• Title/Summary/Keyword: 정치 성향 분석

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Analysis of Social Distance using Election and Marriage Preference Data (사회적 거리분석: 선거자료와 결혼선호도자료에서 나타난 지역주의를 중심으로)

  • 이명진
    • Survey Research
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    • v.2 no.1
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    • pp.37-57
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    • 2001
  • Much effort has been made to measure regional difference showing the pattern of regionalism in Korea. Focusing the concept of social distance. this paper examines various election and regional preference data. The paper presets three major findings. First. current election data show clear regional cleavage. Second. regional discrimination and prejudice is often found in one's everyday life. Third, political aspect of regionalism is strongly related to social aspect of regionalism. These findings suggest that regionalism in Korea will survive for the time being. The regionalism is rooted in everyday life . To political elites. it became an attractive and economic way to maintain their power. This tendency will promote the preference for parliamentary system among political elites and the possibility of appearance of regional party

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An analysis of creative trend of election Ads and PR strategy which appears in recent political campaign - Focused on 2010. 6.2 local election, 2011. 10.26 by-election, 2012. 4.11 general election, 2012. 12.19 presidential election (한국 최근 정치캠페인에서 나타난 크리에이티브한 선거광고홍보전략 트렌드 분석 -2010. 6.2지방선거, 2011. 10.26 보궐선거 2012. 4.11 총선, 2012. 12.19 대선을 중심으로)

  • Kim, Man-Ki
    • Journal of Digital Convergence
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    • v.11 no.8
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    • pp.65-73
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    • 2013
  • Outcome of election depends on which candidate of politics uses more original and creative idea for Ads and PR of election in election campaign strategy of political campaign. Especially, since political Ads and PR are the ways of capturing voters' sensitivities with one line of copy(slogan) and one image, Ads and PR are very important. This research analyzes unique and creative trend of political campaigns which are used in each unit election which is held four times(2010. 6 2 local election, 2011. 10 26 by-election, 2012. 4 11 general election, 2012. 12 19 presidential election) during 2010~2012. For analysis, search analysis of text and image used in video, internet, booklet type of Ads and PR material for election, and election campaign. Video is used in election campaign during election period. Unique and creative political campaign is customized micro-marketing election strategy trend which tries to fit for tendency of backing including gender, age group, social atmosphere, etc. This research excludes the degree of success of this election strategy from subject of analysis.

An Exploratory Study on Gotcha Journalism (가차 저널리즘(gotcha journalism), 탐색적 연구: 노무현정부 출범 이후 정치보도를 중심으로)

  • Kim, Dong-Yule
    • Korean journal of communication and information
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    • v.29
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    • pp.43-71
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    • 2005
  • The study attempts to introduce 'Gotcha Journalism' to the Korea journalism, research and analyze it. Gotcha journalism is the journalistic reporting attitude that the journalists repeatedly and intensively reports public figures, especially politicians' mistakes or happening. 'Gotcha' is abbreviation of "I got you", frequently used in the English and American culture. In order to get the goal of this study, several journalists who are currently working for Chosun, Joongang, Dong-a, Hangyore, Kyunghyang and Seoul, national covering daily newspapers. In addition, the reporters who work for KBS, MBC, and SBS were Interviewed. All journalists who have been worked more than 5 years at the politic department were selected as interviewees. Thus, Intensive interviews are prime source of this study. Based the result of the research, gotcha journalism is externally derived from obsessive interest of Korean people to politics. Internally, it is easy to report happening or mistakes rather than big argument or ideological agenda of the politicians as news for journalists and to catch readers. In addition, the competition with advertising income accelerates this situation. And gotcha journalistic reporting behavior or attitude highly relates to political propensity of the newspapers or broadcastings. Especially some of the newspapers take gotcha journalism as a political struggling tool. It is appeared that another major cause for gotcha journalistic reporting behavior is customer-driven news production.

