• Title/Summary/Keyword: 조절자

Search Result 2,415, Processing Time 0.029 seconds

The Moderating Effect of Visual Cues in eWOM on the Relationship between Perceived Risk and Purchase Intention (위험지각과 소비자의 구매의도의 관계에 대한 온라인 구전정보의 시각적 단서의 조절효과)

  • Ahn, Sun Young;Hong, JungHwa
    • Journal of Digital Convergence
    • /
    • v.16 no.11
    • /
    • pp.281-288
    • /
    • 2018
  • The current study examined the moderating effect of visual cues in eWOM on the relationship between perceived risk and purchase intention. Specifically, the study tested the different directions of the moderating effect in positive and negative eWOM. Two studies from a 2 (perceived risk: high vs. low) by 2 (visual cue: presence vs. absence) experimental design were used with online subjects. Findings from study 1 (n=123) supported that visual cues in positive eWOM help to reduce the negative effect of perceived risk on purchase intention. However, study 2 (n=122) showed that visual cues in negative eWOM intensify the negative effect of perceived risk on purchase intention. The findings demonstrated that visual cues in eWOM influence consumers' decision under high risk conditions. We discussed findings of this study how visual cues in positive and negative eWOM can be strategically managed for new online sellers.

Impact of Fourth Industrial Revolution on Airport Management System: Moderator Effect of Convergence and Leadership (4차 산업혁명이 공항경영시스템에 미치는 영향 : 융합 및 리더십의 조절효과)

  • Lee, Yung-Kil;Baek, Jeong-Sun;Park, Sung-Sik
    • Journal of Advanced Navigation Technology
    • /
    • v.26 no.5
    • /
    • pp.289-303
    • /
    • 2022
  • The purpose of this study verify to influence the effect of the 4th industrial revolution recognized by airport operators on the airport management system and the moderator effects of convergence and leadership between these influence relationships. Data collected through a survey of airport operators using simple random sampling at six international airports in Korea. Data analysis performed using Structural Equation Modeling. The research results found that the 4th industrial revolution had a positive effect on the airport management system. Also, moderator effects of convergence and leadership found significant statistically. In this paper, we asserts that it should be reconstructed the airport management system as a system suitable for the era of the 4th industrial revolution. This paper provide theoretical data and directions for empirical research to airport researchers, and implications for airport enterprise managers and airport policy planners. The findings of this study are particularly helpful for international airports that have adopted the technologies of the Fourth Industrial Revolution.

The Empirical Study on the Relationship Between Mentoring Functions and Young generation Start-up Competence : Focusing on Moderating Effect of Start-up Preliminary period & Start-up Aim Period (멘토링기능이 청년창업역량에 미치는 영향에 관한 실증연구 : 창업예비기간.창업희망기간의 조절효과를 중심으로)

  • Oh, Jai Woo;Yang, Dong Woo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.9 no.5
    • /
    • pp.115-127
    • /
    • 2014
  • The national Entrepreneurial policy of Start-up assists the young and college students to be raised as entrepreneur in various ways seeking solution for serious unemployment problem. Many young generation start-up a business without prior knowledge and experience in management that end up as a case of failure rather than success. Many young pre-entrepreneur are afraid of Start-up and hesitate or give up before start. Now many Entrepreneurship education contents and Entrepreneurship mentoring programs are being provided for pre-entrepreneur. Especially, Entrepreneurship mentoring programs's importance to ease off these fear and anxiety is recognized and Mentoring program's part and contents are being enhanced in Entrepreneurship education content. In this study, the influence of Entrepreneurship mentoring program to young and brilliant entrepreneur who wants to start a business will be explained. The function of Entrepreneurship mentoring to improvement of entrepreneurial capability will be anaylzed and by using the function of Entrepreneurship mentoring and entrepreneurial capability, the moderating effect of start-up preliminary period and start-up aim period is examined. The results of as regression analysis, the study found out the function of Entrepreneurship mentoring has a positive significant influence with entrepreneurial capability which means technological competence and creativity competence. For the moderating effect of start-up preliminary period and start-up aim period, it is found out that the effect does not have a significant influence on the function of Entrepreneurship mentoring and also technological competence, but on creativity competence, significant influence was found. However, after looking at the moderating effect that is considered to be related to entrepreneurial capability, for the function of mentoring only the effect on start-up preliminary period.

