• Proceedings of the KAIS Fall Conference
• /
• 2008.11a
• /
• pp.488-491
• /
• 2008

본 연구에서는 가전제품 서비스 엔지니어의 직무만족도가 계속근무의사에 어떠한 영향을 미치는 지를 조사 분석하였다. 또한 직무만족도에 영향을 미치는 요인이 무엇인지를 조사 분석하였다. 그 결과 엔지니어 개인적 특성에 있어서는 성격이 직무만족도에 영향을 미치는 요인으로 파악되었으며, 조직적 특성에 있어서는 사회적 지지와 급여 및 복리후생이 영향을 미치는 요인으로 분석되었다. 직무 자체의 특성에 있어서는 업무 적정성이 직무만족도에 영향을 미치는 것으로 파악되었다. 또한 이러한 직무만족도는 계속근무의사에 의미있는 영향을 미치는 것으로 조사 분석되었다.

• Proceedings of the Korea Society of Information Technology Applications Conference
• /
• 2007.05a
• /
• pp.403-418
• /
• 2007

최근 새로운 정보기술 패러다임인 유비쿼터스가 등장함에 따라 그에 관련된 다양한 서비스들이 도입되어 확산되고 있다. 그러나 이 경우 제품이나 서비스가 아무리 혁신적이고 훌륭하다 하더라도 고객이 실용적이지 못하다고 인지하거나 만족하지 못하면 그 제품이나 서비스는 시장에서 더 이상 확산되지 못할 것이다. 따라서 본 연구에서는 유비쿼터스 서비스의 만족도에 영향을 미치는 선행 요인과 결과요인에 대한 실증적 연구를 통해 기업이 향후 유비쿼터스 서비스를 개발하고 이용자를 확대하는데 시사점을 제공하고자 한다. 이에 본 연구는 기존 문헌을 바탕으로 유비쿼터스 서비스 만족도의 선행요인과 결과요인 모델을 제시하고 실증하였다. 그 결과 편재성, 상황기반 제공성, 친화성과 같은 유비쿼터스 특성요인은 유비쿼터스 서비스에 대한 지각된 유용성을 높이고, 이 지각된 유용성은 유비쿼터스 서비스에 대한 만족도을 높이고 만족도는 재이용의도와 추천의도에 유의한 영향을 마치는 것으로 나타났다. 이러한 실증결과를 바탕으로 유비쿼터스 서비스 활성화를 위한 마케팅적 시사점을 토의하고, 연구의 한계점과 향후 연구방향을 마지막에 제시하였다.

• International Commerce and Information Review
• /
• v.14 no.3
• /
• pp.113-138
• /
• 2012

This study examined the determinants of export performance of small and medium sized manufacturing companies in Korea. Depending on the existing research, taking entrepreneurship and product differentiation capabilities as antecedents of export performance. In addition, the product differentiation capabilities examined whether the role of the mediating effects between entrepreneurship and export performance. Thus, the purpose of the study is look at the integrated model of entrepreneurship, product differentiation capabilities and export performance building and their relationship. On 152 domestic companies, empirical analysis was performed. Empirical analysis was conducted using the PLS(Partial Least Square). And analysis tools were used SmartPLS2.0. In the results of the analysis, risk tolerance and innovativeness of small and medium sized manufacturing businesses, entrepreneurs and product differentiation competence have positive impact export performance in both. Product differentiation capabilities also confirmed that it have a positive impact on the export performance of small manufacturing export enterprises. In analysis of the mediated effect in product differentiation capacity showed a significant mediated effect between innovativeness and export performance. But mediated effects did not indicate a significant risk tolerance. these results suggests the need to actively pursue innovation that more product differentiation capabilities required in export companies to small and medium-sized manufacturing. In other words, when attempting to highlight product differentiation, based on innovation, rather than risk tolerance. In terms of analyzing the mediated role of product differentiation capabilities, this study has theoretical implications for the future research to look at the antecedents of export performance from the perspective of dynamic capabilities and competitive advantage. Also, practical implications in this regard as the innovativeness and taking risks to all important to CEO of small manufacturing enterprises but, stranger in the foreign market competition environment, the role of innovation product is required on raising product differentiation capabilities are presented.

