• Title/Summary/Keyword: 재구매 의도

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A Study on the Mediation Roll of Risk about the Repurchasing Intention of Hotel Services (호텔서비스 재구매의도에 있어서 위험의 매개적 역할에 관한 연구)

  • Yoo, Jong-Keun
    • Journal of Global Scholars of Marketing Science
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    • v.8
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    • pp.183-206
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    • 2001
  • The purpose of this thesis is to find out mediational role of risk about the repurchasing intention of hotel services. The result of this study can provide some directives for the strategic marketing implementation in the hotel industry. The results of the analysis are as follows: 1. To study the effect of perceived service quality on the repurchasing intention of customers, multi regression analysis was executed and, in the personnel service as well as in the physical service, it showed a plus (+) effect on the result. 2. To study the effect of perceived service quality on the perceived risk, multi regression analysis was executed and, in the part of performance risk and socio-psychological risk of the personnel service, it showed a negative(-) effect on the result; however, in the physical service, it doesn't give any statistical meaningful influence on the result. And, on the physical risk, those two service quality showed a negative(-) effect in the meaningful level. 3. To study the effect of perceived Risk on the repurchasing intention of customers, a multi regression analysis was also executed and, in the parts of all risks of performance, socio-psychological and physical, it showed a negative(-) effect on the result in the meaningful level.

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The Impact of Travel Agency's Website Quality on Customer Satisfaction and Repurchase Intention (여행사 웹사이트 품질이 고객만족과 재구매 의도에 미치는 영향)

  • Kim, Seung Lee;In, Ok Nam
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.5
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    • pp.121-131
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    • 2013
  • The Internet website has become an effective marketing vehicle for travel agencies. The objective of this study is to examine theoretical relationships between travel agency's website quality, customer satisfaction, and repurchase intention. Usable data was obtained from the 373 respondents using travel agency's website within one year. Hypotheses are tested using structural equation modeling. The results indicate that travel agency's website quality has an effect on customer satisfaction as well as repurchase intention. The impact of information quality on customer satisfaction and repurchase intention is the most important factor, followed by service quality and design quality among the factors of the quality of a travel agency's website.

The Relationship among Coaches' Transformational Leadership, Exercise Flow, and Repurchase Intention in Sports Centers (스포츠센터 지도자의 변혁적 리더십과 운동 몰입 및 재구매 의도의 관계)

  • Bum, Chul-Ho;Shin, Stephen H.
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.9
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    • pp.5850-5858
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    • 2015
  • This study empirically analyzed the effects of coaches' transformational leadership on customers' exercise flow and repurchase behavior. Using two hundred seventy-five questionnaires, first, charisma, individual consideration, and intellectual stimulation had a positive effect on cognitive and behavioral flow. Second, only individual consideration increased repurchase intention. Third, cognitive flow promoted repurchase intention, but behavioral flow was not statistically significant. Lastly, there was no indirect effect on the relationship among the variables. The results may prove valuable to coaches' understanding how to enhance customers' exercise flow and may improve marketers' strategic planning decisions to attain organizational goals.

The Effects of Eco-friendly Paper Container Cosmetics Purchasing Motivation on Satisfaction and Repurchase Intention (친환경 종이 용기 화장품 구매 동기가 만족 및 재구매 의도에 미치는 영향)

  • Shin, Tae-Hyun;Jung, Yeon-Ja
    • Journal of Convergence for Information Technology
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    • v.11 no.7
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    • pp.202-209
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    • 2021
  • In this study, we tried to find out how it affects the motivation, satisfaction, and repurchase intention of eco-friendly paper container cosmetics. To this end, a survey was conducted and a total of 190 questionnaires were analyzed. The main results are as follows: Symbolicity, aesthetics, and practicality, which are the components of purchase motivation, have a significant effect on satisfaction, and both aesthetics and practicality have a significant effect on repurchase intention. In addition, satisfaction with eco-friendly paper container cosmetics has a significant impact on repurchase intentions. Therefore, it is believed that eco-friendly paper container cosmetics marketing managers should present marketing measures that emphasize practicality, the motivation for purchasing, which has the biggest impact on satisfaction and repurchase intentions.

