• Journal of Distribution Science
• /
• v.8 no.1
• /
• pp.43-52
• /
• 2010

Country images of Korea and Japan based on economic development, education level, goods' quality, R&D, political democratization and quality of life, perceived by Chinese university students in Beijing, Shanghai and Shandong province of chinese emerging markets as the representative of a potential buying power group, are surveyed, which, then are used to study how the perceived country images effect on their purchasing intention for Korean and Japanese products, such as, foods, cars, fashions, music CDs, electronic products and living goods. The study shows that, in chinese emerging markets, country image affects on the purchase intention of each products differently. The country image of Korea was less influential than that of Japan on the Chines students' purchasing intention for the goods other than the electronic goods. Despite the small number of the sample, this study showed the importance of country image in the in chinese emerging markets and suggested the need for both the government and private sector to take a strategy to enhance the country image by finding the relation between the elements of country image and the intention to purchase certain product.

• Proceedings of the Korea Contents Association Conference
• /
• 2016.05a
• /
• pp.151-152
• /
• 2016

중국의 생활수준이 갈수록 높아짐에 따라 중국 소비자들은 자신들이 구매하는 식품 안전성에 대해 관심이 커지고 있다. 중국은 주식이 쌀인데, 최근에 환경오염이 심해지고 소득수준이 향상되었기 때문에 안전한 유기농 식품 특히 유기농 쌀의 소비가 커지고 있다. 중국 유기농 쌀 제품의 차별화 요소는 있으나 다양성이 부족하고 색채에 있어서 보색을 많이 사용하여 저렴한 느낌을 주는 단점이 있다. 그래서 본 연구는 중국 TOP 10 브랜드 유기농 쌀의 패키지 색채 분석 통해 색채 사용의 문제점을 분석하였으며 중국 유기농 쌀 패키지디자인의 색채 개선방향은 컬러마케팅 적용을 통한 이미지와 색상을 일치시키는 것이 필요함을 알 수 있었다.

• Journal of the Korean Institute of Traditional Landscape Architecture
• /
• v.37 no.3
• /
• pp.93-107
• /
• 2019

The purpose of this paper is to explore the application of Chinese traditional garden space construction principle studied by predecessors in modern park landscape, and to find more methods of traditional garden space construction inheritance and innovation through research. Tian Chaoyang's book "Fifteen Lectures on Chinese Classical Gardens and Modern Translation" mentions that Chinese traditional gardens are combining time and space, so he draws a brief pattern diagram containing the principle of the space construction. According to this principle of space construction, the researchers chose Qujiang Pool Heritage Park, which combines modern and traditional, then analyzed its spatial structure and and space elements. The results are as follows. The complex spatial structure of the park is composed of spatial boundary lines and spatial routes. The complex boundary space is composed of bridges, squares, plants, rows of buildings and other elements. The water space in the center of the park is designed in accordance with the traces of the historical water system, and its natural zigzag shoreline expands the water space. The central water space is divided into the big pool and the small pool, the Yanbo island and Bird island are created respectively. The building at the park boundary connects the park's interior and exterior. Most of the buildings in the park are located in the convex corner of the route or space. Through this research, it can be concluded that Qujiang park also applies the space construction principle combining time and space. And then, the garden elements of Qujiang park are recreating the history and culture of Qin, Han, Sui and Tang dynasties with modern methods, thus creating a park with Chinese regional characteristics. Since the Tang dynasty was the most prosperous period in Qujiang, the park was dominated by Tang culture. Through the research of this paper, we can see that the space construction principle of Qujiang Pool Heritage Park is the inheritance of the space construction principle of Chinese traditional garden. And the landscape element of Qujiang park is the landscape created by combining traditional history and culture, which is the innovative part of modern garden. Through this study, the creation of modern landscape with Chinese characteristics can provide some hints on the direction of inheritance and innovation.

