• Journal of Digital Convergence
• /
• v.15 no.1
• /
• pp.97-108
• /
• 2017

Web 2.0 paradigm and technologies allow users to contribute their information voluntarily and actively to online community. This paper aims to investigate key determinants of information contribution in online communities. We come up with the research model and proposed hypotheses on the basis of intensive literature review on motivation theory, information literacy, and self expression. Using survey response date collected from those who have ever experienced in uploading or providing information on online community such as social media. A total of 262 survey responses were used to test research hypotheses. The results show that self expression motive influences on information representation capability(IRC) and information contribution. The impact of Information literacy on IRC is found to be significant, and IRC is positively related to information contribution. In addition, approval motive is proven to be key determinant of IRC and information contribution. Some practical implications of these findings are discussed.

• Korean journal of communication and information
• /
• v.56
• /
• pp.237-256
• /
• 2011

The goal of this study is to examine consumers' cognition for the corporate social responsibility(CSR) and opinion to practical use of CSR on advertising (ex. corporate PR) in situation that CSR is treated with long-term and continuous activity in strategic marketing. The results of survey in this study are, first, the best effective method of CSR to introduce is TV or radio program placed first, internet came second, and followed by advertising. But the cognition process of CSR is internet palaced first in frequency. Thus it is very important to use of new media as a internet with regard to CSR. Second, respondents have thought positively about CSR and to practical use of CSR on advertising. But respondents answered that CSR is not enough though it's importance. Therefore marketers of companies is needed to transfer direction of CSR accord with consumers' liking and taste. Third, consumers have recognized that CSR in connection with characteristics core business of the companies. It is, image of company is not detached with CSR, more effective that CSR reflected characteristics of the company. Fourth, consumers have thought to active for CSR that the companies they like. Finally, these results are showed that is important brand management and corporate image management in strategic and macroscopic level include CSR.

• Journal of the Korea Society of Computer and Information
• /
• v.14 no.4
• /
• pp.153-160
• /
• 2009

This study investigated what factors influence the knowledge contribution in online communities. Based on the theoretical framework like self-presentation theory and organizational citizenship behavior theory, we developed the research model and proposed four hypotheses. In order to test our hypotheses with an empirical study, we have conducted a survey which resulted in 192 valid responses in the final sample. The PLS analysis results indicate that knowledge contribution is influenced by self-presentation, innovation, organizational citizenship behavior, and affection similarity of online community users. Practical implications of these findings and future research implications are also discussed.

• Korean Journal of Construction Engineering and Management
• /
• v.23 no.3
• /
• pp.36-44
• /
• 2022

This study analyzed Corporate Social Responsibility (CSR hereafter) of construction companies, especially focusing on small-medium companies. Surveys on construction companies' CSR activities and intensive interview with experts were executed to analyze and draw some implications. The empirical results shows that most of construction companies feel keenly necessity of CSR. The level of small-medium companies' awareness is lower than that of large companies'. CEO and board members of small-medium companies are less concerned about CSR yet. Carrying CSR activities co-working with NGO is preferred because of expertise and network. This study also suggests future strategy for CSR in the construction industry, focusing on small-medium companies. First of all it is necessary for small-medium companies to enhance the level of awareness and encourage participation in CSR. Second, it is required to strengthen relation with NGO and share information for CSR. Third, it is really significant to strengthen budget support and secure personnel to activate CSR. The systematic support by gevernment is also important. Lastly, it is essential to mount a publicity campaign and develop various CSR program. The role of 'Construction Industry Foundation for Social Responsibility' is emphasized because small-medium companies have very little room for CSR.

• Journal of Convergence for Information Technology
• /
• v.8 no.5
• /
• pp.219-228
• /
• 2018

The purpose of this study is to analyze the cases of social contribution activities of cosmetics companies and to suggest directions for related activities to be continued more effectively in the future. The case was analyzed through the report, public information, and interview with the person in charge. The main results derived from previous studies and case studies. First, social contribution activities of cosmetics companies are performed in a variety of ways such as education, business, medical care, health, environmental protection, culture, art, donation etc. Second, corporate social contribution activities and diversity were found to be highly correlated with firm size. Third, the effectiveness of social contribution activities can be enhanced through collaboration with social enterprises and professional organizations. Forth, strategic approach to social contribution activities, systematic public relations, and CEO's sense of responsibility have a major influence on related activities. Based on the results of this study, it has been suggested that CSR activities of cosmetics companies can be made more effective.

• Food Industry
• /
• s.222
• /
• pp.24-29
• /
• 2011

지속적 성장을 위한 기업 사회공헌이 전략이 되고 있습니다. 회원사에서 쉽게 참여할 수 있는 사회공헌프로그램을 소개해 드립니다.

