• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.168-180
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• 2013

Based on the strategic contingency theory, this study empirically examines Korean TV drama producers' changing adaptive behaviors in terms of genre variety given different levels of environmental uncertainty. The extant literature has suggested that firms tend to increase product variety in order to cope with increasing environmental uncertainty. This study attempted to verify the hypothesis that TV drama producers would employ wider variety of genre in the period with more uncertain environment(2003-2009) than the period with stable environment(1994-2002). Empirical results support the hypothesis, implying that TV drama producers tend to repeatedly produce dramas with the same genre in order to pursue efficiency in stable environment whereas they tend to employ a variety of different genre in order to cope with increasing environmental uncertainty.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.463-466
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• 2020

TCG는 Trading Card Game의 약자로 수집과 게임을 목적으로 디자인된 카드게임을 일컫는다. TCG는 1993년 미국의 수학자인 리처드 가필드(Richard Garfield)가 만든 '매직: 더 개더링'(Magic: The Gathering)을 시작으로 '스펠파이어'(Spellfire), '일루미나티'(Illuminati)와 같은 다양한 게임으로 이어지며 하나의 독자적인 장르로 자리매김하게 되었다. TCG는 전략적 게임 디자인을 통한 독자적 장르의 재미도 가지고 있지만, 수집 요소가 가진 장점으로 인해 많은 타 장르 게임에서 혼합되어 사용되고 있다. 본 논문에서는 최초의 TCG인 '매직: 더 개더링'의 분석을 통해 다양한 덱을 만들어내는 방법에 대해 연구하고 나아가 타 장르 활용 방안에 대하여 제시하고자 한다.

• Journal of Digital Contents Society
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• v.19 no.8
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• pp.1443-1451
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• 2018

The genre of digital games is not a fixed and invariable system, but a generative system of revisions and changes. The purpose of this study is to define a concept of alternative genre for digital games. The alternative genre of digital games should be presented in combinations of various genre elements and reflected the genre awareness of the user. In this context, user tags of the game transform the classical genre concept into a family resemblance based categorization and establish a user-driven bottom-up genre system. User tags as the form of alternative genre can spread the 'small' genre through multiplicity of genre elements and strengthen the communicative function of the genre.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.571-572
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• 2021

게임의 평가모델은 게임의 성공적 개발을 위하여 다양한 방향으로 연구되어 왔다. 특히 게임의 사전 평가는 게임의 성공을 견인하는 중요 요소로 인식되어 왔다. 다양한 장르의 게임을 평가하는 연구가 있어왔으나 4차 산업을 대두로 기술적 발달에 근거한 가상현실 게임과 증강 현실 게임 평가 항목은 연구 결과가 많지 않았다. 특히 증강 현실 게임에 중점하여 평가 항목을 연구한 결과는 전무한 상태이며 온라인 게임 등 다른 장르의 게임 평가항목을 이용하여 왔다. 특히 게임의 재미 요소를 근간으로 하는 평가 항목을 적용하기에는 어려움이 따르며 장르 및 플렛폼에 따라 평가 항목이 다양하여 증강 현실에 적합한 평가 항목을 개발하여 이를 적용하여 유용성을 확인한다.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.29-30
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• 2016

시청자들의 성격유형에 따른 TV 방송프로그램의 장르선호의 차이는 다양하다. 시청자들이 갖는 기질적 자기의 성향이 결국 방송프로그램의 장르선택과 시청률의 증가로 이어질 수 있어 방송프로그램 편성에 있어서 중요한 의미를 지닌다. 따라서 다양한 인구사회학적 요인들에서도 개인의 성향이 TV시청의 선호에 중요한 선택적 요인과 관련이 있어 캐릭터의 행위 선택 동기와 성향의 관계의 유의미한 차이를 확인할 수 있었다. 이러한 관련성을 토대로 방송프로그램의 기획과 편성에 관한 전략적 활용 지표를 마련하는데 목적이 있다.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.64-73
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• 2018

