‘how the local residents' involvement in a tourist industry and their perception of tourist development have an influence on tourism' and also 'how the understanding of a tourist effect has an influence on the local residents' participating intention in the tourist policy'. The local residents' involvement in the tourist industry was influenced by economical and socio-cultural factors among the influencing perceptions on local festivals, but, statistically, was not influenced by an environmental factor. The local residents' perception of tourist development has influenced on each local festival, and for the rate of influence, the environmental factor was the highest, and in the next order, the residents' intention to participate in tourist policy, the socio-cultural factor, and the economical factor followed. In the relation between local residents' perception of tourist influence and their participating intention, only the factor of socio-culture had a plus(+) influence on the participating intention in the tourist policy. It is expected that this result will be different from the tourist influence of tourist development. Therefore, a study of the perception on the influence of tourist development will be required in the future.

A Study on the Differences between the Perception of Service Quality and Satisfaction by the Cultural Capital of Food-Service Consumers (외식 소비자의 문화적 자본에 따른 서비스 품질 지각과 만족 정도의 차이 연구)

  • Kim, Jae-Gon
    • Culinary science and hospitality research
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    • v.15 no.4
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    • pp.144-158
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    • 2009
  • This study aims to provide the service quality which consumers want and basic data for improving their satisfaction by examining the difference among the quantity of cultural capital obtained from restaurant customers, the perception of service quality, and satisfaction. The results of the study are as follows. First, customer satisfaction is not much affected by how much cultural capital one has but by how much influence the cultural capital of parents or family has, or the institutionalized cultural capital. Second, the group that has more cultural capital objectives perceives tangibility, reliability and empathy lower than the one with less cultural capital in general while the group that has more cultural capital embodiments perceives tangibility and assurance higher than the one with less cultural capital; moreover, the group that has more cultural capital institutions perceives the service quality factor lower than the one with less cultural capital. Third, the higher the perception of the whole service quality is, the greater the satisfaction is. In this respect, it is required to offer the service to win customers' sympathy and trust as well as better external atmosphere. In addition, there should be continuous service training to foster employees' expertise and improve service quality, in order for restaurant customers to visit frequently with satisfaction and revisit intention.

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An Empirical Study on the Effect of Technology Acceptance of Overseas Direct Purchase on Behavioral Intention and Perceived Availability (해외직구의 기술수용이 사용의도 및 지각된 유용성에 미치는 영향에 관한 실증연구)

  • Yoo, Joon-Soo;Jang, Eun-Hee
    • Journal of Convergence for Information Technology
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    • v.11 no.10
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    • pp.101-114
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    • 2021
  • This study aimed to analyze the degree of consumers' expectations for their performance and efforts in using overseas direct purchase, impact of overseas direct purchase on the society, and effect of price value to their intention to use overseas direct purchase in the future. In addition, the significance of overseas direct purchase on the user-perceived availability is empirically analyzed. As a result of the study, it was confirmed that performance expectancy, effort expectancy, social influence, and price value showed significantly positive effect on the intention to use overseas direct purchase in the future. With respect to the perceived availability in using overseas direct purchase, it was found out that effort expectancy and price value had significantly positive effect; however, it appeared that performance expectancy and social influence had no significant effect on the perceived availability of the users.

Comparison on Perceived Importance and Performance of the Preceptor's Role between Nursing Students and Preceptor Nurses (학생과 프리셉터가 지각한 프리셉터 역할의 중요도와 수행도)

  • Lee, Sook-Hee;Kim, Mi-Hee;Lee, Jeong-Soon;Kim, Jin-Il
    • The Journal of the Korea Contents Association
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    • v.12 no.12
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    • pp.291-303
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    • 2012
  • The purpose of this study was to compare perception of importance and performance of the preceptor's role in clinical education between nursing students and preceptor nurses. Data were collected using a questionaire from 339 nursing students and 52 preceptor nurses. The perceived importance of preceptor's role was higher than the performance. Also, the perceived importance of the preceptor's role was correlated with the performance of nursing students only. It is essential to consider importance and performance of the preceptor's role in developing clinical education program for nursing students. These findings suggest that the guideline for role model and the strategies to increase performance of the preceptor's role are needed.

Pain, perceived exercise barriers, and related factors in arthritis patients (관절염 환자의 통증 및 운동 장애성 지각과 관련 요인)

  • An, Eun-Jeong;Lee, Tae-Yong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.10
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    • pp.4588-4597
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    • 2012
  • This study aimed to investigate pain, perceived exercise barriers, and related factors in arthritis patients. The study was conducted on 140 arthritis patients (89 rheumatoid arthritis patients and 51 osteoarthritis patients) who visited C University Hospital in Daejeon due to arthritis and agreed to participate in a survey. The self-administered survey was conducted from February 2011 to September 2011. The results are as follow. The perceived exercise barriers increased in both groups as the education level and monthly household income decreased. In the rheumatoid arthritis group, the pain became more intense as the self-rated health status became poorer while the perceived exercise barriers became more significant as the self-rated health status became poorer and the patients had other diseases besides arthritis. In the osteoarthritis group, the pain was greater as the duration of arthritis was longer and the self-rated health status became poorer. In both groups, the perceived exercise barriers became more significant as the exercise stage approached the pre-planning stage. The results of the multiple linear regression analysis showed that the most influential factor on pain in both groups was the 'very bad' self-rated health status. In the rheumatoid arthritis group, influential factors on the perceived exercise barriers were the exercise stage and the education level while for the osteoarthritis group, they were the exercise stage and the monthly household income. In conclusion, the results of this study showed that the pain and perceived exercise barriers of arthritis patients were associated with various factors such as the education level, monthly household income, self-rated health status, and exercise stage, which suggests that these factors should be considered in the planning of exercise programs.