• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.63-78
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• 2019

The objective of this study is to verify the effects of private banking(PB) relation marketing on relationship quality between bank and customer and long-term business intention and to verify the mediating effect of the relationship quality. The subjects of this study were 431 PB customers in Seoul. The questionnaire data were utilized for verification of hypotheses through structural equation model analysis. As a result of verification, PB relation marketing presented a statistically significant positive correlation with relationship quality between bank and customer. The PB relation marketing showed a significant positive effect on the long-term business intention with the mediating effect of the relation quality. Finally, the result of this study is meaningful in a point of view of PB relation marketing of bank on the relationship quality and long-term business intention. It is worthwhile to verify the mediation effect of the relationship quality.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.2
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• pp.125-137
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• 2018

Credit unions organized and operated by the members of communities, work-places or groups are co-operative entities where customers act as owners not just transaction partners. The foregoing organizational characteristic of credit unions exerts beneficial effects on their customer relationship, and underscores the need for diversifying their relationship marketing strategies. This study sheds light on the structural relationship of credit unions in terms of principal variables of relationship marketing, i.e. relationship benefits, customer satisfaction and long-term relationship orientation. Specifically, we classify the relationship benefits into three sub-dimensions, i.e. confidence benefits, social benefits and special treatment benefits, and structuralize a causal model involving the customer satisfaction and long-term relationship orientation. From December 26, 2017 to January 26, 2018, A total of 360 questionnaires was collected. Of these, 346 were selected as the final samples, excluding 14, which are difficult to use in statistics. The reliability analysis, exploratory factor analysis, and regression analysis was performed by using the 'SPSS 24.0'. And confirmatory factor analysis, structural equation model analysis was performed by using 'AMOS 24.0'. The findings highlight the following. First, confidence benefits directly impact on the long-term relationship orientation, and indirectly influence the latter by the medium of customer satisfaction. Second, social benefits directly influence the long-term relationship orientation, without exerting any indirect effects on the latter via customer satisfaction. Third, special treatment benefits do not directly impact on the long-term relationship orientation but have indirect effects on the latter by the medium of customer satisfaction. Fourth, customer satisfaction has positive effects on the long-term relationship orientation. The findings suggest credit unions should establish a long-term relationship with their customers by providing them with confidence benefits to earn their trust and confidence, with social benefits to build a relationship of affinity and friendship, and with special treatment benefits to meet their needs in the long, not short and temporary, term.

• The Korean Journal of Financial Management
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• v.17 no.1
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• pp.137-159
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• 2000

재무경제학에서 많은 연구들이 주식가격과 거시경제활동과의 이론적 모형을 설정하고 이를 점증하고자 하였다. 이 분야에서 지금까지 주로 ARMAX 모형이나 VAR 모형들이 사용되어 왔으나, 이러한 방법들은 주식가격과 거시경제변수들간의 장기적인 균형관계를 파악할 수 없다는 한계점을 안고 있다. 따라서, 본 연구의 목적은 이러한 한계점을 극복할 수 있는 VECM을 이용하여 우리나라 증권시장과 거시경제변수들간의 장기적인 균형관계를 규명하고자 함에 있다. 검증결과, 모든 변수들의 시계열이 불안정적인 것으로 확인된 관계로, 다변량시계열의 공적분 관계를 검증하는 Johansen 검증을 VECM 모형의 구조 안에서 실시하였다. 종합주가지수와 거시경제변수들간에는 장기적 안정관계를 나타내는 공적분관계가 있는 것으로 나타났으며, 종합주가지수와 거시경제변수들간의 관계는 대부분 이론적인 관계에서 예상하는 부호와 동일한 부호를 갖으며 통계적으로도 유의하였다. 그리고, VECM의 설명력이 종래에 주로 사용하였던 VAR 모형의 설명력보다 더 우월하게 나타났다.

• International Commerce and Information Review
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• v.3 no.1
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• pp.277-294
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• 2001

본 연구는 환율과 금리 및 주가간의 균형관계를 나타내는 분석모형(分析模型)을 구축 제시하고, 그 분석모형을 구성하고 있는 일별(日別) 국내 외 금융지표의 변동간에 장기관계(長期關係)가 성립하는지 즉, 공적분(共積分) 관계(關係)의 성립여부를 분석하며, 이들 금융지표간 균형관계에 대한 안정성(安定性)(stationary) 여부를 검증함으로써 제시한 분석모형의 유효성(有效性) 즉, 장기모형관계(長斯模型關係)에 대한 성립여부를 분석하는 데 중점을 두고 있다. 분석결과는 분석모형의 변수간 장기관계 즉, 공적분 관계가 존재한다 할지라도 다변량 가설검증에 의하여 분석모형이 장기모형관계(長斯模型關係)로부터 유의적(有意的)으로 이탈할 수도 있다는 사실을 확충하고 있다.