• 정보보호뉴스
• /
• s.131
• /
• pp.21-23
• /
• 2008

기업의 사회공헌에 대한 사회 구성원들의 요구가 있다. 기업의 규모가 크면 클수록 사회 공공의 이익을 위한 더 많은 공익적 활동이 있게 마련이고, 실제로 적지 않은 기업이 봉사 활동이나 기부 등을 통해 사회공헌을 실천하고 있다. 당위성이 우선 시 되는 정보보호도 마찬가지. 지난 몇 년간 대형 웹 서비스 기업을 중심으로 정보보호에 대한 사회적 책임을 강조하는 목소리가 커지고 있다. 온라인 게임 서비스를 제공하는 넥슨도 이런 사회적 책임을 요구받는 기업 중 하나다.

• Proceedings of the Korean Information Science Society Conference
• /
• 2004.10a
• /
• pp.16-18
• /
• 2004

자원제공자 컴퓨팅(Volunteer Computing) 환경에서 자원제공자의 연산에 대한 참여(join) 및 이탈(leave), 결함 등의 동적인 연산 수행 특성을 고려한 스케줄링 기법은 안정적인 연산 수행을 지원하는 시스템의 설계에 있어서 중요한 고려사항이다. 기존의 자원제공자 컴퓨팅 연구에서는 자원제공자의 자유로운 연산 참여와 이탈 및 연산 수행 중 일시적인 연산 중단 등의 휘발성(volatility)을 고려한 결함 포용적 스케줄링 기법이 없어 연산 수행 중에 빈번한 중단이 발생하고, 연산 수행 시간이 지연된다. 본 논문에서는 이러한 자원제공자의 휘발성으로 인해 발생되는 문제를 해결하기 위해 자원제공자 컴퓨팅 환경에 부합하는 다양한 가용성(availability)을 정의, 분류하고, 공헌도(Contribution Rate) 기반 차별화 스케줄링 기법을 제안한다. 공헌도 기반 차별화 스케즐링 기밥은 헌신도(Dedication Rate)와 능력도(Faculty Rate)를 이용하여 주어진 작업량에 적합한 연산 수행 능력을 가지는 자원제공자를 선출하여 작업을 할당하고, 결함이 발생할 경우에는 결함의 종류에 따라 유연하게 대처하여 불안정한 자원 제공과 연산 중단 현상을 완화시킨다 이로써, 연산 수행에 대한 완료성과 신뢰성을 향상시켜 연산 지연 및 전체 연산 수행 시간을 단축시킨다.

• Journal of Korea Society of Industrial Information Systems
• /
• v.22 no.5
• /
• pp.101-111
• /
• 2017

This Research is to Find how the CSR Activities for the Growth of Stable and Sustainable Family Business do Influence the Improvement of Company's Brand Image and Service Purchase Intention. It is Aimed for Finding how the Image of Company Pursuing the Diverse CSR Activities is Recognized by General Consumers and the Correlation between the Improvement of Company's Image and the Product & Service Purchase Intention. 323 Exemplars were Distributed to the University Students in Seoul Metropolitan and Chungcheong Area, and 314 Finally were Used for the Analysis. It was Investigated the Demographical Factors, the Important Fields among Company's CSR Activities, the Reason for Company's CSR Activities, the Preferred Companies among Sponsoring Companies. It was Analyzed Three Items of Company Image such as Product/Service, Potential Competence, Relation to Public Benefit and the Regression Model was Investigated how these Three Items do Influence the Purchase Intention. The Research Results Show 'the Improvement of Social Awareness for Company' and 'Negative Awareness Change for Company' as the Reason for CSR. Consumers have the Preference to the Companies Actively Sponsoring Culture & Arts, and this Generally Affects the Business Results, and thus, it is Considered that the Companies have to Contribute the Local Society with the Sprit of Corporate Citizenship in Accordance with the Consumers needs, and Actively to Extend the Culture & Arts Sponsorship.

• 한국경영정보학회:학술대회논문집
• /
• 2008.06a
• /
• pp.518-524
• /
• 2008

경영환경이 개별기업간의 경쟁에서 기업집단 군의 경쟁으로 변화하여 감으로써 기업간 협력의 중요성이 점차 커지고 있다. 많은 선행 연구들이 기업간 협력의 중요성을 강조하고 있으나, 기업의 오랜 역사적 경험 속에서 생겨나는 정보기술 활용 능력과 사회자본이 기업간 협력에 미치는 영향에 대해서는 명확하게 설명하지 못하고 있다. 본 연구에서는 기업간 협력의 촉진요인과 성과와의 관계를 알아보고자 하였다. 기업간 협력의 촉진 요인으로 제시된 정보기술의 활용능력과 함께 사회 자본을 추가로 제안하고, 이들이 기업간 협력을 강화해서 기업의 성과에 공헌한다는 것을 실증하여 보고자 하였다. 실증분석결과 기업의 정보기술 활용능력은 정보공유활동과 사회자본에 긍정적인 영향을 미치고 있으며, 사회자본이 기업간 협업활동에 영향을 미쳐 기업성과를 향상시키는 것으로 나타났다. 이는 자원기반관점에서 기업간 협력을 촉진하는 정보기술 활용능력과 사회자본이 기업간 관계 유지와 기업의 성과에 크게 공헌하고 있으며, 기업의 중요한 무형의 자산으로써 경쟁력의 원천이 되고 있음을 의미 한다고 할 수 있다.