Pre-production has become one of the more noticeable new trends in the Korean drama industry. The trend is being led both by the outsourcing producers and the incumbent broadcasting companies. In particular, the broadcasting companies seem to favor the mode of pre-production more and more, and that is happening not only when they are working on their own but also when collaborating with outsourcing producers. It has been generally proven and believed that the recruitment of A-list production factors is one sure way to produce better commercial results in the Korean drama industry. Then, the recent phenomenon of the pre-production is happening with the lack of the of A-list factors' participation. Especially, A-list writers have been showing a high degree of reluctance to take part in the pre-production, mentioning the inability to reflect the audience's responses on their stories. While the pre-prodction is being adopted in various genres, it is observed that the pre-produced dramas with multi-genre features have a higher chance to succeed.

• Journal of Korea Game Society
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• v.18 no.2
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• pp.77-88
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• 2018

This study anatomizes various traits of slots in Slotomania, the most popular online slot game in the world. Developed by Playtika, Slotomania is a social casino genre game that runs over Facebook. Slotomania has been the number one as a title in the social casino genre, and this study multi-dimensionally analyzes various characteristics of slots that exist in the game. Specifically, it analyzes factors of 1) User Interface(UI) 2) Theme 3) Payline & Betting 4) Structure & Symbol 5) Bonus 6) Additional Traits. As a reuslt, it reports that there is "diversity". Therefore, it not only researches how and why those slots are attractive to people but also explores the market of social casino based on Facebook.

• Korean journal of communication and information
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• v.36
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• pp.374-398
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• 2006

This paper attempts to identify motivations of the satellite DMB use and to examine the relationship between user motivations and structure of genre consumption. Firstly, this paper identified motivational dimensions for satellite DMB usage. The results of the factor analysis revealed three dimensions: information-seeking, entertainment-oriented and social communication. It accounts for 69.9% of the variances found within this data. Secondly, the results of the regression analyses suggested that both information seeking and entertainment-oriented motivations were closely related to genre preferences of satellite DMB contents. In addition, these two motivations predicted genre repertoires and similarity in genre consumption. In conclusion, motivations of the satellite DMB use were the best predictors for explaining the structure of genre consumption.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.638-649
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• 2013

This study focuses on analyzing the trend of Korean movies and the issues caused by industrialization and the alternatives. The results are as follows: first, there does not exist distinctive genre movie as most of the movie producers concentrate on thoughtless genre fusion of movie, simply hoping for box office success. Second, Giant companies that has large amounts of money and distributors tend to monopolize production, distribution, and running of movie. Consequently, the development of diversity and artistry is absolutely impeded. Third, the structure of Korean movie industry make some well-known movie stars survive the film world and staff members and actors except them face economic difficulty. The solution plans for the problems mentioned above can be drawn like this; first, genre film with distinctive features should be developed. Second, the monopolistic structure of the screen should be changed. Legal organizations are required to redesign the system of unfair Korean film industry. Third, it is suggested that quantitative expansion of special theaters of diversity film be urgently needed. Fourth, appearance fees given to popular movie stars, actors, and staff members have to be provided in a balanced way. Fifth, the way for revitalization of film production should be found through the legal examination of fund for film development. Last but not least, the profit from the additional film market ought to be made.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.279-292
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• 2020

The purpose of this study is to suggest what the effect of channel brand equity is in the environment of multi-platform and to raise how channel brand equity is important by investigating how terrestrial TV's channel brand equity influences viewers' choice and use of the terrestrial TV contents on the multi-platform. The findings showed that the terrestrial TV's channel brand equity partially had a significant effect on the degree of use of Terrestrial TV contents on multi-platforms, but it did not on the diversity of media for viewing the terrestrial TV contents. In addition, it partially had an influence on the use of platform and service for viewing terrestrial TV contents by type. Finally, it also partially had impacts on the diversity of genre and the genre use by type. The findings suggest that the channel brand equity can have effects on the viewers' choice and use of broadcasting contents on the multi-platforms, and thus this study provides significant insights on what strategies are required for the competitiveness of broadcasting channels.