• Title/Summary/Keyword: 전략적 경영관리

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The Effect of CRM upon Managerial Performances in an e-Business Environment (비즈니스 환경하에 전자적 고개관계관리(eCRM)가 경영성과에 미치는 영향분석)

  • 김남희;이상철;강현석
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.657-664
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    • 2002
  • 최근 고객관계 중시와 내부 프로세스 혁신의 대 명제 하에 경영 패러다임이 급속히 변화하고 있는데, 인터넷과 네트워크를 기반으로 하고 있는 최근의 비즈니스와 경쟁전략에 대한 연구는 대부분 새로운 비즈니스 창출이라는 측면에서 지나치게 온라인 기업들에 초점이 맞추어져 있다. 그러한 점에서 본 연구의 주된 목적은 고객만족과 내부 프로세스 최적화라는 품질경영의 핵심원천을 지원하기 위하여 IT와 결합된 전자적 품질경영기법의 구성요소를 제시하고 주요성공요인을 파악하여, eCRM과 관련된 학술적 연구자료를 제공하고 기업의 입장에서 보다 효과적인 의사결정의 기반을 제시하고자 하는 것이다. 이와 같은 목적을 달성하기 위해 e-비즈니스 내부활동, 업무성과, 경영성과, 그리고 상황요인으로서의 비즈니스 특성 및 정보관리 인프라간의 관계에 관한 연구모형 및 가설을 설정하여 분석하고자 한다. 연구모형의 분석을 통해 업무성과 향상을 위한 전자적 고객관리 활동에서 정보시스템 기능성과의 상호작용효과를 확인한 점은 본 연구에서 중요한 시사점인 동시에 기여점으로 작용하였다고 할 수 있다.

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A Study on the Development of Performance Evaluation Model Utilizing BSC(Balanced Score Cards) for Construction Firms (균형성과지표(BSC) 개념의 건설기업 성과평가모델 개발에 관한 연구)

  • Shin Kyoo-Chul
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.27-34
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    • 2002
  • Utilizing information and knowledge is one of the major objectives in the management of construction firm. This trend has been developed both inside of the firms and overall industry-wise. Therefore conventional methods of performance evaluation based on the financial statements such as balance sheet under GAAP(Generally Accepted Accounting Principles) are not sufficient to cover various Performance of constriction firms. Core competency of construction firms needs to be evaluated by the new performance evaluation model. In this research, the concept of BSC (Balanced Score Cards) is utilized to develop the performance evaluation model for construction firms considering four major performance indicators including financial perspective, customer perspective, learn and growth perspective, anti internal business perspective. A model of performance evaluation including criteria is proposed to evaluate construction firms based on their vision and strategy.

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ERP(Enterprise Resource Planning)구축을 위한 정보 시스템에 관한 연구

  • 박주석;이명옥
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1996.10a
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    • pp.89-92
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    • 1996
  • 경영혁신을 하고자 하는 기업들은 모든 정보기술들을 전사적 입장에서 통합 관리하는 시스템의 도입을 필요로 하는데, ERP 시스템은 정보 기술 전략과 BPR을 통합할 수 있는 방법으로, 이것은 ERP 시스템이 업무 프로세스의 표준화라는 사상을 바탕으로 전사적인 관점에서 비즈니스의 모든 영역을 최적화할 수 있는 효율적인 해결책임을 의미한다. 기업 경영 활동에는 많은 정보의 흐름(Flow)과 활동(Activity)들이 있다. 이러한 정보의 흐름과 활동을 관리해야 하는데, 현재 나와 있는 많은 Business Application들 중 WFM(Work Flow Management)를 Embedding 하고 있거나 ABM(Activity Based Management)의 개념을 지원해주고 있는 Business Application은 없다. 기업이 기업의 모든 자원을 전사적으로 통합, 관리해 주는 정보시스템을 구축하기 위해 기업에 알맞은 ERP 시스템을 도입하여 ABM의 개념을 포함한 WFM를 해 줄 수 있는 정보시스템을 어떻게 구축해야 하는가 그 방법을 제시한다. 즉 기업의 경영성과를 측정할수 있는 정보 시스템의 구축 방법론이다. 본 연구에서는 ERP 시스템과 WFM의 연계를 통해 WFM를 자동화할 것과 그 WFM에 ABM 개념을 도입하여 관리할 것을 제안하고 그러한 기업 정보시스템을 구축하기 위한 방법론과 모델 제시하고자 한다.

