• Title/Summary/Keyword: 전략적지향성

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Market Oriented Export Strategy for Advanced Pilot Trainer (T-50) (고등훈련기(T-50)의 시장지향적 수출 전략에 관한 연구)

  • Jeon, Ji-hyun;Suh, Young-jin;Jung, Da-eun;Cho, Hyun-jin;Lee, Sanghak
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.28 no.1
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    • pp.90-105
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    • 2020
  • This research investigates the export strategy for pioneering a new market of Advanced Pilot Trainer T-50, a business unit of KAI company, and increasing its market share. The export strategy is proposed based on the Corporate Marketing Model along with the market oriented concept. Specific sales strategies are extracted in consideration of product analysis, market analysis, and integration of product and target market. Therefore, six countries in Africa are selected as the primary target markets on account of their market potentials. In addition, T-50 is repositioned to 'T-50Af' as 'high price competitive and multi-role trainer.' The business implications include the expansion of the market in Africa and the pursuit of the consistent development and growth of T-50.

Development of Social Entrepreneurship Multidimensional Model and Framework: Focusing on the Cooperation Orientation of Social Enterprises (사회적기업가정신 다차원 모형 및 프레임워크: 사회적기업의 협력지향성을 중심으로)

  • Cho, Han Jun;Sung, Chang Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.2
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    • pp.1-20
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    • 2023
  • The purpose of this study is to identify the unique entrepreneurial behavioral attributes of social enterprises that are distinct from for-profit enterprises at the organizational level, derive a social entrepreneurship model that reflects the unique characteristics of social enterprises as strategic decision-making and organizational behavioral tendencies. In order to effectively achieve the purpose of this study, previous studies were reviewed, and qualitative studies were conducted using the grounded theory method based on this. In this study, social entrepreneurship was identified as five sub-factors through a series of analysis processes, and 'Social value orientation; Innovativeness; Pro-activeness; Risk taking; Cooperation orientation' was newly proposed. It also proposed a new social entrepreneurship framework that integrates and explains the multidimensional model of social entrepreneurship by reviewing and connecting the relationships between each sub-factor of the research model. The 'social entrepreneurship framework' classified the social entrepreneurship model into 'pro-social motivation', 'pro-social behavior', and 'entrepreneurial behavior' attributes and explained them by linking them with each sub-factor that constitutes social entrepreneurship. The most remarkable difference between this study and previous studies is that it identified and added 'Cooperation orientation' as a sub-factor constituting social entrepreneurship from the organizational-level behavioral point of view. Through this study, 'Cooperation orientation' was identified as a major behavioral tendency for social enterprises to materialize pro-social motivation, strengthen the economic foundation of business activities, and improve the efficiency of business operations. 'Cooperation orientation' is a major behavioral tendency that strengthens the legitimacy of business activities between pro-social motivation and profit-seeking of social enterprises, improves the performance of social value creation activities, and overcomes the difficulties of resource constraints through cooperation with the outside and improves operational efficiency. In addition, it was confirmed that 'Cooperation orientation' is a major behavioral tendency of social enterprises that is manifested simultaneously in social value-oriented activities and entrepreneurial activities pursuing profit. The 'Cooperation orientation' newly identified in the study supplements the previous research, increases the explanatory power of the theory of social entrepreneurship, and provides the basis for theoretical expansion to subsequent researchers.

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The Effect of Technology based Small and Medium-sized Enterprise's Entrepreneurial Orientation, Organizational Culture and the Support of Technopark on the Innovation Performance (기술기반 중소기업의 기업가지향성, 조직문화, 거점기관의 지원이 혁신 성과에 미치는 영향)

  • Park, Jeong-Seok;Kim, Byung-Keun;Han, Sang-Il
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.4
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    • pp.181-189
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    • 2020
  • This study identifies interest and reasons for small- and medium-sized technological firms to increase their uses of Technopark for product innovation and development. To determine whether interest exists, a research model was built, based upon the innovative process that small and medium sized enterprises'experience when developing capabilities. The model was characterized by its entrepreneurial orientation, organizational culture and support of the Technopark. Small and medium-sized technological firms operating in Technopark were surveyed in the Fall of 2019. Responses were collected and analyzed using structural equation modeling. Among the findings: supporting greater uses of Technopark can impact a firm's performance positively by mediating new product development capabilities. Firms with relatively limited resources and capabilities are most likely to benefit from using regional innovation hubs such as Technopark to improve their innovative capabilities and performance. Government and Technopark need to develop and implement demand-based support programs, especially ones to focus on improving the innovation capabilities of technology-based small and medium-sized enterprises.

