• Culinary science and hospitality research
• /
• v.18 no.1
• /
• pp.168-181
• /
• 2012

The purpose of this study is to examine the influences of the tourists' action orientation on satisfaction with a festival and post intention of action of the tourists who attended a festival. The survey were conducted to analyze the tourists' action orientation, aiming at the tourists who attended 2011 Korea Food Festival, and 213 samples were collected The result of this empirical test indicated that the tourists' action orientation had influence on satisfaction with the festival and post intention of action. And among the tourists' action orientation factors, 'self-extension' had more influence on satisfaction with the festival and post intention of action. In addition, satisfaction with the festival and post intention of action were found to be positively correlated. Finally, theoretical and practical implications of this study were suggested in order to build a series of festival maketing strategies for tourist satisfaction.

• Archives of design research
• /
• v.16 no.4
• /
• pp.151-162
• /
• 2003

Today's propensity to consume is described as a side view of distinct personality, which is different from others, and self-identity. While general enterprises understand the consumer's pattern and reflect it into the marketing, the university is based on conservative spirit and dose not cope with the needs of the times. Therefore the service provided by the university dose not make effective products that reflect the taste of the new generation who is the major customer. University diary, which is one of the typical brusher and costs ten millions won every year, is an example of the ineffective products. As compared with other university advertisements or public relations which the university is recently trying to improve, no interest is given to professional planning and cares for the design of the university diary. In this paper, we study the university identity and information to increase the usefulness of the university diary. To propose a practical improvement method of the design, we analyze real cases and examine the demands of students as a customer.

• The Journal of the Korea Contents Association
• /
• v.11 no.7
• /
• pp.458-466
• /
• 2011

JeJu Island is famous for beautiful scenery but relatively little attention was paid to social cultural attractions. My aim is to provide an alternative attraction for JeJu destination. Two main goals of this paper are to apply to the Pine and Gilmore Experience Economy Theory framework on performance arts experiences and identify causal relations among experience factor, experience satisfaction and performance loyalty. To accomplish the study object, theoretical review and empirical analysis were jointly carried out. Using samples of 280 participations in nonverbal comic performance 'Nanta' who were required to rate performance experiences, experiences satisfaction, and performance loyalty. Results of SEM(Structured Equation Model) was showed that only Entertainment factor of 4 experiences factors(aesthetics, entertainment, education, escapist) affected experiences satisfaction. While experiences satisfaction affected performance loyalty. These results support the concept of experiential Economy framework suggested by Pine and Gilmore on culture-arts products consumption.

• Journal of the Korean association of regional geographers
• /
• v.18 no.4
• /
• pp.400-413
• /
• 2012

The purpose of this study was to look into the formation process and characteristics of local high-tech industrial complex with an example of the Ochang Scientific Industrial Complex and analyzed the characteristics by business type and size, transfer process of the companies in the Complex. For this purpose, statistical data of the companies were analyzed and a survey of them was conducted, and the following results were obtained. First, the Ochang Scientific Industrial Complex was created for agglomeration of IT industries in early days but now there are IT industries and BT industries mixed due to internal and external economic condition. Second, there are more small and medium companies than large companies in the Ochang Scientific Industrial Complex. These companies are in the stage of developing new products and marketing, and many of them were parts and materials developers of core technology or high innovation with venture identification. Third, high rates of the companies in the Ochang Scientific Industrial Complex came from the capital area and the Chungcheong area and the companies which moved in the Complex with their head quarters accounted for more than 70 percent. Fourth, the companies were classified into 5 types according to the type of product and the level of technical innovation.

• Journal of KIISE:Computing Practices and Letters
• /
• v.15 no.12
• /
• pp.973-977
• /
• 2009

The tracing system means that the system can follows, traces, and records every steps of production and delivery of goods and its ingredient. Specially, Koreans have big concern about food tracing system which is influential for health directly. We were more interested in medical herb using in oriental medicine than any other things. We proposed the process and design of tracing system for medical herb based on RFID(Radio Frequency IDentification) technology in this research. This study shows current medical herb tracing ways and RFID code system by using for world standard. Firstly, We designed the new process of traceability of medical herb with various preceding references based on RFID technology. Secondly we suggest that RFID code configuration using the international standard code(ISO code) and korean agricultural and marine products code for the proposed process. RFID code system is very important because this plays a means of identification for tracing about medical herb. The proposed code system have the elements as Issuing Agency Code, Issuer Number, inspection information, inheritance flag, area code, modified agricultural and marine products code, serial number in 96 Bit length. Lastly We defined the code-generation process in the tracing system.

• Proceedings of the Korea Technical Association of the Pulp and Paper Industry Conference
• /
• 2002.05a
• /
• pp.15-16
• /
• 2002

