• Journal of Families and Better Life
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• v.12 no.1
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• pp.132-144
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• 1994

본 연구는 '소비자중심'의 주거문화를 모색하기 위해 한국사회 신세대소비자의 주거 가치와 관련요인에 대해 수도권의 20~35세 남녀를 대상으로 자기기입식 질문지를 이용하여 실증연구하였고 주요 연구결과는 다음과 같다. 첫째, 14개 주거가치에 대해 전반적으로 중요 하다는 응답이 대부분이었다. 둘째, 주거가치의 요인분석결과 4개 특성이 추출되었고 두 맥 락으로 접근할 수 있었다 하나는 후기 산업사회로의 발전과 함께 중요하게 인식되는 주거가 치특성으로 외부환경의 편리성과 인간성 회복 인접환경의 안전과 프라이버시 내부환경의 편 리성과 아름다움을 중시하는 주거가치가 이에 속한다. 이주거가치들은 신세대소비자에게 매 우 강하게 형성되어 있었으며 공통적으로 신세대가치관이 강할수록 더 강한 것으로 나타났 다. 다음은 전통적으로 중요시된 주거가치로서 위신과 경제성 주거가치이다 이는 비교적 낮 은 수준으로 나타났으며 신세대가치관이 약할수록 더 강하게 나타났다.

• Journal of Distribution Science
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• v.5 no.1
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• pp.89-105
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• 2007

The apartment market in korea is rapidly changing from the producer-oriented market to the customer-oriented market. This means the user's perception of the apartment changed, so the pattern of purchase also changed. The apartment house enterprises should use the method of well grasping the purchase intention of the customers, and then satisfying buyer's need to study the marketing strategy. Seeing from the circumstances, the purpose of study is not just the real estate, and on the basic of preceding studies about the marketing field also should analysis what kind of influence the housing environment gives to the standard of the housing value and housing satisfaction, and what kind of influence the standard of the housing choice criteria gives to housing value, housing satisfaction and Repurchase Intention, and what kind of influence this kind of housing value and housing satisfaction gives to the Repurchase Intention. And also should give some suggestions for strengthening the competitiveness of the apartment house enterprises later.

• Journal of the Korea Institute of Building Construction
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• v.13 no.4
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• pp.382-390
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• 2013

Recently, the housing problem has been recognized as a matter of housing supply with a certain environmental level and not simply a matter of handing as a quantitative problem, and the demand for pleasant residential environments and requirements for residential environments are increasing more and more. However, it is necessary to establish the directions for improvement of the residential environment according to the house type, as the requirements and levels of satisfaction differ. This study aimed to deduce the level of resident satisfaction with the residential environments according to house type, and determine the direction for improvement of the residential environment. To achieve this, the difference between the house types was analyzed through ANOVA analysis and T-Test, and the major factors on the improvement direction of the residential environment were derived through Action-grid analysis.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.5
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• pp.93-103
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• 2015

Residential environment is not only the physical aspects affected by the unique characteristics of the residents, social, economic, cultural, etc. are closely related to many environmental factors. This research is based on choice attribute theory that substantially explains how housing choice attributes affect loyalty via image, perceived value in Secho. This paper investigate empirically relationship between selection properties of residential environment and loyalty, moderating effect of image and perceived value. Results were computed using SPSS 20.0 statistical analysis programs. The results are summarized as follows. First, The elements of choice attribute are divided into six factor, such as regional reputation, green environment, convenience, property value, safety, housing status. In the results of the analyses, housing choice properties gives a positive influence to the loyalty. Second, testing its mediating role, I use the three regression equation models by Baron and Kenny. When the mediator effect of image, perceived value was represented, the effect of image and perceived value was statistically significant. Thus, the mediating role of image and perceived value was supported. It means the higher image and perceived value can enhance loyalty of Secho.

• Journal of the Korean Regional Science Association
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• v.32 no.2
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• pp.31-44
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• 2016

The purpose of this study is to explore empirically the effects of the residential environments and housing consciousness on the housing tenure choice of newlyweds in the Seoul metropolitan region. Regarding the results of the empirical analysis, firstly, not only the household's attributes and housing characteristics but also the residential environments and housing consciousness were significant factors on housing tenure choice. Secondly, as a household considers worse housing quality and better environmental quality surrounding the housing, the household chose Cheonsei housing more often than owner-occupied housing. On the other hand, as a household reviews only better living condition, the selection probability of monthly rent was higher. Thirdly, as a household regards that the housing investment value was more important, the choice probability of owner-occupied housing was higher than that of other tenure types.

• KHousing
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• v.4
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• pp.17-22
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• 2007

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.2
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• pp.811-819
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• 2013

This study aims to analyze determinants of mountainous and coastal area's housing value caused by the characteristics of the natural environment. As the current issue of housing value is throwing the spotlight on the climate change recently, environmental features are significantly important than before. There were a lot of studies on the influence of environmental characteristics to the housing price but these studies were mostly dealing with the housing price in especially apartments nearby Han-river in Seoul, South Korea. To have differences with existing studies, environmental characteristics estimating housing value are classified as 8 elements including the view, the wind speed, and the humidity. The result of this study is in following; there were few significant environmental variables in mountainous housing value growth model. This means people living in mountainous area recognize on environmental factors more such as housing or complex characteristics. People living in coastal area are much more sensitive environment variables in their residence value than mountainous area. Especially, the view for the ocean is the most important variable in housing value, and wind speed is second positively significant. Humidity and safety of disaster are negatively significant variables.

• 주택과사람들
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• s.200
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• pp.82-87
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• 2007

상류층은 공기가 맑고 자연 환경이 쾌적한 도시 근교보다 도심의 가장 높은 곳에 위치한 펜트하우스(Penthouse)를 선택했다. 살면서 자부심과 남다른 주거 문화를 느끼게 하는 그 무엇을 펜트하우스에서 찾은 것이다. 펜트하우스의 가치와 상류사회의 주거 스타일을 짚어보았다.

• 주택과사람들
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• s.221
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• pp.88-89
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• 2008

우리나라는 전통적으로 주택의 일조에 대한 가치를 인식하고 이를 주거 환경에 반영하려고 노력해왔다. 이 같은 태도는 현대에도 이어져 수요자들은 주택을 매수하거나 임차하려 할 때 주택의 가치를 판단하는 기준 중 하나로 주택의 일조를 꼽는다. 일조권 분쟁이 빈번하게 발생하는 요즘, 일조권 침해를 판단하는 기준에 대해 자세히 살펴보기로 한다.

• Information and Communications Magazine
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• v.21 no.3
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• pp.66-80
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• 2004

인구 및 가구구성원의 변화, 그에 따른 라이프 스타일의 변화로 국민의 주거환경이 다양한 형태로 변모하고 있어 기존과는 다른 형태의 새로운 정보제공 모델이 필요하게 되었다. 현대인의 바쁜 사회활동과 맞벌이 부부 및 노인인구의 증가는 우리의 가정에 점차 언제 어디서나 네트워크로 연결되어 누구나 안심하고 쉽게 주거공간 내에서 비즈니스, 건강, 교육, 오락 등의 활동을 제공할 수 있는 서비스에 대한 욕구를 확대시키고 있다. 또한 최근의 IT서비스 환경은 전화서비스, 인터넷접속서비스와 방송서비스가 융합되어 소위 "Triple Play" 서비스의 가치가 부상하면서 홈네트워크 서비스라는 새로운 패러다임으로의 전환을 예고하고 있다.(중략)