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Effects of gender, shopping motivation, flow experience on shopping behavior (성별, 쇼핑동기, 플로우 경험이 쇼핑행동에 미치는 영향)

  • Choi, Ja-Young;Lee, Kyu-Hye
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.53-66
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    • 2012
  • The purpose of the study was to examine the relationships among gender, shopping motivations, flow experience, and purchases using structural equation modeling. Shopping motives were included in the study: self-refreshment, idea seeking, social interaction, product acquisition, and value seeking. Data from 452 male and female respondents were employed to test the model. Empirical findings supported that the proposed model was a good fit to data. Gender played an influential role in shopping motives. All motives except for product acquisition motive significantly influenced flow experience. Flow experiences enhance the purchasing. This study contributed the literature by providing a conceptual foundation of how gender and shopping motivation influence flow experience.

A Study on the Consumer Satisfaction of Expectance, Performance, Post-purchase Behavior toward Jeans Wear between Korea and The United States (한국과 미국 대학생의 청바지 제품 속성의 기대, 성과, 구매 후 행동에 관한 비교 연구)

  • Park, Soo-Kyeong;Lim, Sook-Ja
    • The Research Journal of the Costume Culture
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    • v.19 no.2
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    • pp.269-282
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    • 2011
  • The purpose of this study was to compare consumer satisfaction by analyzing importance on characteristics of clothing, performance, and their inconsistency between Korea and the United States. The data was collected by using a survey based on three sages of pre-tests, and main survey conducted in The U.S and Korea. Data of 520 participants from each country (260 males and 260 females) was used. The results of this study is as follows: First, both consumers in Korea and U.S. showed five factors such as aesthetics/trend, body shape, practical use/wearing, care, and distorted. In performance factor of Korean students was consisted of wearing/care, aesthetics, body shape, distorted, and trend/symbolism while that of American students was consisted of wearing, aesthetics, body shape, trend/image factor, and distorted. Second, regarding importance rate, aesthetics/trend, practical use/wearing, care, and distorted affected satisfaction of Korean students whereas aesthetics/trend factor affected satisfaction of American students. Regarding performance, body shape factor, distorted, trend/symbolic affected satisfaction of Korean students whereas trend/image affected satisfaction of American students. Third, satisfaction of Korean and American students influenced re-purchase intention and positive word-of-mouth, so proved to be the result variable of satisfaction. By understanding the differences between consumers in Korea and U.S., apparel importers and exporters may develop effective business strategies to better fulfill their customers' needs and desires, and therefore, increase their profit.

Economic Analysis of Upgrading Low Rank Coal Process (저등급석탄 고품위화 공정의 경제성 분석)

  • Chun, Dong-Hyuk;Kim, Sang-Do;Rhim, Young Joon;Lee, Si Hyun
    • Korean Chemical Engineering Research
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    • v.49 no.5
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    • pp.639-643
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    • 2011
  • Fry-drying of coal slurry is one of the upgrading low rank coal processes. It consists of slurry mixing, slurry dewatering, solvent recovery and briquetting. Cost estimation and economic feasibility are examined for the upgrading low rank coal process based on capacity of 1 million ton/yr. In case that investment costs are $100,000,000, discount rate is 12%, and service life is 20 years, the results of economic analysis are enough to satisfy the evaluation criteria of investment such as IRR, B/C ratio, NPV and discounted payback period. According to sensitivity analysis, investment value are very sensitive to raw material cost and product price. Since the bituminous coal price is currently soaring, it is expected that the investment value will increase more and more.

Mechanical Property Enhancement of Water Soluble Polymer Pouch for Ground Reinforcement (지반함몰 긴급복구용 수용성 폴리머 파우치의 기계적 물성강화)

  • Jung, Dongho;Chung, Dasom;You, Seung-Kyong;Kim, Joo-Hyun;Han, Jung-Geun
    • Journal of the Korean Geosynthetics Society
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    • v.16 no.4
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    • pp.221-230
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    • 2017
  • We developed a polymer pouch using PVP that is water soluble in the precedent study. Yet melt viscosity was so low that it was not possible to produce hemispheric type which is essential for mass production, therefore we used another material to make the polymer pouch. It enabled to figure out a water-soluble transition and mechanic physical property of PEG that is newly chosen, and to blend the PEG with LLDPE and TALC followed by result. So, we could implement an evaluating property on blended proportion. It is important to find out a proper blending ratio throughout an experiment since its property is different or varied followed by each proportion as a water soluble character is conflict to a solid character. With the blending technique we were able to produce the polymer pouch enhanced for a tensile force and an impact intensity maintaining a water soluble character. We could identify a ground solidity effect of the polymer pouch as a result of a direct shear test using the product developed.

