• Journal of Korea Port Economic Association
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• v.31 no.3
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• pp.15-39
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• 2015

This paper investigates the determinants of port service quality from a resources-based approach. The research model is derived from the relevant literature in port management, service quality, and resource-based theory. It is hypothesized that tangible and intangible resources contribute to port service quality, which in turn leads to the enhancement of reputation and loyalty to ports. To test this, a questionnaire survey is undertaken on three major ports in Korea: Busan, Incheon, and Gwangyang; the collected data are then analyzed using partial least squares. It is suggested that both tangible resources and intangible resources have a positive influence on general service quality and that general service quality has a positive influence on customer satisfaction, thus improving port reputation and loyalty. The contribution to the literature is that resource-based theory is applied to a port service quality model and the model is verified. In addition, an augmented model is adopted to examine the effect of individual resources on service quality. It is also possible for port managers to use the constructs to monitor their resources and develop more specific strategies to gain reputation and loyalty from customers.

• Journal of Technology Innovation
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• v.23 no.2
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• pp.55-80
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• 2015

This Study's topic is to study on the effects of core competencies as such as leadership, strategic competences' influence towards the university-industry cooperation on technology transfer and education performances. First, the existing studies and literatures have been reviewed. Second, the nationwide surveys were conducted. In results, the leadership competence did not have any impact on the operation performances. Strategic competence did not have any impact on the technology transfer, but it influenced the education performance. Human resource competence also did not have any influence on the managing performances, but it has been analyzed that the R&D competence had an influence over the technology transfer part of the managing performance. The University-Industry Cooperations create an opportunity and secures competencies for the enterprise, it also enhances the R&D competency of University and provides supports in nurturing the human resources. Especially, the strategic competency amongst the independent variables has influenced the education performance.

• Culinary science and hospitality research
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• v.9 no.4
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• pp.98-112
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• 2003

Approximately 0.7 millions dining business exist all over the country and the industry gains 33 trillions sales every year. Although the characteristics, preference factors, and consuming trends of the consumers in this area are diverse and unpredictable than those in other segments, it is actual that the industry has not been divided as a specified market suited to the real state of affairs in the nation. Therefore, in order for appropriate marketing strategies, it will be necessary to focus on extending product classification, diversifying brands, health marketing, and marketing by ages, by generations, and by life patterns. In addition, economically superior position can be established by subdividing strategies meeting various needs and expectations of consumers.

• International Commerce and Information Review
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• v.14 no.2
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• pp.55-79
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• 2012

The previous studies based on a resource-based view of firm highlighted the role of resources within a firm in creating and sustaining competitive advantage. Recent research, however, the relational view points to the importance of inter-firm sources(or relational capital) in creating firm competitiveness. In international business field, the studies on born-global firms also states that when firms are lack of ownership-specific advantages in their internationalization process, they resort to the external partners and social networks to complement their resource scarcity. By adopting the relational view and born-global firms concept, a network-based approach needs to be applied to explain the international strategy of Korean service firms. This is because most of Korean service firms own less ownership-specific advantages than global competitors. This study proposes Korean firms' global network building and exploiting strategy to enhance their international stages of development. The network, for example, Global Korean Tourism Network, enables network members access to the valuable resources and capabilities they are lack of when undergoing internationalization process. This study's contribution is along two dimension. First, even global Korean network is emerging as a major issue in recent years, we could not figure out how to build global Korean network for service firms. This studies gives an answer. Second, we derived what benefits can be gained from the network if Global Korean Tourism Network is developed for hotel, tourism, convention firms' internationalization.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.308-317
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• 2012

In this study, we searched for ways of the demand, the building up of strategic, collaborative networks plan activation of the local area network status by the current social enterprise and the direction of the future resources rinks, conducted by a case study of the (preliminary) social enterprise network-building activities based in Gwangju Metropolitan City and Jeju Special Self-Governing Province. By the study findings, local resources that the two regions social enterprise wants to connect are the most numerous in enterprise, public agencies and local media, followed by professionals' pro bo no, private organizations, volunteer groups. Hope for Information in conjunction is revealed in order by purchasing items, labor and financial support, public relations, purchasing service, marketing and a joint venture. For the conjunction, participating related events, the assistance of government agencies and related organizations joined, the role of chief engineer are emerged in order while they are performing work. By the findings, for the activation of local resources links of the social enterprises, it is necessary to impelled cooperation system between activating local profit companies, universities and one company ; a social enterprise and to uncovered volunteer activities of the community. Also, sparking, solidarity and building trust for social enterprises are derived as a ethical and alternative consumer movement.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.168-175
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• 2008

As the travel industry grows and becomes increasingly more competitive, municipal governments have undertaken great efforts to maximize limited resources and develop their local economies by initiating and developing cultural festivals. Such festivals and events have become an efficient mechanism to enhance their image, increase tourism, and ultimately, stimulate their economy. However, marketing efforts to scale globally typically falter due to various factors: lack of originality, poor quality of contents, and a scarcity of competitive power. Hence, I wish to propose a model for developing cultural semiology and visual literacy, with storytelling utilized as a means of strategically illustrating local cultural festival contents. Subsequently, it is expected that such a model can underpin the importance of developing coherent edutainment content while illustrating the true meaning/value of local festivals.