• International Area Studies Review
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• v.16 no.1
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• pp.3-27
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• 2012

This paper adopts recently developed panel unit root test that is cross-sectionally robust. Cointegration test is also used to find whether regional house prices are in line with gross regional domestic production (GRDP) in the long run in Korea during 1989-2009. Based on the panel VECM and the panel ARDL models, we examine causal relationships among the variables and estimate the long-run elasticity. We find evidence of cointegration and bidirectional causal relationships between regional house prices and GRDP. The results of long-run estimates, using both fixed effect and ARDL models, show that house prices positively and significantly influence on the GRDP and vice versa. Together with these results, the findings of ARDL-ECM imply that there exists a long-run equilibrium relationship between house prices and regional economic variables even if there is a possibility of short-run deviation from its long-run path.

• The Korean Journal of Financial Management
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• v.20 no.1
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• pp.125-162
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• 2003

This paper investigates the short- and long- run relationship among Korean, U.S. and Japanese construction indices. We conducted the Johansen's cointegration tests on the hypotheses that the construction indices of three countries we related in the long-run as well as in the short-run. The test results show that there exists no long-run relationship among three countrie's construction indices. In addition, the cointegrating relation did not exist for three countrie's stock market indices and five major Korean construction firms. It fumed out that the U.S. indices Granger-causes Japanese and Korean indices. This finding implies that there may exist international diversification benefit through forming a portfolio from these indices.

• The Korean Journal of Financial Management
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• v.18 no.2
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• pp.125-144
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• 2001

본 연구는 선행연구들과 달리 경제변수로 설명할 수 없는 경제주체들의 심리적 요소가 주가에 영향을 미칠 수 있다는 관점에서 주가와 거시경제변수 및 경제주체들의 기대심리간의 장기 균형 및 동학구조관계를 분석한다. 주가는 기업의 내재가치를 나타내며 이는 상당부분 현재와 미래의 경제상황에 의해 영향을 받을 것이다. 미래경제상황을 정확히 예측할 수는 없으나 경제 주체들은 미래경제상황을 예측하게 되며 그 예측은 주가에 반영될 수 있다. 검증결과 BSI 전망치와 같은 경제주체들의 기대심리가 주가결정에 가장 중요한 단일 변수인 것으로 나타났다. 이변량 공적분검증을 실시한 결과 실질주가지수는 BSI와 장기균형관계에 있는 반면 다른 거시경제변수와는 공적분관계에 있지 않은 것으로 나타났다. 다변량 공적분분석에서도 BSI가 포함된 경우에만 KOSPI/P와 장기균형관계에 있는 것으로 나타났다. 벡터오차수정모형으로 동태적 관계를 분석한 결과, 이변량과 다변량 분석 모두에서 이들 두 변수의 오차수정항이 통계적으로 유의하여 장기균형으로부터 이탈에 대하여 상호 조정하는 것으로 나타났다.

• Proceedings of the Korean DIstribution Association Conference
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• 1997.07a
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• pp.189-212
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• 1997

장기 거래관계 내지는 협력관계, 그리고 이를 뒷받침 하는 관계규범, 거래윤리와 같은 개념은 90년대에 들어 유통분야의 학문적 연구대상으로 가장 중요하게 부각되고 있다(Dwyer, Schurr, and Oh 1987; Anderson and Weitz 1992; Ganesan 1994; Kalwani and Narayandas 1995; Kumar, Scheer, and Steenkamp 1995a,b). (중략)

• Culinary science and hospitality research
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• v.17 no.2
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• pp.168-181
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• 2011

The purpose of this study is to establish an effective marketing strategy as the marketing management strategy by inquiring into the effect of service recovery justice on relationship benefit, relationship satisfaction and long-tenn relationship orientation in food service industry with food service customers. This study showed that the service recovery justice has a positive effect on the relationship benefit according to procedural, interactional and distributive justice, and the customer satisfaction is maximized through the relationship benefit, continuing the relationship as long-tenn friendship customers. That means that despite service companies' many efforts, including the establishment of a goal related to service, as their service failures happen frequently by various internal or external factors, active work is needed through the fair relationship benefit as the service recovery strategy to deal with these service failures positively and keep the customer satisfaction and long-tenn relationship orientation.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.269-290
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• 2001

Customer relationship management is getting more and more important due to the recent development in Internet. Internet allows businesses to collect customers' information, to contact on individual base, and to communicate bilaterally. Much increased interest has many researchers make effort to verify effectiveness and efficiency of relationship marketing. Despite the importance of characteristics of relationship, there has been no systematic study of the uncoupling of internet shopping mall-customer. The purpose of this study is to develop a model that depicts the key variables of relationship in shopping mall-customer situation. The findings of Qualitative research indicate that on-line shopping mall customers do form a long-term orientation toward shopping malls as they do in off-line.