• The Journal of Information Systems
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• v.25 no.1
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• pp.1-23
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• 2016

Purpose Self-congruity deals with the effect of symbolic value-expressive attributes on consumer decision and behavior, which is the theoretical foundation of the "non-utilitarian destination positioning". Functional congruity refers to utilitarian evaluation of a product or service by consumers. In addition, recent years, social network services, especially mobile social network services have created many opportunities for e-WOM communication that enables consumers to share personal consumption related information anywhere at any time. Moreover, self-construal is a hot and popular topic that has been discussed in the field of modem psychology as well as in marketing area. This study aims to examine the moderating effect of self-construal on the relationship between self-congruity, functional congruity and tourists' positive electronic word of mouth (e-WOM). Design/methodology/approach In order to verify the hypotheses, we developed a questionnaire with 32 survey items. We measured all the items on a five-point Likert-type scale. We used Sojump.com to collect questionnaire and gathered 218 responses from whom have visited Korea before. After a pilot test, we analyzed the main survey data by using SPSS 20.0 and AMOS 18.0, and employed structural equation modeling to test the hypotheses. We first estimated the measurement model for its overall fit, reliability and validity through a confirmatory factor analysis and used common method bias test to make sure that whether measures are affected by common-method variance. Then we tested the hypotheses through the structural model and used regression analysis to measure moderating effect of self-construal. Findings The results reveal that the effect of self-congruity on tourists' positive e-WOM is stronger for tourists with an independent self-construal compared with those with interdependent self-construal. Moreover, it shows that the effect of functional congruity on tourists' positive e-WOM becomes salient when tourists' self-construal is primed to be interdependent rather than independent. We expect that the results of this study can provide important implications for academic and practical perspective.

• International Commerce and Information Review
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• v.19 no.3
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• pp.63-82
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• 2017

This study explores the barrier factors of Chinese private-owned enterprises in overseas expansion in terms of corruption, political risk, market fluctuation, cultural difference, and firms resource endowments. To explore the existing practical backgrounds, it was investigated to private-owned enterprises dealing with foreign export companies where run business in Hohhot, Baotou and Ordos, Inner Mongolia, China. The result shows that the corruption and political risks of host countries do not have significant influence on business performance in 'Go global' strategy, while the market fluctuation of host countries has a negative effect on business performance. Cultural difference has a negative effect on business performance, and enterprises' resource endowments have a positive effect on business performance in 'Go global' strategy. Additionally, interviewees provide several substantial suggestions regarding the government policy and industry ecosystem to surmount the barriers of POEs' going global. Lastly, the authors discuss managerial implications and provide several suggestions for the future studies.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.572-587
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• 2021

Recently, cultural urban regeneration is emerging as a topic of cultural tourism. This study aims to understand the effect of brand experience on integrity, re-visit intention focus on the case of culture-led urban regeneration visitor. Therefore, in this study, we selected GuCheng, which is a representative successful case of cultural tourism in China, and we surveyed people who had visited ancient China's foetus. The results of path coefficient analysis and hypothesis testing determined that sensory experience, affective experience, intellectual experience positively impacted integrity. And the significant effect of affective experience, intellectual experience has been found on re-visit intention. The moderation effect of nostalgia has been investigated and the results revealed that nostalgia has significant moderation effect among brand experience, integrity and re-visit intention. Our research findings offer insights for GuCheng culture-led urban regeneration. And this study investigated Chinese visitor, which could offer theoretical implication for future study.

• Maritime Security
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• v.8 no.1
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• pp.1-39
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• 2024

This study started with the awareness that domestic studies on China's maritime gray zone strategy have been following the analysis results of previous studies, and that only principled positions and directions for countermeasures remain at the 'declarative and conceptual' level. In order to overcome the above problems, the author analyzed the maritime gray zone strategy being developed in the South China Sea, East China Sea, and the West Sea and Ieodo areas, recognizing that China is developing a maritime gray area strategy based on the 'three warfare' that constitutes its own strategic culture. As a result of the analysis, it is predicted that China's maritime gray zone strategy will be more aggressive in order to occupy the West Sea and Ieodo in the future. As a concept of our naval response strategy, The author proposed to 'neutralize' the development effect of 'three warfare', the basis of China's maritime gray zone strategy, to stop the gradual change in the phenomenon induced by China, and to continuously pursue 'return' to a maritime order based on norms and rules. In this study, a 'concrete and systemized' countermeasure to implement this was presented.

• Journal of Service Research and Studies
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• v.6 no.4
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• pp.87-100
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• 2016

The purpose of this study is to clarity the effect of job autonomy, innovative work behaviors and perceived organizational support on organizational performance. To attain this goal, mediation analysis, moderation analysis and moderated mediation analysis were performed. 198 valid questionnaires from China Tianjin City's logistics enterprises were analyzed with SPSS Macro program. The results indicated that: (1) perceived organizational support's moderating effect existed in the relationship between job autonomy and innovative work behaviors, (2) innovative behaviors' mediated effect existed in the relationship between job autonomy and organizational performance, (3) perceived organizational support's moderated mediation effect is existing in the relationship between job autonomy, innovative behaviors and organizational performance. That is to say, the strength of the mediated effect decreased along with levels of perceived organizational support: stronger job autonomy relationship when perceived organizational support was weak.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2018.04a
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• pp.104-104
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• 2018

