Journal of the Korea Convergence Society (한국융합학회논문지)

Korea Convergence Society (한국융합학회)
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A Study on the effects of business model and product innovation on the performance of firms in mobile ecosystem

모바일 생태계에서 비즈니스 모델과 제품혁신이 기업성과에 미치는 영향에 관한 연구

  • Kim, Il-Kyong (Dept. of Business Administration, Hanyang University)
  • 김일경 (한양대학교 일반대학원 경영컨설팅학과)
  • Received : 2020.05.23
  • Accepted : 2020.10.20
  • Published : 2020.10.28
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Abstract

The purpose of this study is to present the factors that affect business model and product innovation on the enterprise performance of the mobile ecosystem, and to confirm the results of whether they have an effect. To this end, through prior research, business model factors and product innovation factors were defined in the mobile ecosystem that was the mother of the 4th industry, and a hypothesis that each factor will affect corporate performance was established. Through the exploratory surveys and interviews, the value proposition of the business model proved to have a positive (+) effect on the financial and non-disaster performance of the company, and the innovation was proved to have a positive (+) effect on the non-financial performance of the company. It was analyzed that the price competitiveness of product innovation had a positive (+) effect on the financial factors of a company, and the initial market entry had a positive (+) effect on the non-financial factors. With this study, we propose the criteria for reviewing the performance of companies that are rapidly competing in the 4th industrial revolution in terms of business model and product innovation.

본 연구의 목적은 비즈니스 모델과 제품혁신이 모바일 생태계의 기업성과에 미치는 요인들을 제시하고 영향을 주는지에 대한 결과를 확인하는 데 있다. 이를 위해 선행연구를 통하여 4차 산업의 모태가 된 모바일 생태계에서 비즈니스 모델 요인과 제품혁신 요인들을 정의하였고, 각 요인이 기업성과에 영향을 미칠 것이라는 가설을 수립하였다. 그런 다음 모바일 생태계에 종사하는 기업 임직원을 대상으로 탐색적 설문조사 및 인터뷰를 진행하여 통계분석 및 시사점을 도출하였다. 분석 결과, 비즈니스 모델의 가치제안은 기업의 재무 및 비재우 성과에 정(+)의 영향을 미치는 것으로 입증하였고 혁신성은 기업의 비재무 성과에 정(+)의 영향을 주는 것으로 입증하였다. 제품혁신의 가격경쟁력은 기업의 재무적인 요소에 정(+)의 효과 그리고 최초시장진입은 비재무적인 요소에 정(+)의 영향을 미치는 것으로 분석되었다. 본 연구를 통해 4차 산업혁명을 맞아 급성장하고 있는 기업의 성과를 비즈니스 모델과 제품혁신측면에서 측정 기준을 제안하였다.

Keywords

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