• Fashion & Textile Research Journal
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• v.16 no.1
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• pp.91-100
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• 2014

The purpose of this study was to examine the effect of consumer's environmental knowledge, eco-friendly attitude and purchase intention about fashion consumers' eco-friendly products. This study was conducted by a survey of 330 males and females fashion consumers in their 20s-40s who experienced eco-friendly fashion products purchase. Respondents, who had purchased eco-friendly fashion items at least once, were selected using convenience sampling through the online survey from March $20^{th}$ to $30^{th}$ in 2013. The collected materials were analyzed by frequency analysis, factor analysis, t-test and multi-regression using SPSS 19.0 software. Through the result of statistical analysis, it is found that environmental knowledge has three dimensions; natural environmental knowledge, urbanized environmental knowledge, environmental pollution knowledge. Also the effects of environmental knowledge on eco-friendly attitude are significant and eco-friendly attitude has influence on eco-friendly fashion products purchase behavior. Eco-friendly attitude had an effect word of mouth intention. In addition, there are notable differences in environmental knowledge, eco-friendly attitude and purchase intention depending on fashion consumer's age. The results of this study will provide useful information for both eco-friendly customer management and fashion marketing strategies. Therefore, the fashion company is needed to consider personal characteristics, customer needs and present condition of purchasing eco-friendly fashion products.

• Archives of design research
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• v.19 no.5 s.67
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• pp.243-254
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• 2006

Maniac consumers have a ripple effect on marketing because they are the main body of trends and consumer economy. So It is very important that we should first read needs and wants - in other words, psychological motives. And then we should find maniac consumer segments. This is an exploratory study that was done to obtain an insight for the new maniac consumer market segmentation. It examined the definition and characteristics of digital maniacs in Korea, and it carried out a literature study on consumers who have a similar consumption trend as the maniac users as a pre-study. Also, it looked into the trends and values of the maniac community in Korea, using the previous study's scale for innovative consumers. Next, the study interviewed maniac users using the first data and focused on discovering and grouping the new maniac segments based on the results. The study analyzed the purchase behaviors, decision-making, attitude for involvement and potential needs of the digital maniacs in Korea, and it discovered the segments for the segmentation of maniacs so it could find out the disposition and status of the digital maniacs. Such approach can be used as a strategical due for maniac target marketing and design(customer-oriented marketing and design) in the future.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.123-134
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• 2016

As the internet of things has come into the spotlight, wearable devices have been emerging as a new and growing market and the next hot thing in the world. However, wearable device growth in the market has not met expectations. For continued growth and diffusion of wearable devices, it is important to investigate user resistance factors to them. This study gives attention to people who have resistance to wearable devices' tendency towards innovative uses. Specifically, this study is intended to find out which factors influence consumers' resistance and intention to use wrist-worn wearable devices, which are in high demand among wearable device. Results of the study show that the relative advantage, innovation expectation, complexity, financial risk and physical risk are the predictors of innovation resistance on wrist-worn wearable devices. And consumers' resistance affects the intention of positive acceptance. These findings confirm the importance of consumer resistance to the wrist-worn wearable device.

• Applied Biological Chemistry
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• v.36 no.4
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• pp.260-264
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• 1993

In order to determine the stability of ginseng components in this salt concentration when used to ginseng as additive ingredient of sauces or seasonings, we study on the content and charactristic of ginsenosides and changes in pH and color, ginseng tail and ginseng extract were treated with various concentration of NaCl solution. In this experiment, extract of ginseng tail were increased in pH as NaCl concentration were increased, but ginseng extract have not changed evidently. The both solution were decreased in color as the salt concentration were increased. Yield of n-butanol extract was decreased in 5% NaCl concentration, while it was increased in the above concentration, and ginseng extract was changed higher than ginseng tail. Ginsenosides content were increased in 5% NaCl concentration, both $ginsenosied-Rb_1$, $-Rb_2$, -Rc, -Rd of diol line and ginsenoside-Re of triol line and increased in above NaCl concentration. Especially ginsenoside-Re showed to sensitive response to the changes of the salt concentration.

• The Korean Journal of Applied Statistics
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• v.2 no.1
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• pp.1-17
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• 1989

