• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.3
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• pp.407-414
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• 1993

본 연구의 목적은 1930~1989년간에 걸쳐 타임잡지의 자동차광고에서 성에 관련된 의복을 중심으로 하여 여성역할의 변화를 알아보고자 하였다. 광고내용 분석은 과거 60년을 세시기로 나눌 수 있었는데 1930~1959년간은 여성에게서 가정주부 어머니, 여성적인 외모를 중시하는 전통적 여성관을 강조하였고, 1960~179년간은 계속해서 이러한 전통적 여성활동을 중요시 하면서도 자동차광고에서 여성의복이 다양하게 나타나서 여성역할이 다양하게 변화함을 보여주고 있다. 1980~1989년간의 경향은 사람모델을 덜 쓰고 자동차자체를 묘사함으로써 지금까지 자동차광고가 남성중심의 소비에서 여성소비자를 포함시키고 있음을 보여주고 있다. 본 연구의 결과를 바탕으로 앞으로의 연구문제점들이 제기되었다.

• Proceedings of the Korean Society for Applied Microbiology Conference
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• 2000.10a
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• pp.79-89
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• 2000

장류 중 비교적 늦게 우리식생활에 도입된 고추장은 고추의 도입시기인 임진란 이후 장류의 기본인 메주와 어울려 채소류 중심의 우리 식생활에 도입되었을 것이며 지금은 우리의 모든 요리에 광범위하게 이용되고 있는 향신 조미료의 하나로 세계에 그 유례를 찾아볼 수 없다. 고추장은 크게 나눠 전통고추장과 개량식으로 구분하는 바 가장 큰 차이점은 전자는 자연 발효한 고추장 메주를 사용하는 반면 후자는 순수 황국균에 의한 koji를 이용하면서 최종 제품에 가열과정이 없는 것이다. 우리나라 고추장 수요량은 약16만 톤 정도며 매출액은 약 1,165억 원으로 추산되는데 그중 60％가 공장산으로 고추장의 제조가 급격히 주부의 손을 떠나고 있다. 전통고추장의 비중은 전체 고추장에서 미미하나 아직도 상당수의 소비자에게서 선호되고 있으며 중소형 혹은 가내 규모로 농민의 소득증대에 기여하고 있다. 전통고추장의 문제는 자연발효에 의한 품질균일화 미흡과 품질개선 노력이 부족한 점과 유통 중 변색 및 가스생성에 의한 팽창과 내용물 유출인바 이번 연구를 통하여 변색의 주원인은 빛(U.V.)과 열 임을 밝혔고 주로 효모에 의해서 발생되는 가스 및 내용물의 유출문제는 천연 항균성 물질을 함유한 양고추냉이와 겨자를 첨가하는 경우 성공적으로 방지할 수 있었으며 품질도 오히려 개선되는 결과를 얻었다.

• Journal of the Korean Home Economics Association
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• v.36 no.2
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• pp.145-160
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• 1998

This study was designed to investigate purchasing and post-purchase behaviors of middle-aged wives in buying townwears, an well as to examine socio-demographic variables, physical variables, psychological variables, and their influences on. The data included 374 housewives in Seoul and Pusan. Statistics used for data analysis were Frequencies, Means, Standard Deviation, t-test, ANOVA, Pearson's Correlation. The major finding are as follows: 1. The level of post-purchase satisfaction marked higher than middle point. 2. Post-purchase satisfaction differed significantly in income, health-state, identity, stress perceptivity, income satisfaction, sense of comparison, and propensity to consume.

• Journal of the Korean Home Economics Association
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• v.37 no.3
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• pp.157-174
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• 1999

The purpose of this study is to investigate かe factors related to the environment-oriented consumer behavior, and to analyze the effects of environmental knowledge, perception of environmental problems, and environment-oriented attitude on the environment-oriented consumer behavior. The data used in this study were collected through questionnaires on 535 wives living in Cheju City. The data were analvzed by using SPSS WIN program. The summaries of this study are as follows. Using behaviors was influenced by age and family income, but buying and disposing behavior are not influenced by socio-economic variables of wives. Environmental knowledge only has effects on disposing behaviors, and environment-oriented attitude behavior has effects on buying, using, and disposing behavior. But the perception of environmental problems hasn't effects on them. Wives' environment-oriented behavior are more effected by environment-oriented attitude than perception of environmental problems. In buying behavior, environment-oriented attitude is the most influential factor, and the reference group is the second influential factor. But in disposing behavior, the reference group is the most influential factor, and environment-oriented attitude is かe second influential factor.

