• Cartoon and Animation Studies
• /
• s.15
• /
• pp.179-192
• /
• 2009

This study investigates the effects of empathy responses towards animated spokes-characters in advertising on brand likability. This study also examines the mediating role of cognitive and affective responses towards character advertising in the effect process of empathy. Statistically, several significant results are found. First, empathy has positive effects on cognitive responses and affective responses. Second, both cognitive and affective responses have positive influence on brand likability, but the effects of cognitive responses show relatively weaker than those of affective responses. Third, empathy has a positive influence on brand likability mediated by cognitive responses, but affective responses as a mediator do not show statistically significant differences. The results of this study indicate consumers can have emotional responses to advertising characters just as they do to human information sources. And the results also imply that enhancement of the empathy intensity should be considered to make effective animated characters in advertising, and that advertising appeals should be practiced to form cognitive responses positively and strongly to strengthen consumers' empathy responses.

• Journal of The Korean Association For Science Education
• /
• v.6 no.2
• /
• pp.73-81
• /
• 1986

CAI 프로그램 개발에 Piaget의 인지 발달 이론과 학습자의 수업 조절(learner-control) 전략을 적용하기 위한 기초 연구로서, 미국의 North Carolina주에 있는 Greensboro Day School의 9학년과 10학년 학생 102명을 실험 대상으로 하여 인지 발달의 수준을 조사하고, 3그룹으로 나누어 그들에게 구체적 조작 수준의 CAI, 형식적 조작 수준의 CAI, 그리고 학습자가 수업의 수준을 선택 학습할 수 있는 CAI의 3가지 형태를 각각 학습시킨 후 학습의 효과성을 조사 비교하였다. 그 결과는 다음과 같다. 1) 조사 학생들의 3.92%가 구체적 조작의 초기 수준(IIA)에, 37.25%가 구체적조작의 완전 수준(IIB)에, 47.06%가 형식적 조작의 초기 수준(IIIA)에, 그리고 11.76%가 형식적 조작의 완전 수준(IIIB)에 있는 것으로 나타났다. 2) 구체적 조작 수준의 문항에 대하여, 형식적 조작 수준의 CAI를 실시 한 그룹은 학습자 수업 조절 CAI를 실시한 그룹보다 유의하게 높은 학업 성취도를 보였다(F=3.660, P=0.031). 3) 구체적 조작 수준의 문항에 대하여, 형식적 수준의 수업만 학습한 그룹은 구체적 수준과 형식적 수준의 수업을 신어서 학습한 그룹보다 유의하게 높은 학업 성취도를 보였다(F=3.257, P=0.044). 4) 성취도 검사의 전체 문항에 대하여, 구체적 수준의 수업만 학습한 그룹의 구체적 수준의 학생들은 구체적 수준과 형식적 수준의 수업을 섞어서 학습한 그룹의 구체적 수준의 학생들보다 유의하게 높은 학업 성취도를 보였다(F=5,340, P=0.009). 5) 형식적 조작 수준의 문항에 대하여, 구체적 수준의 수업만 학습한 그룹의 구체적 수준의 학생들은 구체적 수준과 형식적 수준의 수업을 섞어서 학습한 그룹의 구체적 수준의 학생들보다 유의하게 높은 학업 성취도를 보였다(F=3.511, P=0.044).

• Journal of the Korean Society for Library and Information Science
• /
• v.48 no.3
• /
• pp.193-215
• /
• 2014

This study examines undergraduate nursing students' user satisfaction and affective experience of collaborative information behavior in a group-based learning through survey method to see the relationship between these factors. For this purpose, the affective experiences (positive and negative aspects) of collaborative information search were examined using the PANAS scale through the same questionnaire. Correlation between students' experiences of collaborative information search and affective aspects were examined, and statistical significance using the t-test were also conducted to measure the relationship among students' demographic factors, experiences of collaborative information search and affective aspects. The results revealed that there was a significant correlation between experiences of collaborative information search and affective aspects. Also, there were significant relationships among students' demographic factors, experiences of collaborative information search and affective aspects. In particular, there were signigicant differences in students' overall satisfaction of collaboration and positive aspects between male and female students who experienced collaborative information search. This study found out the possibilities for a follow-up study for affective aspects in collaborative information behavior.