The Influences of Satisfaction of Product and Shopping Mall Properties on Clothing Purchasing Behavior in Internet Open Market -Focusing on Mall Reliability, Repurchase Intention, and Recommendation Intention- (오픈마켓 의류구매에서의 재품 및 쇼핑몰 속성 만족이 구매행동에 미치는 영향 -쇼핑몰 신뢰, 재구매 의도, 추천 의도를 중심으로-)

  • Ji, Hye-Kyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.3
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    • pp.161-176
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    • 2012
  • This study aims to find out the influence of satisfaction of the product and shopping mall attributes on mall reliability, repurchase intention, and recommendation intention in internet open market. For this purpose, this study surveyed 266 male and female consumers in their 20's~40's for empirical analysis who have ever purchased clothing through internet open markets. Respondents are selected using the convenience sampling through online survey in August 2011. For statistical analysis, descriptive statistics, reliability analysis, factor analysis, t-test, ANOVA, and regression analysis are carried out using SPSS for Windows 12.0. The results are as follows; First, it was identified that there were Significant differences in consumers' satisfaction on product and shopping mall attributes according to purchase price, degree of purchase, and the demographics. Second, it was identified that performance, sewing condition, the stability of the form, texture, harmony with other clothes, the response of people, fashionability, seller, origin, detailed explanation on products, interaction with shopping malls, and ease-of-use have significant influence on the reliability of open market. Third, it was identified that easiness to be active in, the stability of the food, design, suitability to T.P.O, price, origin, detailed explanation on products, product assortment, reputation of shopping malls, ease-of-use, and delivery charge policy have significant influence on the repurchase intention. Fourth, it was identified that easiness to be active in, the stability of the form, design, suitability to T.P.O, price, origin, detailed explanation on products, product assortment, reputation of shopping malls, ease-of-use, and delivery charge policy have significant influence on the intention to recommend.

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Extraction Condition from Schizandra chinensis Baillon for Beverage Develooment of High Scizandrin Concentration (Schizandrin함량이 높은 음료개발올 위한 오미자 (Schizandra chinensis Baillon) 추출조건)

  • Choi, Eun-Oh;Lee, Bong-Soo;Park, Yong-Su;Seo, Eun-Ok;Chung, Bong-Woo
    • KSBB Journal
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    • v.23 no.3
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    • pp.271-275
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    • 2008
  • Omija (Schizandra chinensis Baillon) has five lignans such as schizandrin, gomisin A, gomisin N, gomisin C and schizandrin C. Its major constituent, schizandrin, has a deterrent effect on nephrotoxicity of cisplatin, blood sugar and an ulcer of the stomach. In this study, we have investigated optimized extraction condition to make high functional beverage by quantifying schizandrin and measuring of browning index. Browning index was used as an index of color deterioration of anthocyanin. Browning index was decreased according to increment in extraction temperature and ethanol concentration. The optimum extraction time, extraction temperature and alcohol concentration levels were 3 hrs, $46^{\circ}C$ and 24% alcohol for high schizandrin concentration and desired browing index.

The Effects of Chinese Tourists' Perceived Experiential Value on Product and Store Satisfaction (중국 관광객의 지각된 쇼핑 경험 가치가 제품 및 점포 만족도에 미치는 영향)