Effect of Perceived Value on Customer's Repurchase Intention in a Coffee Chain Context: Focused on Utilitarian, Hedonic, and Social Value (커피 전문점의 인지된 가치가 재구매 의도에 미치는 영향: 실용적, 유희적, 사회적 가치를 중심으로)

  • Kim, Byoungsoo
    • The Journal of the Korea Contents Association
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    • v.16 no.4
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    • pp.195-203
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    • 2016
  • This study examined customer's purchase decision-making processes in a coffee chain context. We posit customer satisfaction, brand image, and perceive value as key drivers of forming customer's repurchase intention. From the perspective of multidimensional perceived value concept, the effects of utilitarian, hedonic, and social value on customer's decision-making processes were investigated. The proposed model was empirically tested by using survey data collected from 232 university students who often visit several coffee chains. LISREL has been used to perform these analysis. The proposed theoretical model accounts for 67% of the variance in repurchase intention and 73% of the variance in customer satisfaction. The analysis results indicate that customer satisfaction and brand image play an important role in forming customer's repurchase intention. Further, utilitarian and hedonic values significantly affect customer's repurchase intention, whereas social value negatively influences it.

Effects of Person-to-Person Service Encounters on Service Values and Repurchase Intentions in Hotel Industry (호텔 대인 서비스 인카운터가 서비스가치와 재구매 의도에 미치는 영향)

  • Ha, Yong-Kyu
    • The Journal of the Korea Contents Association
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    • v.9 no.5
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    • pp.304-313
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    • 2009
  • Along with variables like the person-to-person service encounter, perceived service value and repurchase intentions by customers plays a vital role in customer evaluation of service results in hotel industry. This study aimed to explore the relationships between person-to person encounter, service value, and repurchase intention by customers in deluxe hotel. The results of this study are, person-to-person encounter direct impacts on service value, and repurchase intention. And service value direct influences to repurchase intention. These results suggests that new direction of marketing managements on competing environments in hotel industry for customer satisfactions and customer retentions.

The Effect of Community Service Users' Intention to Repurchase Social Services (지역사회서비스 이용자의 사회서비스 재구매 의도에 미치는 영향)

  • Lee, Hyoung-Ha;Choi, Han-Su
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.9
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    • pp.141-150
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    • 2014
  • This study was conducted as an attempt to explain social service users' intention to repurchase social services. For this purpose, it analyzed variables affecting intention to repurchase social services, focusing on service satisfaction and service effect. The subjects of this study were users participating in community service investment programs and local development projects (city/district) in G Metropolitan City. For the survey, the researcher visited institutions providing social services and had the subjects answer a self-administered questionnaire. A total of 607 questionnaires were recovered and 553 of them were used in the final analysis. The survey period was from the $9^{th}$ to $24^{th}$ of September, 2013. According to the results of analysis, intention to repurchase social services was relatively high as 3.62 out of 5. Service satisfaction was 3.97 out of 5, and service effect was as high as 4.11 out of 5. According to the results of regression analysis on intention to repurchase social services, intention to repurchase services was affected significantly by 'service accessibility' (B=.100, p<.01) among the factors of service satisfaction, and 'More adaptable to daily life after getting services' (B=.206, p<.001) and 'The current services are necessary for my family' (B=.475, p<.001) among the factors of service effect. Based on these results, practical suggestions were made for enhancing users' intention to repurchase social services.

