• Journal of Digital Convergence
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• v.12 no.1
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• pp.115-125
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• 2014

The purpose of this study is to examine the impact relation among the visitor satisfaction, it's antecedents and the modification of images of Korea perceived by Chinese and Russian Tourists after their visits to Korea. According to the data analysis, the satisfaction of Russian tourists is higher than that of Chinese tourists within statistical significance. The result produced by structural equation model shows that the satisfaction of Chinese tourists is affected by destination attractiveness, public order, shopping, food and accommodations positively. Especially the public order and shopping of Korea are relative major attributes. In comparison, the satisfaction of Russian tourists is affected by only destination attractiveness, public order and food positively. Then again, the impact relation between overall satisfaction and the modification of images of Korea perceived by tourist visited Korea is affected positively within statistical significance.

• Journal of the Korean association of regional geographers
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• v.14 no.2
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• pp.126-140
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• 2008

The purpose of this study was to compare the motivation factors between two groups: Chinese and Japanese tourists in Jeju-do. Also, this study offered an integrated approach to attempts to extend the theoretical and empirical research evidence on causal relationships of each group among motivation factors, perceived value, satisfaction, and intention to revisit and finally, the result of path analysis was compared. The results indicated that Chinese tourists' perceived value was positively affected by tourists' convenience(i.e. reservation system and tour guide) and their cultural experience had an influence on tourists' satisfaction significantly. On the other hand, Japanese tourists' satisfaction was positively affected by tourists' convenience and their perceived value significantly influenced on tourists' intention to revisit. The findings of this study can be used as a marketing strategy for each tourist group.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.221-227
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• 2014

This study is a comparative study of the factors to affect Korean and Chinese tourism satisfaction in Incheon Chinatown. Namely, by showing the tourism satisfaction of Korean and Chinese to examine which factors affecting tourism satisfaction each of both. As a result, first, tourism infrastructure affected the tourism satisfaction of two countries tourists. Second, human service affected Korean tourism satisfaction but not to Chinese. Third, information service affected Chinese tourism satisfaction but not to Korean. so that, we can find the differences between the factors to affect Korean and Chinese tourism satisfaction and expect to provide suggestions to the relevant industry professionals.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.243-244
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• 2015

최근 제주 방문 외국인 관광 시장은 2000년까지일본 관광객의 시장 점유율이 50% 이상 차지했으나, 2008년 중반 이후 중국인 관광시장이 급성장함에 따라 시장 2013년 지역별 비중이 중국 76.5%, 일본 14.9%, 대만 3.9% 순위로 상위 3대 지역 운항이 전체의 95%를 차지하고 있다. 그 중 중국인 관광객이 가장 많은 분포를 차지하였는데, 이는 제주특별자치도의 무사증 입국제도의 홍보가 가장 큰 역할을 하고 있어서이다. 따라서 본 연구는 제주특별자치도가 시행하고 있는 무사증 제도가 제주 지역에 미치는 영향을 분석하였다. 이를 토대로 제주특별자치도가 아닌 다른 지역의 중국인 대상 무사증 제도를 시행하여, 중국인 관광객 유치 방안 마련에 기초자료로 제시해 보고자 한다.

• The Journal of the Convergence on Culture Technology
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• v.5 no.2
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• pp.207-216
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• 2019

Unlike previous studies, which mainly analyzed factors affecting tourism motivation and tourism satisfaction, this study analyzes the political, economic and cultural factors affecting the number of Chinese tourists visiting Korea. Empirical results show that political factors such as the Chinese regime, the number of meetings and talks between Korea and China, the number of phone calls between the two countries, and the Korea-China FTA (also as a economic factor) have a significant impact on the number of Chinese tourists visiting Korea. In particular, political friendly variables related to economy (ex. Korea-China FTA) has been analyzed to have a more significant positive effect on the number of Chinese tourists to Korea than the factors that create friendly atmosphere only in the political field. In addition to political factors, economic factors such as the Korea-China FTA, and cultural factors such as Korean Wave represented by Korean cosmetics also have a significant impact on the number of Chinese tourists visiting Korea.