• The Journal of the Korea Contents Association
• /
• v.9 no.1
• /
• pp.270-284
• /
• 2009

There is a big attention to digital convergence products(DCP) nowadays. However, consumers' response on the DCP is not always positive. These products may not match consumers' value and consumers may not know how to use them, because the DCP is generally innovative products. DCP marketers should learn that why consumers do not purchase them. Thus, this paper examines and identifies the consumers' purchase-avoiding psychological factors and antecedents on DCP. In detail, It is empirically checked that how the relationship between purchase-preventing factors such as complexity, incongruence, uncertainty, and unreasonability and purchase-avoiding psychological factors such as dissonance, innovation resistence, and perceived loss is. Also, these purchase-avoiding psychological factors' influence on the purchase-intention is empirically checked. As results, complexity and incongruence have an effect on the innovation resistence significantly. Uncertainty and unreasonability influence perceived loss variable. Unreasonability also influences consumers' cognitive dissonance variable. Additionally, cognitive dissonance have an influence on innovation resistence positively, and such innovation resistence influence consumer's purchase-intention negatively. Therefore, marketers should think twice about the roles of these purchase-preventing factors before launching.

• Journal of the Korea Convergence Society
• /
• v.11 no.10
• /
• pp.243-255
• /
• 2020

The purpose of this study is to present the factors that affect business model and product innovation on the enterprise performance of the mobile ecosystem, and to confirm the results of whether they have an effect. To this end, through prior research, business model factors and product innovation factors were defined in the mobile ecosystem that was the mother of the 4th industry, and a hypothesis that each factor will affect corporate performance was established. Through the exploratory surveys and interviews, the value proposition of the business model proved to have a positive (+) effect on the financial and non-disaster performance of the company, and the innovation was proved to have a positive (+) effect on the non-financial performance of the company. It was analyzed that the price competitiveness of product innovation had a positive (+) effect on the financial factors of a company, and the initial market entry had a positive (+) effect on the non-financial factors. With this study, we propose the criteria for reviewing the performance of companies that are rapidly competing in the 4th industrial revolution in terms of business model and product innovation.

• Proceedings of the Korean Society for Quality Management Conference
• /
• 2004.04a
• /
• pp.127-132
• /
• 2004

기업에서 올바른 품질관리를 수행하기 위해서는 1차적으로 품질수준을 결정하는 각각의 요인들에 대한 정확한 데이터의 확보가 필요하며, 이를 위한 측정(measurement) 수단 또한 매우 중요하다고 할 수 있다. 올바른 측정을 위해서는 양호한 측정기기 뿐만 아니라, 이를 효과적으로 다룬 수 있는 측정인력의 존재 통은 필수적 요건이라 할 수 있다. 따라서 본 연구에서는 제품 생산의 불량률에 대한 추정방정식으로 많이 사용되는 로짓(logit) 모형을 이용하여 기업의 측정표준 관련 투자가 제품의 품질에 미치는 효과를 분석하였는데, 그 결과 측정 및 풀질관리 인력, 측정설비 구입비 및 표준실 운영비 통의 측정 관련 투자, 인증표준물질의 사용이 제품생산의 불량률 감소를 가져와 제품의 풀질에 효과를 미치는 것으로 나타났다. 또한 기업의 측정표준 투자 결정요인을 분석한 결과, 기업의 연구개발 투자가 많을수록, 시장에서의 독점력이 높을수록, 기업규모가 클수록, 피리고 재무구조가 탄탄할수록 측정표준 투자가 큰 것으로 나타났다.