• Archives of design research
• /
• v.19 no.2 s.64
• /
• pp.63-72
• /
• 2006

The design in modern industrial society is the core of corporate administrational strategy and a factor that determines the competitiveness of a country. And the process of purchasing products is the matter related to the awareness of design which expresses the desire to own the design product that consumers prefer, implying that the aesthetic feature of product has become a critical characteristics of product design rather than the technical function of product. In this regard, the development of product design with a new dimension is urgently called for, by analyzing and shedding light on the aesthetic features of factors related to the preference of consumers. This study considers the preceding studies on the aesthetic factors and the reaction of customers to the product design to figure out the importance of factors related to the preference of customers, in an effort to shed light on the aesthetic factors that affect the customers' preference of product and the evaluation of product. In addition to that, this study investigated the preference that Korean and Chinese customers display toward the product and assessed the aesthetic features of preferred product in order to come to the conclusion from the experiment and analysis on how much effect the aesthetic factors and the aesthetic factors by product have on the preference of customers. Therefore, this study tries to propose the data that can be useful for the design of product targeted for consumers in Korea and China, by shedding light on what aesthetic factors that products preferred by consumers in Korea and China have and how much effect such factors have on the preference of consumers in an attempt to provide the guideline on the aesthetic factors of the product design.

• International Commerce and Information Review
• /
• v.14 no.3
• /
• pp.75-96
• /
• 2012

China will replace the global governance of the 21st century in 2050. The rise of China provide the Chinese development model to other developing countries. There are positive element and disability element in China's 'peaceful rise' strategy at the same time. Success of the reform and opening up, market liberalization, economic interdependency, economic globalization, stability of ruling power, consolidation of one-party rule and soft power increase are the promotions of peaceful rise. China's rise as a power nation begins by regaining the superpower status in East Asia. East Asia is a lebensraum assuring a continuing growth to China. For this lebensraum, China shows an interest in institutionalization of regional economic cooperation. The core values of ASEAN, namely the mutual respect, harmonious coexistence, co-prosperity, egalitarianism and pluralism are in conform to China's policy of harmonious world and peaceful coexistence. Through this common value the tension in East Asia will be alleviated. By the regional hegemony strategy based on soft power and economic success, China will try to regain the past glorious position. Attaining status as a coordinator of the world rule will be based on the success of the East Asian strategy. Korea and other neighboring countries will be the best beneficiary countries of the China's rise strategy. China's rising strategy will have a profound effect on neighboring countries especially, Korea. The scale of the movement of goods, labor, and capital between the two countries will become much larger than present. Through regional trade agreements, economic interdependency between Korea and China will increase.

• Journal of Environmental Policy
• /
• v.8 no.3
• /
• pp.115-138
• /
• 2009

The purpose of this paper is to clarify the main components of economic growth and the effects of environmental factorson productivity by comparing traditional productivity growth and environmentally-adjusted productivity growth in 28 Chinese regions based on growth accounting analysis. To do this, we measured the shadow prices of SOx for the 28 Chinese regions. This study found that the annualized growth rate of output in the 28 Chinese regions was almost 10.07% for 1999-2005, though the growth rate was higher in the eastern region than in the middle and western regions. The average traditional productivity was 3.58%, again with the eastern region showing the highest level. The average environmentally-adjusted productivity of the three regions was about 3.56%, which is similar to the level of traditional productivity. This implies that activities regarding pollution reductions in the 28 Chinese regions have not been practiced, even though environmental regulations have been strengthened. Therefore, the regional and central governments should strengthen environmental regulations and strictly enforce them.

• Journal of Digital Convergence
• /
• v.19 no.6
• /
• pp.47-52
• /
• 2021

This research emphasized that the importance of key elements of job characteristics such as technical diversity, task identity, task importance, autonomy, and feedback. Moreover, it focused on verifying the effects of these five elements on turnover intention through Self-Efficacy. To verify this, an empirical analysis was conducted on employees of the service industry in China. Through empirical analysis, it was found that all five elements of job characteristics improve Self-Efficacy. Furthermore, Self-Efficacy was found to degrade the level of turnover intention. Furthermore, it has been verified that self-efficacy has a fully mediated effect in the relationship between the two elements(technical diversity, autonomy) of job characteristics and turnover intention. Through this research, it was revealed which elements of job characteristics had the greatest influence on self-efficacy. Finally, based on this research, we presented useful implications in human resource management to practitioners of Chinese service companies and Korean service companies seeking to enter China and future research directions were discussed.