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Propensity Analysis of Terrorism and Political Leaders Countermeasures (정치지도자 요인테러 성향 분석과 대응방안)

  • Kang, Kyoung Soo;Song, Sang Wook
    • Journal of the Society of Disaster Information
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    • v.8 no.3
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    • pp.287-296
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    • 2012
  • This study is analysis of the existing domestic terrorism factors and suggest countermeasures for political leadership that can occur to the precautionary terror occasion of the presidential election approached 100 days in the future. Political terror caused mainly achieved peak of Ideology or social conflict by Politically alienated class. Common cause is most likely to occur when the party or the government want to attack a target or can not stand disadvantaged and lose that I suppert the party or the government. 21st century political terror is occurred with Misfits of complaints expressed or social conflict more frequency than attack used random people, new weqpon and bomb. It is interpreted that issued as a drastic measure from individual complaint because of increased polarization of wealth by separate into group and fallen law and order but also we are not familiar with the political compromises. Personal safety escort mission is essential condition of political activity that Absolute personal protection and to come up with a large number of voters for best result. Thus security guard ought to professional security activity depend on gathered situation, location and regional feature for perfect protection service.

The Relationship between Public Support for Scientific Research and Political Orientations: The Case of Research for Social Problem-Solving (과학기술에 대한 일반시민의 지지도와 정치의식: 사회문제 해결형 연구를 중심으로)

  • Bak, Hee-Je;Kim, Myungsim
    • Journal of Technology Innovation
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    • v.24 no.3
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    • pp.107-137
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    • 2016
  • By analyzing a nationwide survey on Korean publics, this study examines the social determinants of public support for three types of scientific research-basic research aimed at pure knowledge, applied research toward industrial application, and research for social problem-solving which aims to enhance ordinary citizens' quality of life. The present study finds the differential effects of social- and political value orientations on the level of public support for respective types of research. As ones have more progressive in their subjective political orientations, they are more likely to support research for social problem-solving than other types of research, while conservatives tend to support basic research and those with neo-liberal ideology tend to support applied research. The Korean public also tends to perceive research for social problem-solving as a counter to basic research while it has been developed against the conventional emphasis on applied research in Korea. Also, the level of support for research for social problem-solving increases with the higher level of trust in scientific authority and expertise, while it has been developed against expertism and included public engagement in science as an important element. Finally, those who have lower income tend to support for research for social problem-solving than other types of research. The implications of these findings are discussed.

Factors and Categorization of Perception toward Social Capital for Korean Older Adults (한국 노년층의 사회자본에 대한 인식 유형화 및 영향요인)

  • Hong, Seokho;Hwang, Sunyoung;Kim, Soon Eun
    • 한국노년학
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    • v.37 no.3
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    • pp.707-726
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    • 2017
  • Korea is proceeding to aging society at much faster pace than other countries. To alleviate various problems (health, environment, social relationships, psychology and emotion, and financial problems) of the elderly caused by aging society, there has been increasing attention to social capital. This study investigated types of ways that the elderly at individual level are aware of social capital and the characteristic. In addition, factors that influence the types were studied. Data from 1060 elderly with the age of 65 and older were collected in Korea. Excluding missing data on variables used in the study, data of 960 elderly were used for analyses. K-mean cluster analysis was conducted to investigate types of elderly awareness on social capital at individual level. Multinominal logistic regression was used to find out factors of the types. K-mean cluster analysis resulted in three types of awareness on social capital among the elderly: (1) potential of social capital; (2) severance of social capital; and (3) wealth of social capital. Multinominal logistic regression resulted in that compared to potential of social capital type, when the elderly were younger, inclination of politics was more progressive, they did not have religion, they did not reside in rural, and they did not live in multiplex housing, the elderly were more likely to be in severance of social capital type. Also, when the elderly were women, had higher education and standard of living, were Christian, and did not reside in rural regions. they tended to be in wealth of social capital type. Based on the study results about awareness on social capital among the elderly and factors related to the awareness types, practical and political suggestions that promote social capital to solve problems of the elderly were provided.

