• Journal of Korean Society of Forest Science
• /
• v.99 no.6
• /
• pp.891-899
• /
• 2010

The purpose of this study is to estimate economic value of forest landscape function using conditional logit model, applied by Choice Experiment. For the study, we have chosen attributes and levels of forest landscape. In specific, topographical forest type, forest type, forest density, recreational factor (side trip, accessibility of valley) and WTP were included in attributes. Based on factors, we have made 48 choice sets with Balanced and Orthogonal form using SAS 9.1. The efficiency of questionnaire was 6.02 (D-Error: 0.1) and choice set and socio-economic variable were selected. In order to reduce cognitive load of respondent, 96 choice sets were divided into 4 types in questionnaire so that respondent could respond to 12 choice sets respectively. Population was citizens from 7 metropolitan cities including Seoul, and the interview survey was conducted to find out average annual WTP per household for the total 280 interviewees. As a result, In the Non-ASC model, Mcfadden' ${\rho}$ had 0.21, and Log Likelihood: -2,631. Average annual WTP per household for forest landscape was 266,723 Won(Korean currency).

• Journal of the Korean Geographical Society
• /
• v.44 no.3
• /
• pp.323-338
• /
• 2009

This study analyzes the changes in commuter's mode choice between 2002 and 2006 according to the implement of the integrated public transit system in Seoul metropolitan city. Especially this study focuses on differential changes in a transit modal choice among socioeconomic status, trip purpose and spatial characteristics of origin and destination. The probability of public transit use against automobile is modeled as a function of socioeconomic variables, spatial characteristics of origin and destination and the utility of the commuter's mode. The results from conditional logit model analyses suggest that people with lower income show the larger changes in the ratio of public transit choice between 2002-06. Also both higher density, more accessible to public transit and more diverse land uses in residence zone and in work place generally increase the ratio of public transit choice between 2002-06. Car and subway have the most strong alternative relation in commuter's mode choice. The findings give an important implication that the integrated public transit system has differential impacts on commuter's mode choice in Seoul.

• Environmental and Resource Economics Review
• /
• v.21 no.4
• /
• pp.921-945
• /
• 2012

Conditional Logit (CL) model is widely used since its model estimation and interpretation of results of the model is relatively easy, on the other hand, it has the limit of preference heterogeneity of respondents being not fully considered. In this study we used the two models, Mixed Logit (ML) Model and Latent Class Model (LCM) to explain preference heterogeneity of respondents for protection for Boryeong Dam wetland. As a result of the examination for heterogeneity in Boryeong city and six metropolitan areas, we found there was significant difference between two regions. While there was explicit preference heterogeneity within respondents in Boryeong city, we found little heterogeneity within respondents in six metropolitan areas. Thus in the case of six metropolitan areas, CL model can be used for parameter estimation while in the case of Boryeong city, WTP estimates are based on parameter estimates from ML model to reflect the heterogeneity within respondents. Additionally, ML model with interaction and 2-class LCM for respondents in Boryeong city were used to explain the sources of the heterogeneity. The ML model with interaction has advantage of explaining individual unobserved heterogeneity. However The comarison between these two models reflects the fact that LCM provided added information that was not conveyed in the ML model with interaction. Thus, Preference heterogeneity within respondents in this study may be better explained by class level through LCM rather than indiviual level through ML model.

• Journal of the HCI Society of Korea
• /
• v.11 no.1
• /
• pp.11-19
• /
• 2016

This study aimed to assess the economic value of the UX design and applied contingent valuation method (CVM) to the three smartphone screen unlock interface types: touch, fingerprint, and iris recognition. The contingent valuation method was chosen from various economic valuation approaches because the interface components such as the screen unlock are important user experience values but non-market goods which are not traded independently. Using the double-bounded dichotomous choice approach of the contingent valuation method, the survey results of the logit model showed that the economic value of touch unlock interface was 529 won, fingerprint was 4,214 won, and iris recognition was 1,316 won. That is, the fingerprint interface had the highest economic value, followed by iris recognition and touch interface. The main contribution of this research is that we examined a method for economic valuation of the UX design and generated systematic and credible results.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.38 no.2
• /
• pp.25-36
• /
• 2010