라이너지는 대부분의 원료물질을 고지로부터 얻고 있는 친환경적 상품이 다. 그러나 고지를 원료로 사용함에 따라 많은 문제가 발생하게 된다. 그중 원료와 함께 유입되는 다양한 종류의 오염물질로 인하여 기인되는 스틱키는 강도를 저하시킬 뿐 아니라 얼룩 및 반점을 형성하여 제품의 질을 떨어뜨리 고, 또한 설비를 오염시켜 수명 단축 및 세척에 의한 조업중단 등 생산성 저 하를 가져온다. 이러한 문제는 초지기의 대형화와 고속화, 용수조건의 악화 및 고지 재활용율 증가 등의 이유로 더욱 커지고 있다. 본 논문에서는 라이너지 생산공정의 가운데 지료조성공정의 매크로 스틱 키 정량분석을 통하여 전반적인 분포를 조사하였다. 그 결과 매크로 스틱키 는 스크린과 클리너를 통해 다량 제거되고, 공정상의 기계적 에너지에 의해 더욱 미분화되어 제어가 어려운 마이크로 스틱키로 진행되고 있음을 확인하 였다. 또 지료 분급을 위하여 설치된 플로테이션 설비는 기존의 정선설비인 스크린과 클리너에서 제거되기 어려운 마이크로 스틱키를 제거할 수 있음을 확인하였다. 본 연구에서는 실제 공정의 마이크로 스틱키 정량이 가능한 설비를 제작 하였다. 제작된 설비는 마이크로 스틱키의 정량 뿐만 아니라 환경의 변화에 따른 마이크로 스틱키의 침착성 변화를 볼 수 있도록 하였고, 또한 현장조건 에 적합하도록 다량의 지료분석과 손쉬운 작동이 가능케 하였다. 제작된 마 이크로 스틱키 정량설비를 이용하여 현장 플로테이션 공정을 대상으로 마이 크로 스틱키를 정량한 결과 리젝트의 지료에서 더 많은 량의 마이크로 스틱 키가 존재함을 확인하였다. 이는 소수성의 마이크로 스틱키가 기포와 함께 리젝트로 배출되고 있음을 보여주고 있으며, 또한 3종의 분급된 지료에서 와 이어상에서 탈수된 각각의 백수를 분석함으로써 백수 재활용에 따른 마이크 로 스틱키의 농축현상올 밝혔다. 플로테이션 과정중에 마이크로 스틱키의 거동 파악과 제어를 향상시키기 위하여 MCC를 이용하여 준비된 마이크로 스틱키 모텔물질을 이용하여 실험 실적 부유부상 실험을 실시하였다. 이를 통하여 플로테이션 공정의 마이크로 스틱키 제어 최적화 방안과 고농도의 마이크로 스틱키를 함유한 지료의 처 리를 방안을 검토하였다.

• Journal of Digital Contents Society
• /
• v.19 no.8
• /
• pp.1535-1544
• /
• 2018

This study surveyed purchase behavior of users who purchased goods within the last year to analyze the relationship of search intention to purchase behavior according to SNS channel attributes. Based on these findings, it is analyzed that the information provision and interrelationships in SNS channel attributes affect search intent. In order to enhance the purchase behavior through the users of NS Channel, reliability and information availability are also cited as major issues, but more importantly, SNS channel search index is more important. It is also important to increase search indexes by simply increasing the attributes of SNS channels by improving the reliability of information and information availability, and by enhancing information delivery performance and interaction.

• Journal of Digital Convergence
• /
• v.12 no.5
• /
• pp.395-401
• /
• 2014

As social network service becomes common, the consumers use many discount coupons with which they can purchase goods via social commerce. Although, the quantities of coupons offered from social commerce are currently on the sharp increase, customized coupon service that reflects user preference is not offered. This paper proposes a coupon service method reflecting user's subjective inclination targeting food coupons to offer customized coupon service for social commerce. Towards this end, this paper conducts hierarchization of the factors that become standard in selecting coupons including food types, food prices, discount rates and the number of buyers. And then, this study classifies, extracts and offers the coupons using Fuzzy-AHP, a decision making support method that reflects subjective inclination. From the user satisfaction results on the extracted coupons, the users are generally satisfied: very satisfactory with 45%, satisfactory with 33% and fair with 22%, and there was no experiment participant, who was dissatisfied.

• Culinary science and hospitality research
• /
• v.18 no.5
• /
• pp.129-145
• /
• 2012

This paper investigated the awareness and activation of food tourism festivals in Gwangju, Jeonnam Province. A survey was conducted for the visitors of the Gwangju Kimchi Festival at nearby Gwangju Jeungoe park from October 15 to 19, 2011, and finally 207 respondents were analyzed. As a results of this study, the visitors who visited the Gwangju Kimchi Festival have a lot of interest in local food and food festivals. Also, most of the visitors have much more affection for the area and the food culture developed by geographical influence. The Gwangju Kimchi festival proved to be the most popular food tourism festival in Gwangju, Jeonnam among others. There are much more food festivals than other regions in Gwangju, Jeonnam because of popularity of food festivals, a variety of food, and various kinds of food ingredients. What is necessary to activate the food tourism festivals in Gwangju, Jeonnam includes a variety of programs related to food tourism experience, the development of competitive food tourism products, and PR for well-being food of these areas.

• Journal of the Korean Society for Railway
• /
• v.17 no.6
• /
• pp.423-432
• /
• 2014

The purchasing behavior of consumers is related to service quality and corporate social responsibility (CSR). Therefore, CSR is recognized as an important factor in company strategies. This study determines the relationship between the CSR activities of KORAIL and the reuse intention and recommendation intention of the consumer. CSR is composed of economic, legal, philanthropic, ethical, and environmental responsibilities. In the results of the structural equation modeling analyses, legal responsibility and economic reliability affect the reliability of KORAIL and this reliability affects the customers' reliability and loyalty. This paper proposes a compliance program, wagon safety information, customized tour packages, and communication strategy that will increase customer's reliability and loyalty.