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A Study on the Effect of Entrepreneurship on Organizational Innovation Capacity - Moderating effect of Strategic directivity - (기업가정신이 조직혁신역량에 미치는 영향에 관한 연구 -전략적 지향성의 조절효과-)

  • Lee, Sun-Kyu;Song, Chan-sub;Bae, Jeong-mi;Ryu, Il-Hwan
    • Journal of the Korea Convergence Society
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    • v.10 no.11
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    • pp.387-399
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    • 2019
  • This study examines the effects of entrepreneurship and organizational innovation capacity(strategic planning capacity, R&D capacity, technology commercialization capacity) and strategic directionality (customer orientation, technology orientation) The relationship between corporate entrepreneurship and innovation capacity. First, the research model and the hypothesis were set up based on the literature review, and 400 questionnaires were distributed and retrieved for the manufacturing workers in Gyeongbuk province. As a result of the study, it accepted that the corporate entrepreneurship had significant influence on organizational innovation capacity. And confirmed a significant moderating effect of strategic directionality. However, the moderating effect of customer orientation was rejected in relation to entrepreneurship and technology commercialization. These findings can provide guidelines for organizational management in terms of culture by identifying the effects of corporate entrepreneurship and strategic orientation at organizational level.

Review of change and response strategies for ESG management (ESG 경영을 위한 변화 및 대응 전략 검토)

  • Choe Yoowha
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.75-79
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    • 2023
  • ESG management means to thoroughly consider the investor's perspective when evaluating corporate value, and environmental, social, and governance issues are continuous and strategic monitoring issues in identifying risk and opportunity factors related to corporate management activities. In other words, the perspective of value creation is reflected in business relationships. The fundamental purpose of ESG management is continuous business value creation and thorough management of investment risks and business transactions in contractual relationships. It is also a requirement of linked investors. The field that Korean companies are currently experiencing the most is the recognition that 'ESG information collection is necessary and maintenance must be prioritized' in investor IR and global sales and marketing departments, and the primary need for this is emerging. In addition, as the legal affairs office, environmental safety department, and human resources department, which conduct compliance management, carry out related tasks, clarity at the organizational level must precede in order to properly establish an information integration and management system. It covers the scope of securing new market opportunities such as management, disclosure and communication. Therefore, in regard to the newly emerging ESG management and response methods, it is necessary to review and implement it repeatedly so that sustainable exchange profits can be created by simultaneously managing non-financial risks as well as efforts to enhance corporate value for financial returns.

Effective Management and Utilization of Hydrogen Production Technology Using Multi-layered Model, Strategic Niche Management, and Need Factor Theory (다층적 모델, 전략적 니치 관리 및 필요성 인자 이론을 활용한 수소 생산 기술의 효과적 관리와 활용 방안 )

  • JOONHEON KIM;JONGHWA PARK;DAEMYEONG CHO
    • Transactions of the Korean hydrogen and new energy society
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    • v.35 no.2
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    • pp.129-139
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    • 2024
  • The significance of hydrogen economy and production technology is steadily increasing. This research reviewed strategies for utilizing hydrogen production technology by combining a multi-layer model, strategic niche management, and the need factor for Hoship. The model was validated as a strategy considering hydrogen production technology and the transformation of the energy system. Using this, a new business model for hydrogen production technology was created, finding a strategic niche and sophisticating the technology. It also proposed ways to unlock the potential of hydrogen production technology and improve its efficiency. This work contributes to the commercialization of hydrogen production technology and its role in sustainable energy conversion. It proposes a new and effective approach for utilizing hydrogen production technology, going beyond its limitations to suggest a more efficient method. It is hoped that these results will be helpful to researchers in hydrogen energy, and serve as a reference for establishing ways to utilize hydrogen production technology.