  • PDF

Research of Computerized Adaptive Testing System for Cyber Home Study (사이버가정학습을 위한 적응형 평가시스템 연구)

  • Yang, Dong-Yong;Han, Sun-Gwan
    • 한국정보교육학회:학술대회논문집
    • /
    • 2004.08a
    • /
    • pp.321-329
    • /
    • 2004
  • 사이버 가정학습은 오늘날 학교교육에서 발생하는 많은 문제점을 해결할 수 있는 새로운 교육방법으로서의 잠재력을 갖고 있다. 본 연구에서의 평가시스템은 사이버 가정학습 체제에서 학습자의 수준에 반응하는 즉, 학습자의 성취도를 가장 정확하게 측정할 수 있는 문제를 추출하고 피험자의 수준에 알맞게 평가의 길이, 내용을 제시하며 평가 결과에 따라 난이도를 조절 할 수 있는 평가시스템이다. 그리고 IRT 기법을 사용하여 피험자의 능력 수준을 알기 위하여 준비된 모든 문항을 해결하지 않고 피험자의 능력 수준에 의해 선택된 몇 개의 문항만으로 피험자의 능력 수준을 측정할 수 있도록 하였다.

  • PDF

Construction of Tailored Learning Contents by Learner's Level using LCMS (LCMS를 이용한 학습자 수준별 맞춤형 학습 콘텐츠 구성)

  • Jeong, Hwa-Young
    • Journal of Internet Computing and Services
    • /
    • v.11 no.2
    • /
    • pp.165-172
    • /
    • 2010
  • In Web-based learning systems, the techniques, as self-regulated learning, self-directed learning, are used to improve the effect of learner's study. These techniques are methods considering learner's study level but to consider the learner's study ability properly, the tailored course for learner should be applied. In this research, the learning system considering learner's study ability was proposed. To decide a learner's study ability, IRT(Item Response Theory) was applied and learning contents and question items were developed and applied by the degree of difficulty.

A Study on EEG-based RT Detection During a Yes/No Cognitive Decision Task (인지적 긍정/부정 선택과제 수행 시 뇌파를 이용한 반응시간의 감지)

  • 신승철;남승훈;류창수;송윤선
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
    • /
    • 2002.05a
    • /
    • pp.278-285
    • /
    • 2002
  • 본 논문에서는 인지적 긍정/부정 선택 과제의 수행 시 뇌파를 이용하여 피험자의 반응시간 RT를 감지하는 방법에 관하여 기술한다. 실험 Task에서 피험자는 시각적 자극에 대한 반응, 문제의 해석, 손 움직임의 조절, 손동작 등과 같은 작업을 수행한다. 이와 같은 상황에서의 피험자의 정신상태의 변화를 모델링하고, 선택시간 ST를 감지하여 피험자의 반응시간 RT를 예측한다. ST를 감지하기 위하여 측정한 뇌파로부터 $\alpha$, $\beta$, ${\gamma}$파를 분리하고, 4쌍의 전극들로부터 3가지의 특징들을 추출한다. 추출한 특징들을 분석하여 각 피험자별로 나타나는 상세 규칙과 공통적인 특성인 일반 규칙들을 설정하고 이들을 적용한다. 4명의 피험자를 대상으로 평균 81%의 ST 감지 성공률을 보이고, ST 감지 이후 약 0.73초에서 RT가 나타나는 것을 보인다. 본 논문에서 제안한 방법을 기존의 인지적인 정신상태 판별을 위한 방법들이나 왼손/오른손 동작구분 방법들과 결합하여 사용할 경우 BCI를 위한 기반 기술로 활용될 것으로 기대한다.

  • PDF

An Analysis of the Learning Motivation Effect in Learners According to Difficulty Levels of Formative Evaluations (형성 평가의 난이도에 따른 학습자의 학습동기 효과 분석)

  • Ahn, You Jung
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2019.07a
    • /
    • pp.347-348
    • /
    • 2019
  • 컴퓨터 프로그래밍 수업에서 학습자들의 평소 학습 이해도를 파악하는 방법으로 형성평가가 보편적으로 많이 이용되고 있다. 교수자에게 형성평가는 학습자들의 이해도를 파악하는 방법이지만, 평가 결과를 성적에 반영할 때 학습자들에게는 학습 동기를 향상시킬 수 있는 요소임을 선행 연구를 통해 알 수 있었다. 본 연구에서는 수년간 컴퓨터 프로그래밍 수업에 적용해온 형성평가의 문제 난이도를 조절하여 난이도가 학습자들의 학습 동기 부여에 얼마나 영향을 미치는 요소인지를 살펴보고자 한다. 특히 형성 평가에 출제한 문제의 난이도 정도가 형성평가 다음에 이어지는 중간고사나 기말고사 등의 큰 평가에서 얼마나 긍정적인 영향을 미치는지를 통해 학습 동기 부여 정도를 분석하고자 한다.