A Study on the Long-term Sustainability of Green IT (그린IT 장기지속성에 관한 연구)

  • Lee, Kyeong-Rak;Kim, Jae-Jon;Lee, Sang-Joon
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.2
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    • pp.221-231
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    • 2014
  • TIn this paper, The need for a long-term sustainable Green IT strategy to pursue strategic partnerships and alliance was proposed. We made a research model to identify how social pressure, environmental orientation and environmental attractiveness affect into the Green IT strategy, and how Green IT strategy affects on Green IT company's environmental performance. In previous studies, the long-term persistence was used as the dependent variables, but in this paper it was used as a parameter variable. A survey of Green IT companies and a empirical analysis by statistical software package were conducted. It was verified that the mediating effect is between the social pressure, environmental orientation, environmental attractiveness and environmental performance by the long-term persistence.

A Pursuit of Innovation in the Korean Genetics-Genomics Research System through a Culturalist Strategy (문화적 전략을 통한 한국 유전학-유전체학 연구체계의 혁신 모색)

  • Lee, Cheong-Ho
    • Journal of Science and Technology Studies
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    • v.6 no.2 s.12
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    • pp.131-183
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    • 2006
  • The Korean genetics and genomics reveal a firm willingness to participate in and contribute to the production of creative scientific knowledge at a world level at present, though they have short past histories of introduction from the Western counterparts and those of education for the next generations. But the Korean genetics and genomics have been developed in a fragmented and biased manner. By reconfiguring the various research projects of genomics into the Genome Project of Korea, which reflect a worldly trend in life science, but have been established in a scattered fashion in Korea, and incorporating some neglected areas of genetics, such as human genetics and theoretical and population genetics which can be reconstructed in a new way, a genetics-genomics research system can be formulated on the multi-tiered perspective of concept, knowledge, and institution, while the system being a subsystem of the national research system of life science in Korea. Innovation can be pursued in the systematic practice through a culturalist strategy. The culturalist strategy with the practice based on the research system consists of 1) intensification of fundamentalness of genetics and genomics, 2) advancement of communitarianism in geneticist-genomicist community, 3) research on the cultural bio-species along with the promotion of scientific arts and culture, and 4)formation of the Korean science studies of genetics-genomics and the diffusion of the knowledge produced. The first two strategy components are the ones that intends to bring out changes in the structural aspect of the scientist community in Korea. The third is the one that attempts to magnify the interface between the scientist community and the Korean society at large and increase its connectivity between both, while the fourth is the one that has an intentionality toward the Korean society outside of the scientist community. This culturalist strategy is intended to increase the cultural constructivity of the genetics-genomics research system in Korea.

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Effect of achievement goal directivity and self-regulated learning strategy on the level of learning achievement (성취목표지향성과 자기조절학습전략이 학업성취도에 미치는 영향)

  • Lee, Sook-Jeong;Shin, Kyoung-Hee
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.829-834
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    • 2013
  • This study intended to find out an efficient teaching-learning method by identifying the effect of achievement goal directivity and self-regulated learning strategy on the level of learning achievement in class. This study analyzed the relationship between the achievement goal directivity and the average and standard deviation of self-regulated learning strategy as well as the relationship between the achievement goal directivity and the learning achievement of self-regulated learning strategy and also analyzed the effect of achievement goal directivity and self-regulated learning strategy on the level of learning achievement, based on the result of survey targeting 133 university students attending the Department of Social Welfare. The findings show that the higher the tendency of achievement goal directivity and self-regulated learning ability, the higher the academic performance, which means that it is necessary to resolve any anxiety through motivation control training and mentoring learning for academic achievement of students and inducing their proactive participation in class.

The Effects Long-Term Orientation and CSR Activities on Business Performance in Social Enterprise (장기지향성이 CSR활동과 사회적 기업의 경영성과에 미치는 영향에 대한 실증연구)

  • Jang, Sung Hee;Ma, Yoon Joo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.5
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    • pp.2703-2712
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    • 2014
  • The purpose of this study is examine the factors influencing performance of long-term orientation and Corporate Social Responsibility(CSR) activities. This model tests various theoretical research hypotheses relating to social enterprise, CSR activities and long-term orientation. The proposed model is analyzed to target 115 social entrepreneurs with Smart Partial Least Square(PLS) 2.0. The result of hypothesis testing are as follows. First, long-term orientation positively influence community responsibility, environmental responsibility, and product(service) responsibility. Second, community responsibility positively influence financial and non-financial performance. Third, environmental responsibility positively influence non-financial performance, but does not significantly influence financial performance. Finally, product(service) responsibility does not significantly influence financial and non-financial performance. The results of this study will provide various implications to improve performance, long-term orientation, and CSR activities in social enterprise.