• Journal of Digital Convergence
• /
• v.16 no.9
• /
• pp.257-268
• /
• 2018

Purpose: The aim of this study was to examine the mediating effect of social connectedness and social responsibility in the relationship with self-leadership and cultural competency on nursing students. Method: The participants in the study were 207 nursing students in two college located in C province. Data were analyzed with the SPSS/WIN 24 program. Result: There were significant correlations among self-leadership, social connectedness, social responsibility, cultural competency. Social connectedness and responsibility showed partial mediating effect in the relationship between self-leadership and cultural competency. Conclusion: To enhance nursing students' cultural competency, it is necessary to develop effective strategies and education program to enhance self-leadership, social connectedness, social reponsibility.

• School Mathematics
• /
• v.5 no.1
• /
• pp.135-149
• /
• 2003

We present an understanding about students' conceptual model of differential equations, based on the discourse data that were collected in a differential equations course at a university in Korea. An interpretive approach is taken to analyze classroom discourse. This paper consists of three main parts. First, we completely analyze the students' use of conceptual metaphor in a university differential equations class. Secondly, we identify conceptual metaphors representing students' conceptual model of differential equations. Finally, we describe the mathematical characteristics of the conceptual metaphors identified in detail. Among other things, this paper reveals that there exists dual aspects of the students' conceptual model of differential equations. In other words, in the differential equations course observed we found that the students very often used two kinds of conceptual metaphor,“machine metaphor”and“fictive motion metaphor”, that have contrastingly different mathematical characteristics. In order to interpret the duality, we take a sociocultural perspective, and this perspective suggests and helps us to realize the significance of understanding of cognitive diversity in mathematics classroom.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.27 no.1
• /
• pp.313-336
• /
• 2016

The study reviews theoretical and empirical research literature in information needs, seeking and uses in order to search for the most pertinent metatheories for studying information practices of the disadvantaged. The study examines the salient features and main theories/models of each cognitive, affective and social approach in the user-centered paradigm through analyzing prior information practices studies. While analyzing the main features of each cognitive, affective and social approach, the study points out the limitation of research using the cognitive and affective approaches to fail to theorize the relationship between individuals and complex and dynamic socio-cultural contexts in information practices. As an alternative, the study suggests using the social approach as a pertinent metatheory for understanding information practices of the disadvantaged who are entangled with myriad social contexts and issues. In order to verify the pertinence, the study examines the advantages of the social approach through analyzing both the main models related to everyday information practices under social constructionism and the main findings from information practices of the disadvantaged.