  • PDF

A Study on Releases Determination Scheme for a Forecasted Flood (예측홍수의 방류량 결정방안에 관한 연구)

  • Kwon, Oh-Ig;Shim, Myung-Pil
    • Journal of Korea Water Resources Association
    • /
    • v.30 no.3
    • /
    • pp.257-268
    • /
    • 1997
  • Reservoir operators and managers need to present a rational basis of determining releases for a flood event. This study divides a forecasted flood hydrograph by two parts on the basis of non-damaging discharge, which consists of one part con,trolled by non-damaging discharge and another controlled by using flood control storage of the reservoir. In case of using flood control storage, a new reservoir operation method. called TRF (Transformed Reservoir Flood) ROM, is suggested for the operating rules during a flood to consider the reservoir security as well as the operational efficiency. This paper presents an application of the methodology to the operation of a single multipurpose reservoir at the Taechong Dam during flood and the results analyzed.alyzed.

  • PDF

A Study on the Influence of Entrepreneurship and Start-Up Competency on Entrepreneurial Satisfaction: Focusing on the Moderating Effect of Flow Experience (창업가정신, 창업역량이 창업만족도에 미치는 영향에 관한 연구: 플로우(Flow)경험의 조절효과를 중심으로)

  • Lee, Sang Hwa;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.10 no.5
    • /
    • pp.137-150
    • /
    • 2015
  • This study investigated the influence of Entrepreneurship, Start-up Competency on Entrepreneurial Satisfaction and the moderating effect of Flow experience. The goal of this investigation is to empirically prove that despite the benefits of educational and financial support, mentoring and consulting which selected applicants received as a part of supporting business for start-up companies provided by national and local government and public organizations, there is a gap between individual entrepreneurs' satisfaction after actual foundation of the company. For the purpose of this investigation, data was collected through a survey with 320 entrepreneurs who were beneficiaries of government's supporting business for start-up companies and have founded their companies less than 5 years ago. For entrepreneurship variables, three factors of innovativeness, proactiveness and risk-taking were reviewed, and also reviewed the three variables network capability, market orientation and marketing capacity as Start-up competency. The collected data was used to perform a multiple regression analysis, and the moderating effect of flow experience was analysed using moderated regression analysis. The result of analysis shows that innovativeness, proactiveness and risk-taking of entrepreneurship positively affected the entrepreneurial satisfaction, and network capability, market orientation and marketing capability also positively affected the entrepreneurial satisfaction. As a result of analysing the moderating effect of flow experience, it appeared that there is a positive moderating effect between entrepreneurship, start-up competency, and the entrepreneurial satisfaction. This result concludes that evaluation items of entrepreneurship and start-up competency as applicant selecting criteria in supporting business for start-up companies, are valid. It is also concluded that start-up supports such as education, funds and consulting are also important, but it is necessary to make changes such as construction of start-up ecosystem and reinforcement of networking support, so that entrepreneurs can have the flow experience themselves in the process after founding a company.

  • PDF

The Effect of Safety Awareness Perceived by Construction Workers on Unsafe Act: Mediation Effect of Job Satisfaction and the Adjustment Effect of Perceived Organizational Support (건설근로자가 인식하는 안전의식이 불안전한 행동에 미치는 영향: 직무만족의 매개효과와 조절후원인식의 조절효과)

  • Choi, Jae-Deog;Lee, Seung Jae
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.20 no.11
    • /
    • pp.27-32
    • /
    • 2019
  • This study examined the mediated effects of job satisfaction and the control effects of the perceived organizational support awareness on the effects of safety awareness recognized by construction workers on unsafe acts as a way to reduce unsafe acts. To this end, 439 workers at 23 construction sites across the country received a questionnaire from July 1 to July 20, 2019 and the data were analyzed, which resulted in the following conclusions. First, the sense of safety in which construction workers are late has a direct influence on job satisfaction. Second, job satisfaction recognized by construction workers has been shown to have a direct negative effect on the anxiety act. Third, job satisfaction was influenced by the medium in relation to safety awareness and anxiety transfer act recognized by construction workers. Fourth, the adjustment effect of the perceived organizational support awareness in the relationship between safety awareness and task satisfaction was shown to be significant. This study suggests that to prevent unsafe acts at construction sites, increased safe acts reduce the level of anxiety transfer due to a high sense of safety and job satisfaction by workers.