本稿는 統計學의 理論 개척과 발전을 위해서 應用分野의 연구에 주력해야 할 필요성을 밝히려 한다. 우선 기존의 統計理論이 應用分野에서 生成 발전된 점을 밝히는 동시에 應用分野에 대한 연구의 관심을 확대시켜야 할 필요성을 설명하려 한다. 물론 數理統計學이나 確率論과 같은 分野는 論理的 硏究方法으로 數理解析의 발전이나 方法을 개척할 수가 있다. 그러나 그것도 人類의 福祉증진에 기여하게 된다는 최종적인 목적성이 전제된다면 현실의 應用分野와 결코 무관할 수는 없을 것이다. 이상과 같은 목적을 위해서 우선 統計學이 과학으로 성립하기 이전의 生成 배경을 설명하면서 統計學이 人間의 生活과 얼마나 밀접하고 그 대상이 얼마나 광범위한가에 대하여 설명하려 한다. 처음부터 그것은 個人生活보다는 集團生活과 더욱 밀접한 관계가 있었다는 점을 강조하게 된다. 그리고 20世紀初에 론돈大學의 生物測定硏究室, 겔톤優生學硏究室 등을 중심으로 한 웰든, 겔톤, 피어슨 그리고 네이만의 生物測定硏究와 數理統計學연구와 핏샤와 끄ㅅ 등의 연구업적에 의해서 統計學이 科學으로 성립된 歷史的 사실을 반취하면서 統計學의 연구방법과 대상을 간접적으로 인식하게 된다. 또 統計學이 他科學과 비교하여 硏究對象 方法 그리고 實踐的 側面에서의 學問的 特殊性을 설명하면서 統計學연구의 應用側面을 강조하게 된다. 끝으로 선구자들의 統計學연구방법과 태도를 조감하면서 어떻게 하면 새로운 統計的方法을 개척할 수 있고 또 他分理 연구에 기존의 統計的方法이 기여할 수 있는가의 方法을 탐색하게 될 것이다. 즉 專門硏究機關에서, 實務現場에서 새로운 硏究對象을 찾아 새 方法을 개척할 수 있는가 하는 문제를 論議하게 된다. 이러한 탐구는 모두 과거에 統計學발전에 기여한 여러 선구자들의 연구방법과 업적을 되새기면서 유도된다.격)개발에 관심을 가진 사람들이 모이는 일일 것이다. 통계분야에서도 몇가지 표준화 활동이 ISO 를 중심으로 진행되고 있다. 예를 들면 실험과 검증 결과의 표현과 해석, 표본추출 방법 등에 관한 것으로 이들은 통계의 응용분야에서 꼭 필요한 표준이다. 구체적인 예로서 우리나라 국민의 표준체위값을 설정하기 위하여 측정조사할 때 측정방법 뿐 아니라 표본추출 방법과 통계자료 처리과정의 표준화가 이루어 지지 않는다면 각 기관에서 조사 발표하는 체위관계 자료가 상이하여 국가기관의 통계자료에 대한 신뢰성이 저하되고 통계값을 이용하여 의류, 신발 등의 제품을 제조하는 산업계에 혼란을 야기시킬 수 있다. 본 고에서는 ISO의 활동을 정보처리 분야에 초점을 맞춰 간략하게 설명하고 통계분야의 국제 활동을 비전문가인 필자들이 아는대로 소개하는 한편 국내활동의 필요성을 강조하여 관련 기관, 학계 및 산업계 관련전문가들의 ISO 국내활동 참여를 제의하고자 한다.mes$E조합에서는 견층비율의 자잠에서, D$\times$F조합에서는 웅잠의 견층비율에서 비교적 높은 값을 나타내었다.

• Vending industry
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• v.8 no.3
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• pp.51-57
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• 2008

왜 자판기 커피가 못 마실 음료처럼 비난을 받아야 하죠? 일부 미니 커피자판기에 사용된 원료 문제를 마치 전체 자판기 문제인 냥 떠들어 때는 매스컴이 정말 원망스럽습니다. -자판기 운영업자 K씨- A급 원료를 쓰고 있는데도 불구하고 마치 죄인 마냥 '멜라민 커피프림을 쓰지 않는다'는 해명문구를 써서 부쳐야 하니 정말 열불이 나더군요." -자판기 운영업자 P씨- 올 가을은 그야말로 중국산 멜라민 파동이 식품 업계 전반이 휘몰아친 한해였다. 해태제과의 '미사랑 카스타드'로 불붙은 멜라민 파동은 제작 전반을 걸쳐 자판기 커피프림 분야로도 불똥이 튀었다. 식품의약품안전청은 중국산 커피프림 원료를 수입하는 3개 업체의 10개 제품을 조사한 결과, 유창FC의 '베지터블 크림 파우더 F25에서 멜라민 1.5ppm이 나왔다'고 밝혔다. 이 크림은 41톤이 수입되어 25톤이 시중에 팔려나갔으며, 주로 자동판매기용 믹스커피나 커피전문점에 사용한 것으로 보도가 되어 일파만파로 파문이 확산되었다. 대부분의 매스컴 보도는 '자판기 커피프림에 멜라민이 들어갔고, 그래서 마셔서는 안 된다'는 식으로 과당보도가 되다 보니 소비자들의 분노의 불신이 걷잡을 수 없이 커졌다. 이에 자판기 커피 매출을 뚝 떨어 졌고, 그 동안 애용했던 자판기 커피에 등을 돌리는 사람들이 많아 졌다. 마치 자판기 커피가 식품안전을 위협하는 원흉이나 되는 듯한 분위기였다. 그런데 이런 뜻하지 않은 악재가 자판기 업계로 보면 억울하기 그지없는 일이다. 이번에 문제가 된 것은 식당 등에 설치된 '미니 커피자판기' 일부에 해당되는데도 불구하고 매스컴 보도는 전체 자판기가 문제가 된다는 식이었다. 대다수의 매스컴이 미니 커피자판기와 대형 커피자판기를 구분하는 개념도 없다보니 문제가 없는 대형 자판기를 불똥이 튈 수밖에 없었다. 또한 미니 커피자판기에서 그런 원료가 투출되기 쉬운 열악한 사업특성에 대해서도 언급을 하지 않았다. 일부분의 문제를 '침소봉대'하여 전체의 문제인 것처럼 보도하는 매스컴의 무책임한 태도가 가뜩이나 어려운 자판기 산업계에 직격탄을 날렸다. 대다수의 자판기, 특히 대형자판기들은 억울하기 그지없는 일이다. 이번 커피자판기 멜라민 사태를 통해 과연 매스컴 보도가 무엇이 잘못되었고, 산업계에 어떠한 과제를 내던졌는지를 심층 진단했다.

