• Korean Journal of Cognitive Science
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• v.33 no.4
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• pp.205-228
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• 2022

This study aimed to confirm the effect of social and relational behavior types of robots on human cognition in human-robot interaction. In the experiment, the participants evaluated trust in robots by watching a video on the robot Nao interacting with a human, in which the robot made an error and then made an effort to restore trust. The trust recovery behavior was set as three conditions: an internal attribution in which the robot acknowledges and apologizes for an error, a condition in which the robot apologizes for an error but attributes it externally, and a non-action condition in which the robot denies the error itself and does not take any action for the error. As the result, in all three cases, the error was perceived as less serious when the robot apologized than when it did not, and the ability of the robot was also highly evaluated. These results provide evidence that human attitudes towards robots can respond sensitively depending on the robot's behavior and how they overcome errors, suggesting that human perception towards robots can change. In particular, the fact that robots are more trustworthy when they acknowledge and apologize for their own errors shows that robots can promote positive human-robot interactions through human-like social and polite behavior.

• Journal of Digital Contents Society
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• v.18 no.2
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• pp.329-338
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• 2017

This study aims to examine heterogeneous acculturation patterns of elite North Korean female defectors in South Korea. The study employed a synthetic comparative analysis. A series of in-depth interviews with 5 North Korean female defectors in South Korea were conducted. In addition, the research team implemented 20 open-ended surveys with other defectors. Through this study, we have found various types of cultural adaptation in the group of the elite North Korean women in South Korea. The study findings imply that it is imperative to establish national policies that support different types of North Korean defectors. Putting all North Koreans into one category might result in alienation and discrimination to some groups. Thus how the participants reframed their social identify in South Korea illuminates essential facets of human-right education, especially education for refugees and immigrants in different global and multi-cultural contexts.

• Industry Promotion Research
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• v.8 no.2
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• pp.149-156
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• 2023

The purpose of this study is to investigate and analyze the effects of sports fun factors on the willingness to continue exercising and psychological happiness of table tennis club members. The participants in this study collected data using a questionnaire about sports fun factors, willingness to continue exercising, and psychological happiness of 293 table tennis club members. The factors influencing the willingness to continue exercising were identified as victory/competition, interpersonal relationships, practice/benefit, and family support, and the will to continue exercising was found to have a significant static influence on both self-realization and hedonic pleasure. As a result of the mediating effect analysis of the will to continue exercise, the mediating effects of fun factors such as competence/awareness, victory/competition, interpersonal relationships, practice/benefits, and family support, on psychological happiness, self-realization and hedonic pleasure are confirmed as mediating effect except for competence/perception. In particular, it was confirmed that the interpersonal relationship (team atmosphere) factor had a higher mediating effect on self-realization and hedonic pleasure than other factors.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.634-648
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• 2019

Self-service technologies (SST) are rapidly changing the way customers participate in the purchasing process. Academic literature has focused on the acceptance of SSTs. However, this study explored consumer's cognitive response and purchase intentions through service qualities of SST as well as how they are moderated by technology anxiety and other people's presence based on TAM3. An online survey collected 279 consumer panels. All responses were used for the analysis and analyzed statistically through SPSS 23.0. The results indicate that only enjoyment and control had a significant effect on warmth perception; however, all service qualities had significant effects on competence perception. The perceived warmth and perceived competence partially mediated the relationship between SST service qualities and purchase intention. The moderating effect of technical anxiety was shown to be significant in the relationship between perceived competence and purchase intention. In addition, technology anxiety had a moderating effect on the relationship between competence perception and purchase intention only in a public situation.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.334-347
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• 2013

This study aimed to develop positioning strategies through the preparation of a positioning map by introducing brand personality to online shopping malls. Such a study will be able to furnish useful information for establishing differentiated marketing strategies in the online shopping mall market, which has faced fierce competition. For research subjects, the study was aimed at students who were attending S college in the Busan region. The results of an empirical analysis are as follows. The brand personality of online shopping malls were deduced to be the following factors: "competence refinement", "vitality", "intimateness", and "reliability". Then the study prepared a positioning map with these assessment attributes. As a result, there were mutually significant differences among competitive shopping malls in the positioning of consumers. The most differentiated attributes in the perception of the entire group were discovered to be "intimateness" and "vitality", whereas the least differentiated attribute was found to be "reliability". In addition, also in terms of the preference and ideal points for online shopping malls in accordance with brand personality between the entire group and segmented groups, there were mutually significant differences.