흑구기자와 구기자에는 류신, 메티오닌, 페닐알라닌, 이소류신 등의 아미노산이 많이 함유되어 있고 무기염류, 베타카로틴, 비타민C 등이 다량으로 함유되어 있다. 이러한 생리활성 물질에 의하여 항산화 작용이 매우 큰 것으로 알려져있으며 간 기능보호, 콜레스테롤 제거, 자양강장 등의 효능이 있는 것으로 알려져있다. 특히 흑구기자에는 안토시아닌의 함유량이 매우 많아 수면장애 개선과 항노화, 피부주름억제, 피부재생효과 등이 있는 것으로 알려져있다. 또한 이러한 안토시아닌 색소는 암세포 발생과 전이를 억제하는것으로도 알려져있다. 즉, 구기자와 흑구기자는 혈액순환을 개선 시키고 혈관의 탄력을 증강시키어 심혈관질환을 개선하는 효과가 있다. 따라서 본 실험에서는 중국의 고원지대(해발 2500m 이상)에서 자생하고있는 구기자와 흑구기자의 생리활성 물질을 분석하여 항산화 효과를 검증하고자 하였다. 그 결과 총 폴리페놀 함량은 흑구기자와 구기자에서 비슷한 함유량을 나타내었다. 안토시아닌의 함량은 구기자보다 흑구기자에서 다량으로 함유되어 있다. 항산화 활성은 구기자보다 흑구기자에서 훨씬 더 양호한 결과를 나타내었다.

• Journal of Internet of Things and Convergence
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• v.8 no.6
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• pp.1-13
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• 2022

The Paper Using the meta-analysis research method, first through literature retrieval to obtain 23 relevant empirical studies in China, and then using Review Manager for quantitative analysis, it is found that VR technology has a positive impact on students' overall learning effect and VR technology has a significant positive impact on all dimensions of learning effect (theoretical performance, operational performance, learning motivation, learning interest, learning attitude). There is no significant difference between the dimensions. Significant differences were found for moderating variables such as Discipline types, Teaching Length, and Teaching Method. No significant differences were found for the Academic segments and VR technology types.

• Journal of Korea Port Economic Association
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• v.24 no.4
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• pp.139-152
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• 2008

China's rapid growth of economy and developing logistics facilities such as sea and air ports can give the good effects to increase the trade and logistics cargo volumes within Pan Yellow Sea Economic Bloc which consists of Korea, China, Japan and Russia. These phenomenon also stimulate the development of the West Coastal Integrated Belt in South Korea. In the past 20th century, South Korea's advanced and developed areas were located on the Kyeong-Bu Axis, the straight line of Seoul and Busan. However, due to the china's effect, this axis is moving into the West Coast area between Incheon (Seoul) and Mokpo, which is closely located to China. In this aspect, sea ports located in West Coast of Korea have shown the steep increase in container and non-container cargo volumes. With regard to the changing environments in sea ports, this paper's aim is to investigate the developing potential of Gunsan (Saemangum) area located on mid of West Coast. As results, targeted area have shown the potential in terms of port network, supply chain management and transferring location for container cargoes. Moreover, for implementing the suitable roles, construction of New Saemangun port, closely located in Gunsan port, is needed to overcome the limitations of Gunsan port.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.191-196
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• 2013

The proportion of small and medium sized enterprises based on the number of corporations in China is 99%, the number of employees is 80%, and the proportion of GDP is 60%. These facts show that small and medium sized enterprises have an very significant effect on the economic growth of China. However, most of the researches conducted so far have studied large corporations, thus, there are relatively insufficient researches on the determinant of the capital structure of small and medium sized enterprises. Therefore, the purpose of this paper is to confirm the factors that determine the capital structure of small and medium sized enterprises in China. To achieve this purpose, we performed multiple regression method to 45 small and medium sized manufacturing enterprises listed on the Shenzhen Stock Exchange of China. Results of this study are as follows. First, the growth appeared to have a significant positive effect to the debt ratio in 1% significance level. Second, the profitability appeared to have a significant negative effect to debt ratio in 1% significance level. Third, the firm size appeared to have no effect on the debt ratio. Fourth, the secured value and tax shield effect by non-debt appeared to have a weak positive effect on the debt ratio, however these variables showed statistical insignificant.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.250-260
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• 2022

The purpose of this study is to verify the impact of government subsidies and technological innovation on the business performance of Chinese cultural industry enterprises. Therefore, this study takes 238 listed cultural industry enterprises in China from 2015 to 2020 as the object, collects 1175 samples, and uses Stata16 software for empirical analysis. The analysis results are as follows. First, government subsidies have a positive impact on the business performance of Chinese cultural industry enterprises. Second, government subsidies have a positive impact on the scientific and technological innovation of Chinese cultural industry enterprises. Third, scientific and technological innovation has a positive impact on the business performance of Chinese cultural industry enterprises. Fourth, scientific and technological innovation plays a partially mediating role in the relationship between government subsidies and business performance of Chinese cultural industry enterprises. Based on the research results, measures to improve the business performance of cultural industry companies are as follows. First, establish a modern cultural industry market system. Second, the government should expand financial and tax support for cultural industry companies. Third, promote the integration of cultural industries with scientific and technological innovation.