• Proceedings of the Korea Contents Association Conference
• /
• 2019.05a
• /
• pp.317-318
• /
• 2019

이에 본 논문에서는 중국내 판매되고 있는 재스민 차의 10대 브랜드 "장이위엔(?一元), 우위타이(?裕泰), 이푸탕(?福堂), 수밍룬(蜀茗?), 티엔푸밍 차(天福茗茶), 춘룬(春?), 징화(京?), 비탄피야 오쉐(碧潭?雪), 샤오관차(小罐茶), 중차(中茶)"를 중심으로 패키지 디자인의 4가지 요소(로고, 칼라, 레이아웃, 형태)를 요약하였으며, 이를 바탕으로 소비자 선호도에 대한 설문지를 작성하여 신뢰도와 타당성을 분석하였다. 끝으로 설문조사 결과에 따라 각 요소에 대한 소비자들의 선호도를 분석하고 나아가 재스민 차의 포장 패키지디자인에 대한 제안과 향후 연구계획을 제기하였다.

• Proceedings of the Korea Contents Association Conference
• /
• 2012.05a
• /
• pp.335-336
• /
• 2012

인터넷은 사용은 현대인들에게는 필수적인 일상생활의 하나로 자리잡게 되었다. 인터넷을 사용하면서 시작페이지로 제일 먼저 로딩 되어지는 사이트는 대부분의 사람들이 다양한 검색 기능과 정보를 제공한 포털 사이트이다. 한국의 경우 종합 포털 사이트인 네이버, 다음, 네이트, 야후코리아 등의 메인 포털사이트 들이있고, 중국의 경우 시장경제체제 도입 이후 경제 성장세가 연평균 8% 이상의 빠른 경제성장을 이루며, 인터넷 보급률이나 인터넷 사용자수도 급속한 성장을 보이고 있다. 중국의 종합 포털 사이트인 신랑(sina), 수후(sohu), 야후중국 등이 고객들이 주로 활용하는 사이트 로서 본 논문에서 중국의 네티즌이 일상적으로 접하는 포털 사이트를 포함한 주요 포털 웹사이트와 한국의 주요 포털 웹사이트를 기존 연구를 바탕으로 인터넷 웹사이트 평가 요소에 의해 비교분석하고, 그 차이를 분석하고자 한다. 이러한 연구를 통해 한국과 중국의 주요 웹사이트의 차이점과 원인을 살펴보고, 이들 웹사이트를 사용하고 있는 네티즌의 만족도를 증가시킬 방안을 제시하는 데 본 연구의 목적이 있다.

• Proceedings of the Korea Contents Association Conference
• /
• 2016.05a
• /
• pp.149-150
• /
• 2016

컴퓨터 게임은 이미 현대 문명에서 중요한 미디어산업으로 성장하였다. 그 중 신화를 다루는 무협 MMORPG는 전세계적으로 게임 산업에서 많은 비중을 차지하고 있다. 본 논문은 동양과 서양의 대표적인 MMORPG 속 캐릭터를 분석해 중국 무협 문화 요소의 응용에 대한 연구를 통해 게임 속 중국 무협 캐릭터 디자인의 장점과 국한성을 이해하고, 현재 중국 무협 MMORPG 시장의 밝은 전망을 토대로 MMOPRG 캐릭터 속 중국 무협 캐릭터 디자인의 특징을 도출해 내고자 한다. 이는 중국 MMORPG 시장이 세계속으로 파고들기 위한 중요한 기준점이 될것으로 사료된다.