• Journal of Korea Society of Industrial Information Systems
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• v.7 no.5
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• pp.49-58
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• 2002

These days the theme of " ERP" has become a topic of special interest in both public and private sectors. Based on the literature survey on M.I.S. and other IT related area, this paper reviewed the ERP Implementation success factors and found that there would be significant differences between large an small business ERP success factors. For the more practical and successful ERP Implementation, this paper proposed a new university-industry cooperation model of ERP implementation for small and medium Enterprises. Other this study related implications were discussed.

• Proceedings of the Korean DIstribution Association Conference
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• 2007.11a
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• pp.43-66
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• 2007

의약품 산업은 소득 수준의 향상에 따라 건강에 대한 관심이 고조되고, 과학 기술의 발달에 따라 난치병 치료제가 개발되면서 세계 의약품 시장이 지속적으로 성장하고 있어, 21세기의 가장 주목 받는 차세대 성장 동력 산업 중 하나로 분류 된다. 이러한 의약품 산업은 정밀 화학이나 생명 공학 기술의 첨단 산업 분야로서 고도의 두뇌 인력을 필요로 하는 고부가가치 산업이기 때문에, 부존자원이 빈약하고 인적자원이 풍부한 우리나라의 경우 차세대 성장 동력 산업으로 육성하여야 하는 산업이다. 본 논문은 2007년 4월 2일 한${\bullet}$미 FTA 의약품 분야 체결이 한국 의약품 유통에 미치는 영향올 분석 및 검토한 후, 국내 제약사의 위기 상황을 극복하기 위한 대응 방안으로서 새로운 사업 모델인 셀프 메디케이션의 활용 방안에 대해 연구하였으며, 전략적 관점에서 선택과 집중의 이슈를 유형별로 나눈 후 국내 제약사의 강점인 일반 의약품, 대체 의약품 시장의 효율성과 기능을 강화할 수 있는 방안에 대해 연구하였다. 이를 위해 의약품의 특정과 경로 별 유통구조의 특정 그리고 우리나라와 선진국의 사례를 비교 분석한 결과 유럽 제약회사의 경우처럼 R&D 등 기술 혁신에 필요한 투자가 부족하면 세계의약품 시장의 경쟁에서 뒤떨어지고, 반대로 쥴릭 파마 코리아의 경우처럼 선진 다국적 물류회사의 국내 의약품 도매시장 석권이라는 현상도 알 수 있었다. 또한 미국과 FTA를 체결한 국가들의 많은 부작용 사례와 한${\bullet}$미 FTA 의약품 분야의 이슈를 비교 검토한 결과 많은 부정적 영향이 미치는 것으로 확인되었다. 따라서 국내 제약사의 위기 상황을 극복하기 위해 셀프 메디케이션을 전략적 관점에서 선택과 집중의 이슈에 대해 국내 제약사의 유형별로 대웅 방안을 제시하였다.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2003.05a
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• pp.121-125
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• 2003

A theme park plays an important role as a preferred facility for attracting international and domestic tourists. Many local autonomies try to establish theme parks within their own territory. Busan Metropolitan City also places emphasis on hosting an outstanding theme park, and to be identified as the tourism destination toward the world city in 21st century. The purpose of this paper is to suggest tourism policy and management strategy based on the literature review and survey analysis to international tourists. First, it is needed to supply low land price to reduce construction cost and to invite investors. Second, the theme park has to have an attractive theme and new events for repeaters Third, infra structures related to the theme parks are necessarily provided for high accessability. Finally, more priority is placed on public relation for citizen and service education of the industry.

• International Area Studies Review
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• v.21 no.2
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• pp.171-196
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• 2017

This study employed the Analytical Hierarchy Process (AHP) methodology with the enhancement of the competitiveness of Vietnamese commercial banks set as the overall goal of the model. Analysis of the survey questionnaire based on pair-wise comparisons and collected from experts in the field of banking led to three significant findings. First, banking safety is the most important evaluation criteria for the competitiveness of local commercial banks in Vietnam, followed by operating efficiency, intangible values and large scale. Second, in order to achieve the overall goal of enhancing competitiveness for local banks, securing healthy financial conditions should be made the priority. Effective management systems, strategic human resource planning and high-quality products and services all show strong connections to achieving the evaluation criteria. Third, the study found that bad debt settlement is essential in obtaining healthy financial conditions. In order to introduce effective management systems as well as high-quality products and services, technological advances are very important. Improving the quality of executives and staff is imperative for strategic human resource planning purposes.