• Management & Information Systems Review
• /
• v.29 no.4
• /
• pp.45-65
• /
• 2010

This study was to identify the effects of hotel organizational service orientation on CRM(customer relationship management) performance. The organizational service orientation has been considered very important for excellent service quality in many existing studies. The data were collected from employees in deluxe hotels of the metropolitan area with the questionnaire. To test the hypotheses, using AMOS were conducted for 379 respondents as a sample collected. The results show that customer's authority, service training, service reward significantly influenced to competitive advantage. Among the three variables the service reward was especially significant. In addition, competitive advantage significantly influenced to CRM performance (relationship commitment, image of corporation, customer's loyalty). So it is very important for employee to give a authority, share of service training program, give a reward what they want. Because that system can lead to the good performance. As a result, the CEO of hotel has to attention the organizational service orientation for achievement of the CRM performance.

• Journal of the Korea Convergence Society
• /
• v.9 no.10
• /
• pp.599-607
• /
• 2018

The purpose of this study was to identify the influence of job esteem and empathy on customer orientation of college nursing students in the convergence society. The participants were 213 college nursing students, data were collected between July to August, 2018. Data were analyzed using t-test, ANONA, Pearson Correlation, Multiple regression. The factors influencing customer orientation were empathy, job esteem, communication with patients, and perception of customer orientation. These factors explained 32.0% of variance in customer orientation. Therefore, in order to improve the customer orientation of nursing students, education courses and intervention for improving cognitive empathy and finding ways to improve job esteem are needed.

• Journal of Venture Innovation
• /
• v.6 no.1
• /
• pp.115-137
• /
• 2023

This study analyzed the relationship between organizational innovative capability and absorptive capacity, market and technology orientations, and their impact on business performance for IT-BPO companies that are required to absorb new technologies from a leading perspective in the digital transformation era. To achieve this, an online specialized research company and offline surveys were conducted on 291 domestic IT-BPO companies, and SPSS 23 was used for descriptive statistics and reliability analysis while AMOS 23 was used for hypothesis testing including validity and mediating effects. The main findings were as follows: First, in the relationship between innovation and absorptive capabilities and Market Orientation Strategic(MOS), learning capability and knowledge network capability were found to have a statistically significant positive (+) effect on MOS. In the relationship between innovation and absorptive capabilities and Technology Orientation Strategic(TOS), R&D capability, potential absorptive capacity, and realized absorptive capacity had a statistically significant positive (+) effect on TOS. Second, in the relationship between innovation and absorptive capabilities and BP, only R&D capability was found to have a significant effect on BP. Third, both market orientation and technology orientation were found to have a significant positive (+) effect on BP. These findings suggest that effective competency factors can be identified according to the market and technology orientations pursued by IT-BPO companies to increase their growth and value creation, and provide implications for developing differentiated competency enhancement strategies based on strategic objectives.

• Journal of Korea Technology Innovation Society
• /
• v.22 no.3
• /
• pp.416-445
• /
• 2019

This study aims at examining the relationship among entrepreneurial orientation, absorption capability, alliance capability and cooperation performance in technological cooperation between SMEs and government-funded R&D Institutes. For empirical analysis, the study conducted a survey on total 2,895 SMEs participating in the technological cooperation programs operated by government-funded R&D Institutes, and collected 332 survey responses. Data were analysed using a structural equation model. Empirical results show that entrepreneurial orientation, absorption capability, and alliance capability influenced the performance of technological cooperation. In addition, alliance capability has a significant effect on absorptive capacity. In order for the technology cooperation between SMEs and government-funded research institutes being successful, efforts are needed to secure companies' entrepreneurial orientation, absorption capability and alliance capability that has the capabilities that SMEs needs for technological cooperation.

• Journal of Distribution Science
• /
• v.5 no.2
• /
• pp.35-53
• /
• 2007

Customer relationship management(CRM) is perceived to be failing, and there is an urgent need for some practical ways to address this issue. The research presented in this article demonstrates that the implementation of CRM activities delivers greater profits. The author examine the key drivers and information technology process in implementing CRM using data collected from a diverse sample of firms. The results show that IT processes and top manager's commitment of CRM play a vital role in enchancing an organization's customer relationship performance. The study provides insights into why the use of customer orientation might not always deliver the expected customer relationship performance outcome.

• Journal of Gifted/Talented Education
• /
• v.21 no.3
• /
• pp.611-630
• /
• 2011

The purpose of the study was to investigate which psychological factors influence on the gifted students' achievement. As a psychological factor, self-determination, learning goal-orientation, self-efficacy, belief of intelligence, and self-regulated learning strategy were examined. The difference in psychological factors between the gifted with high achievement and the gifted with low achievement was to explored. For the study 128 gifted students' data from second-year data of Korean Education Longitudinal Study (KELS) were selected and analyzed. The findings indicate that the predictors of gifted students' achievement are extrinsic regulation, identified regulation, mastery-approach goal, self-efficacy, elaboration, and meta-cognition factor. Especially, the factor of elaboration and identified regulation are the strongest predictors. The findings from t-test analysis indicate that the gifted with low achievement show the low level in self-determination, mastery-approach, self-efficacy, elaboration, meta-cognition, place management and seeking social assistance from teacher. Therefore the developing elaboration, one of regulation learning strategy, is essential to improve the achievement of the gifted students with low scores.

