• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2012.05a
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• pp.77-78
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• 2012

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.949-957
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• 2009

The fashion apparel industries have demanded to be extremely consumer-oriented. Therefore, the need of personalization arises. The purpose of this study is to investigate the relationship between apparel shopping orientation and various personalization strategies provided in the apparel shopping process. A total of 422 questionnaires were used for statistical analysis. Canonical correlation and ANOVA were conducted. Results indicated that higher level of demand for "sale-promotion personalization" and "personalized customer relationship" were significantly related to high level of fashion innovativeness and price consciousness. Consumers who seek for high level of "personalized advice" and "personalized fit" were likely to be price conscious and conforming to clothing but not innovative in terms of fashion and clothing. Shopping orientation group differences were also reported in the study. In personalizing of apparel products, distinctive but relevant strategies should be implemented according to the need of the consumers.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.478-487
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• 2014

The purpose of this research is to find out how the characteristics of healthy lifestyle and wine selection influence each other, and how healthy life and wine selection themselves influence the overall satisfaction of wine. The data collected for this study was taken from a sample of 285 persons during the period of August 29, 2013 to September 29, 2013. Extrapolating from the data, three different characteristics of a healthy lifestyle were identified: health confidence, health sensibility and a desire for good health. Three different characteristics of wine selection were also identified: wine label, wine experience and wine recommendation. The relations of influence between healthy lifestyle and wine selecting attributes were analysed through canonical correlation and regression analysis. This report concludes that healthy lifestyle and wine selection strongly influence each other and their combination has a significant influence on the satisfaction of wine. Among the different healthy lifestyle characteristics identified, the desire for good health was the primary factor that significantly influenced wine satisfaction. With regard to wine selection, the label of wine and experience of wine were the primary factors that significantly influenced wine satisfaction.

• Korean Journal of Food Science and Technology
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• v.26 no.5
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• pp.561-566
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• 1994

The kinds of kochujang were discriminated by using their organic acid compositions, GC peak areas of volatile concentrates and flavor intensity determined by sensory evaluation. Tested kochujang were 51 kinds of traditional kochujang and 10 kinds of industry-produced kochujang in the market. The traditional kochujang included 20 kinds of Sunchang kochujang prepared with glutinous rice, 11 kinds of Boeun kochujang prepared with barley and 20 kinds of Sachun kochujang prepared with wheat. Boeun kochujang was distinguished from other kinds of traditional and industry-produced kochujang by using canonical discriminant analysis for the compositions of organic acids. Among organic acids, lactic acid was the most contributing variable for the discrimination of various kochujang. Traditional and industry-produced kochujang could be classified into 4 groups by using discriminant analysis for GC peak areas. The peak number 2, 4, 8 and 11 were found to be highly contributing variables for the discrimination of kochujang by using stepwise discriminant analysis. Industry-produced kochujang was discriminated from traditional kochujang by using canonical discriminant analysis for the intensity of 8 kinds of flavor property. The taste 'umami' was found to be the most contributing variable for the discrimination of kochujang.

• Journal of the Korean Data and Information Science Society
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• v.21 no.6
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• pp.1071-1079
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• 2010

The decathlon is an athletic event consisting of ten track and field events. Events are held over two consecutive days and the winners are determined by the combined performance in all. We considered the best 200 decathletes who competed in the recent Olympics games and World Championship decathlon. We have used correspondence analysis to identify the relationship between ordered individual performance and the overall performance. Canonical correlation analysis of first day events versus second day events could shed light on the change of the level of performance between the two days. Correlation analysis was used to verify relation between cumulative event rank and final decathlon rank. Therefore, we conclude that the decathlon favors those atheletes who do well at the track events to become the best players. The best players in the decathlon performed relatively poorly in the 1,500 metres, but did well in the long jump, the 400 metres and the 110-metre hurdles. Decathletes in this study have a positive correlation between overall performance and maximal excellence in a particular discipline. Thus, to compete successfully at this level, a uniform, relatively high performance in all individual disciplines is required.

