Journal of Korean Society of Forest Science (한국산림과학회지)

Korean Society of Forest Science (한국산림과학회)
권호 표지
DOI QR코드

DOI QR Code

Analysis of Factors Influencing Consumption of Environment-Friendly Forest Products

친환경임산물 소비에 영향을 미치는 요인 분석

  • Jung, Byung Heon (Division of Forest Industry Research, National Institute of Forest Science) ;
  • Chang, Chu Youn (Division of Forest Industry Research, National Institute of Forest Science)
  • 정병헌 (국립산림과학원 산림산업연구과) ;
  • 장주연 (국립산림과학원 산림산업연구과)
  • Received : 2019.09.05
  • Accepted : 2019.11.18
  • Published : 2019.12.31
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to investigate the characteristics of consumers purchasing environmentfriendly forest products, and to examine the factors affecting consumption expansion. A survey was conducted among 400 consumers over the age of 20 years. A logistic regression analysis was performed based on age, income, gender, level of education, residence area, whether or not they had children, satisfaction with product price, and product reliability. The results revealed that females were more likely to consume environment-friendly forest products than males; married people tended to buy more environment-friendly forest products than single people; and respondents with a high level of education and with children consistently showed higher willingness to purchase environmentfriendly forest products. To expand consumption of environment-friendly forest products, marketing strategies targeting well-educated, female consumers with children should be implemented.

본 연구는 친환경임산물 소비자의 구매 특성을 분석하고 소비확대에 영향을 미치는 요인을 분석하였다. 이를 위해 20세 이상의 친환경임산물 소비자 400명을 대상으로 설문조사를 실시하였다. 소비자의 연령, 소득, 성별, 교육수준, 거주지역, 가격만족도, 자녀유무, 친환경임산물에 대한 신뢰도 등으로 로지스틱 회귀분석을 실시하였다. 분석결과, 남자에 비해 여자일수록 미혼보다는 기혼인 경우가 친환경 임산물에 대한 지속적 소비의향이 높았다. 그리고 학력이 높고 자녀가 있는 가정과 60대 가정에서 친환경임산물의 지속적인 소비의향이 높았다. 친환경임산물의 소비확대를 위해서는 60대 주부와 자녀가 있고 학력이 높은 집단을 대상으로 마케팅을 실시하는 것이 필요하다.