The generally known important functions of forests include air purification and the health benefits that humans can receive when relaxing and enjoying recreation in the forests. In recent years, people have appreciated the value of the natural environment but it is not easy to answer the question how much monetary value a natural environment has. Because environmental property is public property, which is not traded on the market, market prices cannot be established, so it is not easy to assess the currency value. Methods for estimating environmental property value have been studied by economists. The representative method for measuring environmental property value is a contingent valuation method, or CVM. Various methods have been researched and attempted along with the development and fusion of mathematics, statistics, and economics. Representative methods of CVM are single-bound and double-bound logit and probit methods. This study has been carried out to compare four estimates. Estimates are as follows: the lowest estimate is derived from a single-bound logit WTPmedian while the highest estimate is from double-bound probit WTPmean. While there are some preceding studies on price estimation and methods of measurement through CVM, they offer only partial comparisons. This study suggests four analytic methods and prices through 1,123 questionnaires. The results can be used for the subsequent comparison of estimate prices and the methods of measurement

• Environmental and Resource Economics Review
• /
• v.14 no.2
• /
• pp.337-379
• /
• 2005

This choice experiments study values the non-market benefits of water quality improvements in Paldang Reservoir and Han River, located in Korea. A fractional factorial orthogonal design was used to produce four different choice sets per respondent, before employing choice examples to screen out irrational responses. The panel mixed logit model (with normal distributions for the attributes) fit the data best, indicating that allowing for both heterogeneous preferences across households and correlation between repeated choices may represent actual choice behaviors best of all the estimated models. The significant standard deviations of the random attributes suggest that the taste for each attribute may vary considerably in the population. The annual benefits to the Seoul Metropolitan area for a small (large) enhancement of the clarity of water, a gradual removal of unpleasant waters, and a gradual improvement in biodiversity, were estimated to be some 1.5 trillion (1.7 trillion) Won, 2 trillion Won, and 1.7 trillion Won, respectively, with 1.8~2.6 trillion Won for at least two of them occurring together. The study also discusses potential biases germane to choice experiments studies of this type.

• Journal of Korean Society of Transportation
• /
• v.22 no.3 s.74
• /
• pp.41-48
• /
• 2004

This research develops a model of participation and scheduling choice of urban leisure activity. A nested legit model was found to be an appropriate approach. Data collected from Deagu and Pohang City were used for empirical estimation of model parameters. The empirical results confirmed several behavioral aspects associated with participation and scheduling choice of urban leisure activity. The paper presents a discussion on implications that can be inferred from the empirical results. Finally, future potential research question are also discussed.

• Environmental and Resource Economics Review
• /
• v.30 no.1
• /
• pp.49-77
• /
• 2021

This study uses a choice experiment approach to examine whether different types of feedstocks as well as other attributes such as the cost of bioethanol, bioethanol blending ratio, and government support policies affect consumers' biofuel preferences. We apply a standard conditional logit model, a mixed logit model (MLM), and individual coefficient estimation model (ICM) to estimate the parameters of the investigated attributes. The results show that people prefer domestic and non-food feedstock, along with tax exemption as a support policy. All the attributes show unobservable preference heterogeneity in the MLM and ICM. In particular, willingness to pay for attributes are higher in the genetically modified (GM) feedstock-unknown group than in the known one. We show the importance of using domestic and non-food feedstocks and managing GM feedstocks carefully to avoid consumer resistance when producing bioethanol in South Korea.

• Journal of Korea Water Resources Association
• /
• v.41 no.3
• /
• pp.315-324
• /
• 2008

This paper double-bound dichotomous choice method as a contingent valuation methods is used to derive willingness to pay for the water quality at the Anyangcheon watershed. The linear random utility model show that value of improvement of the Anyangcheon watershed water quality is 4,930 won per house and month of the Seoul and Gyeong-gi area residents. There is no difference between Seoul and Gyeong-gi area residents. Respondents overall accepted the contingent market and were willing to contribute a significant amount (3,860 to 5,101 won), on average, per household per month. The aggregate value of the water quality improvement in the Anyangcheon watershed amounts to approximately 83.0 to 109.7 billion won per year. This study is expected to contribute to the decision-making process for policy-makers by providing useful methodological framework and quantitative information related to watershed improvement projects.

• Environmental and Resource Economics Review
• /
• v.16 no.3
• /
• pp.427-449
• /
• 2007

This study estimates the recreation benefits of rafting on the Hantan River. A choice experiment is conducted and the economic values of controlling water stream and water quality are estimated. Both the conditional logit and the multinomial pro bit models are estimated. This study rejects the IIA assumption of the conditional log it model and supports using a more flexible model such as the multinomial probit model.