• Culinary science and hospitality research
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• v.18 no.5
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• pp.16-32
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• 2012

The purposes of this study were to understand how franchisor's influence strategies influenced franchisee's boundary spanning behaviors and how franchisor's entrepreneurship influenced franchisee's boundary spanning behaviors. This study also analyzed whether franchisor's entrepreneurship played a moderating role in the causal relationship between franchisor's influence strategies and franchisee's boundary spanning behaviors. Based on a total of 698 self-administered questionnaires obtained from franchisees(food-service unit owners or managers) in Korea, frequency analysis, exploratory factor analysis, reliability analysis and hierarchical regression analysis were conducted. The research findings showed results that firstly, promise (${\beta}$=0.292), threat (${\beta}$=-0.256), recommendation (${\beta}$=0.200), information exchange (${\beta}$=0.359), request(${\beta}$=-0.097) and legalistic plea(${\beta}$=-0.137) had a significant effect on franchisee's boundary spanning behaviors and secondly, franchisor's entrepreneurship had a significant positive effect on franchsee's boundary spanning behavior. In addition, the effects of franchisor's promise(${\beta}$=0.168) and threat(${\beta}$=-0.075) on franchisee's boundary spanning behaviors were found to be partially moderated by franchisor's entrepreneurship. Franchisees wanted franchisors to execute a high level of entrepreneurship and deliver a promise in an influence strategy. Limitations and future research directions were also discussed.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.349-359
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• 2022

The purpose of this study is to add and revalidate items of learning cognition and learning emotion factors for online use of the K-LSS for junior college. It is important for self-reflection and improvement of academic achievement to specifically explore and analyze the sub-factors of learning cognition, learning behavior, and learning emotion for each item that can affect the learning strategy of junior college students. The added items are two items for diagnosing the concentration of attention in the learning information processing process of the learning cognitive factor and two questions about the interpersonal anxiety factor for diagnosing the level of anxiety about others in the learning emotional factor. The study area was conducted in 5 areas nationwide, and the subjects of the study were 923 junior college students excluding 327 respondents who answered insincerity. The K-LSS_r scale is a learning strategy diagnosis scale of 52 questions composed of three sub-elements of learning cognition (18 questions), learning emotion (15 questions), and learning behavior (19 questions), and reliability for generalization in this study. As a result of the verification, Cronbach's α coefficient of the entire scale was .896, and Cronbach's α coefficient of the three factors ranged from .876 to .910. The half-segment reliability coefficient of the scale was .858 in total, and the half-segment reliability coefficients of the three factors ranged from .792 to .843. The test-retest reliability verification result for 3 weeks for 350 Junior college Students in 5 regions was .884, and the validity test for generalization also confirmed that the recruitment validity is significant.

• Journal of the Korean Chemical Society
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• v.67 no.6
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• pp.441-461
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• 2023

This study explore characteristics of teaching orientation and pck of science teachers in online-offline mixed learning environment. Data consisted of open-ended survey, semi-structured interview, class observation, field notes from 12 science teachers. We categorized teaching orientation considering both science education goals and science teaching·learning orientation. There were 8 different teaching orientations such as 'understanding science concepts-lecture centered' 'constructing science concepts-inquiry based' 'applying science concepts and inquiry-inquiry based' 'applying science concepts and inquiry-lectured centered' 'analyzing and judging science information-inquiry based' 'developing scientific attitude-inquiry based' 'developing scientific attitude-lecture centered' and 'developing perception of interrelationships among science, technology, and society-inquiry based'. Teachers with inquiry based teaching·learning orientation seemed to have knowledge of science curriculum specific to online learning environment for student inquiry. While teachers with 'understanding science concepts-lecture centered' teaching orientation appeared to have questioning strategy of checking student understanding and strategy of repeating a lecture, teachers with 'constructing science concepts-inquiry based' teaching orientation appeared to have knowledge of instructional strategies to perform online group activities targeting student construction of knowledge and to replace face-to-face group activities with virtual experiments and individual experiments. While teachers with 'understanding science concepts-lecture centered' teaching orientation did not show knowledge of student science learning, teachers with 'constructing science concepts-inquiry based' teaching orientation appeared to have knowledge of student difficulties in inquiry based learning.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.328-339
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• 2019

Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.