Intergenerational Cleavage and Intergenerational Solidarity - Differential Effects on Political Arena and Social Policy Realm - (세대균열과 세대연대 - 정치 영역과 사회정책 영역에서의 차별적 작용에 관한 연구 -)

  • Seong, Kyoungryung
    • Korean Journal of Social Welfare
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    • v.67 no.4
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    • pp.5-29
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    • 2015
  • Intergenerational relations in Korea show very unique characteristics. In political arena, young and old generations clash each other intensely, while they maintain a high level of intergenerational solidarity in policy realm. A logistic regression analysis reveals that generational cleavage plays a key role in affecting voting decision and evaluation of governmental performance. It also suggests that in policy realm, normative, functional, and affectional types of solidarity influence people's attitudes on social policies very strongly. If the current government continues to neglect its promises for expanding welfare, the dual structure of generational cleavage in political arena and intergenerational solidarity in social policy realm can soon be turned into a conflictual structure. Therefore, an active initiative to increase intergenerational justice should be taken in order to attain a long-term, sustainable intergenerational solidarity and coexistence.

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The Effect of Message Framing on Personal Relevance and Social Value Orientation - Focusing on Privatization - (개인 관련성과 사회적 가치 지향성이 광고 메시지 프레이밍에 미치는 효과 - 공기업 민영화를 중심으로 -)

  • Ju, Tae-Wook;Kim, Hyun-Seok
    • Management & Information Systems Review
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    • v.37 no.2
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    • pp.109-123
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    • 2018
  • This research presented the privatization of pubic corporations in terms of communication dimension rather than political and ideological dimension. Concretely, we examined how the message framing of privatization affects consumer's advertising attitude. At the same time, this study also examined the moderating factors which make a difference of the message framing, such as personal relevance(high/low) and social value orientation(proself/prosocial). The results showed that the interaction effect between type of message framing and personal relevance. Positive message framing showed a higher effect than negative message in the case of low personal relevance. Also, There was the interaction effect between type of message framing and social value orientation. Positive message framing showed a higher effect than negative message in the case of proself. However, there was no difference in message framing effect when there was high personal relevance and prosocial. Lastly, the implications of this study was presented. First, this study expanded the scope of research related to message framing. Second, the use of moderating variables such as personal relevance and social value orientation increased the possibility of practical application. In addition, limitation and further study directions was discussed.

A study of the literature and life of Gosan Yun Sun-do(孤山 尹善道) (고산(孤山) 윤선도(尹善道)의 삶과 문학(文學) 소고(小考))

  • Oh, Sun-Ju
    • Sijohaknonchong
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    • v.23
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    • pp.241-260
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    • 2005
  • This study is about literature of Gosan Yn Sun-do(孤山 尹善道) and his life that haunted Gang-ho(江湖) natures and political realities repeatedly, Especially, it considers what aspect of cognition he had about two realities, Gang-ho(江湖) and the Imperial Court(朝廷) and how it throws image on his works. And through these, it is examined what his viewpoint of literature is. First of all, through a memorial to the Throne that put him in first political trial, we can know that he was so strict that he didn't compromise with political realities and at the same time, he has a strong political inclination hidden behind his character. These two aspects are reflected on his works as his confrontation will and his agony between the two realities two realities. And through analysing the contents of <金鎖洞記> tt recollect landscapes of 金鎖洞 where Yun Sun-do mostly stayed, it can be found that his total viewpoints of nature is complacency. This complacency including the satisfaction of Gang-ho life and his ethics is intactly reflected on his works. Finally, it is clearly revealed that he tried to embody the principle of nature and ethics in his literary works and his reference to the literary as well.

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Differentiation among Conservative Voters, 2012-2017: Is the Uneven Playground Tilted to the Other Side (2012-2017년 보수 유권자의 분화: 과연 운동장은 (거꾸로) 기울었는가?)

  • Jang, Seung-Jin
    • Korean Journal of Legislative Studies
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    • v.24 no.3
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    • pp.29-54
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    • 2018
  • Focusing on vastly different results between two presidential elections in 2012 and 2017, this paper examines how political attitudes of conservative voters had changed in 5 years and how these changes had brought about differences in their vote choices in 2017. Using panel data encompassing two presidential elections, this paper finds that, though ideological and affective evaluation of conservative parties and candidates had indeed deteriorated among supporters of Park Geun-Hye in 2012, it is candidate factors rather partisan ones that exerted much more significant influence on their vote choices in 2017. In addition it is found that the differentiation in political and economic policy preferences among conservative voters had only slight influence on their voted choices in 2017. This paper concludes with discussing how to understand the result of the $19^{th}$ presidential elections and what implications it has in prospecting the party realignment in Korean electoral politics.