Keywords

References

  1. Byun, S.Y., and Seok, H.D. 2019. An Analysis of Consumer Preference and Demand for Wild Vegetables: Through a Consumer Preference Survey and Social Big Data Analysis. Journal of Korean Society of Forest Science 108(1): 116-126 https://doi.org/10.14578/JKFS.2019.108.1.116
  2. Cho, H.Y. 2016. Effects of e-Servicescape of Eco-friendly Agricultural Product Specialty Shopping Malls on Site Loyalty of Shopping Mall Users: Focusing on Mediation Effects of Trust, Site Image and Involvement. Journal of Distribution and Management Research 19(6): 43-57 https://doi.org/10.17961/jdmr.19.6.201612.43
  3. Cho, Y.J. and Koo, N.S. 2015. Perception and Purchase Behavior on Environment-friendly Agricultural Products of Colleage Students in Daejeon. Korean Journal of Food and Cookery Science 31(3): 328-334. https://doi.org/10.9724/kfcs.2015.31.3.328
  4. Choi, H.S. and Chang, K.J. 2007. The Utilization of Environment-Friendly Agricultural Products of Colleage Students in Seoul and Incheon Areas. Korean Journal of Community Nurtition 12(6): 742-751.
  5. Choi, K.H. and Park, C. 2016. Recognition, Trust, and Purchase Intention on Environment-Friendly Agricultural Products. Journal of Economics and Management Studies. 36(1): 86-110
  6. Choi, S.I. and Kim, J.S. 2006. A Study on Production and Expansion for Environmentally Friendly Chestnuts in Korea. Journal of Korean Forest Society 95(1): 73-81.
  7. Huh, E.J. and Kim, J.W. 2010. Consumer Knowledge and Attitude to Spending on Environment-Friendly Agricultural Products. Korean Journal of Human Ecology 95(5): 883-896.
  8. Jeon, O.S., Lee, S.J and Gwon, G.Y. 2011. A Study for the E-commerce Activation of Eco-friendly Agricultural Product through the Reliability Analysis of Shopping Mall. Journal of Knowledge Information Technology and Systems 6(6): 1-14.
  9. Kang, L.J. 2008. Characteristics of Purchase Behavior of Organically Farmed Produce by Life Styles in Home Makers. Journal of Consumption Culture 11(1): 1-20. https://doi.org/10.17053/jcc.2008.11.1.001
  10. Kang, S.H. and Kang, H.J. 2018. An Analysis on the effect of consumer's health concern on purchasing behavior of environmentally friendly agricultural products. The Korean Journal of Agricultural Economics 59(1): 65-80
  11. Kim, C.G., Jeong, H.K. and Moon, D.H. 2012. Production and Consumption Status and Market Prospects for Environment-Friendly Agri-foods.
  12. Kim, H.C., Lee, I.S. and Kim, M.R. 2010. Recognition and Purchasing Behavior about Environment-Friendly Agricultural Produce of Housewives. Journal of the East Asian Society of Dietary Life 20(6): 845-852.
  13. Kim, H., Heo, S.W. and Lee, J.E. 2010. An Analysis and Implication on the Consumption and Consciousness Situation of Freen Consumers. Korean Journal of Food Marketing Economics 27(3): 43-62.
  14. Kim, J.S., Joo, R.W. and Choi, S.I. 2009. A Study on Improvement Strategies of Environmentally Friendly Forest Product. Korean Journal of Agricultural Management and Policy 36(4): 949-966.
  15. Kim, J.S., Park, Y.B. and Choi, S.I. 2008. A Study on Building Production Bases of Environmentally Friendly Forest Products. Korean Journal of Agricultural Management and Policy 35(3): 664-686
  16. Kim, T.Y. and Jang, W.W. 2011. Analysis of Consuming Behavior of Environment-Friendly Agricultural Products for Housewives in Daegu. Korean Journal of Organic Agriculture 19(2): 145-156.
  17. Kim, Y.S. 2014. An Exploratory Study on the Promotion of 20s' M-Commerce Based Purchase of Environment-Friendly. Business Management Research 7(1): 43-61
  18. Lee, K.I., Kim, S.H. and Huh, S.Y. 2017. Trend of food consumption in Korea. 2017 Agriculture Outlook Proceeding. KREI pp. 121-122
  19. Lim, H.J., Chae, S.H. and Kim, Y.D. 2015. Analysis on the Factors Effecting Reliability of Environment-Friendly Agricultural Products by Using the Ordinal Logistics Model. Journal of Industrial Economics and Business 28(2): 607-631.
  20. Min, K.T., Koo, J.C. and Kim, M.E. 2015. Naturally-Grown Forest Products. Journal of Korean Forest Society 104(4): 668-676. https://doi.org/10.14578/jkfs.2015.104.4.668
  21. National Agricultural Products Quality Management Service.
  22. Park, G.A. and Song, K.H. 2014. An Analysis of the Factors Affecting in Consumption Increase of Environment-Friendly Agricultural Products. Korean Journal Organic Agriculture 22(3): 381-395. https://doi.org/10.11625/KJOA.2014.22.3.381
  23. Seo, H.S. and Hwang, J.H. 2019. Segmented Market Characteristics Analysis According to the Subjective Knowledge of Environment-Friendly Agricutural Procudt Consumers. Korean Journal of Food Marketing Economics 36(2): 41-59
  24. Seok, H.D., Choi, J.Y., Byun, S.Y. and Min, S.H. 2019. Analysis on Consumer's Preference for Non-Timber Forest Product(Shiitake, Chest nut, Persimmon): Social Big-data Analysis. Journal of Korean Society of Forest Science 108(1): 97-108 https://doi.org/10.14578/JKFS.2019.108.1.97
  25. Song, C.H., Cho, G.O. and Jang, D.H. 2014. A Study on the Status Analysis of Consumers' Recognition on Non-Timber Forest Products. Journal of Agriculutre & Life Science 45(2): 32-37
  26. Yoo, H.J. and Song, E.G. 2016. Non-Timber Forest Products Consumption Behaviors According to Dietary Lifestyle. Family and Environment Research 54(1): 107-118. https://doi.org/10.6115/fer.2016.009

Cited by

  1. 임산물 가공품 개발을 위한 인식 및 구매 행동 조사 vol.20, pp.11, 2020, https://doi.org/10.5392/jkca.2020.20.11.077