A Study on the Information Security Related Organizational Citizenship Behavior: From Prospect Theory and Goal Orientation Theory Perspective (정보보안 관련 조직시민행동에 대한 연구: 개인 전망, 조직 목표지향성 관점을 중심으로)

  • Hwang, In-ho;Hu, Sung-ho
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.89-97
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    • 2021
  • The purpose of this study is to verify the influence of the cognitive process related to the organizational citizenship behavior. The research method consisted of the cross-design of the prospect dimension and goal orientation dimension, and information security factors consisted of distributive justice, response efficacy, self efficacy, and organizational citizenship behavior. As a result of the study, the dimension of prospect had a significant effect on response efficacy and self efficacy, and it was found that the influence of the gain condition was greater than that of the loss condition. The goal orientation dimension had a significant effect on response efficacy and self efficacy, and it was found that the influence of the growth condition was greater than that of the validation condition. The research model that explained the relationship between information security factors appeared as a partial mediating model between distributive justice, response efficacy, and organizational citizenship behavior. The implications of this study suggest that it is necessary to establish an information security strategy in combination with individual decision-making factors and organizational culture factors.

Multiple roles of Korean Immigrant wives Depression (한국 이민 주부의 다양한 역할이 우울에 미치는 영향)

  • Um, Chae-Chung
    • Research in Community and Public Health Nursing
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    • v.9 no.1
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    • pp.223-231
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    • 1998
  • 결혼한 여성의 우울과 관련된 주 요인의 하나는 그들의 다양한 역할이 정신적인 건강에 부정적인 영향을 심리적으로 미친다고 발표되어 있다. 그럼에도 불구하고 한국 이민 주부에 대한 이러한 영역에서의 연구가 매우 부족한 실정이다. 중서부의 주요 도시인 시키고의 도심지에 위치한 11곳의 한국인 교회에서 편의 표출 방법으로 다음과 같은 기준에 맞는 대상자를 선택하였다. 나이는 25-55세 사이, 결혼하여 남편과 함께 살고 있으며, 매주 20시간 이상씩 일하고 있는 여성 등의 기준을 충족시키는 응답자의 수는 282명이었다 대상자들에게는 5가지의 설문 즉 인구통계학적, 우울에 대한 역학 연구, 성 역할 지향성의 지수, 역할 분담 및 대처 전략 등에 관한 질문이었다. 중다회귀분석 (Multiple Regression Analysis)에서 통계학적으로 유의한 관계를 보인 것은 다음과 같았다. 주부의 자녀가 적을수록 우울의 수준은 높았고, 가족의 수입이 많을수록 우울의 수준은 낮았으며, 주부가 일하는 것이 경제적 필요를 충족시키기 위함이라고 스스로 지각(주부들은 일하는 역할이 합법적으로 판단되어지기를 원했고 또 지각했는데 이와 대조하여 일의 역할을 비합법적으로 지각하는 것)할수록 우울의 수준은 더 높았다. 비록 일하는 것이 저녁 늦게 자고 아침 일찍 일어남을 의미할지라도 모든 가사를 완수하기 위하여 열심히 일한다고 하면 할수록 우울의 수준은 더 높았다. 주부가 일의 역할을 합법적으로 지각하면 할수록 남편과 다른 가족의 구성원들에게 도움을 요청하거나 도움을 받는 것을 원하지 않았으며, 일을 더 열심히 하기 위해 대처전략과 우선순위(주부가 일을 전혀 완수 할 수 없을지라도 가정의 어떤 일이 중요하고 어느 것이 두 번째로 중요한지를 결정하는)를 더 잘 설정하고 더 잘 수용하는 것 같았다. 식품 등을 쇼핑하는데에 많은 시간을 소모할수록 우울의 수준은 더 높았다. 이 자료는 스트레스와 대처이론을 지지하고 있다.

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An Analysis of Differences in Motivation, Self-regulation Strategy use, Learning Style Preference among High, Medium, Low Achievers in an Online Gifted Program (온라인 영재교육 프로그램 성취 수준에 따른 학생의 동기, 자기조절전략, 학습양식 차이 분석)

  • Chae, Yoojung;Lee, Sunghye
    • Journal of Gifted/Talented Education
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    • v.25 no.6
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    • pp.905-926
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    • 2015
  • This study examined differences among high, medium, and low achievers' motivation, self-regulation strategy, and learning style in an online gifted program. The sample included 788 middle and high school students who participated in the 3-months online gifted program. Participants volunteerly completed 60 questions on their motivation, self-regulation strategy use, and learning style. Multivariate analysis of variance(MANOVA) was conducted for data analysis using SPSS 19.0. The results of this study showed that (1) as levels of students' achievement increased, levels of intrinsic motivation increased as well; (2) statistically significant differences also existed on the levels of elaboration strategy, effort management, and time management strategy use among three levels of achievement and (3) no significant differences in students' learning style preference were found between competitive or cooperative learning style. To sum up, high achieving students' levels of intrinsic motivation, elaboration strategy, effort management strategy, and time management strategy use were the highest compared to medium and low achieving students.