• Korean Journal of Human Ecology
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• v.1 no.2
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• pp.23-36
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• 1998

The purpose of this study was to investigate consumer competencies of urban wives an variables on it. The framework of this study was consumer socialization theory. The results were as follows; 1. There were significant differences in competencies of urban wives according to employment status, interaction with family members, interaction with peers and frequency of media exposure. 2. Employment status, interaction with family members and frequency of media exposure were independent influencing factors on consumer competencies of urban wives. 3. Reviewing a causal model, the results were as follows. Employment status, interaction with family members and frequency of media exposure had an effect on consumer competencies of urban wives directly. (Korean J Human Ecology 1(2):23～30, 1998)

• Journal of the Korean Home Economics Association
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• v.12 no.2
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• pp.581-600
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• 1974

The purpose of this study is clarify consumer problem on the basis of understanding consumer behavior, that is, to make explicit the effect of economic levels and educational background upon consumer consciousness and consumption behavior. The data in this study is from a survey in 1973 by means of a questionnaire of the opinions of 200 housewives of Seoul. The ${\chi}^2$(Chi-Squire) was applied for the statistical analysis of the data and following results were found. Generally consumers lack understanding of economic matters and satisfactory consciousness on matters of consumption life. And there is significant difference among the class on several matters. That is, the lower economic level and educational background are, the lower the understanding of economic matters and consciousness of satisfaction are. So the consumer education must be carried out for lower class of economic level and educational background. And in the present awakening of salers and makers is needed for consumers.

• The Research Journal of the Costume Culture
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• v.6 no.3
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• pp.34-45
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• 1998

The purposes of this study were 1) to segment the female formal suit market based on clothing benefits sought by housewives in Checheon 2) to compare the real and ideal self-image's relative power on the clothing benefits factor, and 3) to develop a profile of each segment concerning self-image (real and ideal), and demographics. The data wer collected via a questionnaire from housewives. Using factor and cluster analysis, four groups were identified and labeled as 1) Easy care oriented users 2) Aesthetics/fashion oriented users 3) Low benefit oriented users. ANOVA, Duncan's Multiple Range Test, Chi-square statistics revealed significant differences among the three groups according to clothing benefits, real and ideal self-image and demographic variables.

• Culinary science and hospitality research
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• v.17 no.4
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• pp.153-168
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• 2011

This study investigated the relationship between consumers' knowledge and risk perception towards purchase intention of organic food. The data were collected from a sample of 311 housewives in Seoul and Ulsan. A structural equation modelling technique was used to test the causal model. The results indicated that subjective knowledge was significantly associated with purchasing organic food. Objective knowledge, in contrast, was only indirectly associated with purchasing organic food, through increased subjective knowledge and risk perception towards purchasing organic food. Risk perception towards organic food had a direct positive and relatively strong relationship with purchasing organic food. Implications of the results and limitations of the study were discussed.

• Journal of Distribution Research
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• v.13 no.3
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• pp.27-54
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• 2008

This study explored the relationship between information search and purchasing behavior across in-home shopping channels to give multi-channel retailer an implication of multichannel customer management. We analyzed the relationship between consumer's information search and purchase behavior (choice, frequency, and expenditure) with a view to channel lock-in and cross-channel synergy. This study was carried out using survey data about in-home shopping behavior of housewives. Results of the study showed that (1) there was channel lock-in between information search and purchase behavior across in-home shopping channels, (2) catalog channel and the Internet channel were a alternative channels of TV home shopping channel and (3) catalog channel and the Internet channel were an complementary channels. This results can provide meaningful implication for multi-channel retailers.

• Journal of Korean Society of Forest Science
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• v.108 no.4
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• pp.628-638
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• 2019

The purpose of this study was to investigate the characteristics of consumers purchasing environmentfriendly forest products, and to examine the factors affecting consumption expansion. A survey was conducted among 400 consumers over the age of 20 years. A logistic regression analysis was performed based on age, income, gender, level of education, residence area, whether or not they had children, satisfaction with product price, and product reliability. The results revealed that females were more likely to consume environment-friendly forest products than males; married people tended to buy more environment-friendly forest products than single people; and respondents with a high level of education and with children consistently showed higher willingness to purchase environmentfriendly forest products. To expand consumption of environment-friendly forest products, marketing strategies targeting well-educated, female consumers with children should be implemented.