Effect of Perception Towards Service Failure Seriousness By Social Commerce Companies and Service Providers on Repurchase Intention and Revisit Intention (소셜커머스와 서비스제공 업체의 서비스실패 심각성 지각이 재구매 의도와 재방문 의도에 미치는 영향)

  • Yun, Dae Hoong;Park, Byung Nam
    • Journal of Service Research and Studies
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    • v.6 no.3
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    • pp.107-122
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    • 2016
  • This study was intended to examine the effect that the quality of service delivered by social commercial companies and service providers and perception towards seriousness of service failure would have on the intention of repurchase and revisit. 10 hypotheses were derived from literature review. excluding the questionnaires that contained many missing values or inconsistent or insincere answers. The results of this study can be summarized from 3 aspects. First, it was found that the quality of service delivered by social commerce companies had a statistically significant effect on social commerce companies' service failure(Hypothesis 1) and social commerce company repurchase intention(Hypothesis 3) in connection with the effect that the quality of service delivered by social commerce companies and service providers would have. The quality of service delivered by service providers was found to have a statistically significant effect on service providers' service failure(Hypothesis 2) and service provider revisit intention(Hypothesis 4). Second, the perception towards seriousness of service failure by social commerce companies and service providers was found to have the following effect: The service failure by social commerce companies(Hypothesis 5) was found to have a statistically significant effect on service provider revisit intention(Hypothesis 8), but did not have a statistically significant effect on social commerce company repurchase intention (Hypothesis 6). The service failure by service providers was found to be statistically significant for service provider revisit intention(Hypothesis 7) and social commerce companies purchase intention(Hypothesis 9). Finally, service provider revisit intention was found to be statistically significant for social commerce company repurchase intention(Hypothesis 10).

A Study on the Repurchase Intention of Customers in the Foreign Direct Sales Internet Shopping Mall - Focused on the Japanese Customers - (해외직판 인터넷 쇼핑몰에서 소비자의 재구매 의도에 관한 연구 - 일본 소비자를 중심으로-)

  • Park, Suk-Joon;Hwang, K.T.
    • Journal of Digital Convergence
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    • v.14 no.6
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    • pp.199-218
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    • 2016
  • The purpose of this study is to investigate the determinants of consumer's repurchase intention in the foreign direct sales shopping malls, focusing on the Japanese customers. Research model of the study is composed of seven independent variables (price competitiveness, product diversity, reputation, country-of-origin image, ease of use, delivery service, after service), a mediating variable (trust) and a dependent variable (repurchase intention). The results of this study show that trust is an important factor affecting the repurchase intention of customers. Customers' trust is affected by the reputation, country-of-origin image, ease of use, delivery service, after service. However, price competitiveness and product diversity, which are hypothesized to affect the trust, are not statistically significant. This study will provide a basis for future research on the foreign direct sales area. In addition, it will provide practical information useful in launching and/or operating the foreign direct sales malls.

Effects of Mobile Shopping Tendencies and Information Search on the Shopping Mall Satisfaction and Repurchase Intention: Focusing on Fashion Clothing (모바일 쇼핑성향과 정보탐색이 쇼핑몰의 만족도와 재구매 의도에 미치는 영향: 패션의류를 중심으로)

  • An, Sang-Hee
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.469-478
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    • 2020
  • The objective of this study is to verify the effects of shopping tendencies and information search on the shopping mall satisfaction and repurchase intention of fashion clothing consumers at this point in time when the mobile shopping has been routinized. To verify this, this study selected male and female university students with experiences in purchasing fashion clothing in mobile shopping mall within the last one year as its samples. For the verification of hypotheses, the factor analysis, multiple regression analysis, and simple regression analysis were conducted. The results of this study are as follows. First, the shopping tendencies of consumers who had experiences in mobile shopping included the economic shopping tendency, entertaining shopping tendency, convenient shopping tendency, and trend-pursuit shopping tendency. Second, the convenient shopping tendency, entertaining shopping tendency, and economic shopping tendency of consumers' mobile shopping tendencies had positive effects on the mobile shopping mall satisfaction and repurchase intention. Third, the information search for purchasing fashion clothing in mobile shopping mall had positive effects on the shopping mall satisfaction and repurchase intention.