  • Lee, Ha Kyung;Kim, Jimin;Kim, Eung Tae;Choo, Ho Jung
    • Fashion & Textile Research Journal
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    • v.17 no.4
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    • pp.561-573
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    • 2015
  • The influence of tourists on the retail market in Korea continues to grow, and China has become the largest outbound-spending nation in the world. Korea's retail industry must comprehend the sophisticated consumption behavior of Chinese tourists. Hence, we explored how the experiential value of shopping in Korea affected Chinese tourists' satisfaction levels regarding stores and products. Findings from this study suggest entertainment and escapism mediate the effect of experiential value on consumer attitudes toward products and stores. This research was conducted with Chinese female tourists who shopped in Korea during their latest visit to this country. CFA and SEM were implemented using AMOS 20.0. The analysis of survey data produced interesting results. Visual appeal, crowding, and service excellence had positive impacts on entertainment, and they had a positive influence on both store satisfaction and product satisfaction. Regarding escapism, crowding and economic benefits had positive impacts, whereas visual appeal and service excellence had no effects. Results showed that escapism had a negative influence on attitudes toward both products and stores. To be clear, escapism refers to the status of absorption by which consumers are highly occupied with pleasant feelings, therefore, shopping when the motive of escapism is high is likely to be less rational and more impulsive. In this study, the diverse roles of different emotions associated with entertainment and escapism in the context of tourism shopping were identified. The findings provide practical implications for developing retail strategies and highlight the importance of the experiential values of shopping for tourists.

Design of Composite Laminates Using Enumeration Method (나열법을 이용한 복합재 적층판 설계)

  • Joung, Chanwoo;Bae, Il-Joon;Park, Young-Bin
    • Composites Research
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    • v.33 no.5
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    • pp.288-295
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    • 2020
  • Fiber-reinforced composite laminates have high specific stiffness and strength and are expected to be useful for weight reduction in weight-sensitive industries, such as automotive and aerospace. However, designing composite laminates is often dependent on designer's experience and intuition because of difficulties in determining the number of plies and stacking sequence, which tends to lead to over-design. In this study, optimal design of composite laminates was performed to minimize weight, while withstanding the given load. Based on the enumeration method, all combinations of stacking sequence satisfying the design guideline for composite laminates were considered. Composite laminates were discretized into panels. Optimal number of plies and stacking sequence for each panel were determined considering local load on each panel and contiguity across adjacent panels. Failure index from Tsai-Wu criteria was optimized for strength and buckling analysis was performed for compressive load. Stacking angles of 0, ±45 and 90° were used.

A Study on the Design of Wheel for Car on Human Sensibility Analysis (자동차 휠 디자인에 대한 감성 분석 연구)

  • 김희연;나윤선;신강원;윤형건
    • Archives of design research
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    • v.16 no.3
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    • pp.371-380
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    • 2003
  • Modern consumers expect the goods which is sewed more sensitive and emotional satisfaction. It is necessary to apply the knowledge of sensibility analysis to the design of car. The design of wheel for car is regarded as important because consumers want to have unique cars and spend on decorating their cars. This study is to understand the image of consumer's idea about the design of wheel for far through the sensibility analysis that is understood from a part of new design way. According to consumers'needs and emotion, the images of 'harmonious', 'fresh' and 'strong' are representative for the design of wheel for car. The wheel of spoke type stands for the image of 'harmonious', the wheel of mesh type for the image of 'fresh' and the wheel of dish type for the image of 'strong'. Therefore, the emotional image that consumers have of the product is extracted by the sensibility Analysis. In turn, the suggestion of a design direction that satisfies the consumers is possible.

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A Study on Developing of Soldering Flux (납땜 플럭스 개발에 관한 연구)

  • 이통영
    • Fire Science and Engineering
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    • v.14 no.2
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    • pp.33-38
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    • 2000
  • Flux, essentially used in soldering process of PCB (Printed Circuit Board) in electronics industry, contains IPA (Isopropyl alcohol) and methanol, which are highly inflammable and explosive. Hazard Chemical Controlling Law classified methanol as toxic material and Environmental Law classified methanol as VOC (Volatile Organic Compound). So there have been pressing needs of developing substitutes for the existing Flux. New solvent which is non-flammable and main component is DCP having same specific character of the existing Flux. It's been combirated with proper composition ratio adding stabilizer. As a result, it relieved working Environment Allowance thickness 200 ppm to 470 ppm, chance of not been soldered 0.083% to 0%, spread 85% to 87%, power saving resistance 1.0$\times$$10^{12}$$\Omega$ to 6.9$\times$$10^{12}$$\Omega$, which means a lot better than the existing Flux. Therefore, Flux confirmed the chance of improving productivity, safety, environment safety and quality. Also, Flux got a satisfied result after product quality test and product reliability test.

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