• Management & Information Systems Review
• /
• v.35 no.2
• /
• pp.205-220
• /
• 2016

The purpose of this research was to figure out what impacts technology and market orientation have on technological cooperation and management performance by analyzing the factors of technological cooperation aimed at firm's product development. In addition, the research was purported to help CEO and policy makers make better decision about technological cooperation by means of the systematic examination on the impacts that different factors of technological cooperation have on the management performance. For this purpose, it was analyzed first what kind of technology or factors of market orientation might affect manufacturer's technological cooperation. From the analysis, it was found that technological cooperation is affected by the factors of market orientation, which means that a firm needs strategic technological cooperation by taking into account multi-dimensional factors of technology and market when the firm aims at developing technology and market orientation. Second, it was analyzed whether a firm's technological cooperation has an impact on its performance. The results indicated that the impact differs in the degree of process of technological cooperation, implying that managing firm's technological cooperation is important in order to improve the quality of management performance. Third, it was analyzed through what structural relations technology and market orientation could exercise impacts on management performance. It was discovered from the 1analysis that technology and market orientation have an impact on management performance. To improve management performance, it seems essential to determine the order of priority among technology and factors of market orientation.

• Journal of Technology Innovation
• /
• v.26 no.2
• /
• pp.37-68
• /
• 2018

This study examines the effects of entrepreneurial orientation and external oriented organizational culture on the firm perfornamance focusing on mediating effects of open innovation. The survey was conducted on Korean manufacturing firms with 100-5,000 employees among listed companies and external auditing companies. The validity of the research model and hypotheses was verified through analysis of structural equation model for 283 valid responses. Empirical results show that entrepreneurial orientation positively affects both open innovation and firm's performance. The external oriented organizational culture of firms appears to be positive effects on open innovation, but the effect between the external oriented organizational culture and firm's performance shows no statistical significance. Open innovation have positive effects on firm performance. In addition, a test for mediation effects of open innovation reveals that a full mediation exists between the external oriented organizational culture and firm's performance, while there is a partial mediation effect between entrepreneurial orientation and firm's performance. This study contribute to the literature by deepening understanding on the open innovation. We propose an integrated model for examining antecedent factors, open innovation and performance.

• Journal of Technology Innovation
• /
• v.20 no.3
• /
• pp.93-128
• /
• 2012

Defense technology planning identifies medium-and long-term core technologies to accomplish future defense goals and suggests strategies for future R&D. In order to promote the export-oriented defense industry, planning paradigms should be shifted from technology-oriented planning that focuses on weapon systems to market- oriented R&D planning. This study aims to strategically support 'preliminary technology planning' the Defense Agency for Technology and Quality is pushing ahead with. Through market-orientation analysis models of weapon systems based on defense R&D planning, data research on previous market-oriented research, and the analyses and examples of global defence markets, it evaluates market attractiveness to UAVs and drew methods for exploring markets and enhancing competitiveness of military equipment. The market-oriented analysis model of weapon systems is considered to be a helpful reference as a relevant factor for decision making on establishing and verifying requirement planning. In particular, if a market-oriented defense R&D planning process is established institutionally, it will enable us to make export strategies tailored to different equipment from the planning phase and to support marketing strategically.

• International Area Studies Review
• /
• v.22 no.4
• /
• pp.145-166
• /
• 2018

This study is due to global competition, the wall between regions is disappearing, customer needs are diversified, and market and technology are rapidly changing. Future growth engines, the importance of convergence capabilities for industrial competitiveness is being emphasized more. Therefore, companies should seek innovative means to increase the efficiency of the company by establishing optimized global management environment and establishing direction and strategy for utilization of convergence technology by improving industrial competitiveness. Firms must adopt and utilize related new technologies by strengthening their convergence capabilities through dynamic capabilities that are internal resource bases for new product development and process innovation. Globalize markets and technologies can expect higher innovation performance when aligning strategic direction with formalized technology competencies held by the firm and incorporating the convergence capabilities needed for technological innovation into processes. The study focuses on the effects of market and technology orientation on technological innovation performance, whether dynamic and convergence capabilities affect technological innovation performance, and dynamic and convergence capabilities to mediate between market and technology orientation. For the study, we surveyed 51.4% of global and multinational corporations that are internationally active or headquartered overseas. Based on the previous studies, hypotheses were established and the collected data were analyzed through utilization path analysis and Sobel test.