• Journal of Technology Innovation
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• v.22 no.4
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• pp.199-233
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• 2014

This paper attempts to investigate how and why the additionality effects occur in the case when a firm receives government subsidy as opposed to counterfactual situation. To demonstrate this, we selected 12 SMEs(small and medium enterprises) firms in Daejeon area and have conducted multiple case studies. In order to analyse the multiple cases of firms, we classified firms innovative activities into three stages which are composed of input, behaviour and output stages and related various factors. Furthermore, we investigated the differences according to types of firms and stages of firm growth. Empirical results show that various input, behaviour and output additionality effects exist when firms receive public subsidies. Compared to companies in the growth and mature stages, startup phase companies depend on government subsidy extensively and they use public subsidies strategically to develop new product and to change their strategic direction. The attitude of firms to use government subsidies is different according to their types and stage of growth as well.

• Journal of the Korean Society of Food Science and Nutrition
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• v.41 no.10
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• pp.1431-1440
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• 2012

The optimum extraction of phenolic compounds from whole Rosa multiflora Thunberg fruits was accomplished using 70% ethanol, which produced extracts that generated a zone of inhibition around Helicobacter pylori of 13 mm when $200{\mu}g/mL$ phenolic compounds were applied. In this study, the quality of white bread baked from dough containing added Rosa multiflora Thunberg extracts was investigated. No deterioration of product quality factors including hydration of wheat flour, formation of dough and internal visual characteristics of dough was observed. However, white bread containing Rosa multiflora Thunberg extracts had a wet texture because of the high moisture level, as well as a high number of irregular bubble holes when compared to the control. Nevertheless, there were no remarkable differences between the sample and the control.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.465-469
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• 2008

Mobile phone becomes composite product which the high technological multimedia functions of a Digital camera, MP3, MP4, Blue-tooth, DMB over basic functions of a calling and 3M3. By the view of user, many functions give a heavy burden rather than supporting convenient function itself because it is complex for user to use it. We want to evaluate how users feel using mobile phone according to age, comparing use frequency and necessity. So survey is tried to figure out the difference between use frequency and necessity by dividing three groups into 20s and 30s and 50s. As a result, difference of use frequency and necessity for functions of mobile phone between 20s and 30s and 50s. And the other users have the difference. Consequently, mobile phone development according to age is necessary to satisfy user's desire, evaluating elements research of user preference. We hope this paper can contribute to mobile phone development as a basic guidance.

• Journal of the Korean Society of Costume
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• v.64 no.5
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• pp.125-140
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• 2014

This study aims to investigate the effects of ethical consumption consciousness on the attitude of consumers toward purchasing recycled apparel and suggest guidelines to improve awareness and induce purchase on recycled and eco-friendly apparel. The following steps were taken: 1) examination of the status of consumer consciousness on recycled apparel and their usage 2) investigation of how ethical consumption consciousness affects purchase attitude of recycled apparel 3) finding out whether purchase experience of recycled apparel makes a difference in ethical consumption consciousness and purchase attitude. 311 males and females living in the Daegu region were used as subjects. Questionnaires were distributed for around 2 weeks for data collection. A total of 298 surveys were used for analysis due to the other thirteen being excluded for not having quality responses. Collected data were used to perform frequency analysis, factor analysis, reliability analysis, descriptive, regression analysis by using SPSS 18.0 Korean version. Results are as follows: First, regarding the status of consumer consciousness on recycled apparel and their usage, respondents considered convenience as an important factor. On the contrary, factors such as usage, participation intention and positive attitude on recycled apparel were relatively high. Second, regarding how ethical consumption consciousness affects purchase attitude on recycled apparel, the analysis result showed that having consciousness for environmental protection and volunteering significantly affected purchase attitude toward recycled apparel whereas business ethics did not affect it. Third, the responses from the consumers with purchase experience of recycled apparel and consumers without it showed that being conscious of environmental protection significantly affected both groups.