• Journal of Agricultural Extension & Community Development
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• v.20 no.4
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• pp.1079-1103
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• 2013

This study is to identify different characteristics of chinese tourists in relation to food tourism. These features includes motivation, travel behavior, attributions, information source, preference about local food and food tourism. Based on the results from empirical investigation, it develop suggestions for attracting chinese tourism to rural area. The results shows that the strongest motivation is to find new food which is different from daily life. Also, they believed that eating local food is meaningful travel behavior. In addition, this study reveals that the attribution of food selection is highly related to freshness, tastes, and sanitation. Accordingly, this study suggests following guide to attract chinese tourist to rural area. 1) developing unique and authentic local food, 2) preparing extensive menu with meat and local agricultural products & a light menu for breakfast 3) deliberating about freshness and sanitation, 4) creating good appearance and smell.

• Management & Information Systems Review
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• v.32 no.3
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• pp.1-23
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• 2013

In this study, we try to investigate the spillover effects of volatility in international tourists arrivals between Korea and US, Japan, China by using the multivariate BEKK model from January 2005 to January 2013. In the results of this study, after the global financial crisis, we found a cointegration relationship and tourist arrivals of Japan were adjusted to recovery in the short term. Also tourists arrivals from China and Japan showed the long-term elasticity. In the conditional mean equation of a BEKK model, there were the spillover effects. And in the conditional variance equation, ARCH(${\epsilon}^2_t$) coefficients showed a strong influence on the arrivals of their own and the spillover effects and the asymmetric effects on the volatility of China and Japan arrivals. In GARCH(${\sigma}^2_t$) coefficients showed the asymmetric effects and the spillover effects of the conditional volatility among source arrivals. Therefore, we examined the asymmetric reaction of one-way or two-way tourist arrivals between source countries and Korea and the spillover effects related to tourists arrivals of source countries to Korea. We has confirmed a causal relationship between some of the tourists arrivals from source countries to korea.

• International Commerce and Information Review
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• v.16 no.3
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• pp.307-329
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• 2014

Medical tourism involves patients intentionally leaving their home country to access non-emergency health care services abroad. Growth in the popularity of this practice has resulted in a significant amount of attention being given to it from researchers, policy-makers, and the media. Yet, there has been little effort to systematically synthesize what is known about the effects of this phenomenon and key choice factors. This study seeks to figure out, using conjoint analysis, what factors Chinese medical tourists place importance on maximizing utility when selecting their destination and propose selection attributes that can lure medical tourists to Korea. Results showed that, of destination attributes, medical technology competitiveness proved be the most important and of lower levels, international accreditation proved to have the highest utility. This article presents the findings of valuable insights to medical institutions, travel agencies and related firms in their marketing activities.

• Proceedings of the KIEE Conference
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• 2015.07a
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• pp.1454-1455
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• 2015

매 년 국내에서 중국으로 떠나는 관광객 수가 증가하고 있다. 하지만 현지 사정에 대해 잘 모르는 관광객들이 위안화 위폐에 대한 피해가 늘어나고 있다. 이러한 피해를 조금이라도 줄이기 위하여 중국 위폐 여부를 판별 할 수 있는 어플리케이션을 제작하였다. 이러한 어플리케이션을 제작하기 위하여 중국의 위폐 구별법을 조사하고 영상처리 기술인 Template matching을 사용하여 원본 이미지와 사진의 이미지를 비교하는 방안을 채택하였다.

• Proceedings of the Korean DIstribution Association Conference
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• 2006.05a
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• pp.73-101
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• 2006

The competition between many countries for Chinese outbound tourism which have developed at the most fastest speed and has enormous potential in coming years is bitter. So it's important to understand Chinese outbound tourism market and develop strategy to attract Chinese tourists for Korean tourism industry to compete with rival countries. Therefore, this study first researched the environment factors such as population, politics, economy, culture, consumer and competition by reviewing Chinese outbound tourism market and the actual conditions of Chinese tourists to Korea. Then looked out opportunities, threats, strengths and weaknesses by SWOT analysis. Finally suggested marketing strategy for attracting more Chinese tourists according to SWOT analysis and discussed the role of distribution.