벤처트렌드 읽기-KMS, 성공을 향한 기업의 지식관리 전략

  • Jo, Mun-Rae
    • Venture DIGEST
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    • s.95
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    • pp.12-17
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    • 2006
  • 세계화와 더불어 규제의 강화, 경쟁의 심화 등 조직을 둘러싼 환경이 급변함에 따라 체계적인 지식관리를 통한 조직의 경쟁력 강화와 혁신을 추구하는 사례가 늘어나고 있다. 지식 자원의 가치를 극대화하기 위한 지식관리시스템(KMS)이 기업 경영의 핵심요소로 자리 잡아가고 있는 것이다.

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A Study on Activation Strategies of Occupational Health and Safety Management System using SWOT/AHP Analysis (SWOT/AHP 분석기법을 이용한 안전보건 경영시스템의 활성화 전략에 관한 연구)

  • Son, Il-Moon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.7
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    • pp.2895-2902
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    • 2012
  • The Occupational health and safety is an important factor in the competitiveness of an enterprise. In this paper, activation strategies of OHSMS(Occupational health and safety management system) were systematically and quantitatively analyzed and suggested using SWOT/AHP(Strengths, Weaknesses, Opportunity, Threat/Analytic Hierarchy Process) analysis. In these results, activation strategies of this system can be suggested as followings ; Making worker safety-friendly image of enterprise, developing the quantitative indices related to management results in accreditation programs of OHSMS, constructing the relationship between OHSMS and product safety management, and developing the customized integrated accreditation system.

A study on asset management investment strategy model by trade probability control on futures market (선물시장에서 거래확률 조정을 통한 자산운용 투자전략 모델에 관한 연구)

  • Lee, Suk-Jun;Kim, Ji-Hyun;Jeong, Suk-Jae
    • Management & Information Systems Review
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    • v.31 no.3
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    • pp.21-46
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    • 2012
  • This paper attempts to offer an effective strategy of hedge fund based on trade probability control in the futures market. By using various technical indicators, we create an association rule and transforms it into a trading rule to be used as an investment strategy. Association rules are made by the combination of various technical indicators and the range of individual indicator value. Adjustments of trade probabilities are performed by depending on the rule combinations and it can be utilized to establish an effective investment strategy onto the risk management. In order to demonstrate the superiority of the investment strategy proposed, we analyzed a profitability using the futures index based on KOSPI200. Experiments results show that our proposed strategy could effectively manage and response the dynamics investment risks.

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Design and Implementation of Management Planning System based on Rolling Forecasting (Rolling Forecasting 기반의 경영계획시스템 설계와 구현)

  • Shin Eui-Jae;Kim Jin-Woo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2006.05a
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    • pp.517-520
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    • 2006
  • 기업내부의 최적화를 위하여 도입 된 ERP 는 급변하는 경영환경을 반영하여 전략적 수단으로 기능하는데 까지 발전하여 왔으며, 현재에는 다른 시스템이나 경영 도구들과의 연계성이 더욱 강조되고 있다. 특히 확장된 ERP 의한 영역인 SEM(Strategic Enterprise Management)은 각 기업들이 성과평가와 시나리오 경영 등 최신 경영도구들의 본격적인 도입으로 각광받고 있으며, 경영계획 및 시뮬레이션(BPS : Business Planning & simulation), 경영 통합 및 소싱(BCS : Business Consolidation & Sourcing), 기업실적 모니터(CPM : Corporate Performance Monitor), 이해당사자 관계관리(SRM : Stakeholder Relationship Management) 등의 세부 시스템으로 구성된다. 특히 경영계획 시스템은 개선된 경영계획 프로세스 모델과 시뮬레이션을 바탕으로 구현될 수 있으며, 본 논문에서는 경영계획 프로세스 모델을 바탕으로 이를 시스템화 하기 위한 경영계획 시뮬레이션 시스템 아키텍처와 User Interface를 제안하였다.

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