• 한국벤처창업학회:학술대회논문집
• /
• 2016.04a
• /
• pp.221-223
• /
• 2016

동아시아 경제권의 국가들 중에서도 한국과 중국의 잠재적 기업가정신을 측정하고 양국 잠재적 기업가정신에 영향을 미치는 문화적 요인에 대해 비교하고자 하였다. 이를 위해 잠재적 기업가라고 여길 수 있는 한국과 중국의 대학생들을 대상으로 하여 설문조사를 실시하였다. 210명의 한국 대학생들과 157명의 중국 대학생들이 본 설문에 응하였다. 설문은 크게 두 가지 영역으로 구분되어 있는데, 개인의 기업가적 지향성을 측정하기 위한 질문과 개인의 기업가적 성향에 영향을 주는 문화적 요인들을 측정하는 질문으로 나누어져 있다. 개인의 기업가적 지향성을 측정하기 위하여 자기통제력(Locus of Control)과 혁신성(Innovativeness)을 묻는 세부 질문을 만들었고, 문화적 요인을 측정하기 위해서 대학생들이 느끼는 경제적자유(Economic Freedom), 개인주의(Individualism) 그리고 불확실성 회피성(Uncertatinty Avoidance)의 정도를 묻는 질문을 만들어 설문을 실시하였다. 첫 번째 연구가설은 '한국의 대학생들이 경제적 자유, 개인주의, 불확실성 회피성이 더 높다고 인식한다'이며, 두 번째 연구가설은 '경제적 자유가 보장되고 더 개인주의적인 문화에서 기업가적 성향이 더 높게 나타나며 확실성 회피성이 높을수록 기업가적 성향은 더 낮게 나타난다, 세 번째 연구가설은 '한국 대학생들의 기업가적 지향성 정도가 중국 대학생들의 그것보다 더 높다'이다. 설문조사는 가설과는 다른 결과를 보여주고 있다. 중국의 대학생들이 한국의 대학생들 보다 자국의 문화에 대해 더 경제적 자유가 보장되며 개인주의적이라는 인식을 가지고 있었다. 불확실성 회피성에 있어서는 가설과 동일하게 중국 대학생들보다 한국의 대학생들이 자국에 대해 불확실성 회피성이 더 높다고 인식하고 있다. 또한 양국의 대학생들은 기업가정신 형성에 있어서 각각 다른 문화적 변수에 의해서 영향을 받는다는 사실을 알 수 있었다. 한국의 대학생들은 경제적 자유의 정도에 의해 영향을 받으며, 중국의 대학생들은 불확실성 회피성에 의해서 영향을 받는다. 마지막으로, 세 번째 가설과 달리 기업가적 지향성은 중국의 대학생들이 한국의 대학생들보다 더 높은 수치를 보인다. 혁신성에 있어서는 양국 대학생들 간의 유의한 차이를 발견하기 어려웠으나 내재적 통제력에 있어서 중국의 대학생들은 한국의 대학생들보다 높은 수치를 나타냈다.

• Journal of the Korea Society of Computer and Information
• /
• v.19 no.12
• /
• pp.287-298
• /
• 2014

This study is to identify how social capital is accumulated and used in SNS space, furthermore, is to examine the impact of structural and relational social capital on SNS user satisfaction, and continuous intention of information sharing. The empirical test showed that social interaction ties have a significant and positive impact on relational social capital(trust in SNS site, trust in SNS user, reciprocity). In addition, it was proven that trust in SNS site played a critical role in satisfying SNS user whereas trust in user and reciprocity was not related to SNS user satisfaction. Finally, trust in SNS site and reciprocity were proven to be key determinants of continuous information sharing intention, whereas trust in user was not related to continuous information sharing intention.

• Journal of the Korean School Mathematics Society
• /
• v.11 no.2
• /
• pp.201-219
• /
• 2008

The purpose of this study was to provide useful information for teachers by analyzing various levels of teacher-student communication in elementary mathematics classes and students' mathematical thinking. This study explored mathematical communication of 3 classrooms with regard to questioning, explaining, and the source of mathematical ideas. This study then probed the characteristics of students' mathematical thinking in different standards of communication. The results showed that the higher levels of teacher-student mathematical communication were found with increased frequency of students' mathematical thinking and type. The classroom that had a higher level of Leacher-student mathematical communication was exhibited a higher level of students' mathematical thinking. This highlights the importance of mathematical communication in mathematics c1asses and the necessity of further developing skills of mathematical communication.

• The Journal of the Korea Contents Association
• /
• v.15 no.6
• /
• pp.487-498
• /
• 2015

The main purpose of this study was to examine the relationship among hoteliers' emotional labor like surface acting (SA) and deep acting (DA), job stress such as physical stress (PS) and mental stress (MS), and extra-role behavior (EB). Using data from 264 surveys collected from five-star hotels' employees, the author empirically tested the research model. Main results on applying structural equation analysis are as follows. (1) SA had positive impacts on both PS and JS while DA was negatively significant on only MS. (2) ER was influenced by DA while there was no significance on SA. (3) MS was negatively related to ER, and PS was also significantly effective; however, the estimate of PS indicated a positive correlation unlike theoretical prediction. In conclusion, a discussion about the interesting phenomenon was held based on self-rewarding acts.