• Food Science of Animal Resources
• /
• v.20 no.3
• /
• pp.207-213
• /
• 2000

계란에 함유되어 있는 영양소 함량을 좌우하는 주요한 요인은 사료적 요인에 의한 닭의 영양상태라 할 수 있으며, 이러한 사료적 변화에 현저하게 반응을 나타내는 것은 다수의 미량괄물질, 비타민, 불포화지방산 등이다. 본 실험에서는 지방산 강화란 16종, 비타민 강화란 4종 및 일반란 10종에 대해서 선분 함량을 분석하였으며, 지방사나 강화한 제품의 경우 16개사 제품에서 모두 DHA가 검출되었고, 6개사를 제외한 10개사의 제품에서 EPA가 검출되었다. DHA 함량은 두 개사 제품에서 69.84 mg, 46.16 mg을 나타낸 반면 대부분의 제품에서 100~300 mg 미만의 DHA 함량을 나타내었으며, $\omega$6/$\omega$3비율은 16개사 제품 모두 다른 비율을 나타내었다. 비타민 강화란은 비타민 A와 E를 동시 분리, 정량하였으며 비타민 A와 E 함량은 4개사 제품에서 유의차가 나타나지 않았으며, 일반란과의 비교에서도 큰 차이를 나타내지 않았다. 요오드 강화란 및 사포니 강화란과 비교해서 유의적으로 높은 함량을 나타내었다.(P<0.05) 이상의 결과에서 특수란의 특수성분 함량은 각 브랜드별로 다양한 분포를 보였으며 특히 비타민 강화란의 경우 일반란과의 차별성이 크게 나타나지 않았다. 이는 특수란 제품에 대한 소비자의 신뢰도를 저하시킬 수 있어 앞으로 이에 대해 관리 및 대책이 필요한 것으로 사료된다.

• International Commerce and Information Review
• /
• v.13 no.3
• /
• pp.97-118
• /
• 2011

The Korea-Chile FTA talks began in December 1999 and concluded in October 2002, with official endorsement in April 2004. This FTA of a first for Korea, went into effect on April 1 in 2004. The purpose of this study to measure the Chile product evaluation in the Korean consumer after Korea-Chile FTA signed. The major result of article can be summarized as the follows: This paper investigates the determinants of 'product attitude', 'quality recognition', 'price recognition', 'use safety', 'use convenience', and 'design(appearance)'. There are 500 sended samples and 487 returns, 476 of them are analyzed for a entry competitiveness. In the analysis result of the article, The first, multiple regression result shows that the Chile goods evaluation are positively affected by the 'product attitude', 'price recognition', 'use safety', 'use convenience', and 'design(appearance)'. However, The 'quality recognition' factor do not affect in Chile goods evaluation.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.11
• /
• pp.8001-8011
• /
• 2015

This study aims to find evaluative criteria of quality on the organic clothes with college student consumers, categorize them, establish the basis of evaluation criteria, and examine the roles of each attribute according to their demographical characteristics and the association between their quality evaluation and their purchase intention. College students' evaluative criteria of quality factors of organic clothes were three factor; "aesthetic symbolism", "mainterance efficiency", and "functionality". As a result, first this study showed significant differences from the evaluation criteria of organic clothes in sex, major and pocket money among demographical characteristics Second, this study found that college student consumers' experience of purchasing organic clothes considered "aesthetic symbolism", "mainterance efficiency", and "functionality" more important compared to non-purchase group. Third, it was found that there might be differences between future purchase intention group and non-repurchase intention group according to evaluation standard of organic clothes. There was significant differences in "functionality" between the two groups.

• The Journal of Society for e-Business Studies
• /
• v.11 no.2
• /
• pp.111-134
• /
• 2006

This paper analyzes the resistance to mobile commerce services in consumer adoption process. Relative advantage, compatibility, perceived risk, complexity, self-efficacy, innovativeness and attitude for competing service have been chosen as independent variables. This paper also investigates on the significant factors which resist against adoption of mobile commerce service according to adoption phase. The results show that relative advantage, self-efficacy, perceived risk, attitude for competing service are significant factors to affect resistance to mobile commerce services. Relative advantage, perceived risk, attitude for competing service are significant resistance to mobile commerce services for consumers in before-adoption group and compatibility, complexity, self-efficacy are significant factors for consumers in after-adoption group. This study can be extended to new communication services such as Wibro and DMB to reduce resistances in early adoption phase.