• Korean Journal of School Psychology
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• v.8 no.3
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• pp.379-403
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• 2011

This study examined coping strategies and perceived changes of the Chinese international students in South Korea. A total of 56 Chinese students participated and data was analyzed using the concept mapping method. The results showed that Chinese international students adopted developing language proficiency and using social networks as important coping strategies. They also perceived a wide range of changes including changes in the cultural and personal self. However, the perception of these coping strategies and changes differed by the length of stay. Chinese international students who stayed longer reported using specific coping strategies for mood regulation, which was distinctive from the coping strategies used by students who stayed for a shorter period of time. Students who stayed longer perceived negative changes as well as positive changes, while students who stayed for a shorter period reported predominantly positive changes. The findings indicate that university staff needs to understand and sensitively respond to the distinctive experiences of Chinese international students which vary across time.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.3
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• pp.701-712
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• 2016

The purpose of this study was to investigate the effect of democratic and autocratic behavior type of dance art instructors in elementary dance education on class satisfaction focused on mediations of flow and perceived competence. A total of 500 questionnaires were distributed but insincerely replied or double-replied questionnaires were excluded and finally 453 questionnaires were analyzed for this study. For the analysis of the data, SPSS 18.0 version was used and double mediation model operating in serial, proposed by Hayes and a bootstrapping method were used. First, instructor's democratic behavior type was statistically positive effect on class satisfaction. However autocratic behavior type was statistically negative effect. Second, the indirect effect of instructor's democratic type and autocratic behavior type on class satisfaction through the flow were statistically positive significant. Third, the indirect effect of instructor's democratic behavior type on class satisfaction through the perceived competence was statistically significant. However autocratic behavior type was statistically negative effect. Lastly, the indirect effect of instructor's democratic and autocratic behavior types on class satisfaction through the flow and perceived competence were statistically positive significant.

• Korean Journal of Child Studies
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• v.28 no.5
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• pp.91-108
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• 2007

This study investigated the attachment representation, self-perception, and social competence of preschoolers of interracial families in rural areas. Participants were 60 3- to 5-year-old preschoolers with Korean father-other Asian national mother group and 91 3- to 5-year-old preschoolers with Korean father-Korean mother group in rural areas. Results were that 58% of preschool children of interracial families were securely attached, 30% were insecure-disorder type, and 12% were insecure-avoidance type. Preschool children of interracial families were rated by their teachers as showing more withdrawn behaviors and prosocial behaviors than preschool children of Korean parents. A sex difference in the interracial family group showed boys with more withdrawn behaviors than girls.

• Management & Information Systems Review
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• v.35 no.1
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• pp.207-233
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• 2016

Currently mobile messenger industry, based on mobile application, is growing. And it has aroused innovative change, offering services in various forms beyond the form simply sharing messengers. Also because messenger securities are becoming personalized and intelligent, the importance of more diverse mobile applications' securities is increasing. This study carries out the empirical study of the causal relationship that the factors of using application services influence on security recognition and security Intention of mobile securities, and consequentially impact upon protection of personal information of users. In order that, we present the research model which prime variables of SDT, which emphasized on natural immanent motivation of human, applied to. To verify the research model of this study empirically, we conducted a survey targeting the public and university students which have ever used mobile messenger applications. With this, we desire to contribute to emphasizing the significance of individual messenger security and playing a positive role to develop security guide for consumers. The path analysis results are as follows. First, perceived autonomy has a positive effect on both security awareness and security intention. Second, perceived competence has a positive effect on security intention. Third, perceived relatedness has a positive effect on both security awareness and security intention. Last, security awareness and security intention. have a positive effect on privacy protection behavior. Through emphasizing the importance of the security of the messenger of individuals and contribute to a positive role for development of the necessary security guidelines to consumers.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.149-168
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• 2005

The purpose of this paper is to study the impact of brand personality on the choice of tour site. For this purpose, Japanese, Chinese and Korean tourists visiting Jeju-Ireland were sampled and asked to evaluate the personality dimensions and attributes of six major tour sites in Asia. Factor analysis is applied to 42 personality scales of Aaker and 5 personality dimensions are extracted. Then, Multinomial Logit model is applied to estimate the relative impact of personality dimensions and attributes on the choice of tour sites. Results suggest useful implications. The personality of tour sites has meaningful influence on choice of tour sites, in some cases more important than tour site attributes. Among 5 dimensions of personality, sincerity and excitement are found to be important dimensions in the choice process of tour site. Sophistication of the site, expressed as glamorous, charming, handsomeness, uniqueness, and smooth, is also found to be important in determining intention to visit in the future.