• Proceedings of the Korea Database Society Conference
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• 1999.06a
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• pp.115-123
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• 1999

산업계 전반에 걸친 오랜 정보시스템 운용의 결과로 대용량의 데이타들이 축적되고 있다. 이러한 데이타로부터 유용한 지식을 추출하기 위해 여러 가지 데이타 마이닝 기법들이 연구되어왔다. 특히 데이타 웨어하우스의 등장은 이러한 데이타 마이닝에 있어 필요한 데이타 제공 환경을 제공해 주고 있다. 그러나 전문가의 적절한 판단과 해석을 거치지 않은 데이타 마이닝의 결과는 당연한 사실이거나, 사실과 다른 가짜이거나 또는 관련성이 없는(trivial, spurious and irrelevant) 내용만 무수히 쏟아낼 수 있다. 그러므로 데이타 마이닝의 결과가 비록 통계적 유의성을 가진다 하더라고 그 정당성과 유용성에 대한 검증과정과 방법론의 정립이 필요하다. 데이타 마이닝의 가장 어려운 점은 귀납적 오류를 없애기 위해 사람이 직접 그 결과를 해석하고 판단하며 아울러 새로운 탐색 방향을 제시해야 한다는 것이다. 본 논문의 목적은 이러한 데이타 마이닝에서 추출된 결과를 검증하고 아울러 새로운 지식 탐색 방향을 제시하는 방법론을 정립하는데 있다. 본 논문에서는 데이타 마이닝 기법 중 연관규칙탐사로 얻어진 결과를 설명가능성 여부의 판단을 통해 검증하는 기법을 제안하며, 이를 통해 얻어진 검증된 지식을 토대로 일반화를 통한 새로운 가설을 생성하여 데이타 웨어하우스로부터 연관규칙을 검증하는 일련의 아키텍쳐(architecture)를 제시하고자 한다. 먼저 데이타 마이닝 결과에 대한 설명의 필요성을 제시하고, 데이타 웨어하우스와 데이타 마이닝 기법들에 대한 간략한 설명과 연관규칙탐사에 대한 정의 및 방법을 보이고, 대상 영역에 대한 데이타 웨어하우스의 스키마를 보였다. 다음으로 도메인 지식(domain knowledge)과 연관규칙탐사를 통해 얻어진 결과를 표현하기 위한 지식표현 방법으로 Relational predicate Logic을 제안하였다. 연관규칙탐사로 얻어진 결과를 설명하기 위한 방법으로는 연관규칙탐사로 얻어진 연관규칙에 대해 Relational Predicate Logic으로 표현된 도메인 지식으로서 설명됨을 보이게 한다. 또한 이러한 설명(explanation)을 토대로 검증된 지식을 일반화하여 새로운 가설을 연역적으로 생성하고 이를 연관규칙탐사론 통해 검증한 후 새로운 지식을 얻는 반복적인 Explanation-based Data Mining Architecture를 제시하였다. 본 연구의 의의로는 데이타 마이닝을 통한 귀납적 지식생성에 있어 귀납적 오류의 발생을 고메인 지식을 통해 설명가능 함을 보임으로 검증하고 아울러 이러한 설명을 통해 연역적으로 새로운 가설지식을 생성시켜 이를 가설검증방식으로 검증함으로써 귀납적 접근과 연역적 접근의 통합 데이타 마이닝 접근을 제시하였다는데 있다.

• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.189-201
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• 2002

Objectives of this study were: First, the purpose of this study is to develope the factors affecting private brand based on past researches and to review effects of the consumer perception factors affecting private brand preference. Second, to set up research model specifying relationships among price perception, information search and experience, Quality perception and private brand preference. Third, to test hypotheses derived from the research model of this study and to attempts to explain how to have the effect the private brand preference. Marketing implications of this study were: As a result LISREL analysis, price perception, informations search and experience, quality perception increase and enhance private brand preference. Limitations of this study were: Data collection methods used in this study were questionable for the lack of general analysis in the difference of preference between characteristics of purchaser and characteristics of non-purchaser exactly because our sample was only limited to Changwon, Masan and Jinhae. So future study has to include samples in other regions.

• Information Systems Review
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• v.6 no.2
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• pp.95-111
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• 2004

Internet portal is an entryway, the first page encountered before the user entered target sites. Despite tremendous interest in the proliferation of internet portals, there is little, if any, research that demonstrates developmental process of internet portals. This developmental process is important to the generation of critical mass for e-business. The objective of this research is to discuss the process and evolution of internet portals via qualitative research. In doing so, we present $2{\times}2$ matrix as determinant with analyzing how it impacts developmental process of internet portals and perform case study to demonstrate them. The result shows that First, all internet portals are have tried to link 4C and commercialization through developmental process. Second, community service is one of the most important ways to realize commercialization in electronic market.

• Journal of Convergence for Information Technology
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• v.10 no.3
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• pp.58-66
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• 2020

This paper aims to empirically analyze the factors of difference in trust level for Internet-only bank by age groups. The purpose of this study is to provide clues and a research data in developing differentiation strategies that can increase consumer's trust by age group. In this study, above all, the financial consumer group was divided into the 2030s and 4050s based on age. The study explored the trust determinants of the two groups and compared the differences between the two groups using a multi-group analysis method. As results, in all age groups, financial consumer's trust was seen as a determinant of convenience, security and benefit of financial transaction costs. The difference of the determinant of trust between 2030s and 4050s occurred in the factor of benefit. Moreover, it reconfirmed that consumer's trust is later strongly extended to relationship commitment. These findings suggest that trust is of paramount importance to the Internet-only bank, whose market competition will intensify in the future.

• Journal of the Korean earth science society
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• v.42 no.3
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• pp.325-343
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• 2021

This study aims to develop two science education programs using Angbuilgu and ancient astronomical data, are Korean astronomical heritage, and explore its educational possibility through the pilot application. Considering the TSK compositional characteristics of Angbuilgu and ancient astronomical data, linkage with science curriculum, and linkage with NOS, Angbuilgu was developed as a hands-on activity for elementary school students and ancient astronomical data as a science inquiry activity for middle and high school students. The educational availability of the developed program was confirmed by pilot application to elementary and high school groups. Through the Angbuilgu activity, the students refined their conceptual knowledge by correcting misconceptions about the solar motion by season and then confirmed the possibility of connection with the concept of the celestial coordinate system. Students recognized the scientific value of Angbuilgu and understood the nature of interactions STS. In the ancient astronomical data activity, students experienced inductive and deductive inquiry methods and utilized various information and strategies. Through the activities, students improved their scientific understanding and attitude towards TSK.

• Land and Housing Review
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• v.13 no.3
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• pp.69-81
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• 2022

Unplanned land use, that is, unplanned development, causes various negative externalities. In the past, Korea has experienced significant socio-economic costs due to reckless development centered on the boundary between urban and non-urban areas.. Unplanned land use can be viewed as a result of the interaction of various factors.. Therefore, it is difficult to develop in areas where unplanned land use occurs intensively. It is necessary to strengthen legal and institutional measures so that negative externalities do not persis. In this study, we present a spatial analysis methodology to effectively find spatial clusters where unplanned land use is concentrated. By demonstrating and applying this to individual development activities that occurred in Asan City, we examine the usefulness of information to support decision making when establishing mid-to-long-term growth management strategies at the local government level.