• Korea Trade Review
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• v.41 no.5
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• pp.255-283
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• 2016

This paper empirically analyzes the relationship among the perception variables on the EU and Korea-EU FTA. According to the empirical results, first of all, while Korean university students understand the importance of EU less than those in the US or Japan, they understand the importance of EU more those in China. The understanding and importance of Korea-EU FTA are measured somewhat lower than Korea-US FTA. Second, Contingency Tables show that there exist some associated relationships between the sex and the understanding of the regions, and Korean university students have some differences in understanding the importance of the EU by sex. ANOVA shows that the more they understand the EU and recognize the importance of Korea-EU FTA, they recognize that the Korea-EU FTA's contribution to Korean economy and EU's & EURO's contribution to world economy will be bigger. Third, the cannonical correlation test shows that by the academic grade and sex there are some significant differences in understanding the importance of the EU and main countries and regions. The discriminant analysis shows that there exist some differences in recognizing the contribution of Korea-EU FTA's to Korean economy.

• Journal of Korea Water Resources Association
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• v.47 no.4
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• pp.321-330
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• 2014

This study was performed to investigate relation between riparian vegetation and environmental factor and to predict riparian vegetation succession in Nakdong river, which is typical sand river in Korea Peninsula. We searched 5 natural levee and installed 84 quadrats in Nakdong river near by Andong city. Also, We analyzed flora, vegetation cover degree, topography, soil moisture, organic content, pH, electrical conductivity and soil texture. According to the result of CCA (canonical correspondence analysis), which considered both investigated vegetation data and environmental factor, vegetation were divided down three groups, and each group was difference by height above ordinary water level, organic content and sand. In addition, the most powerful factor was indicated the height above ordinary water level.

• Korean Journal of Childcare and Education
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• v.9 no.2
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• pp.97-115
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• 2013

The present study examined the relationships between work related flow (i.e., absorption, work enjoyment, and intrinsic work motivation) and role conflict causes (i.e., teacher's belief, teaching and interaction with young children, comradeship, relationships with parents, workload, supervision, and social awareness of the job). A canonical correlation analysis was performed on the data from a sample of 154 childcare teachers. The results are as follows (1) there was a reciprocal-causal relationship between teachers' role conflict causes and their work-related flow; (2) canonical function 1 showed that absorption and work enjoyment are strongly associated to a teacher's belief and supervision of conflict causes; and (3) canonical function 2 showed that intrinsic motivation has a relatively strong relationship with workload and supervision of conflict causes. It can be concluded that it is important for childcare teachers to have sufficient job resources to promote their flow at work. Further research is needed for investigation of teacher's flow at various conditions of work.

• Journal of the Institute of Electronics Engineers of Korea SP
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• v.49 no.4
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• pp.105-110
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• 2012

The CCA (canonical correlation analysis) is a well known analysis tool that measures the linear relationship between two variable sets and it can be used for blind source separation (BSS). In previous works, a blind source separation scheme based on the CCA and auto regression was proposed. Unfortunately, the proposed scheme requires high signal-to-noise ratio for successful source separation. In this paper, we propose an improved BSS scheme based on the CCA and auto regression by eliminating the main diagonal elements of auto covariance matrix. Compared to the previously proposed BSS scheme, the proposed BSS scheme not only offers better source separation performance but also requires low computational complexity.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.208-221
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• 2012

The purpose of this study is to investigate the antecedent variables of customer citizenship behavior selected by a social exchange point of view on the Boryeong Mud Festival. Of all the questionnaires collected, 239 were included in the analysis which was performed using SPSS. Date analysis method used to frequency analysis, factor analysis, reliability analysis and canonical correlation analysis. As the results of the canonical correlation analysis between the customer citizenship behavior and the social exchange point of view, there was a significant relationship between the attributes of customer citizenship behavior - loyalty, cooperation, Participation and social exchange point of view - customer satisfaction, customer confidence, perceived support of customers, justice perception. Therefore, marketing practitioner should recognize the importance of customer's perception in the service circumstance and make a managerial effort to offer the best service to customer. The result of this paper may help local festival planner and marketers for festival marketing strategy.